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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 201 | 4.9 | 11 | - | 4.5 / 5.0 / 4.7 / 5.0 | A SaaS based reporting solution that helps digital marketers build reports with PERFORMANCE INSIGHTS in writing, all in a few seconds. Learn more about DataMyth | |
| 202 | 4.9 | 11 | - | 4.5 / 4.7 / 4.6 / 4.8 | Marketo Measure is a B2B marketing attribution tool that measures campaign, channel, and content impact on pipeline, revenue, and ROI. Learn more about Marketo Measure | |
| 203 | 4.8 | 11 | - | 4.9 / 4.7 / 4.7 / 4.7 | EasyInsights is marketing attribution and data activation platform designed for performance marketers from the ground up. Learn more about EasyInsights | |
| 204 | 4.8 | 11 | - | 4.5 / 5.0 / 4.6 / 4.4 | Local search marketing solution for retailers. The first Drive to Store platform created to drive traffic and income on physical stores Learn more about RetailTune | |
| 205 | 4.7 | 11 | - | 4.5 / 4.8 / 4.6 / 4.8 | A suite of features enabling enterprises businesses the ability to capture and learn more about their consumers than ever before. Learn more about Jebbit | |
| 206 | 4.7 | 11 | - | 4.5 / 4.9 / 4.5 / 4.8 | Cloud-based media planning and marketing analytics platform built for campaign planning, management, & reporting for brands & agencies. Learn more about Camphouse | |
| 207 | 4.6 | 11 | - | 4.5 / 4.4 / 4.5 / 4.9 | NinjaSEO is a software used to optimise website to improve the website rankings on SERP using crawler, keyword ranker & on-page grader. Learn more about NinjaSEO | |
| 208 | 4.6 | 11 | - | 4.5 / 4.8 / 4.4 / 4.7 | The #1 Answer for Marketers, Consultants, and Professionals to Create Engaging Client-facing Reports, Presentations, and Dashboards Learn more about Juicebox | |
| 209 | 4.5 | 11 | - | 4.4 / 4.9 / 4.3 / 4.7 | Plan, produce, and measure performance for all your content marketing in just one place. Learn more about The Brafton Content Marketing Platform | |
| 210 | 4.5 | 11 | - | 3.9 / 4.4 / 4.4 / 3.9 | BlueConic turns first-party data into real-time revenue decisions — coordinating every channel from acquisition through retention. Learn more about BlueConic | |
| 211 | 4.5 | 11 | - | 4.5 / 4.2 / 4.1 / 4.3 | Collaborative SQL editor for your team. Easily write queries, visualize data, and share your results. Learn more about PopSQL | |
| 212 | 4.2 | 11 | - | 4.2 / 4.6 / 4.1 / 4.4 | Real-time marketing analytics for fintech & iGaming. See what works, fix what doesn’t - instantly. Learn more about Solitics | |
| 213 | 3.9 | 11 | - | 3.9 / 3.3 / 4.1 / 3.6 | Marketing personalization platform with omnichannel data collection, customer profiles building, and analytics. Learn more about Sailthru | |
| 214 | 5 | 10 | - | 4.8 / 4.9 / 4.8 / 5.0 | Measured provides marketing analytics on all media channels w/ media incrementality testing; integrated with 70+ media platforms. Learn more about Measured | |
| 215 | 5 | 10 | - | 4.8 / 5.0 / 4.7 / 4.9 | Easily build, execute, and measure marketing plans and budgets with Planful to better understand the business value of your marketing. Learn more about Planful for Marketing | |
| 216 | 4.9 | 10 | - | 4.9 / 4.9 / 4.8 / 4.6 | Richpanel is a customer support platform specially designed for Shopify Plus, Shopify, Woocommerce, Magento & other Ecommerce stores. Learn more about Richpanel | |
| 217 | 4.9 | 10 | - | 4.8 / 4.9 / 4.7 / 4.9 | BAZO is a simple tool to analyze marketing, generate leads and create pop-ups. Learn more about BAZO | |
| 218 | 4.8 | 10 | - | 4.5 / 5.0 / 4.4 / 4.4 | Upshelf provides insights to help CPG brands accelerate ecommerce growth. Uncover blindspots with a Digital Shelf Analytics dashboard. Learn more about Upshelf | |
| 219 | 4.8 | 10 | - | 4.5 / 4.8 / 4.8 / 4.7 | LeadBoxer is a Sales Leads Generation App, enabling your B2B sales-team to act on enriched data as it becomes available, in real-time. Learn more about LeadBoxer | |
| 220 | 4.8 | 10 | - | 4.9 / 5.0 / 4.8 / 5.0 | Machine Learning Automation solution for price optimization and customer journey forecasting for all size companies. Learn more about B2Metric | |
| 221 | 4.7 | 10 | - | 4.5 / 4.8 / 4.7 / 4.6 | ASK BOSCO® has advanced marketing analytics, integrating metrics across channels to optimise budget, forecast outcomes, and boost ROI. Learn more about ASK BOSCO | |
| 222 | 4.7 | 10 | - | 4.3 / 4.8 / 4.6 / 4.8 | Antifraud solution with traffic & users quality analytics. Detects ad fraud on all the stages of ad funnel: from clicks to conversions. Learn more about FraudScore | |
| 223 | 4.7 | 10 | - | 4.6 / 5.0 / 4.6 / 4.9 | INSIGHT INTO ACTION Online access to your data, insights, and campaigns for everyone who needs it. Learn more about Apteco Orbit | |
| 224 | 4.7 | 10 | - | 5.0 / 4.6 / 4.8 / 4.9 | AdClarity delivers global ad intelligence to 2,000+ top brands - revealing spend, creatives & media mix across 51 markets in real time. Learn more about AdClarity | |
| 225 | 4.6 | 10 | - | 4.6 / 4.9 / 4.6 / 4.1 | With DemandJump you will see what consumers are doing, see what your competitors are doing, and see what you should be doing next. Learn more about DemandJump |