Rating
4.7
264 reviews
Starting price
$19
Per User
Categories
11
Founded
2020
Employees
15
Funding
2.3M
Seed
Formaloo is the world’s leading free form builder and no-code platform for creating powerful forms, surveys, dashboards, CRMs, and custom business apps, all without writing a single line of code. Trusted by 30,000+ businesses worldwide, Formaloo lets teams build AI-powered forms, smart surveys, quizzes, calculators, customer portals, membership sites, HR dashboards, and internal tools—all from one centralized, scalable platform.
Ad spend / mo
$818
9 paid keywords
Paid visits / mo
456
Organic keywords
5,227
Organic visits / mo
2,160
Authority
32
1,843 ref domains
Creatives run
36
as Formaloo OU
Active now
8
last 14 days
Advertising since
Mar 2024
2+ yrs running
Last seen
yesterday
still active
The shared messaging across No-Code / Low-Code Application Platform advertisers - the validated angles to copy. See the niche →
(264 reviews)
Overall it's the best experience I've ever had with any third party. Its not said to look good, it's the absolute truth.
Pros: Number one is support! The rest like logic flow, understanding our needs to developing exactly what we wanted at a reasonable cost made it a no-brainer to rely on Formaloo. The client portal was built with our clients' ease of use in mind. Their marketing is not pushy but sincerely have our best interests in mind. Our clients will have the most secure means to access our services. Simply no issues at all. Why? Because they reach out to you to ensure that there will be no bugs with the implementation of the project.
Cons: Nothing that I know of. This has been the most satisfying experience I had ever had in my over 20 years in our industry.
William M. · Administrator · Recreational Facilities and Services · May 3, 2026
I have been using it for several years, and with the latest version, they have improved since version 0. Now the forms look better, users like them, and they complete all the questions. The PDF feature makes it even better.
Pros: This functionality enables me to effortlessly design forms that facilitate the collection of information from users. Not only does this streamline the process of data gathering, but it also ensures that the forms are visually appealing, enhancing user engagement. The combination of ease of use and aesthetic design encourages more users to participate and submit their information. Overall, this capability significantly improves the efficiency of obtaining valuable insights from users.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Database | 1 | 14 | - |
| No Code Platform | 1 | 18 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| google form builder | $1.41 | 1 | 43.5% | www.formaloo.com/pro-lifetime |
| website forms | $6.34 | 1 | 20.9% | www.formaloo.com/pro-lifetime |
| google form generator | $1.09 | 1 | 14.9% | www.formaloo.com/pro-lifetime |
| formulario app | $2.94 | 2 | 8.6% | www.formaloo.com/pro-lifetime |
| create a registration form | $6.22 | 1 | 3.8% | www.formaloo.com/pro-lifetime |
| create form | $4.30 | 6 | 2.6% | www.formaloo.com/pro-lifetime |
| formaloo login | $2.79 | 1 | 0.6% | www.formaloo.com/ |
| fluid forms | $4.74 | 2 | 0.5% | www.formaloo.com/pro-lifetime |
Create form without complexity
Everything in one tool — Own your tools and build without recurring costs. Create forms, workflows, and portals built for your stage.
https://www.formaloo.com › form › builder
Build forms and workflows fast
Launch forms in minutes — Create forms, workflows, and portals in one platform with a single payment. Start with Pro and...
https://www.formaloo.com › form › builder
Online Client Portal Builder
Free Online Form Builder — Formaloo is a free online form builder that empowers you to create beautiful forms. Formaloo's...
https://www.formaloo.com
Built for small operators
Launch forms in minutes — Start with Pro and scale when your needs grow. Manage data, automate processes, and launch faster. Easy to use.
https://www.formaloo.com › form › builder
Forms, portals, automation
Launch forms in minutes — Start with Pro and scale when your needs grow. Create forms, workflows, and portals in one platform with a single payment.
https://www.formaloo.com › form › builder
Cons: At this moment, I find myself in a situation where I possess nothing of significance or value. Despite my efforts to obtain or create something meaningful, I have not yet succeeded in accumulating any noteworthy items or achievements. Therefore, I can confidently say that, as of now, I do not have anything that stands out or holds importance to me.
German R. · Analyst · Consumer Services · May 1, 2026
Genuinely impressed with Formaloo. The platform is intuitive, the designs look professional without any tweaking, and the response dashboards are a nice bonus that most form tools don't bother with. Customer-facing experience felt smooth on my end and (based on feedback) on my respondents' end too. Really happy I gave it a try, one of those tools that just works.
