Rating
4.2
5 reviews
Starting price
$150,000
Per User
Categories
4
Founded
2011
Employees
18
GenAlpha is the provider of Equip360, the most complete B2B eCommerce Solution available for manufacturers and distributors. Equip360 offers an innovative technology solution including eCommerce, interactive parts manuals, analytics, RMA, warranty and product configuration. These can be individual modules or work collectively depending on the need. At GenAlpha we equip companies with the tools and resources to succeed online. Partnering with manufacturers to support customers over the life of the equipment.
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
563
Organic visits / mo
220
SEMrush reports no paid spend for this domain, but Google confirms 9 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
9
as TwoEx LLC dba Kande Media
Active now
0
last 14 days
Advertising since
Mar 2025
9 mo running
Last seen
Dec 2025
The shared messaging across B2B Ecommerce & Wholesale Ordering Platform advertisers - the validated angles to copy. See the niche →
(5 reviews)
Everything about this software, including the GenAlpha team, has been nothing short of awesome. Equip is very user-friendly for both internal and external users. Every update brings more tools to assist the customer with searching for and purchasing parts. Changes can be easily made by an administrator, or a help ticket can be submitted with ease for more complicated changes or updates. The responsiveness of the support team is 10/10.
Pros: From an administrator standpoint, this software is very easy to use. After speaking with many of our site users, the general consensus is that this software is easy to navigate and very user-friendly.
Cons: I don't know if there is anything that qualifies as something I like least. My experience has been great all-around!
Jessica C. · TICO Edge Parts Coordinator · Retail · December 6, 2021
We are forced to use this software at my company. It is supposed to make the process faster and easier, but it really takes longer than our old method. I'm sure it's a learning curve, but I'm not thrilled.
Pros: Able to pre-fill forms and retrieve client data with little effort. It is easy to sort and find my client by name.
Cons: I find the program difficult to work through. It's not intuitive. Often, I get to the end of my date entry and am met with an error. I know I didn't skip any steps, but I have to click the error message to return to a screen that never showed up in the first place.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Catalog Management | 1 | 1 | Ad |
Domain confidence 98%
Debra B. · Customer Service · Financial Services · June 24, 2021
My overall experience has been pleasant. The product/software works well with all of the ins and outs that the company needs. Working with the personnel has been great. They listen to the changes needed and implement those changes to best fit the companies needs.
Pros: What I like most about the software is the ease of use.
Cons: What I like least about the software is the search capability. The global search feature seems a little glitchy at times.
Tamika H. · CSRII · Automotive · September 15, 2020
Pros: As an Admin of the site, I like most that I get quick resolution to my issues and concerns. I appreciate the time the developers take to listen to suggestions for improvement. I like that the developers are always improving the software to keep it current with other sites features. I like that this software interfaces well with SAP.
Cons: I feel that the use of facets could be improved. I feel the challenges we have with the software stem more from our internal data, and less from the software.
AMINDA O. · CSR (Site Support) · Automotive · September 15, 2020
Equip has worked closely with our company to deliver a robust eCommerce channel for our customers. This platform has allowed us to grow sales with current customers and reach new customers. They have anticipated both ours and our customers needs and supported us both in implementing new features and timely solutions. Equip works closely with their clients to guide them in using eCommerce features, data analytics, and best practices to successfully market/sell their products and stay ahead of issues. The business partnership with Equip has been critical to our company's strategy plans.
Pros: This software has provided our customers an easy to use and stable solution with multiple efficiency tools based on their requests and navigation patterns. The customer focused and business driven development process ensures an agile and responsive platform for our customers. Strong release and responsive support teams. At launch we started with less than 15% of our customers entering orders online, today we are over 80% with increases each month.
Cons: Our wish list of features to improve in our eCommerce solution stem from limitations in our ERP system. Equip has worked closely with us to address many of these limitations, yet our Kit functionality continues to be an area of focus.
Amanda C. · Director Customer and Product Support · Automotive · July 23, 2020
| 1 |
| 5 |
Ad |
| Multi-Channel eCommerce | 5 | 32 | - |
| eCommerce | 10 | 34 | - |
