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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 426 | 0 | 0 | - | – / – / – / – | Omni-platform ad management engine that helps marketers audit, monitor, and master advertising activities across digital ad platforms. Learn more about Pace | |
| 427 | 0 | 0 | - | – / – / – / – | B2B SaaS analytics software for Google, LinkedIn, GSC, GA4 & HubSpot, offering root cause analysis and cross-channel impact, Learn more about GrowthSpree MCP | |
| 428 | 0 | 0 | - | – / – / – / – | ADINT.AI is a QR code analytics platform that provides real-time insights, geo-targeting, and AI recommendations to optimize ads. Learn more about ADINT.AI | |
| 429 | 0 | 0 | - | – / – / – / – | Make Creative Decisions Based on Data, not Opinions with Hawky's AI-native Creative Intelligence Platform Learn more about Hawky | |
| 430 | 0 | 0 | - | – / – / – / – | Market360 provides global data and daily actionable insights to grow your sales revenue across all retail channels. Learn more about Market360 | |
| 431 | 0 | 0 | - | – / – / – / – | Stop jumping between dashboards. MetricNexus consolidates all your marketing data and lets you ask questions through AI instead of digg Learn more about MetricNexus | |
| 432 | 0 | 0 | - | – / – / – / – | Marketing analytics tool that helps teams capture lead source data, track campaigns at ad level, and gain insights into landing pages. Learn more about Madlitics | |
| 433 | 0 | 0 | - | – / – / – / – | Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive conversions. Learn more about Maestra | |
| 434 | 0 | 0 | - | – / – / – / – | THE ADVERTISING BUTTON IS HERE. Click for same day search and social ads with franchise dashboards for your local digital marketing. Learn more about PostMonster | |
| 435 | 0 | 0 | - | – / – / – / – | G-MOS is a tool for Google Ads that helps businesses and agencies optimize campaigns to increase ROAS automatically. Learn more about G-MOS | |
| 436 | 0 | 0 | - | – / – / – / – | Predictive marketing solution that helps businesses optimize campaigns for various channels including Facebook and Google Learn more about Tomi.ai | |
| 437 | 0 | 0 | - | – / – / – / – | LeadJourney is a performance marketing tracking platform that helps lead gen teams connect ad spend to CRM outcomes. Learn more about LeadJourney | |
| 438 | 0 | 0 | - | – / – / – / – | Seenka is Latin America’s most advanced cross-media advertising intelligence platform Learn more about Seenka | |
| 439 | 0 | 0 | - | – / – / – / – | ClimbinSearch is a media planning software unifying reporting, search analytics, and SEA-SEO testing to boost team efficiency. Learn more about ClimbinSearch | |
| 440 | 0 | 0 | - | – / – / – / – | Detrics is a data connector software that allows users to synchronize live data directly from marketing platforms into Google Sheets. Learn more about Detrics | |
| 441 | 0 | 0 | - | – / – / – / – | inMOLA is an AI-driven platform that unifies marketing, sales, brand, and digital data to deliver measurable business outcomes. Learn more about inMOLA | |
| 442 | 0 | 0 | - | – / – / – / – | Wodwo revolutionizes audience building with AI. Create audience models in under an hour, and boost marketing campaign effectiveness! Learn more about Wodwo | |
| 443 | 0 | 0 | - | – / – / – / – | Odins AI is a marketing mix modeling platform that helps businesses optimize cross-channel budgets and drive measurable growth. Learn more about Odins | |
| 444 | 0 | 0 | - | – / – / – / – | Marketing analytics software that helps in tracking, analyzing, and optimizing campaigns for affiliate marketers and ad agencies. Learn more about Skro | |
| 445 | 0 | 0 | - | – / – / – / – | Marketing Attribution, Incrementality Testing, MMM, Casual Impact, Customer Journeys, and More. Stella does more for less. Learn more about Stella | |
| 446 | 0 | 0 | - | – / – / – / – | ViaDM is a cloud-based software that helps businesses grow their brand through strategic Instagram direct messaging campaigns. Learn more about ViaDM | |
| 447 | 0 | 0 | - | – / – / – / – | CONTEXTCLOUD - your leading marketing analytics platform for in-depth AI portfolio analyses and comprehensive competitive comparisons. Learn more about CONTEXTCLOUD | |
| 448 | 0 | 0 | - | – / – / – / – | Integrates Salesforce & Google Ads for B2B marketers to see their campaign ROI. Learn more about Nymble | |
| 449 | 0 | 0 | - | – / – / – / – | Apptrove drives app success with deep linking, SKAN analytics, fraud prevention, and insights to optimize campaigns and boost ROI. Learn more about Apptrove | |
| 450 | 0 | 0 | - | – / – / – / – | Web-based solution that provides data management through analysis, conversions, customization and more. Learn more about Cxense |