Rating
4.1
318 reviews
Categories
8
Founded
2000
Employees
3200
Funding
2.5B
Other
ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Copilot, the latest ZoomInfo Sales experience, is an AI-powered solution that turns every seller into your best seller. Copilot brings together all your data with ZoomInfo’s best-in-class data and applies generative AI to sift through the noise and identify insights sellers want. With Copilot, you get powerful AI-guided recommendations about who to contact, when to engage them—even what to say—and execute them across every channel.
Ad spend / mo
$260K
3,044 paid keywords
Paid visits / mo
47,514
Organic keywords
2,757,386
Organic visits / mo
1,329,620
Authority
73
51,244 ref domains
Creatives run
100
as DiscoverOrg, LLC
Active now
100
last 14 days
Advertising since
May 2022
4+ yrs running
Last seen
today
still active
The shared messaging across Sales Intelligence & Prospecting Platform advertisers - the validated angles to copy. See the niche →
(318 reviews)
I was massively disappointed by how little data we were able to get on our ICP. Our investment in ZoomInfo was a ware.
Pros: The initial sample dataset provided during the sales process was of decent quality. It made me think that ZoomInfo would have good data.
Cons: The platform did not in fact provide additional data above and beyond the original sample. I was misled and grossly oversold in the sales process.
Chance R. · CEO · Hospital & Health Care · May 5, 2026
Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies.
Pros: Access to contact info, company info and other data relevant to prospecting new customers. The ability to have it live in CRM is nice.
Cons: As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs.
Anonymous User · Sr. Solutions Engineer · Computer Software · February 9, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Buyer Intent | 1 | 3 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Buy Quality Email Lead Lists | 150,000,000 Verified Contacts
Access verified lead lists and engage ready-to-convert contacts for outreach. Create custom lead lists with 300+ filters to find high-value prospects quickly.
https://www.zoominfo.com
Buy High-Quality Leads List | 150,000,000 Verified Contacts
Buy verified leads to drive conversions and boost sales with trusted data. Revolutionize your B2B strategy and turn your top accounts into loyal customers.
https://www.zoominfo.com
Buy Quality Email Lead Lists | 150,000,000 Verified Contacts
Create custom lead lists with 300+ filters to find high-value prospects quickly. Access verified lead lists and engage ready-to-convert contacts for outreach.
https://www.zoominfo.com
Buy Quality Email Lead Lists - 150,000,000 Verified Contacts
Access verified lead lists and engage ready-to-convert contacts for outreach.
https://www.zoominfo.com
Buy High-Quality Leads Today | 150,000,000 Verified Contacts
Buy verified leads to drive conversions and boost sales with trusted data. Revolutionize your B2B strategy and turn your top accounts into loyal customers.
https://www.zoominfo.com
Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts.
Pros: I have to prospect a lot in my role and gathering contact information, specifically emails and mobile numbers, has been a huge help. In addition, I'm able to apply settings to specific accounts to receive alerts on company updates that are relevant to my role - making it easier to reach out.
Cons: Very frequently, the information is outdated. I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.
Marissa W. · Senior Account Executive · Computer Software · January 9, 2026
Solid platform with great data and insights on everything you need when you are prospecting your ICP'S.
Pros: Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect.
Cons: The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.
Eric N. · BDR · Information Technology and Services · December 15, 2025
I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team.
Pros: ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools.
Cons: Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive.
Suvankar R. · Lead Generation Specialist · Information Technology and Services · October 10, 2025
I am a salesperson. I hunt for new business every single day. Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker. I love how many times the person that I need and their e-mail address is listed in the portal for me to use!
Pros: I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. It will often list the contact that you need, their e-mail, and sometimes their cell number. All super helpful!
Cons: It must be expensive because our management team sure likes to jam it down our throats every chance that they get. It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!
Mike A. · Sales · Telecommunications · October 1, 2025
Very positive so far but need to keep an eye on credits and wary of their contracutal stance regarding cancellation.
Pros: Nice clean interface and extensive features with quality data. Pretty easy to setup and a great tool for lead generation
Cons: Is costly and will need time to properly extract real value. Need to be careful with credits as they mount up quickly
Steve P. · Head of Sales BD · Commercial Real Estate · August 19, 2025
I first used ZoomInfo Sales in 2018. Since then I have worked for three companies, and two of them bought it after I showed them what it could do. I must be a huge ZoomInfo Champion or just want my companies to succeed.
