Niches
B2B Ecommerce & Wholesale Ordering Platform
Hot channelEcommerce & Retail - Ecommerce platforms purpose-built for manufacturers, distributors, and wholesalers, with self-service buyer portals, account pricing, quoting, and ERP integration for B2B sales.
Demand context (from the categories these products live in): 207k monthly searches, ~$17 avg CPC, KD 38.
Opportunity reportOpportunity score
79
Products
129
Active Google advertisers
2
Persistent advertisers
2
Avg ad tenure
1.8 yr
LinkedIn advertisers
2
Pixel advertisers
3
CPC (incumbents)
$7
Incumbent ad spend/mo
$460
Weighted rating
4.60
Common complaints - recurring incumbent review gaps = the wedge to build
Limited customization & white-label options6×
Difficulty customizing homepage, site branding, page creation, and visual design compared to competitors like Shopify; HTML editing is restricted.
Weak reporting & analytics capabilities2×
Reporting and analytics features lack robustness and granularity needed for business decision-making and performance insights.
Poor search & faceting functionality2×
Global search feature is glitchy; facet-based navigation could be improved for better product discovery.
Clunky order management workflows4×
Editing and updating orders is manual, slow, and error-prone; bulk order uploads and quick-order features are inefficient.
Limited ERP & accounting integrations4×
Missing integrations with MYOB, Sage 50, and QuickBooks Online inventory/pricing sync; SSIS add-on required for data import.
Unintuitive UI & admin interface4×
Admin functions confusing at first; form entry errors and unclear navigation; basic UI not optimized for customer-facing experience.
Sparse documentation & learning resources2×
Lack of video tutorials and guided documentation; help system exists but inconsistent coverage of features.
Lengthy & complex implementation process2×
Implementation timelines can be extended depending on business structure and custom feature requests.
How incumbents advertise - shared playbook from their Google ad creatives (copy these)
Angles
All-in-one platformBuilt for wholesalersStreamline orderingEasy to launchSales team mobility
Offers / CTAs
Book a demoTry it nowSee live demoDemo today
Value props
Self-service orderingOffline functionalityReal-time inventoryMobile sales appReduce phone calls
Products in this niche - 129, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
B2B WaveB2B Wave is explicitly a B2B ecommerce platform for wholesalers/distributors with account pricing and catalogs. | 4.9 | 52 | 2 | 2720 active | 2.9y | 24 | 3 | $154 |
Equip360Complete B2B ecommerce solution for manufacturers and distributors. | 4.2 | 5 | 2 | 9 | 0.8y | - | 1 | - |
OrderwerksOrderwerks is a B2B order management platform for sales orders, fulfillment, and inventory used by wholesalers. | 5.0 | 21 | 1 | 64 active | 1.6y | 10 | 2 | $306 |
Wholesale SuiteWooCommerce plugin that adds B2B wholesale pricing, payment rules, and visibility controls for wholesale ordering. | 4.9 | 88 | - | - | - | - | - | - |
Sana CommerceSana Commerce is a B2B ecommerce solution integrated with ERP. | 4.6 | 74 | - | - | - | - | - | - |
RapidtradesecondaryAlso offers B2B ordering capabilities for distributors. | 4.4 | 71 | - | - | - | - | - | - |
PepperisecondaryAlso provides B2B ecommerce buyer-facing capabilities. | 4.4 | 66 | - | - | - | - | - | - |
BrandboomsecondaryAlso offers wholesale ordering and an AI-driven marketplace. | 4.5 | 42 | - | - | - | - | - | - |
GOb2bGOb2b is a B2B eCommerce platform integrating with ERPs like Sage and Dynamics. | 4.9 | 42 | - | - | - | - | - | - |
NuORDERNuORDER is a B2B eCommerce platform digitizing the wholesale process. | 4.2 | 40 | - | - | - | - | - | - |
BlueCartOrder management platform connecting buyers and wholesale distributors/sellers. | 4.1 | 31 | - | - | - | - | - | - |
