Xtremepush

Pros: Huge portfolio of free to play games. They are very easy to configure, lot of use cases and are amazing for customer retention and product discovery.

Cons: Nothing to complain so far. The team is always supportive, helping with any configuration needed but also sharing the best practices and useful use cases.

Pros: The modern UX of backoffice and the speed of it The level of customization of F2P games and the different designs we can add.

Cons: Limitation of extracting several KPIs related of the usage of Xtremepush F2P games especially financial ones

Pros: Xtremepush stands out because it lets businesses manage customer communication across multiple channels (push notifications, SMS, email, in-app messages, web notifications, etc) from a single platform with real-time data driving decision-making.

Cons: Perhaps the UI could be more intuitive at times, as certain workflows and reporting views can feel less streamlined than expected and may require extra time or guidance to navigate efficiently.

Pros: The UX of the system is extremely user friendly, setting up campaigns from scratch, including automations is also ideal. Customer/ client support from our account manager is strong, any issues are looked into with speed and ease. Required developments for implementing a failsafe on the test send functionality we're added quickly, as a priority and with ease. This was a huge help to our future operations and allows us to mitigate risk in the day to day.

Cons: It's not a particular fault with XP itself (maybe more our contract), but i'd like it to be more of a seamless one-stop-shop that's integrated with our site content / CMS. All personalization available within the XP should be reflected to customers on their usage of our sites, ie. Displays should differ for lapsed customers (for example). I also think there's some limitations when it comes to reporting, a major example for me is within automations. we should clearly be able to tell at which point in a customer journey or automation customers are falling out, therefore allowing us to make any necessary optimisations. I'd like to see more dynamic field functionality available in within campaigns, again contributing to a higher degree of personalisation for the customer, that also requires less manual input from our team.

Pros: What we like most about Xtremepush is the reliability and ease of use. The platform is intuitive, powerful, and consistently delivers excellent results. Support is responsive, knowledgeable, and genuinely helpful, which makes a big difference day to day

Cons: Very little to dislike. Any minor limitations we’ve encountered have been addressed quickly by the support team

Pros: Easy contact with commercial department. When we have an issue it´s quite easy to get in touch with the company and solve the problem.

Cons: Some issues while sending OTP. We have experience some innestability while sending the OTP message to the customers. It´s not very usual, but sometimes have happened.

Pros: Easy to use, strong automation and targeting, and really helpful support. The team are quick to respond and genuinely take the time to help you get things right.

Cons: The platform can take a bit of getting used to at first, and some of the deeper features are not instantly obvious without guidance.

Pros: Xtremepush is really strong when it comes to segmentation and campaign flexibility. You can get very granular with targeting across email, SMS and onsite, which is great for running more complex promos and lifecycle campaigns. Once you understand how the logic works, it can handle pretty much anything you throw at it. It’s also reliable at scale, and support are generally quick to respond and helpful when something isn’t behaving as expected.

Cons: The main downside is that it’s not very intuitive. Campaign logic can be easy to trip up on, and small mistakes in things like date rules or triggers can cause campaigns to behave in ways you didn’t expect. It’s not always obvious why something happened, so troubleshooting can take time and often needs support involved. Some processes feel more manual than they should be.

Pros: A really affordable, easy to use platform, with accessible technical support available from the team

Cons: Some additional reporting function and tools such as resending to non-opens would add to the useful tools.

Pros: Xtremepush stands out for its strong real-time engagement capabilities, allowing immediate reaction to player behavior through automated triggers. The omnichannel approach simplifies campaign execution across push, email, SMS, and in-app messaging, while the user-friendly interface enables fast setup and efficient day-to-day CRM operations without heavy technical dependency.

Cons: Xtremepush has limited advanced analytics and reporting capabilities, which can be restrictive for deeper performance analysis and long-term CRM strategy evaluation. Customization options for complex segmentation, data modeling, and KPI tracking are relatively basic, making it less suitable for highly data-driven teams that rely on granular insights.