Pros: The interface is clean, the drag-and-drop builder is fast, and I had a professional-looking survey ready to share within minutes.
Cons: Honestly, very little. There's a slight learning curve when you start exploring the more advanced features like conditional logic, but the documentation fills the gaps quickly.
Amirali P. · Co-Founder · Marketing and Advertising · April 29, 2026
Great and positive experience with Formaloo. Not many difficulties using it and customer support is always helpful to resolve.
Pros: Great customer support and value for money. Interface is easy to use to create forms and publish. Am able to create a variety of forms for my use cases.
Cons: Always had some difficulty in properly receiving transactional emails when a form is submitted. Customer support is good to resolve, but wish there was a better system to ensure all submissions are received to our emails.
Taylor C. · CMO · Health, Wellness and Fitness · April 28, 2026
I am happy to use it overall even though it happened that sometimes the website is down and cannot work with it
Pros: User friendly, anyone can make forms there. It’s easy to duplicate a form or even connect it to Google Drive
Cons: It’s a bit pricy specially for new businesses and I cannot use the free version and have people’s signatures
Laleh A. · Instructor · Sports · April 23, 2026
What I like the most is how flexible it is. You can build forms, quizzes, CRMs, and even mini dashboards without needing technical skills. The interface is clean and easy to understand, and setting up conditional logic is much smoother compared to other tools I’ve tried. I also appreciate the integrations and how easily I can export or manage data. It saves me time when handling leads and analyzing responses. Overall, it’s a powerful tool if you want more than just a simple form builder.
Pros: I’ve been using Formaloo for a few months now, mainly for creating lead capture forms and internal workflows, and it has honestly simplified a lot of things for me. As someone working in digital marketing, I needed something that wasn’t just a basic form builder but could also handle logic, automation, and data organization.
Cons: There is a bit of a learning curve when you start exploring the more advanced features. Also, sometimes the UI can feel slightly overwhelming because of the number of options available. A few more ready-made templates for specific industries would make it even better.
Karan K. · Digital Marketing Manager · Marketing and Advertising · April 23, 2026
Overall, my experience with Formaloo has been very positive, as it balances sophisticated data management with an accessible, user-friendly design. It effectively bridges the gap between simple form builders and complex database applications, making it a versatile tool for both lead generation and internal organization. While there is a minor learning curve for its more advanced features, the platform's flexibility and robust integration options make it a reliable choice for streamlining digital workflows.
Pros: The platform offers an incredibly intuitive drag-and-drop interface that makes building professional forms and surveys accessible without any coding knowledge. Its powerful conditional logic and relational database features provide a high level of customization for complex data collection. Additionally, the seamless integration with tools like Google Sheets and Slack significantly streamlines the workflow for managing responses.
Cons: While the platform is powerful, the learning curve for advanced relational database features can be a bit steep for new users. Some of the more complex styling options require a baseline understanding of CSS to fully execute. Additionally, the mobile application interface occasionally feels less fluid than the desktop version when managing large data sets.
Karina M. · student · Computer Software · April 23, 2026
Pros: What I like most about Formaloo is the ease of access and how easy it is to create an inquiry. I also like how easy it is to integrate it into my website
Cons: I am not a huge fan of the limits that Formaloo imposes on how much people can use the survey, as it limits my business and work
justin n. · CEO · Events Services · April 23, 2026
Pros: Integration of multiple sources of data entry into one software. Amazingly customisable form creation. Easy and convenient data handling. Helpful portal for managing different teams.
Cons: Some user interface bugs and occasional unreliable automated emails attached to forms' Advance Logic that could be dealt with.
Anonymous User · School Liaison · Education Management · April 22, 2026
In general I would recommend and have recommended Formaloo to my peers who do the same type of work I do and who would be able to use it in the same way.
Pros: Customer service is always prompt and extremely helpful, even doing calls or videos with you to assist in getting the end result you need.
Cons: Some aspects are not intuitive and take a little learning or playing with before you get the hang of them.
Becky H. · President · Government Administration · April 22, 2026
I've used Formaloo for several years after acquiring it through an AppSumo lifetime deal, and the recent updates have made it genuinely impressive. The AI form builder alone is worth it. What used to take hours now takes minutes. If you need a flexible, powerful form and data collection tool that grows with you, Formaloo delivers.
Pros: I've used Formaloo for a number of years now and it just keeps getting better. Here are some things I appreciate about it: • AI-powered form building — give it a detailed prompt with your questions and get a nearly-complete form in minutes, saving hours of manual formatting • Versatile use cases — works for private community applications, surveys, email marketing, intake forms, and more • WordPress integration — embeds smoothly into WordPress websites • Easy result retrieval — form results are simple to access and act on • Intuitive interface — easy enough to use without needing to contact support
Cons: Like any robust tool, there's a learning curve when exploring the more advanced features, but it's worth the effort.