commercebuildcommercebuild is an ERP-first ecommerce platform supporting B2B and B2C. | 4.2 | 31 | - | - | - | - | - | - |
Now CommerceNow Commerce is a B2B ordering portal that syncs with QuickBooks for reps and B2B customers. | 4.9 | 27 | - | - | - | - | - | - |
RiqraRiqra is a B2B ecommerce platform for manufacturers, distributors, and wholesalers in LatAm. | 4.3 | 27 | - | - | - | - | - | - |
Descartes ZangerineDescartes Zangerine automates B2B and D2C ecommerce with CMS, inventory and customer portal. | 4.9 | 23 | - | - | - | - | - | - |
ZoeyZoey is a B2B ordering platform for wholesale distributors with self-service portal and mobile sales app. | 4.2 | 22 | - | - | - | - | - | - |
Expedite CommerceExpedite Commerce offers CPQ, subscription billing and B2B ecommerce storefront capabilities. | 4.8 | 21 | - | - | - | - | - | - |
TurisTuris is a B2B eCommerce platform helping retailers order from brands. | 4.4 | 20 | - | - | - | - | - | - |
EvolutionXEvolutionX is a best-in-class B2B ecommerce SaaS platform. | 4.9 | 16 | - | - | - | - | - | - |
EZPARTSEZPARTS provides electronic parts catalog with ecommerce engine for online parts lookup and ordering (B2B parts commerce). | 4.4 | 16 | - | - | - | - | - | - |
FlowsmithFlowsmith is for managing wholesale orders. | 4.9 | 15 | - | - | - | - | - | - |
k-ecommercesecondaryKnown for B2B ecommerce with ERP integration. | 4.3 | 15 | - | - | - | - | - | - |
b2b.storeBusiness-focused store platform (b2b.store). | 4.5 | 13 | - | - | - | - | - | - |
CandidBetter way to buy, sell, and pay for wholesale. | 4.7 | 13 | - | - | - | - | - | - |
ComgemAll-in-one B2B ecommerce platform built for B2B growth. | 4.9 | 13 | - | - | - | - | - | - |
Commerce VisionANZ's leading B2B ecommerce platform. | 4.7 | 13 | - | - | - | - | - | - |
SimplyDepoSimplyDepo is B2B order management for wholesale distributors and CPG brands with self-service portal. | 5.0 | 13 | - | - | - | - | - | - |
Aleran Unified Commerce PlatformSales acceleration platform with B2B ecommerce, order, and catalog management. | 4.8 | 12 | - | - | - | - | - | - |
Missing LinkManaged B2B ecommerce streamlining procurement channels. | 4.8 | 12 | - | - | - | - | - | - |
OrderEaseOrderEase is a wholesale ordering hub integrating retailers with business systems for paperless ordering. | 4.7 | 12 | - | - | - | - | - | - |
SurefrontSurefront unifies PLM, PIM, and CRM for product collaboration and vendor management with quoting. | 4.9 | 12 | - | - | - | - | - | - |
BQUADROBQUADRO is a B2B ecommerce platform with catalog and sales network management. | 4.5 | 11 | - | - | - | - | - | - |
CloudSuiteCloudSuite is a SaaS ecommerce platform built for wholesalers and brand manufacturers. | 4.8 | 10 | - | - | - | - | - | - |
Experlogix Digital CommerceStreamlines online order-taking via integrated portals, apps, and webshops for B2B order configuration. | 4.3 | 10 | - | - | - | - | - | - |
SmarterCommerce EcommerceComplete JD Edwards ecommerce web store and mobile commerce platform, ERP-integrated B2B-style commerce. | 4.2 | 10 | - | - | - | - | - | - |
Clarity eCommerceFully customized, integrated, scalable ecommerce focused on enterprise and B2B businesses. | 3.9 | 9 | - | - | - | - | - | - |
OrderCircleB2B/wholesale ecommerce solution for brands and their buyers. | 4.7 | 9 | - | - | - | - | - | - |
Salesforce B2B CommerceSalesforce's B2B commerce platform offering self-service online shopping with B2B-specific functionality. | 4.8 | 9 | - | - | - | - | - | - |
CorevistB2B ecommerce platform integrated with SAP ECC/S4HANA via prebuilt integrations. | 4.8 | 8 | - | - | - | - | - | - |
eComchainUnique B2B ecommerce platform with B2C features for increased sales. | 5.0 | 8 | - | - | - | - | - | - |
