Omnisend

Pros: Excellent UX/UI and onboarding process with a tonne of constantly evolving features, great knowledge base, continuous learning content. Omnisend has all the features you want (and more!) combined with a smooth, engaging, intuitive interface.

Cons: The price point is a bit steep for small businesses who don't need or use all the bells and whistles.

Pros: What I like most is how easy it is to set up and use. The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge. It connects perfectly with my store and pulls in customer data automatically, which saves a lot of time. I also love how easy it is to segment audiences and send messages that actually fit their shopping behavior. Support has been great too — quick replies and clear answers whenever I needed help.

Cons: The reports and analytics could be a bit more detailed. I sometimes wish I could compare more data from different campaigns in one place. Also, SMS costs can add up if you send a lot of messages, so I have to plan those carefully. And while the design options are good, they could offer a few more layout choices for emails.

Pros: It's very intuitive and easy to use - the whole package is there (analytics, automations, campaigns...)

Cons: Template customization could be better, but that's minor issue - overall I'm very happy with the prodict.

Pros: Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails.

Cons: I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced.

Pros: Well what I like the most is Email templates are nice and customizable and the ability to do sms messaging is helpful.

Cons: I don’t have any new dislikes at the moment. My only issue is having to still pay for sms even if you already pay for a subscription.

Pros: We love how easy it is to use and the way it tracks and shows our Shopify sales analytics of each campaign.

Cons: Not a fan of the current layout and how it keep changing every few months. Once I get used to one layout, they change it again.

Pros: The ability to create emails through their builder. They have improved the interface dramatically over the years. Which I can really appreciate as a creative.

Cons: I don’t really agree with the pricing structure for omnisend messaging. They are months that are slower in the year but there isn’t a way to freeze or go down in price for months that are not as busy. The price of $20+ for the lowest tier for sms messaging is not reasonable.

Pros: More streamlined and intuitive than Klaviyo, I like that I don't have to pay for 10 other tools that are baked in but I'll never use

Cons: Missing some features and integrations, but this is being worked on and they recently dropped a whole new dashboard and better documentation.

Pros: Campagnes email + SMS + push au même endroit, automatisations prêtes (abandons panier, post‑achat) qui se règlent vite, segmentation par comportement cliente, éditeur drag‑and‑drop propre et rapports clairs

Cons: Editeur SMS non dispo sur le free, options de personnalisation moins poussées que chez les gros, reporting succinct

Pros: This platform is robust in terms of workflows automation, integration into other ecom tools and segmentation tools

Cons: it’s offering efficient solutions that deliver substantial values through its prebuilt automation templates

Pros: Very easy to use and style. The automated emails are great to keep customers updated on my store's new arrivals

Cons: The SMS package is costly. If you don’t use all your credits in a month, you lose the remaining balance. If unused credits could roll over to the next cycle, customers should still have the option to purchase more.

Pros: It easy to create and maintain email lists and create and send emails.

Cons: There is so much it can do that its hard to find the time to learn it all.

Pros: Love the ai options and the auto responders!!! Makes our work so much easier!!! Price is also great!!!

Cons: at the moment do not have anything negative to say.

Pros: I like how quickly the service team responds to request tickets.

Cons: I haven't found any personal issues with Omnisend.

Pros: It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well. Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly subscription (Email + SMS + Push). Furthermore, it is quite powerful with the automation flows and segmentation options we currently have available.

Cons: Some integrations to a few 3rd party apps are missing, so make sure that your tech stack integrates natively before committing. For the majority of the apps we have used it has not been a problem to be honest. Also, it is not as "sand-boxy" as Klaviyo, which is usually the case for the more complex automation flows we occasionally needed to create in the past (but covered without any hassle the 95-98% of the other automation needs we had). Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup).

Pros: There's so much to love about Omnisend! It's an incredibly user-friendly platform. Updates are always being made based on customer feedback. The team provides an enormous number of resources and a learning academy. The team is playful and speaks to me at my level and not over my head with technical jargon. And, the customer service is top-notch. REAL PEOPLE respond to me when I have a question and they stay with me until my problems are solved.

Cons: Sometimes, I don't understand why I can't manipulate content blocks as I want to.

Pros: The new features being added on a regular basis gives me hope about the future of Omnisend.

Cons: Omnisend is still not fully developed yet and missing some things. The editor leaves a lot to be desired and the UI could be cleaned up a bit. There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a template instead of being given the option to start with a blank slate.

Pros: easy to set up and intergration with shopify

Cons: integration with judge me for collected reviews

Pros: It is so easy to use, from implementation to every day tasks

Cons: I cannot think of anything at this time.

Pros: Drips, newsletter, target marketing and email sign up form

Cons: Maybe adding the option of video or short reels to email campaigns.

Pros: It is very easy to use, and extremely user friendly.

Cons: It is a little bit more expensive than we'd prefer.

Pros: I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more simple. I also love how seamlessly it's integrated with our Shopify store; it makes adding products and linking images incredibly simple and intuitive. It’s a huge time-saver and helps us focus more on creativity than setup.

Cons: I have nothing to complain about. Everything about omnisend is great so far!

Pros: It's easy to build emails and automations. Everything is straight forward when it comes to using each of the building blocks. I also really like that we have a rep talk with us every month. Shout out to [sensitive content hidden] as well; she needs a raise because she's the goat when it comes to helping with strategy and telling us what's good and bad about our emails, automations, and also the types of lists we use.

Cons: It took a long time for the pre-checked box for subscribing to an email list to come out. That was a little frustrating because that's years of missed opportunity, but you guys eventually added it so that was the only issue we had.