Rating
4.6
85 reviews
Categories
12
Founded
2013
Employees
1300
Funding
415M
Series E
Workato is a recognized AI-Driven Integration Platform Leader. Workato empowers business and IT teams to integrate their apps and automate business workflows without compromising on security and governance. Built on a cloud-native architecture that is designed for scale and speed to significantly reduce operational footprint and overall costs. Our low-code/no-code platform enables teams to build integrations 5X faster than traditional platforms. Contact us for a free trial now!
Ad spend / mo
$95K
815 paid keywords
Paid visits / mo
9,117
Organic keywords
19,677
Organic visits / mo
26,098
Authority
43
9,896 ref domains
Creatives run
100
as Workato, Inc.
Active now
100
last 14 days
Advertising since
Aug 2022
3.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Workato - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Integration Platform as a Service (iPaaS) advertisers - the validated angles to copy. See the niche →
(85 reviews)
Workato is a dynamic online integration platform which we use to automate processes from Bulk editing/deleting records to exporting data and reimporting csv files back into TrackVia. As a result, it saves a lot of time from having to manually perform these tasks. Additionally, it has the ability to connect our TrackVia account with external platforms such as Slack, Dropbox, Wufoo, Gmail, Google Docs and other applications. is great for automating data from one platform to another.
Pros: Creating a basic recipe in Workato is quite easy due to not having the need to write code as it is a no code/low code platform which is great for non-technical users.
Cons: Integrations which are complex, have a few actions or functions require more knowledge which can be acquired from Workato Academy courses or from Workato Documentation.
Saleem B. · Training and Development Manager · Non-Profit Organization Management · December 1, 2025
I have a very positive experience with Workato, is a powerful integration and automation platform that strikes a good balance between ease of use and flexibility.
Pros: I think the biggest strength is its no-code/low-code approach for building integrations. It's very intuitive for non-developers while still offering advanced features for technical users.
Cons: The pricing is very expensive when I have a lot of connections or need higher-tier features. UI is friendly large or nested workflows can get hard to read and maintain.
| Category | Page | Rank | Placement |
|---|---|---|---|
| iPaaS | 1 | 1 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| workato | $19.49 | 1 | 14.2% | www.workato.com/ |
| ipaas | $16.63 | 1 | 5.4% | www.workato.com/platform/data-orchestration |
| apim | $96.14 | 3 | 2.1% | www.workato.com/platform/api-management |
| netsuite integration | $22.74 | 1 | 2.1% | www.workato.com/insights/netsuite |
| api management | $21.84 | 1 | 2.0% | www.workato.com/platform/api-management |
| automation anywhere | $31.12 | 3 | 1.9% | www.workato.com/ |
| workatcsj | $19.49 | 1 | 1.8% | www.workato.com/ |
| data integration tools | $11.78 | 1 | 1.7% | www.workato.com/platform/data-orchestration |
| n8n.io | $10.41 | 1 | 1.5% | www.workato.com/platform/data-orchestration |
| etl | $4.48 | 2 | 1.4% | www.workato.com/platform/data-orchestration |
| quickbooks integration | $25.01 | 1 | 1.2% | www.workato.com/embed-saas-integrations |
| mcp servers | $1.60 | 1 | 1.2% | www.workato.com/agentic/mcp |
| plaid api | $11.69 | 1 | 1.1% | www.workato.com/platform/api-management |
| microsoft dataverse | $9.07 | 1 | 1.1% | www.workato.com/platform/data-orchestration |
| etl pipeline | $4.86 | 1 | 1.1% | www.workato.com/platform/data-orchestration |
ETL Data Integration | Enterprise ETL & Reverse ETL
Enterprise Data Tool For All Data Integration Use Cases – ETL/ELT, Batch or Real-Time. Extract, Transform, And Load Crucial Data From Any...
https://www.workato.com
#1 Data Integration Platform | Connect to Any App And System
Enterprise Data Tool For All Data Integration Use Cases – ETL/ELT, Batch or Real-Time. Extract, Transform, And Load Crucial Data From Any...
https://www.workato.com
Workato Integration Platform | Agentic Workflows At Scale
Workato Connects AI Agents To Every System Your Business Runs. No Fragmented Stacks. Trusted By 12,000+ Enterprises. Cut TCO by 53%.
https://www.workato.com
Best Embedded Integrations | Integrate Your Customers Apps
Connect Your Product To Any App Securely. Cut Integration Development And Maintenance Cost. Embed Native Integrations In Your SaaS ...
https://www.workato.com
Best Embedded Integrations | Integrate Your Customers Apps
Embed Native Integrations In Your SaaS — Seamless, Scalable, Fully White-Labeled. Connect Your Product To Any App Securely. Cut Integration...
https://www.workato.com
Swathi J. · Software Developer · Information Technology and Services · June 27, 2025
Pros: The integration factor relating to our data has been revolutionized by the Workato features that deal with large datasets. The platform also restricts and controls data interchange between business applications, so the reported and analyzed data are credible and constant.