Pros: Easy to use day to day, reliable for campaign execution, and gives good visibility over customer behaviour. It supports fast setup, targeting is flexible, and it does what you need without unnecessary complexity.

Cons: Reporting can feel a bit limited without extra work, and some areas of the UI are not as intuitive as they could be. More flexibility in dashboards and exports would be useful.

Pros: Capabilities with minimal interactions while used as API. The tool is fairly easy to navigate in and functions are up to standards.

Cons: The naming convention (projects, campaigns etc) could be more marketing oriented. The limitations on reporting while using as API (example: very hard to get KPIs on a marketing campaign level when those campaigns are built externally and executed only by XP)

Pros: Ease of use, potential for deeper integrations has me excited (including deeper more robust analyzations of thunderbite related campaigns we run)

Cons: I could use a tutorial of how to use the product deeper than what I currently use in my day to day role (mainly daily pushes on a sportsbook product).

Pros: What I like most about Xtremepush is how intuitive it is. The interface is simple, so I was able to learn my way around it very quickly without needing long trainings. It makes managing campaigns and data straightforward, which saves me a lot of time.

Cons: What I like least about Xtremepush is that reporting could be more advanced. The basics are there and useful, but when you need deeper insights or want more flexible visualization options, it feels slightly limited compared to other tools.

Pros: The upload procedure is refreshingly simple and user-friendly. It makes getting campaigns live quick and efficient, which is great for fast-paced marketing teams

Cons: Removing live content is unnecessarily complicated. The process isn’t straightforward or instant, which can be frustrating when quick changes are needed. A more intuitive and responsive removal workflow would greatly improve the user experience

Pros: Xtremepush is a powerful tool for managing CRM campaigns at scale. I like that it’s easy to set up push notifications, segment audiences, and personalise messages. The platform makes it simple to send SMS, email, and app notifications from one place, and reporting helps track performance in real time. It’s reliable once you’re in, and integrates smoothly with our workflows.

Cons: Logging in can be tricky if you don’t have access to your phone or authenticator app, which can slow you down. The interface could also feel overwhelming at first until you get used to where everything sits. More flexible editing options in the message builder would be helpful.

Pros: It is very easy to use. With no training, I was able to figure it out and run the campaign. It also allows to upload the image. We usually use a game image that helps player to identify the game the spins are offered on.

Cons: It is not properly integrated to our backoffice. Limited reporting - unable to see players who clicked on the push notification. More insights would be great. Also, when I fill in the iOS push - content, I dont get any notification message to fill Android, I tend to miss out on it often and dont realize until I got to the last step. Good to get some notification to fill Android before going to next step or take me to andriod immediately after I fill in iOS content

Pros: The customer support and ease of use, the client support is top notch. Value for money with all the advancements.

Cons: N/A There is nothing that I can think of that I don't like about Xtremepush, always had a great experience.

Pros: I enjoyed the capabilities and ability to test different segments with new campaigns. I also liked the reporting aspect shown on the dashboard for each campaign, e.g. sent, delivered, clicks, opens etc.

Cons: The limitations with automated campaigns and introductions into using AI as a form of testing timings, audiences etc.

Pros: What stands out most is the quality of the team and the excellent support they provide. Whether we’re implementing one of their many gamification features or working on the development and delivery of a bespoke campaign, the XtremePush team are always professional, responsive, and collaborative. They genuinely treat us as an extension of their own business, which makes a significant difference when managing complex, multi-channel projects.

Cons: That we don't get to meet up more often and celebrate our successes. We do get to meet up once a year at their annual London Summit, which is an amazing event, but I would love more events like this to help us strengthen the partnership further and celebrate our joint successes.

Pros: I like the ease of the site. It is so easy to navigate around and use each individual function in it.

Cons: The site sometimes has issues with suppression lists, and sending to people in there. Update it is also long too. Sometimes we have issues with loading times on segments too.

Pros: Easy onboarding, easy to get to grips with, helpful user guides and great support available on the few occasions I've had issues.

Cons: I'd like to see is a slightly improved preview in the campaign creation stage. Other than that, a more streamlined and developed analytics breakdowns might be useful