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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 1 | 4.5 | 237 | - | 3.9 / 4.1 / 4.4 / 4.0 | Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys. Learn more about Adobe Analytics | |
| 2 | Mailchimp Shortlist | 4.5 | 17,600 | - | 4.4 / 4.2 / 4.4 / 4.4 | Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. Learn more about Mailchimp |
| 3 | 4.4 | 15,363 | - | 4.1 / 4.2 / 4.4 / 4.3 | Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. Learn more about Jira | |
| 4 | Google Analytics 360 Shortlist | 4.7 | 8,090 | 86% | 4.2 / 4.2 / 4.6 / 4.7 | Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. Learn more about Google Analytics 360 |
| 5 | HubSpot Marketing Hub Shortlist | 4.5 | 6,229 | - | 4.3 / 4.4 / 4.4 / 4.2 | Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub |
| 6 | 4.6 | 6,029 | - | 4.5 / 4.4 / 4.5 / 4.3 | On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards. Learn more about monday.com | |
| 7 | Hootsuite Shortlist | 4.4 | 3,796 | - | 4.3 / 4.2 / 4.3 / 4.1 | Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. Learn more about Hootsuite |
| 8 | Zoho Social Shortlist | 4.7 | 3,420 | 86% | 4.7 / 4.5 / 4.5 / 4.5 | Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics. Learn more about Zoho Social |
| 9 | 4.4 | 2,987 | - | 4.2 / 4.3 / 4.3 / 4.2 | Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more. Learn more about Wrike | |
| 10 | Tableau Shortlist | 4.6 | 2,351 | - | 4.1 / 4.2 / 4.5 / 4.2 | Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations & share insights. Learn more about Tableau |
| 11 | Semrush Shortlist | 4.6 | 2,317 | 82% | 4.3 / 4.4 / 4.6 / 4.2 | Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. Learn more about Semrush |
| 12 | 4.7 | 2,282 | 82% | 4.5 / 4.3 / 4.6 / 4.4 | Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes. Learn more about Google Cloud | |
| 13 | Omnisend Shortlist | 4.7 | 836 | 85% | 4.6 / 4.6 / 4.5 / 4.5 | 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. Learn more about Omnisend |
| 14 | Marketo Engage Shortlist | 4.3 | 710 | - | 3.8 / 3.9 / 4.3 / 3.8 | Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. Learn more about Marketo Engage |
| 15 | 4.7 | 673 | 88% | 4.5 / 4.6 / 4.6 / 4.8 | ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content. Learn more about ContentStudio | |
| 16 | 4.1 | 649 | - | 3.8 / 3.8 / 4.0 / 3.8 | Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. Learn more about Salesforce Marketing Cloud Account Engagement | |
| 17 | Sprout Social Shortlist | 4.4 | 606 | - | 4.4 / 4.3 / 4.2 / 3.9 | Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days. Learn more about Sprout Social |
| 18 | 4.7 | 583 | 85% | 4.5 / 4.5 / 4.7 / 4.2 | Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. Learn more about Ahrefs | |
| 19 | 4.6 | 540 | 84% | 4.6 / 4.5 / 4.5 / 4.4 | Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Learn more about Hotjar | |
| 20 | Salesforce Marketing Cloud Shortlist | 4.2 | 529 | - | 3.8 / 3.9 / 4.3 / 3.8 | Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance. Learn more about Salesforce Marketing Cloud |
| 21 | 4.5 | 505 | - | 4.5 / 4.5 / 4.3 / 4.3 | Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns. Learn more about Campaign Monitor by Marigold | |
| 22 | 4.8 | 391 | 88% | 4.8 / 4.7 / 4.7 / 4.6 | Generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts! Learn more about Anyword | |
| 23 | 4.5 | 365 | - | 4.6 / 4.3 / 4.2 / 4.0 | Real-time analytics tracking visitors, conversions, and on-page behavior natively integrated with A/B testing in one platform. Learn more about Instapage | |
| 24 | 4.9 | 330 | 93% | 4.8 / 4.8 / 4.6 / 4.7 | SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more. Learn more about AccuRanker | |
| 25 | 4.6 | 285 | 86% | 4.5 / 4.6 / 4.4 / 4.5 | Optimize shows you how your creatives performed, what connected and where to take it next, so you’ll never start from scratch again. Learn more about The Brief |