JOORJOOR is a B2B wholesale fashion ecommerce platform connecting brands and retailers. | 4.1 | 8 | - | - | - | - | - | - |
Virto CommercesecondaryFrequently used for B2B commerce scenarios with complex catalog and account management. | 4.5 | 8 | - | - | - | - | - | - |
DJUSTDJUST is a unified B2B commerce platform purpose-built for B2B sales complexities. | 5.0 | 7 | - | - | - | - | - | - |
MarketTimeMarketTime is a B2B omnichannel commerce platform uniting retailers, brands, and sales teams. | 4.4 | 7 | - | - | - | - | - | - |
OroCommerceOroCommerce is an open-source B2B ecommerce platform for manufacturers and distributors. | 4.7 | 7 | - | - | - | - | - | - |
SwiftCloudSwiftCloud is B2B ecommerce software with mobile and web ordering portals. | 4.3 | 7 | - | - | - | - | - | - |
NomadNomad is a B2B ecommerce platform built for manufacturers and distributors. | 4.8 | 6 | - | - | - | - | - | - |
ServicecpqServicecpq is a B2B commerce platform for manufacturers with parts/service ordering and self-service. | 5.0 | 6 | - | - | - | - | - | - |
CosmoShop ShopsoftwareB2B ecommerce platform with ERP & PIM integrations. | 5.0 | 5 | - | - | - | - | - | - |
Easy B2BEasy B2B handles B2B ecommerce orders, inventory, and product catalog. | 4.6 | 5 | - | - | - | - | - | - |
YodifyUnified B2B & retail ecommerce with built-in CPQ for pricing, quoting, catalogs. | 5.0 | 5 | - | - | - | - | - | - |
B2BKingB2BKing is a WooCommerce plugin adding B2B and wholesale features to ecommerce stores. | 4.8 | 4 | - | - | - | - | - | - |
eSwapsecondaryIt also includes a B2B ordering platform with payments. | 3.0 | 4 | - | - | - | - | - | - |
GlobeTraderGlobeTrader is a B2B wholesale order management platform for buyers, reps and brands. | 5.0 | 4 | - | - | - | - | - | - |
GoBuild360secondaryPurpose-built for construction material suppliers (B2B). | 4.3 | 4 | - | - | - | - | - | - |
Orderize B2BOrderize B2B is a B2B ordering platform for local retailers with automation and integration. | 4.7 | 3 | - | - | - | - | - | - |
ShopranosShopranos is a B2B ecommerce platform with built-in AI for quick B2B e-shop implementation. | 5.0 | 3 | - | - | - | - | - | - |
TOTECSAustralian hosted ecommerce platform with 24 years of B2B expertise. | 4.3 | 3 | - | - | - | - | - | - |
Elastic SuiteCloud-based wholesale B2B eCommerce platform for brands and retailers. | 4.0 | 2 | - | - | - | - | - | - |
FoundationFoundation is a cloud-based B2B ecommerce platform for launching B2B storefronts. | 5.0 | 2 | - | - | - | - | - | - |
iStockistiStockist is explicitly B2B ecommerce for manufacturers and distributors. | 5.0 | 2 | - | - | - | - | - | - |
KimayoKimayo manages B2B order-taking via customer portals and mobile app for retailers. | 5.0 | 2 | - | - | - | - | - | - |
MarketPushsecondaryB2B ecommerce platform across SKUs. | 4.5 | 2 | - | - | - | - | - | - |
OneOrderOneOrder is a mobile sales order and CRM platform for agents and B2B e-orders. | 5.0 | 2 | - | - | - | - | - | - |
OptiOfferOptiOffer revolutionizes product catalogs for B2B equipment and supplies buy/sell. | 5.0 | 2 | - | - | - | - | - | - |
STRATOW OrderB2B order management with catalogue management and online order registration for wholesale buyers. | 4.0 | 2 | - | - | - | - | - | - |
Uppler B2B e-commerce suiteB2B marketplace/e-procurement platform suite. | 4.0 | 2 | - | - | - | - | - | - |
B2B CommerceB2B Commerce automates purchase order generation from wholesale and retail distributors. | 4.0 | 1 | - | - | - | - | - | - |
B2B StoreB2BStore is a headless ecommerce solution designed for B2B companies. | 5.0 | 1 | - | - | - | - | - | - |
B2Sell B2B & eCommerceB2Sell eSeller is a B2C & B2B ecommerce platform for managing product content, orders, and SEO. | 5.0 | 1 | - | - | - | - | - | - |
