Rating
4.9
52 reviews
Starting price
$350
Flat Rate
Categories
4
Founded
2016
Employees
11
B2B Wave is a simpler B2B eCommerce platform purpose-built for wholesalers and distributors managing complex pricing, catalogs, and ordering. It helps businesses digitize and automate the buying experience while supporting pricing, ordering, and account structures common in B2B commerce. The platform brings online ordering, customer catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs. B2B Wave integrates with accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing backend systems. Key capabilities include: Branded B2B storefronts and digital catalogs, customer-specific pricing and quotes, bulk ordering and quick reorders, product and order management with bulk import/export, and a mobile ordering app for sales reps (iOS/Android).
Ad spend / mo
$154
12 paid keywords
Paid visits / mo
18
Organic keywords
1,783
Organic visits / mo
1,212
Authority
31
1,359 ref domains
Creatives run
27
as B2B WAVE LTD
Active now
20
last 14 days
Advertising since
Jun 2023
2.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as B2B Wave - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across B2B Ecommerce & Wholesale Ordering Platform advertisers - the validated angles to copy. See the niche →
(52 reviews)
Overall, our experience with B2B Wave has been very positive — it has streamlined our ordering process and made day-to-day operations significantly easier for our team. It's a reliable platform that we've come to depend on for our business needs
Pros: B2B Wave is incredibly easy to use and intuitive, making the ordering process seamless and efficient for our team. Their customer support has also been outstanding, always ready to help whenever we need assistance.
Cons: The reporting and analytics features could be more robust and detailed to better support business decisions. Additionally, customer service response times through Teams could be improved for a smoother support experience.
Sanat R. · Engineering Ops. · Medical Devices · April 14, 2026
We were spending two whole workdays writing up orders, so we knew we needed a better solution. Honestly, first we tried a competitor and it was way too complicated. B2B Wave was a really easy solution. [sensitive content hidden] provided a smooth, no pressure sales option, answering multiple questions prior to even signing on. My head spun as I watched [sensitive content hidden] go to work getting us set up really quickly. He was also tireless in answering my questions as I learned to navigate the new system for our wholesale coffee company. I was a bit nervous about getting all of our customers onboarded, but to my surprise they were excited about the ordering portal and jumped right in. I wish we had signed up sooner. Thanks, B2B wave!
Pros: The folks are friendly, efficient, and eager to make it a smooth experience. No pressure and no coding experience necessary.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Catalog Management | 1 | 2 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| b2b ecommerce platforms | $10.77 | 2 | 62.3% | www.b2bwave.com/brands-b2b-order-portal-2025 |
| b2b wholesale platform | $9.69 | 1 | 37.7% | www.b2bwave.com/wholesalers |
| b2b ecommerce for distributors | $0.00 | 3 | 0.0% | www.b2bwave.com/wholesalers |
| b2b malaysia | $0.00 | 4 | 0.0% | www.b2bwave.com/wholesalers |
| b2b baidu com english | $0.00 | 1 | 0.0% | www.b2bwave.com/wholesalers |
| b2b stores | $2.42 | 6 | 0.0% | www.b2bwave.com/wholesalers |
| enve b2b | $0.38 | 3 | 0.0% | www.b2bwave.com/wholesalers |
| b2b wholesale companies | $5.57 | 3 | 0.0% | www.b2bwave.com/brands-b2b-order-portal-2025 |
| indian b2b portals | $0.00 | 5 | 0.0% | www.b2bwave.com/brands-b2b-order-portal-2025 |
| b2b site | $6.20 | 4 | 0.0% | www.b2bwave.com/wholesalers |
| wholesale web | $2.53 | 2 | 0.0% | www.b2bwave.com/wholesalers |
Best B2B Platform for Sales
All-In-One Global B2B Platform — Launch your B2B sales platform in days, not weeks and streamline your sales. Say goodbye to...