Pros: I love that you can find out direct lines and email addresses from the people you need to contact as a sales representative.
Cons: The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong.
Anonymous User · Business Development Manager · Pharmaceuticals · August 15, 2025
My experience with ZoomInfo Sales has been overwhelmingly positive. The depth and accuracy of their contact database have made prospecting significantly easier, and I’ve been able to connect with decision-makers I likely wouldn’t have found otherwise. The platform’s search and filtering tools are intuitive, allowing me to quickly build targeted lists that match my ideal customer profile.
Pros: I appreciate the intent data and company insights - it’s like having a window into which accounts are actively in the market. This has helped me prioritize outreach and focus my time on high-potential opportunities. The integration with our CRM has been smooth, which means less time on admin work and more time selling.
Cons: While the data quality is strong overall, there are occasional inaccuracies or outdated contacts, which can be frustrating when you’re relying on it for high-volume outreach.
Scott B. · Director, Sales Development · Health, Wellness and Fitness · August 8, 2025
Okay experience and not a bad solution but feel that there are more cost effective tools on the market.
Pros: Data quality was okay, particularly for the US. Good search tools within the platform (although prefer Cognism UI)
Cons: Felt like it was an expensive option compared to other products on the market and sales team constantly trying to upsell new expensive addons & features. Not as strong with EU contact data. Never saw anything of value from intent feature.
Thomas L. · Marketing Director · Information Technology and Services · August 1, 2025
Very persistent but professional. tried to work with me to spread the payments out instead of paying for a full year up front
Pros: It has good search capabilities. I liked all the filters I could apply. Downloading was pretty straightforward and easy to use.
Cons: For me it was unaffordable. They wanted a year payment in advance which was another deal killer. Also, the short time I used it, i got alot more bad email addresses than anticipated
Jeffrey D. · Operations Manager · Venture Capital & Private Equity · July 10, 2025
Pros: Lot of contacts in there, good to find numbers, emails, leads to prospect into. almost all companies are in there, so really positive
Cons: not all the numbers or emails are correct. Lot of times you only find the HQ phone number, and the email are sometimes guessed.
Quinten D. · Account Executive · Information Technology and Services · June 12, 2025
Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search!
Pros: There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country.
Cons: Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently.
Nolan W. · Head of Sales · Real Estate · June 4, 2025
Pros: ZoomInfo makes it super simple for us to enrich our CRM account and contact data, and helps us prioritize our accounts based on key information
Cons: The cost is high compared to it's counterparts, and we find edge cases of data being incorrect which they are keen to fix
Matt K. · RevOps Manager · Computer Software · May 31, 2025
Strong features across the board and handy for prospecting, but again it needs to be stronger in EMEA prospecting data
Pros: In general the tool offers good data sourcing for prospecting in markets like AMER. Handy to create lists and things like that.
Cons: For EMEA the data is often inaccurate or missing, so as a EMEA based sales rep I find myself barely using it anymore.
Randy P. · Account manager · Computer Software · May 25, 2025
Our experience with ZoomInfo has been overwhelmingly negative. We engaged in good faith, found the product lacking, attempted to exit appropriately, and were then subjected to aggressive and inflexible enforcement, despite ZoomInfo having confirmed in writing that the renewal was void. They have since ignored that position entirely. This feels less like a technology partner and more like a commercial trap. Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics. The level of customer care is virtually nonexistent, and any conversation quickly turns contractual. For additional context, their Trustpilot rating is currently 1.6 out of 5. That alone should serve as a significant warning to others. Our recommendation is simple: avoid ZoomInfo. There are better products, better commercial practices, and better companies to deal with.
Pros: In fairness, the user interface is well presented, and the breadth of integrations and feature marketing is impressive on paper. The onboarding process was structured, and initial contact with their sales team was professionally handled.
Cons: $7c
george s. · Director · Construction · May 21, 2025
I've been a Zoominfo user in the last two companies I've been with. Although it's not the cheapest platform, it does a good job in finding the companies and contact I need.
Pros: Great access to company and employee contact information. It was easy to integrate with HubSpot and the contact filters are plentiful.
