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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 251 | 5 | 7 | - | 5.0 / 4.9 / 5.0 / 5.0 | Call tracking solution that helps businesses access call records and monitor leads, keywords, customer journeys, and more. Learn more about Clear Ring | |
| 252 | 5 | 7 | - | 4.7 / 4.8 / 4.4 / 5.0 | GETitOUT helps you build your marketing from the ground up, so you can find your ideal clients, create messaging, and websites. Learn more about GETitOUT | |
| 253 | 5 | 7 | - | 4.6 / 4.7 / 4.4 / 4.7 | AITA is a SaaS marketing mix model (MMM) that uses AI to help brands measure, optimize media budgets and forecast sales. Learn more about AITA | |
| 254 | 4.9 | 7 | - | 4.9 / 5.0 / 4.7 / 4.8 | ABM that starts with people Learn more about Influ2 | |
| 255 | 4.9 | 7 | - | 4.6 / 4.4 / 4.4 / 4.8 | Comprehensive, convenient, cost-effective and time-saving marketing analytics software. Learn more about Google Ads Suite by Omni Commerce | |
| 256 | 4.9 | 7 | - | 5.0 / 4.9 / 4.9 / 4.9 | The Fosfor Decision Cloud simplifies AI for enterprises and helps them extract maximum ROI from their current data investments Learn more about Fosfor Decision Cloud | |
| 257 | 4.9 | 7 | - | 4.6 / 5.0 / 4.6 / 4.2 | toolpilots MATE optimize resources and results. Marketing planning, budgeting, controlling and reporting has never been easier. Learn more about toolpilots MATE | |
| 258 | 4.9 | 7 | - | 4.4 / 4.7 / 4.6 / 4.7 | Shorten, track, and optimize your links with catchy call-to-actions, retargeting pixels, branded links, and powerful analytics. Learn more about SmartShare | |
| 259 | 4.9 | 7 | - | 4.6 / 5.0 / 4.4 / 4.8 | A SaaS application layer on top of all your info to help you collect and analyze data, and make better business decisions. Learn more about Reeport | |
| 260 | 4.9 | 7 | - | 4.6 / 4.9 / 4.4 / 4.6 | All-in-one digital growth marketing for SME business owners and brand managers that want to take charge of their online marketing. Learn more about Markey | |
| 261 | 4.7 | 7 | - | 4.6 / 5.0 / 4.4 / 4.8 | SqueezeCMM tracks content performance + helps you deliver better performing, more efficient content marketing + advertising campaigns. Learn more about SqueezeCMM | |
| 262 | 4.7 | 7 | - | 4.5 / 4.3 / 4.5 / 4.5 | Sales engagement platform that helps businesses identify prospects, engage them through personalized campaigns & drive sales pipelines. Learn more about Marketo Sales Connect | |
| 263 | 4.7 | 7 | - | 4.9 / 4.6 / 4.1 / 4.5 | Tagger's platform provides powerful analytics, all-in-one capabilities, and strategic integrations for efficient campaign workflows. Learn more about Tagger | |
| 264 | 4.7 | 7 | - | 4.7 / 5.0 / 4.9 / 4.5 | cxomni is a leading Journey Management platform combining mapping, analytics, and AI to optimize experiences and drive improvements. Learn more about cxomni | |
| 265 | 4.7 | 7 | - | 4.9 / 4.9 / 4.4 / 5.0 | Cordial is the only true marketing platform that empowers brands to fully automate their marketing strategies. Learn more about Cordial | |
| 266 | 4.6 | 7 | - | 4.3 / 5.0 / 4.3 / 4.7 | B2B-focused data analytics and collaboration platform for Marketing & Sales Teams. Learn more about Octane11 | |
| 267 | 4.6 | 7 | - | 4.5 / 4.8 / 4.0 / 0.0 | Generate and sell more Internet leads with the only email automation and lead generation software made for Internet marketing experts. Learn more about Marketing Optimizer | |
| 268 | 4.6 | 7 | - | 4.1 / 4.9 / 4.6 / 4.4 | 7Learnings is a smart dynamic pricing software that helps retailers boost profits using AI-powered predictive pricing. Learn more about 7Learnings | |
| 269 | 4 | 7 | - | 4.1 / 4.3 / 3.9 / 3.9 | Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth. Learn more about Wigzo | |
| 270 | 5 | 6 | - | 4.8 / 5.0 / 4.8 / 5.0 | data in. decisions out. 70+ AI tools for marketers who want insight + execution in one platform. research → strategy → campaign Learn more about DFIRST AI | |
| 271 | 5 | 6 | - | 4.5 / 5.0 / 4.7 / 5.0 | Data-driven sales forecasting, optimization and planning. Concise predictive and prescriptive insights that help you sell more. Learn more about FUNNELCAST | |
| 272 | 5 | 6 | - | 4.8 / 5.0 / 4.7 / 4.3 | Agentic marketing orchestration that connects every touchpoint - turning raw signals into high-confidence growth actions. Learn more about Orphex | |
| 273 | 4.8 | 6 | - | 5.0 / 4.8 / 4.8 / 4.6 | People.ai is a predictive sales management platform that empowers sales leaders to be more effective at managing their teams. Learn more about People.ai | |
| 274 | 4.7 | 6 | - | 4.5 / 4.4 / 4.2 / 4.2 | Cloud-based web analytics software to analyze traffic on the website and monitor web sessions to check customer activities. Learn more about SessionCam | |
| 275 | 4.7 | 6 | - | 3.5 / 5.0 / 4.7 / 4.8 | Quantum Metric is the customer-centered digital analytics platform helping enterprises optimize the digital journeys that matter most. Learn more about Quantum Metric |