ChocoOrder entry solution for restaurants to place orders with suppliers - B2B wholesale ordering. | 5.0 | 1 | - | - | - | - | - | - |
CIMM2CIMM2 is known for B2B ecommerce features and product content. | 3.0 | 1 | - | - | - | - | - | - |
Configured CommerceOptimizely Configured Commerce is a headless SaaS commerce platform built for B2B vendors. | 5.0 | 1 | - | - | - | - | - | - |
CTRL CommerceCTRL Commerce is a B2B sales platform integrating with ERPs for B2B commerce. | 5.0 | 1 | - | - | - | - | - | - |
INSYNC CommerceINSYNC Commerce is an integrated B2B ecommerce solution for distributors, wholesalers, and manufacturers. | 5.0 | 1 | - | - | - | - | - | - |
KYKLOSolution for distributors and retailers in electrical/mechanical industry to digitize sales. | 5.0 | 1 | - | - | - | - | - | - |
QRwaveLets distributors place restocking orders via QR code scan. | 3.0 | 1 | - | - | - | - | - | - |
SelfServeSelfServe is a B2B ecommerce solution for suppliers to optimize customer experience. | 4.0 | 1 | - | - | - | - | - | - |
UK PLCUK PLC is an ecommerce/procurement tool with spend analysis, purchase-to-pay, and eProcurement features, aligning with B2B ecommerce/wholesale ordering. | 5.0 | 1 | - | - | - | - | - | - |
Wholesale for WooCommerceWholesale for WooCommerce is a B2B plugin offering wholesale pricing plans and ordering. | 5.0 | 1 | - | - | - | - | - | - |
ZupplyZupply is an order and inventory platform for produce wholesalers managing suppliers and customers. | 5.0 | 1 | - | - | - | - | - | - |
ApparatusApparatus is a B2B ecommerce platform offering digital procurement solutions. | 0.0 | 0 | - | - | - | - | - | - |
Axim CommerceAxim Commerce is a B2B ecommerce platform for distributors with ERP integration and customer pricing. | 0.0 | 0 | - | - | - | - | - | - |
B2BridgeB2Bridge adds B2B catalogs, custom price lists, and net terms to Shopify stores. | 0.0 | 0 | - | - | - | - | - | - |
B2BWooB2BWoo adds roles, permissions, and B2B workflows to WooCommerce stores. | 0.0 | 0 | - | - | - | - | - | - |
BcartBcart automates billing/settlements for B2B buying and selling in Japanese back offices. | 0.0 | 0 | - | - | - | - | - | - |
BrandscopeGlobal B2B wholesale ecommerce sales and marketing platform. | 0.0 | 0 | - | - | - | - | - | - |
Cart2QuoteCart2Quote enables quote requests and conversion to orders in B2B ecommerce. | 0.0 | 0 | - | - | - | - | - | - |
CloudfyB2B ecommerce platform streamlining ordering and integrating with ERPs. | 0.0 | 0 | - | - | - | - | - | - |
commerce GRIDcommerce GRID is a customer portal solution for wholesalers and manufacturers. | 0.0 | 0 | - | - | - | - | - | - |
CSX eCommerceB2B ecommerce platform for distributors, manufacturers, and wholesalers. | 0.0 | 0 | - | - | - | - | - | - |
Cut+DryCut+Dry is an ecommerce platform for foodservice distributors with B2B ordering and payments. | 0.0 | 0 | - | - | - | - | - | - |
Dealer-relayCollaborative wholesale trade platform for merchants and buyers. | 0.0 | 0 | - | - | - | - | - | - |
DigitradeDigitrade is a B2B SaaS online shopping ecosystem with wholesaler apps and sales tools. | 0.0 | 0 | - | - | - | - | - | - |
Fast Channel B2B E-Commerce PlatformFast Channel is a B2B ecommerce platform with multi-catalog, multi-price tables, and inventory. | 0.0 | 0 | - | - | - | - | - | - |
FreshoAI-powered order management for food distributors automating wholesale operations. | 0.0 | 0 | - | - | - | - | - | - |
Get WorkGearGet WorkGear provides branded employee portals for uniform/PPE procurement with budget rules. | 0.0 | 0 | - | - | - | - | - | - |
iAM-TradeiAM-Trade builds B2B, B2C, and B2X ecommerce solutions, primarily flexible B2B commerce. | 0.0 | 0 | - | - | - | - | - | - |
InterSellB2B ecommerce site with order taking and payment system. | 0.0 | 0 | - | - | - | - | - | - |