https://www.b2bwave.com › b2b › platform
B2B Selling Platform Online - Make Selling Online Easy
B2B Wave is the B2B platform that is easy to use - no technical skills required. Launch a user-friendly website in weeks and connect your accounting systems with ease. Made Just For B2B. Affordable Pricing. Launch a Store Fast. User-Friendly Storefront. Free Trial Available.
https://www.b2bwave.com › b2b › platform
Best B2B Platform for Sales
Try Our B2B Web Platform Free — Say goodbye to order chaos—automate B2B sales with one smart platform. Launch your B2B sales...
https://www.b2bwave.com › b2b › platform
B2B Ecommerce Trade Portal - Powerful B2B Trade Portal
A B2B Wave Website Makes Order, Customer and Product Management Quick and Easy.
https://www.b2bwave.com › b2b-ecommerce › trade_portal
B2B Platform For Wholesale - Online B2B Wholesale Platform
Launch your customer-friendly website in weeks, connect your accounting systems with ease. B2B Wave is the B2B wholesale platform that's crazy simple - no technical skills required. Exceptional Support. Launch a Store Fast. No Tech Skills Needed. Free Trial Available. User-Friendly Storefront.
https://www.b2bwave.com
Cons: - At first I was worried about the cost, but it proved to be competitive with similar companies, and well worth it.
Ellen D. · Owner · Food & Beverages · June 5, 2025
Excellent! Been thru support with several other options and yours is by far the best. No big custom coding needed.
Pros: Simple, fast support. Got my site up in a few days and it just works. Easy QB integration, and have nice structure.
Cons: As of now, it is great, but it feels like there's features to be added as I get more into the system.
Simon Y. · Manager · Electrical/Electronic Manufacturing · May 30, 2025
Good - B2BWave was a step in our journey to digitise the B2B sales process. We have only moved from it due to an ERP implementation and the need to serve more customers directly hence we setup a separate B2B Shopify Store
Pros: The way agents can log-in as customers and place orders. Thy can also pull off their own reports.
Cons: Basic UI - fine for agents but not customers.
Peter G. · COO · Apparel & Fashion · December 9, 2024
Quick replies and support from the team. Pretty platform. Easy to navigate. Overall we love the system and so do our retailers who use it from the front end.
Pros: $89
Cons: No cons as such. In general when we ask for certain updates or provide feedback on things that are missing that would help us they are receptive to finding a solution. The main thing we are missing is the option of generating delivery notes. This is something we have fedback a few times and I would like to see this built quicker but they are actively open to looking into this and I do hope something they will implement soon.
Hollie R. · Commercial Director · Apparel & Fashion · November 15, 2024
Amazing the team at support are always willing to help. We spent a bit of time with them when we set our site up they were amazing. 6 years later they are still amazing adding the little extras to our site, answering our questions very promptly and friendly.
Pros: It is such a great platform so easy to use. Website looks amazing. I like how we can set customer pricing add data sheets lots of photos.
Cons: It does not work with MYOB. Understand it may be out of B2B Waves control. But it would be the icing on the cake for us.
Cherry B. · Managing Director · Wholesale · November 8, 2024
Our overall experience so far has been great. I appreciate the responsiveness of their customer service and their willingness to get on a call to help when needed. [sensitive content hidden] is very helpful and really appreciate how much he has worked with our company.
Pros: The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers. Wave has been very open to making changes to their platform. I appreciate the person who helped onboard me ([sensitive content hidden]) and his willingness to listen and implement the changes we need to be as successful as possible using the platform. Additionally, Wave has made these changes at little to no cost. The cost of the system is very reasonable compared to competitors. Although we haven't used the API yet, it's great to know that the system has an open API, which will allow us to connect with various other systems in the future.
Cons: We would like more options for creating pages and customizing the overall look and feel of the site. While we can edit the HTML, it’s more limited compared to other systems like Shopify. That said, since we're using the system for B2B sales and not B2C, the need for extensive customization is low and not a critical factor for a B2B platform. It would also be great to see more information displayed on the dashboard.
Brennan C. · COO Co-Owner · Sporting Goods · October 15, 2024
[sensitive content hidden] has been a pleasure to work with - also done some awesome videos to make adoption easy and speedy.