Cons: What I noticed is that data monitoring and troubleshooting data flows do not have real-time observability.
Abdelfattah H. · Senior Demand Planner · Mechanical or Industrial Engineering · May 4, 2025
Pros: The existence of multiple pre-built connectors in Workato made it easy for me to connect our CRM, and ERP, and the modes of communication. This created end-to-end data integration, the achievement of which has improved our decision-making systems and customer relations.
Cons: I saw that some connectors lacked further configuration and that could be used in specific scenarios.
Christ M. · Social Media Manager · Professional Training & Coaching · May 4, 2025
Pros: With the automation Copilots Workato has significantly changed the game regarding my automation strategies. Specifying the required process in plain English turns into the Recipe Copilot giving a general automation sequence. This natural language processing feature has made it easy to incorporate the applications.
Cons: There are cases where commands are misunderstood by the Recipe Copilot and this results to several unexpected automation steps. This necessitated corrections that helped make it slightly less time-saving as was expected.
Jaime A. · Director Comercial · Media Production · April 28, 2025
Very good, I recommend this beautiful application
Pros: Very easy, beautiful and useful application
Cons: Easy, elegant and user-friendly interface
Yassine T. · Tailoryassin · Accounting · April 20, 2025
It’s especially useful for businesses that need to integrate a lot of different systems without developing custom code from scratch. However, like any tool, there’s a learning curve when getting into the more advanced features, especially if you’re trying to create highly customized workflows.
Pros: I really liked the professionalism and credibility of the work.
Cons: It is an integrated platformةIt is always improving for the better
Reda E. · productor · Internet · April 20, 2025
Great support (the customer success team has been very helpful). Easy to initiate help requests through the chat window.
Pros: Container based architecture provides instant unlimited scaling for any workload.
Cons: Customisation may also feel limited in some cases.
Lama L. · Fluanser · Business Supplies and Equipment · April 19, 2025
My experience with Workato has been highly positive. The platform is intuitive and powerful, allowing both technical and non-technical users to build robust integrations and automations across a wide range of applications. I particularly appreciate the low-code/no-code interface, which makes it easy to create workflows without extensive programming knowledge. Workato’s extensive library of connectors and pre-built recipes significantly speeds up implementation and reduces the need for custom development. The real-time data syncing and error-handling capabilities are reliable and efficient, and the platform scales well with growing business needs.
Pros: I like the simplicity of platform,I can easy use
Cons: Unfortunately I Can't cache large datasets and it's expensive for a small company
Kaltoum A. · Assistante · Information Services · April 19, 2025
It is really a valuable in tool to organise your business operations through automation. However learning curve is bit steep but can help business to become more efficient.
Pros: It is for sure a great work tool, it is really the way it integrates with other apps, and makes your work easy, like setting up automation triggers for new leads is really cool one.
Cons: Yes nice but prices also the price structure increases depending on the number of transactions or actions like more you use more you have to pay.
Anonymous User · Manager · Business Supplies and Equipment · April 19, 2025
Put you on a challenging career path and use it against you for any missteps, all while gaslighting you into believing you should be grateful for the opportunity
Pros: Great culture and learning curve Workato makes it easy for IT and business teams to orchestrate their applications, data, and experiences.
Cons: This side gives a better work growth.Progress doesn't come from standing still. It comes from linking ideas, systems, and people in smarter, more powerful ways.
Soumyakant D. · maneger · Automotive · April 18, 2025
The experience was alright, not the worst with such a platform but not the best either. Based on the cost my expectation was higher than what I received.
Pros: Thee are many templates that are already built in Workato which is good because it would take a lot of time to from the user to create it.
Cons: It was more on the pricey side and fixing problems for certain integrations was difficult.
Thia D. · Supervisor · Financial Services · April 17, 2025
Overall, Workato has streamlined our business processes by automating routine tasks and connecting multiple apps seamlessly. It has significantly improved operational efficiency and reduced manual errors. Though it takes some time to get used to, the long-term benefits are worth it.
Pros: Workato is incredibly intuitive for setting up complex workflows with minimal coding required. The vast library of pre-built connectors and recipes makes integration across platforms smooth and efficient.
Cons: The pricing model can get expensive as your usage scales, and the learning curve can be steep for more advanced features or less technical users.
Olarinde T. · Designer · Animation · April 17, 2025
In general my experience has been very good, Workato has been a key tool to improve our productivity and operational efficiency. The automation of repetitive tasks has allowed us to save valuable time thtat is now dedicated to more impactful tasks. However, the tool is not without its challenges, the learning curve is a bit slow.