IntershopsecondaryStrong focus on B2B digital commerce. | 0.0 | 0 | - | - | - | - | - | - |
Inventory Sales CloudB2B platform automating order management and fulfillment for wholesale distributors. | 0.0 | 0 | - | - | - | - | - | - |
LE NEW BLACKB2B wholesale management platform with digital showrooms and order processing for fashion brands. | 0.0 | 0 | - | - | - | - | - | - |
MaximaTechMaximaTech provides a Brazilian mobility suite covering sales, B2B ecommerce, and commercial management. | 0.0 | 0 | - | - | - | - | - | - |
Micro Metal SoftwareInventory tools and multi-vendor quoting with e-commerce for metal suppliers. | 0.0 | 0 | - | - | - | - | - | - |
Momentum B2BMomentum B2B integrates mobile sales tools with B2B ecommerce on WordPress. | 0.0 | 0 | - | - | - | - | - | - |
NymbleNymble is a B2B ecommerce and mobile sales platform for complex sales processes. | 0.0 | 0 | - | - | - | - | - | - |
Octapull B2BOctapull B2B is a dealer portal/order management for supply chain. | 0.0 | 0 | - | - | - | - | - | - |
Open Pantry for SuppliersOpen Pantry for Suppliers is wholesale online order management for restaurant suppliers. | 0.0 | 0 | - | - | - | - | - | - |
Orderchamp CloudOrderchamp Cloud is a B2B ecommerce platform for brands and wholesalers. | 0.0 | 0 | - | - | - | - | - | - |
OrdergamiHelps wholesale businesses streamline ordering operations. | 0.0 | 0 | - | - | - | - | - | - |
OrderITAI-powered order management specifically for wholesalers. | 0.0 | 0 | - | - | - | - | - | - |
OrderTakersecondaryIncludes a custom B2B ecommerce web store for wholesale distributors and CPGs. | 0.0 | 0 | - | - | - | - | - | - |
ParspecParspec is AI software for product selection, quoting and submittals for B2B distribution. | 0.0 | 0 | - | - | - | - | - | - |
pCommercesecondaryAlso serves wholesalers and distribution companies. | 0.0 | 0 | - | - | - | - | - | - |
PivoHubB2B sales platform centralizing ordering, inventory, and supplier relationships. | 0.0 | 0 | - | - | - | - | - | - |
PropellerPropeller is a cloud B2B commerce platform unifying online and offline sales. | 0.0 | 0 | - | - | - | - | - | - |
QuickB2BMobile ordering platform for food wholesalers with accounting integrations, fitting B2B wholesale ordering. | 0.0 | 0 | - | - | - | - | - | - |
Quintet24Quintet24 is a B2B platform connecting manufacturers and retailers. | 0.0 | 0 | - | - | - | - | - | - |
rapidorrapidor is a B2B order, catalog, inventory and payments platform. | 0.0 | 0 | - | - | - | - | - | - |
RewixRewix is a B2B ecommerce platform for digital, omnichannel selling. | 0.0 | 0 | - | - | - | - | - | - |
ROMAROMA is a B2B ecommerce management system with catalog organization. | 0.0 | 0 | - | - | - | - | - | - |
SellchazeB2B solution for suppliers/merchants to manage orders, quotes, partners, inventory, and accounting. | 0.0 | 0 | - | - | - | - | - | - |
ShopblockssecondaryExplicitly supports B2B and B2B2X commerce. | 0.0 | 0 | - | - | - | - | - | - |
SimplisalesSimplisales is a no-code AI B2B ecommerce tool for wholesalers to create branded ordering apps/sites. | 0.0 | 0 | - | - | - | - | - | - |
VentasxMayorVentasxMayor is a B2B ecommerce platform managing catalogs, customer details, and orders for wholesale. | 0.0 | 0 | - | - | - | - | - | - |
Visiativ E-commerce B2B Consumer goodsVisiativ provides a dedicated B2B online retail solution for reseller networks. | 0.0 | 0 | - | - | - | - | - | - |
WebSuitesecondaryTargets B2B component sellers with industry-specific commerce features. | 0.0 | 0 | - | - | - | - | - | - |
Wholesale HandlerOrder management platform enabling wholesalers to accept online customer orders 24/7. | 0.0 | 0 | - | - | - | - | - | - |
ZydonB2B ecommerce platform purpose-built for manufacturers and distributors with sales tools. | 0.0 | 0 | - | - | - | - | - | - |