Sandee R. · Owner · Marketing and Advertising · April 22, 2026
Overall, I still love using Formaloo, and look forward to implementing some of its more complex features. It's a great Typeform alternative for forms and surveys.
Pros: Formaloo continues to grow and develop their core product while expanding with new, useful features. I still love the ability to create complex and beautiful forms with conditional logic that my end-users love to fill out.
Cons: Some of the new features seem quite complex, and I wonder if I'm not using the tools to their full potential by not implementing their various capabilities like the CRM for example.
Josh L. · Creative Director · Marketing and Advertising · April 17, 2026
I’ve been using it for about 4 years now and it has worked great. The platform is reliable, and support is fast to respond and helpful when questions come up.
Pros: Easy to use and flexible platform with strong third-party integrations. It makes creating forms, collecting data, and automating processes much faster and more efficient.
Cons: Form formatting relies heavily on CSS instead of a visual editor, which can make customization more difficult for users who are not comfortable with coding.
Adam K. · CTO · Marketing and Advertising · April 16, 2026
Overall it seems like the team is dedicated to updating the tool and backend constantly. A great alternative to funnel builders.
Pros: Easiest way to validate and launch a lightweight data app, even in the vibe coding age. Clears time to get your data in place instead of fiddling with prompts
Cons: The UX is still not not there yet, but it might be me and my CSS tweaking skills. I also wish it migrated the old forms from v2 to v3 automatically.
Nir G. · Product Management consultant - freelance · Information Services · April 16, 2026
Formaloo has been a great addition to our toolkit. It offers a wide range of customization options for building forms, and the overall experience has been excellent. We’re very happy with the platform and, especially, the outstanding technical support.
Pros: Ease of Use: Formaloo is very intuitive and easy to navigate. Even users who are not particularly tech‑savvy can build and manage forms without difficulty. Customization: There are many ways to customize forms to suit specific business requirements, which gives a lot of flexibility. Customer Support: The support team is truly impeccable. They are responsive, knowledgeable, and always willing to go the extra mile - even when it comes to finding unique or custom solutions to specific problems.
Cons: Dashboard Performance: The dashboards for form responses can occasionally lag when loading. Drag‑and‑Drop Functionality: Updating form statuses using drag‑and‑drop can be a bit glitchy at times - occasionally not moving immediately or taking a moment to respond. Email Notifications: Form completion notifications and completed PDFs sent via email can sometimes get lost and require manual downloading. This may partly be due to our own email security settings, but it has happened on occasion.
Ernst v. · Financial and Accounting Manager · Accounting · April 16, 2026
Simple and easy to use form platform that really exceeded expectations and helped address an issue promptly
Pros: We had a client that needed a simple way to circulate their code of conduct to vendors, workforce and reenactors. Formaloo enable us to get the information out there, and have users sign that they understood.
Cons: There were not really any other than getting the form header image just right sook some time, but other than that there are no real cons
Andrew M. · Executive Director - Public Safety · Management Consulting · April 15, 2026
I use Formaloo for complex forms with reliable delivery and linking to Google Sheets. It's easy to use, and their customer support is perfect, helping me with building complex forms for clients.
Pros: Using a cloud-based website building software, building forms and embedding on client websites has been great. Fantastic options with easily viewable results for myself and my clients.
Cons: Nothing, everything works like a charm. I am only writing this much to hit the 100 word min. But there really isn't anything bad.
David L. · Creative Director · Design · April 15, 2026
When I started with Formaloo, I was moving from a competitor and in doing the forms on a new system was a bit of a new experience. I didn't understand everything about how to use their interface. I tend not to just create simple forms, but forms that require calculations and cross-referencing and different things like that. I always try to challenge what a system can do. However, the support team there has been incredible. They've had a fair number of chat requests from me-"Hey, how do I do this?" "Hey, how do I do that?"-and they're always so helpful, understanding, and quick to reply all the time. Overall, the experience has been extremely positive.
Pros: Formaloo has been absolutely amazing at being able to create forms easily and quickly. And not just simple forms, but even those involving calculations or drop-downs and radio buttons, whatever.
Cons: What do I like least about Formaloo is probably that I can't say something has to have two decimal places. While you can restrict something to being two decimal places, you can't say if it's 0, 0 that it has to be 2.00. It'll just show up as 2. That's a pretty minor issue, but you wanted something here.