Pros: This platform is super fast and easy to use.
Cons: Some fine tuning still to be done and in progress.
David G. · Chief Executive Officer · Wholesale · August 27, 2024
Pros: Their ability to provide a flexible and effective platform for managing customers and orders with outstanding support and custom features for our specific business needs.
Cons: Nothing - great product with tremendous customer support
Joey P. · Product Manager · Hospital & Health Care · August 26, 2024
Very good, the set up process has been very straightforward and user feedback positive.
Pros: Very simple to work with, clear instructions and good guidance from support.
Cons: Nothing of note, so far any queries I have had were dealt with quickly.
Shane L. · Own Label Sales and Support Consultant · Environmental Services · August 21, 2024
Overall very positive. All those in our company that are currently using B2Bwave think its great. We have had great feedback from our customers and even those whom didnt want to change how they ordered are now enjoying the ease of ordering. Customers can now see pictures & desriptions, which they can use on their websites.
Pros: Customer ordering more accurate and faster. Ease of use. Customer knows when products are out of stock. Orders can be saved for later and completed another day. Notification of products back in stock. Good support when I required help to change some things. Customer feedback has been really good. This is an example:- "The B2B site is as good as, if not better than the majority of B2B portals that we use & will probably get me round to taking in some new lines that I’ve meant to get round to for a while" We were manually inputting order data onto QuickBooks invoices prior to Using B2BWave and Quickbooks integration this removes 90% plus of the data inputting we were doing. Saving time and managing to fulfil more orders in the day.
Cons: Only negative we had from a customer point of view would be “quick order” as it’s still slower than uploading a system generated CSV or Excel file. Some B2B site offer the option of uploading (correctly formatted granted) & accepting an order by CSV to avoid the manual input. Although admin can do this on behalf of customers- is it a possibility for customers to do this in the future? No real back order system, we have to manually remove a backorder product and then do another order for the customer and then use the status to put on hold or in our case we use it for pre-orders and status changes to awaiting pre-order delivery. it would be helpful if back orders get put into a back order system.
RICHARD G. · Distribution Projects Manager · Import and Export · August 19, 2024
For many years, B2B Wave has been excellent support for our website and was able to make modifications for us. The website was so robust that we didn't have to contact them once for any other support in seven years of business.
Pros: The website was very easy to set up and use. It was also very responsive, robust, and secure. You can easily add product options with various price breaks etc It is a great product for new start-ups, without the need to be too tech minded.
Cons: We needed the product to be integrated with Sage 50 with the inventory date received displayed for out-of-stock items, and when next due plus other features such as managing pricing in sage and up loaded to the website automatically.
Andrew S. · Director · Wholesale · August 19, 2024
Don't even look elsewhere for other platforms and use the trial period to make your decision. You won't regret it.
Pros: It is incredible easy to use for non tech people.
Cons: Everything has worked exactly like it is suppose to. No cons.
Dan C. · COO · Wholesale · July 30, 2024
The B2B wave team supported us well in our implementation and has provided great support for the very few issues we have had. B2B wave is a great product!
Pros: B2B wave has streamlined the order entry process for our customers via customizable portals, integrated to our manufacturing/inventory system and has been easy to use and maintain.
Cons: We really don’t have any issues with B2B wave. Its very configurable and all hurdles were dealt with in implementation.
Rita H. · Controller · Food Production · June 22, 2024
Great - really enjoyed it. It has helped Shot Scope grow.
Pros: Simplicity - easy to set up and easy to train on
Cons: A few areas where there is a lack of functionality, but support does work on these.
Gavin D. · CCO · Sporting Goods · May 23, 2024
Felt very supportive by onboarding & customer service. Overall the system is streamlined and clear once you learn it.
Pros: An affordable option for a small, growing business who's not ready for Shopify Plus. Extremely user friendly, and customer service has been 100% supportive. The best option to separate out your D2C & B2B sales channels while keeping products & inventory synced on both ends.
