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Customer Data Platform
https://www.capterra.com/customer-data-platform-software/Niches in this category - the functional product types blended into "Customer Data Platform" (73)
Customer Data Platform & AI Personalization97Customer Engagement & Cross-Channel Messaging Platform23Sales Intelligence & Prospecting Platform22Marketing Automation Platform18CRM Software11Marketing Attribution & Analytics Platform8Loyalty & Customer Engagement Platform8Ecommerce Marketing Automation Platform8Customer Feedback & Text Analytics Platform7Customer Engagement Platform for Restaurants & Local Businesses6Data Catalog, Governance & Master Data Management4Customer Intelligence & Churn Analytics Platform4AI Sales Assistant & Revenue Intelligence4AutoML & No-Code Predictive Analytics Platform3Business Intelligence & Augmented Analytics Platform3Hospitality & Guest CRM3Customer Success Platform3Identity Resolution & Audience Data Platform (DMP)3Reverse ETL & Operational Data Activation Platform3Guest WiFi Marketing & Analytics Platform2Conversational & Messaging CRM2Clienteling & Retail CRM2Customer Communications Management (CCM) Software2Email Marketing Software2Account-Based Marketing (ABM) Platform2Interactive Content & Quiz Builder2Website Visitor Identification & Intent Platform2Cloud Data Warehouse & Lakehouse Platform2ETL, Data Integration & Pipeline Platform2Vertical Industry Analytics Platform2Feedback Kiosk & On-Site Rating Device2Marketing Data Pipeline & Customer Data Infrastructure2Data Quality, Cleansing & Deduplication Software2Conversational Marketing & Chatbot Lead Capture1Reputation & Review Marketing Platform1Event Marketing & Webinar Platform1Automotive Dealer CRM & DMS1Data Privacy Management Software1Ecommerce Platform & Online Store Builder1Headless & Composable Commerce Platform1B2B Ecommerce & Wholesale Ordering Platform1Ecommerce Search, Merchandising & Product Discovery1Marketing Reporting & Dashboard Platform1Web Content Management System (WCMS) / Digital Experience Platform1Ecommerce Personalization & Recommendation Engine1Ecommerce Fraud Prevention & Chargeback Protection1Ecommerce Analytics & Profit Intelligence Platform1Mobile App Attribution & Measurement Platform1Enterprise File Storage & Unstructured Data Management Platform1Data Preparation & Self-Service Data Wrangling Tool1Product & Digital Analytics Platform1Web Analytics Platform1Contact Center & Helpdesk Software1Market Research & Survey Analytics Platform1Marketing Data Aggregation & Connector Platform1Programmatic Advertising DSP & Ad Exchange Platform1Pharma & Life Sciences CRM1Appointment Scheduling & Online Booking Software1Tour, Activity & Reservation Booking Platform1Fraud Detection & Risk Orchestration Platform1Voice of Customer & Experience Management Platform1Survey & Questionnaire Software1Identity Resolution & Customer Identity (CIAM) Platform1Staffing Agency Software1Mobile App Engagement & Marketing Platform1Push Notification & Web Engagement Platform1Client Portal & Document Collection Platform1Digital Asset Management (DAM) Software1Customer Communications Orchestration & Omnichannel Inbox1Digital Ad Management & Optimization Platform1Product Information Management (PIM) Software1Cold Email Outreach & Sales Sequencing Tool1Applicant Tracking System1
Keyword opportunities - what to bid on / rank for (SEMrush)
| Keyword | Volume | CPC | Difficulty |
|---|---|---|---|
| cdp | 18,100 | $5.33 | 46 |
| cdps | 5,400 | $5.33 | 66 |
| customer data platform | 5,400 | $17.25 | 64 |
| c.d.p | 4,400 | $5.33 | 69 |
| cdp meaning | 2,900 | $3.75 | 60 |
| customer data platform news | 1,900 | $0.00 | 19 |
| what is a cdp | 1,900 | $4.84 | 56 |
| what is cdp | 1,900 | $5.41 | 68 |
| customer data | 1,300 | $13.49 | 50 |
| customer data platforms | 1,300 | $17.25 | 66 |
| is adobe analytics a cdp | 1,300 | $0.00 | 29 |
| cdp data | 880 | $6.49 | 44 |
| cdp marketing | 880 | $10.65 | 54 |
| cdp software | 880 | $16.09 | 53 |
| salesforce cdp | 880 | $11.46 | 46 |
| segment cdp | 880 | $18.49 | 19 |
| what is a customer data platform | 880 | $5.39 | 57 |
| adobe cdp | 720 | $17.54 | 50 |
| cdp customer data platform | 720 | $14.34 | 56 |
| cdp platform | 720 | $19.94 | 58 |
| what does cdp stand for | 720 | $0.00 | 38 |
| consumer data platform | 590 | $18.40 | 62 |
| traditional cdp composable functionality benefits | 590 | $0.00 | 14 |
| cdp platforms | 480 | $19.94 | 50 |
| customer analytics platform | 390 | $0.00 | 33 |
| customer data management platform | 390 | $0.00 | 57 |
| customer data management software | 390 | $22.71 | 28 |
| customer data platform cdp | 390 | $18.69 | 60 |
| customer data platform companies | 390 | $16.04 | 42 |
| customer database platform | 390 | $17.25 | 54 |
| what is cdp in marketing | 390 | $3.60 | 47 |
| cdp companies | 320 | $14.43 | 51 |
| cdp solution | 320 | $10.02 | 56 |