Paul B. · Bookkeeper · Accounting · April 15, 2026
Formaloo is my favorite Software. They are the kind of software company you hope for: committed to its product, improving it continuously, and backing it with fantastic, responsive support—and yes, they promptly reply to support questions. Oh, by the way. When we started, it was version 2, they are now on 5.0 They consistently work to improve and add value.
Pros: Ease of use and the invaluable information you get from it. At DiscoverTitusville.com, we’ve been using Formaloo for several years. It’s essential for gathering information about local businesses and identifying those interested in our services. We have a business owner survey, which goes out once a week as part of your newsletter campaign. Local businesses are asked to fill it out so we can learn more about their business. In the survey, after they have a chance to share information about their products and services we directly ask them if they are interested to a business listing. We also ask them if they are open to other marketing solutions. Based on their responses, we route them into the appropriate follow-up sequences. Formaloo has also been instrumental in collecting valuable feedback on our newsletter, helping us keep subscribers active and engaged. We know Formaloo can do even more, and we’ll continue expanding our use over time. For now, it’s been a game changer for discovering new businesses.
Cons: There is so much it can do, it's sometimes hard to break away from playing with the possibilities or adding to what is already working well.
Tony C. · Owner Founder · Marketing and Advertising · December 2, 2025
Fantastic! It starts with the leadership down. They have a good team and culture. I have rolled it out for several of my clients and they have all been satisfied with the results.
Pros: Great value for the prices. The AI built into the form analysis makes it very convenient to analyze data in the platform. Automated AI responses are also great!
Cons: I still occasionally come across platform issues, but the support team is always quick to respond and resolve them.
Amos O. · Director of Customer Service · Marketing and Advertising · October 21, 2025
I love the ease of use and the ability to emded a form on an external site, or even as a widget. It simplifies an entire aspect of capturing all kinds of information. Have not hit any major issues or bugs with it so far and have been using it for over a year, which says a lot in itself.
Pros: Formaloo is easy to get started with. Makes it simple to create a form, that suits what you need, while being easy to use for the end user. The captured data is easy to access and can be exported /connected to google sheets without too much of an effort.
Cons: As the usage increases, like a complex set of forms that need to interact, it can get harder to navigate and envision how it works. For example when creating a client portal, and customised can be a bit challenging unless you have a clear set of documentation around it (especially for teams, when someone else has a update it)
Erle P. · Consultant · Management Consulting · September 7, 2025
Using formaloo has been a great experience for me. I'm not a techy, but when using it, it really does make my workflow look like I really know what I'm doing.
Pros: I really like how straight forward the layout is and how easy it is to use. There is a lot options to customize your layouts. I use Formaloo to create a name list when doing events. It gives me a great way to collect data like names, email and phone numbers. It a great product and good value for the money.
Cons: I don't have any cons about using the software. They publish a lot of email information showing different ways of how to use the software. I only wish I had more time to learn how to use it more often.
Monico C. · Owner · Photography · September 3, 2025
Pros: Vast amount of features for the price. Really great value compared to other form builders that don't do anywhere near as much.
Cons: The conditional logic isn't setup in the most logical way, and takes abit of time to work out how to make it work in the way you want. I think this could be done better
Sam S. · Designer · Design · August 30, 2025
Overall, I'm very satisfied with both the simplicity and high-quality functionality, which is great and simple at the same time.
Pros: What I love most about Formaloo is that I can perform calculations and display results on my page without any coding, without needing to understand programming or web development.
Cons: Everything's fine, but maybe it took me a little while to get used to it and figure out how the calculations work based on the input data.
Anonymous User · Owner · Internet · August 29, 2025
We are excited about how much efficiency and standardization Formaloo will bring to our company. We anticipate this saving significant amounts of time and unnecessary duplications of emails.
Pros: Once a form is built properly, it is an amazing tool to use to gather date more efficiently and have better workflows to make sure everyone on your team has what they need.
Cons: The up front design work to get your spaces organized and forms built is quite burdensome. Making sure you take the time and have the right amount of expertise to set up and design your workspaces is key.
Matt M. · Director of Business and Finance · Education Management · August 27, 2025
Shortlist |
| Data Entry | 1 | 19 | - |
| Portal | 1 | 19 | - |
| App Building | 1 | 21 | Shortlist |
| Low Code Development Platform | 1 | 23 | - |
| Form Builder | 2 | 2 | Shortlist |
| Forms Automation | 2 | 14 | Shortlist |
| Survey | 2 | 19 | Shortlist |
| Customer Engagement | 2 | 21 | - |
| Workflow Management | 3 | 24 | - |