Cons: No video education for individual topics. The "help" button usually can answer anything, but sometimes would prefer video tutorials on the overall site function & specific categories.
Emily F. · Founder and Principal Designer · Sporting Goods · February 15, 2024
Great experience with B2B Wave, they were very helpful with customizations, and this helped us streamline our sales process.
Pros: Great Sales Rep app for easy order creation, option to generate PDF Catalogs for customers, Customer service that worked with us on custom integration with QuickBooks Desktop
Cons: Sales Rep doesn't allow to edit orders, admin invoice portal doesn't go by box qty multiples.
Abe L. · IT Admin · Wholesale · February 6, 2024
It has changed our wholesale process for the better.
Pros: The versatility of the platform to work with our products; that we could set different group (or privacy groups) to allow different pricing, products, customers, which is important given the different tiers we have.
Cons: Some implementations take time, but the B2B team is very open to exploring useful feature sets.
Alfonso T. · Founder · Food & Beverages · January 12, 2024
Overall our experience has been good. And the help we that we have received has been amazing.
Pros: Customer support is very important for us
Cons: For the site to more user-friendly and also have a custom App
Mike R. · CEO · Wholesale · January 11, 2024
No issues! Customer service has always been great and helpful if I need to contact them.
Pros: Easy to use, customers love it, very friendly and capable customer service.
Cons: Could be more visually appealing---I still feel I need to have a geared-to-consumer website in addition to the B2B Wave site because I don't think it's as visually enticing as other platforms.
Simon L. · Marketing Manager · Furniture · October 3, 2023
So far it has been exceptional!
Pros: I'm relatively new to B2B Wave but so far my experience has been exceptional! The software itself is phenomenal and the support is prompt, helpful, and customized! I highly recommend them!
Cons: I would love to see an added feature where inventory counts can take into account what is on purchase orders in Quickbooks Online so I can sell against those numbers.
Shannon K. · VP · Wholesale · August 23, 2023
Pros: Great customer service. They're fast and responsive. Software has the basic features and more right out of the box.
Cons: Admin functions could be streamlined a bit more to make things more intuitive.
James H. · VP Business Development · Consumer Electronics · August 1, 2023
Great system, easy for customers
Pros: Easy to use for us and our customersEasy new products integration
Cons: Nothing, all good, working like a charm.
Pascal B. · President · Wholesale · August 1, 2023
simple to use significant benefit is Improved stock and order visibility allowing our customers to tailor orders to what we have on hand increasing overall sales.
Pros: Simple but effective easy to set up and implement. Although using API & integrations can add a layer of complexity I like how B2B has made its platform part of a modular solution to business management. In the past, we have tried to use one central system to handle stock, Trade, retail, admin, order management and all the rest of the business process but have found that these systems rarely work as intended. and you are left short when they fail. B2b wave slots in and with other low-cost platforms to allow you to switch out any part of the process if you find a better product or need to expand due to growth
Cons: Updating order details and editing orders can be a manual and slow-going process without using ship station. The veeqo integration may solve this but improving the Excel order importer to update order info and QTY's etc would be a good way of updating order details on mass.
Max T. · Logistics Manager · Retail · June 19, 2023
9/10 So many positive factors about this solution including the team you interact with and product enhancements. Highly recommend, a great starting platform for wanting to boost B2B sales while giving your customers visibility to their past orders and account as well as outstanding dues for past orders.
Pros: Product support is top notch. We have also been able to scale our sales three fold by implementing this solution and maintaining it on a daily basis. Was an easy implementation and has served us well in all areas we have needed, customer management, order management, integrations with ShipStation and QBO are a huge plus as well as ability to link merchant processor and freight shipping partner.
Cons: Wish there was a portal for marketing materials as well as an easy way to process returns. In an ideal world there would be a more robust discount configuration for products as well as a bulk add option for quotes when creating those in the field.
Lindsey C. · Director of System Operations · Alternative Medicine · May 24, 2023
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| 7 |
Ad |
| Distribution | 2 | 22 | Shortlist |
| Order Fulfillment | 2 | 27 | - |