| cdp solutions | 320 | $10.02 | 44 |
| customer data platform examples | 320 | $7.34 | 34 |
| customer platform | 320 | $18.38 | 55 |
| enterprise customer data platform | 320 | $0.00 | 34 |
| what is a cdp in marketing | 320 | $3.41 | 56 |
| what is cdps | 320 | $5.41 | 33 |
| best cdp | 260 | $20.18 | 21 |
281 products7 pages scraped of 7285 in category7 sponsored0 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 1 | 4.5 | 55 | - | 4.5 / 4.5 / 4.3 / 4.4 | Omnichannel marketing platform powered by a built-in customer data platform that helps brands deliver personalised communications. Learn more about Xtremepush | |
| 2 | 4.5 | 11 | - | 3.9 / 4.4 / 4.4 / 3.9 | BlueConic turns first-party data into real-time revenue decisions — coordinating every channel from acquisition through retention. Learn more about BlueConic | |
| 3 | 4.4 | 59 | - | 4.3 / 4.4 / 4.5 / 4.1 | world's #1 retention cloud empowering digital consumer brands to increase customer retention and lifetime value Learn more about CleverTap | |
| 4 | 4.5 | 2 | - | 3.5 / 5.0 / 5.0 / 5.0 | Hightouch is the pioneer of the Composable Customer Data Platform. Sync data from a data warehouse into all business tools. Learn more about Hightouch | |
| 5 | 4.1 | 318 | - | 4.3 / 3.8 / 4.2 / 3.5 | ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. Learn more about ZoomInfo Sales | |
| 6 | ONEcount Ad | 5 | 1 | - | 4.0 / 5.0 / 5.0 / 4.0 | Consolidates disparate data sources into a unified customer data platform (CDP) coupled with an extensive marketing toolsuite. Learn more about ONEcount |
| 7 | 4.7 | 87 | - | 4.3 / 4.5 / 4.3 / 4.3 | Customer.io is software that helps businesses create personalized experiences across channels using first-party data. Learn more about Customer.io | |
| 8 | 4.5 | 3,050 | 81% | 4.5 / 4.4 / 4.3 / 4.4 | Organize, track and manage all your prospects' information with Pipedrive's visual customer data software. Learn more about Pipedrive | |
| 9 | 4.7 | 836 | 85% | 4.6 / 4.6 / 4.5 / 4.5 | 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. Learn more about Omnisend | |
| 10 | 4.2 | 529 | - | 3.8 / 3.9 / 4.3 / 3.8 | Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. Learn more about Salesforce Marketing Cloud | |
| 11 | 4.6 | 527 | - | 4.5 / 4.3 / 4.6 / 4.3 | Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. Learn more about Klaviyo | |
| 12 | 4.7 | 461 | 85% | 4.7 / 4.6 / 4.5 / 4.5 | monday CRM enables revenue teams to improve efficiency at every stage of the customer journey. Learn more about monday CRM | |
| 13 | 4.5 | 453 | - | 4.5 / 4.6 / 4.2 / 4.5 | Find and track every customer, contact and communication instantly, then set tasks to follow up, and share with your team. Learn more about Spotler CRM | |
| 14 | 4 | 398 | - | 4.6 / 3.9 / 4.1 / 3.7 | Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work. Learn more about Lusha | |
| 15 | 4.5 | 393 | 84% | 4.5 / 4.3 / 4.5 / 4.4 | Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies. Learn more about Apollo.io | |
| 16 | 5 | 285 | 99% | 4.9 / 5.0 / 4.9 / 4.9 | Customer engagement, personalization and automation features that work to attract, retain, and grow sales for retailers. Learn more about ContactPigeon | |
| 17 | 4.7 | 256 | 88% | 4.8 / 4.6 / 4.6 / 4.5 | Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Learn more about Cognism | |
| 18 | 4.5 | 248 | 85% | 4.3 / 4.5 / 4.6 / 4.4 | AI Customer Engagement Platform combining Customer Data, Omnichannel Marketing Automation and Analytics. Learn more about SALESmanago Marketing Automation | |
| 19 | 4.9 | 203 | 94% | 4.9 / 4.9 / 4.8 / 4.8 | With NiceJob, you can keep tabs on everything that is being said about your business in real-time with your dashboard. Learn more about NiceJob | |
| 20 | 4.7 | 172 | 81% | 4.5 / 4.7 / 4.5 / 4.6 | Unify, segment, and act on customer data - Jobin.cloud lets you launch personalized, multi-channel campaigns directly from your CDP. Learn more about Jobin.cloud | |
| 21 | 4.4 | 145 | - | 3.9 / 4.1 / 4.4 / 3.9 | Content management system designed to help businesses manage assets, create content, and deliver digital experiences across channels. Learn more about Adobe Experience Manager | |
| 22 | 4.1 | 140 | - | 4.5 / 3.9 / 4.1 / 3.7 | Build intelligent lists and engage decision-makers directly using the largest and most accurate database of emails and direct dials. Learn more about RocketReach | |
| 23 | 4.5 | 138 | 87% | 4.5 / 4.3 / 4.4 / 4.3 | The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools Learn more about AppsFlyer | |
| 24 | 4.6 | 113 | - | 4.5 / 4.4 / 4.4 / 4.4 | Ortto unifies customer data from across your tech stack into real-time profiles that power smarter segmentation and personalization. Learn more about Ortto | |
| 25 | 4 | 90 | - | 3.9 / 3.8 / 3.9 / 4.0 | Known as Europe’s most flexible CRM, Efficy offers a completely customisable solution that will empower your employees. Learn more about Efficy CRM |