Cons: I would guess about 5%-10% of the contact I've downloaded were no longer with the company. It doesn't have the ability to review other users lists but there is a filter to help prevent creating a list without pulling down previously downloaded contacts. Also, the credit system seems a bit archaic.
Sean C. · VP, Marketing and Program Management · Health, Wellness and Fitness · May 20, 2025
ZoomInfo is a crucial platform for sales teams; it is hard to picture a sales development teen succeeding without this platform.
Pros: ZoomInfo provides a variety of information on a plethora of contacts crucial for sales development teams, making BDR’s lives easier!
Cons: The layout of the platform was a bit busy, making it sometimes difficult to find relevant information.
Yanne D. · Partner Success Manager and Account Executive · Hospitality · May 7, 2025
Very positive. It makes my daily activities a lot more efficient as I can gather contact details at the click of a button while still using other systems.
Pros: I love how easy I can find the contact details for my active leads. I particularly like the chrome extensions which allows me to gather contact details whilst using other systems, such as our CRM.
Cons: Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control.
Harry C. · Sales Development Representative · Accounting · April 22, 2025
very good 8/10 easy to use portal is clear & concise Support offered is great additional features, enrichment, form complete & websights are all very good
Pros: Great contact information & excellent for searching for prospects
Cons: EMEA data is not as strong as USA. Public sector contacts lack contact information
Shahbaz S. · Analyst · Information Technology and Services · April 8, 2025
Pros: It did have a reasonable amount of contact info for US
Cons: About 30% of the contacts either didnt have any contact info or most was missing. Especially it seems blank on anyone off-shore in Caribbean.
Guy M. · Sales Director · Marketing and Advertising · March 26, 2025
This system is great for larger scale businesses that have sales teams.
Pros: The conversation intelligence feature is the best with the sales automation.
Cons: Pricing is the only thing that is a big pill to swallow.
Erik S. · CEO · Transportation/Trucking/Railroad · February 6, 2025
Their business model is a scam, whether intentional or not I don't know. The deal: pay $xx,xxx, in advance, for yyy,yyy number of records. You have 12 months after payment to acquire the records. Every time you ask for records from their database team, they drag their feet for weeks and weeks and weeks. Then at the end of 12 months, when you haven't been able to acquire the number of records you purchased in advance BECAUSE THEY DRAGGED THEIR FEET EVERY TIME YOU ASKED FOR RECORDS, the contract period is up and you are SOL. Unbelievably bad company. Deal with Zoom at your own risk.
Pros: None. If it worked as promised, it would be great. But they simply don't deliver.
Cons: Their business model is a scam. They over promise and under deliver, at extreme cost.
Sean O. · GM · Defense & Space · January 29, 2025
I was initially hesitant to use ZoomInfo Sales because I had been under the impression that it would be out of our company's price range. A colleague convinced me to trial ZoomInfo Sales. We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others. The WebSights tool has yielded more visibility into our website visitors than ever before, and the automation tools automatically send potential prospects into our CRM system. I now use ZoomInfo Sales almost every workday. It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc. The Chrome plug-in is extremely convenient. I don't know of any other tool that comes anywhere close to offering what is provided by ZoomInfo Sales. I hesitate to even post this review, lest one of my competitors sees it.
Pros: ZoomInfo Sales has saved me countless hours of time researching companies and contacts.
Cons: Not 100% accurate data, but still more accurate than any other solutions I've been able to find.
Amanda D. · VP - Marketing · Packaging and Containers · January 13, 2025
Overall, I am a big ZoomInfo Sales fan. The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know. I was looking for. However, when compared with other people-finding tools its information is occasionally out of date.
Pros: ZoomInfo Sales is the only place I know I can go and regularly get the phone numbers of the folks I'm trying to contact. It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed.
Cons: When cross referenced with other people-finding tools (e.g. LinkedIn Sales Navigator or Hunter.io) ZoomInfo Sales sometimes has conflicting/inaccurate information. This is not the norm by any means though.
Peter J. · Market Researcher · Hospital & Health Care · December 19, 2024
| 1 |
| 4 |
Ad |
| Customer Data Platform | 1 | 5 | Ad |
| Sales Intelligence | 1 | 10 | - |
| Sales Engagement Platform | 1 | 14 | - |
| Predictive Lead Scoring | 2 | 4 | - |
| Contact Management | 2 | 14 | - |
| Marketing Automation | 2 | 44 | - |