Pros: What I like most about Workato is its ability to integrate a wide variety of business applications seamlessly. The tool allows connecting platforms such as Salesforce, is easy to use and is intuitive.
Cons: Although the interface is intuitive, the first few days were somewhat challenging. Some more complex workflows require a learning time to fully understand how to configure automations, especially when it comes to more technical integrations.
Pedro S. · Marketing and Advertising · Marketing and Advertising · April 15, 2025
Pros: I liked that it was easy to integrate Salesforce with NetSuite and Slack without writing any complex code. I specifically liked the idea of the pre-built connectors as it allowed avoiding many lines of script and private channels, while conditional logic in the workflows helped me to prepare every outlet just to be precise according to the business process.
Cons: The information retrieved from the job history logs proved to be a challenge since it was time-consuming. When using webhook trigger and dynamic data mapping, I had to check nested workflows in order to find certain error points.
Jean L. · External Consultant · Computer Software · April 15, 2025
With Workato, we can automate repetitive tasks in our marketing campaigns, which allows us to save valuable time and resources. Its ability to integrate with a wide range of applications and systems facilitates data synchronization, workflow automation, and the creation of a consolidated view of our customers.
Pros: Workato offers the capability to integrate and automate workflows across a wide variety of applications and systems, thereby achieving the interconnection of marketing tools such as CRM, automation platforms, web analytics, and social media.
Cons: There are no negative or problematic aspects of this tool that I have identified.
Karen M. · Senior Director of Marketing · Construction · April 10, 2025
Liked it! It was intriguing and productive!
Pros: A little hectic as far as operating patterns but otherwise great!
Cons: It was a little confusing at certain points but was great overall!
Temple B. · Owner · Automotive · April 9, 2025
Pros: Its easy to use and makes workflow smoother
Cons: nothing, workato works great. id highly recommend this for anyone
Marissa G. · Front Desk · Hospital & Health Care · April 3, 2025
It was good and satisfying , Though we are not using it anymore rather move to APIgee Universal setup
Pros: Flexible and Robust middleware configurations on integrating ITIS tools like Servicenow and Salesforce specially following points: 1. Drag and Drop feature for configuring field mappings maintained for inter tool communication 2. One click set up on API configurations and validate user credentials 3. Default configurations available for Most popular ITIS tools
Cons: Not much configurations available for relatively new tools like flexera, Devops CI/CD tools etc. Need more manual configurations
Samna N. · Developer · Information Technology and Services · April 2, 2025
My over experience with Workato was amazing
Pros: I loved the quote to cash workflow and the different AI tools it offers
Cons: Actually, I like evreything about Workato
James S. · Owner · Logistics and Supply Chain · March 31, 2025
Workato is worth the value, however my sales team is more behavioral based so getting them to buy in to something new is a headache.
Pros: It simplifies the use of other programs that is used in my daily operations. Instead of heaving to search or hop between apps you're able to get everything from one spot.
Cons: Setting up the workflows is a bit cumbersome at first. I am a high level person and can get lost in the details and nuances.
Koddi D. · Managing Partner · Marketing and Advertising · March 22, 2025
Pros: I love the user interface, it’s very intuitive and easy to use for first time users. Made early adoption very achievable.
Cons: Some of the feature take a little configuration before it works the way we want it to. Some may find this process a little tedious.
Eudoria S. · Marketing Coordinator · Medical Devices · March 19, 2025
Pros: Decent drag and drop format to set up automations. Good integration with Shopify and Quickbooks.
Cons: Some coding/AI knowledge needed so many team members cannot use. High price point.
Ben C. · General Manager · Automotive · March 17, 2025
Overall it's a good platform I do recommend to anyone
Pros: It's fast and easy to use, it isn't hard to learn
Cons: Sometimes it crashes and takes a little while to get back up
Leeanne R. · Manager · Telecommunications · March 7, 2025
Overall experience with Workato has been quite positive till now to be fair. I like all the features and how it allows the user to be creative and productive at the same time.
Pros: The whole automation process is smooth and very reliable which also always comes in handy while working with the software. Cloud management is also a plus point of this software.
Cons: The downside was its pricing. I felt like it could be reduced as it accumulates to a large amount over a period of time. Customisation may also feel limited in some cases.
Anonymous User · Self-Employed · Computer & Network Security · February 18, 2025
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| 11 |
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| ETL | 1 | 20 | - |
| API Management | 1 | 21 | - |
| Cloud Management | 2 | 2 | - |
| Data Entry | 2 | 6 | - |
| Cloud Security | 2 | 7 | - |
| No Code Platform | 2 | 13 | Shortlist |
| Low Code Development Platform | 2 | 14 | - |
| Data Management | 2 | 18 | - |
| Business Process Management | 3 | 7 | Shortlist |
| Workflow Management | 4 | 50 | Shortlist |