All categoriesLaunch brief →
Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 51 | 4.2 | 114 | - | 4.3 / 4.0 / 4.2 / 3.8 | Yext delivers unmatched visibility into your brand’s presence across AI and traditional search with hyper-local benchmarks. Learn more about Yext | |
| 52 | 4.6 | 113 | - | 4.5 / 4.4 / 4.4 / 4.4 | Ortto's built-in analytics give teams a complete view of campaign performance, audience behavior and revenue impact – all in one place. Learn more about Ortto | |
| 53 | Coupler.io Shortlist | 4.9 | 110 | 94% | 4.8 / 4.9 / 4.6 / 4.7 | Coupler.io is a no-code data automation and analytics platform with AI-powered features. It lets users manage their data and act on it. Learn more about Coupler.io |
| 54 | 4.7 | 110 | 92% | 4.7 / 4.7 / 4.4 / 4.5 | Hevo is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL needs. Learn more about Hevo | |
| 55 | 4.5 | 110 | - | 4.5 / 4.6 / 4.2 / 4.4 | Oktopost is a B2B social engagement suite that supports modern data-driven organizations. Learn more about Oktopost | |
| 56 | 4.4 | 109 | - | 4.1 / 3.8 / 4.3 / 3.8 | +700k marketers in over 120 countries use Supermetrics for marketing analytics to create better data-driven strategies. Learn more about Supermetrics | |
| 57 | 4 | 96 | - | 4.0 / 3.7 / 4.0 / 3.4 | Meltwater's marketing analytics tools help you gain tangible insights into your audiences, competitors and campaign performance data. Learn more about Meltwater | |
| 58 | Swydo Shortlist | 4.5 | 94 | - | 4.6 / 4.4 / 4.3 / 4.3 | Reporting and monitoring platform for Online Marketers for customized and automated reporting. Learn more about Swydo |
| 59 | 4.4 | 89 | - | 4.2 / 4.6 / 4.2 / 4.2 | NinjaCat is a digital marketing performance management platform for agencies, media companies, and brands. Learn more about NinjaCat | |
| 60 | 3.8 | 89 | - | 3.8 / 3.7 / 3.9 / 3.5 | Cision is a leading global provider of earned media management software and services to PR and marketing communications professionals. Learn more about Cision | |
| 61 | Dataslayer Shortlist | 4.7 | 88 | - | 4.6 / 4.7 / 4.5 / 4.5 | Dataslayer.ai offers advanced marketing analytics, integrating data from various sources into one dashboard for in-depth analysis. Learn more about Dataslayer |
| 62 | 4.2 | 88 | - | 3.7 / 3.7 / 4.2 / 4.0 | HighLevel is a cloud-based platform that offers a range of tools and functionalities for sales and advertising agencies. Learn more about HighLevel | |
| 63 | 4.4 | 86 | - | 4.5 / 4.1 / 4.4 / 4.0 | heatmap snapshots, scrollmap reports, Learn more about Crazy Egg | |
| 64 | 4.6 | 84 | - | 4.6 / 4.6 / 4.4 / 4.5 | Affise is an affiliate marketing and mobile attribution platform to manage, attribute, and scale marketing for web and mobile. Learn more about Affise | |
| 65 | 4.4 | 84 | - | 4.3 / 4.6 / 4.2 / 4.2 | Whatagraph helps you deliver accurate, customizable reports at scale and gain actionable insights for growth. Learn more about Whatagraph | |
| 66 | NapoleonCat Shortlist | 4.7 | 83 | - | 4.7 / 4.7 / 4.5 / 4.5 | With NapoleonCat's Analytics, you will quickly spot improvement opportunities and tweak your social media strategy as you go. Learn more about NapoleonCat |
| 67 | 4.6 | 83 | - | 4.4 / 4.9 / 4.5 / 4.6 | Harness actionable insights, market trends, and consumer feedback from the deluge of social voices with Infegy Atlas. Learn more about Infegy Atlas | |
| 68 | 4.6 | 79 | - | 4.5 / 4.5 / 4.3 / 4.6 | Track metrics and measure performance in real-time, at a glance, and in a single dashboard with Cyfe. Learn more about Cyfe | |
| 69 | 4.2 | 79 | - | 3.7 / 4.4 / 4.2 / 4.0 | Get fast, easy, branded marketing performance reporting and dashboards, email scheduled reports, and CRM integration. Learn more about ActiveDEMAND | |
| 70 | 4 | 79 | - | 4.0 / 3.9 / 4.0 / 3.6 | All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth. Learn more about Hibu | |
| 71 | 4.9 | 77 | - | 4.8 / 4.9 / 4.9 / 4.9 | World's leading All-in-One eCommerce Sales & Marketing Automation Platform for Businesses @ Every Stage.Join w Luxe,FIT Mexico, GiaRose Learn more about AiTrillion | |
| 72 | 4.4 | 77 | - | 4.5 / 4.5 / 4.3 / 4.4 | The social media management platform with AI-optimized tools, visual planner, unlimited collaboration and seamless approvals workflow. Learn more about Sked Social | |
| 73 | 5 | 75 | - | 4.7 / 5.0 / 4.9 / 4.8 | Phonexa is an all-in-one suite for marketing automation with tools for calls, leads, clicks, email, SMS, accounting, and more. Learn more about Phonexa | |
| 74 | 4.8 | 74 | - | 4.5 / 4.9 / 4.7 / 4.7 | SEO/SMM and Internet marketing platform including keyword research, internal links optimization, branded reporting, and rank checker. Learn more about WebCEO | |
| 75 | 4 | 74 | - | 3.9 / 3.9 / 3.9 / 3.7 | Cloud-based marketing automation solution for businesses that enables to create ads, integrate marketing tools, deploy campaigns, etc. Learn more about AdRoll |