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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 276 | 4.7 | 6 | - | 4.3 / 4.3 / 4.5 / 4.7 | Webrivage is the solution to collect qualified leads from 0,10 €. Traffic generation and data enrichment. Learn more about Webrivage | |
| 277 | 4.5 | 6 | - | 4.7 / 5.0 / 4.3 / 4.7 | Web analytics solution that helps you understand your customers' online behaviour and helps you optimise conversion rates using AI. Learn more about Flowpoint | |
| 278 | 4.5 | 6 | - | 4.8 / 4.6 / 4.7 / 4.6 | Intricately's cloud product adoption, usage and spend data informs the strategies of top cloud marketers, leading to increased revenue. Learn more about Intricately | |
| 279 | 4.5 | 6 | - | 4.2 / 4.5 / 4.3 / 4.3 | Independent ad platform that helps users automate multi-channel advertising, ad campaigns, analytics, planning, and more. Learn more about Adobe Advertising Cloud | |
| 280 | 4.3 | 6 | - | 4.2 / 4.7 / 4.0 / 4.2 | MMM SaaS platform enabling brands to optimise spend, prove impact and boost sales by up to 20% through data-driven insights. Learn more about Objective Platform | |
| 281 | 4.3 | 6 | - | 4.3 / 4.7 / 4.0 / 4.6 | A customer and marketing analytics platform to help businesses improve their ROI through AI-based marketing recommendations. Learn more about Sweet Analytics | |
| 282 | 4.3 | 6 | - | 4.0 / 4.8 / 4.0 / 4.6 | 360° Decision Intelligence for your company. Achieve your business goals with the help of a 360° overview and AI for SMEs. Learn more about Industrytics | |
| 283 | 5 | 5 | - | 5.0 / 5.0 / 5.0 / 5.0 | Inselligence is a Marketing Analytics platform that transforms data into insights, optimizes lead generation, and improves sales. Learn more about Inselligence | |
| 284 | 5 | 5 | - | 4.6 / 4.8 / 4.8 / 5.0 | Verfacto is a machine-learning tool for e-commerce businesses that unifies customer data and turns it into marketing insights. Learn more about Verfacto | |
| 285 | 5 | 5 | - | 4.6 / 4.8 / 4.4 / 4.8 | Streamline decisions with Slingshot: Custom AI transforms scattered data into immediate, actionable intelligence for market success. Learn more about Slingshot | |
| 286 | 5 | 5 | - | 5.0 / 5.0 / 5.0 / 5.0 | Cloud-based tool that lets publishing businesses track social trends, track revenue breakdown from content, and more. Learn more about Spiny | |
| 287 | 4.8 | 5 | - | 4.6 / 5.0 / 4.6 / 4.8 | Online monitoring and listening tool to measure and analyze what is said about your brand on Internet and Social Networks. Learn more about Atribus | |
| 288 | 4.8 | 5 | - | 4.8 / 4.8 / 4.8 / 4.6 | Multi-touch attribution, integrated with Google Analytics. Actionable insights for E-commerce. Free Health Check possible. Learn more about Odyssey Attribution | |
| 289 | 4.8 | 5 | - | 4.8 / 5.0 / 4.8 / 5.0 | heybooster is an eCommerce analysis platform that enables you to efficiently gain actionable insights into activities across multiple c Learn more about heybooster | |
| 290 | 4.8 | 5 | - | 4.4 / 4.8 / 4.8 / 5.0 | Enterprise performance management (EPM) platform that delivers integrated planning, forecasting and analytics. Learn more about Compas | |
| 291 | 4.8 | 5 | - | 4.4 / 4.8 / 4.4 / 4.4 | Manage lead acquisition, routing, and call tracking with ease. Maximize ROI and streamline performance marketing. Learn more about LeadsPedia | |
| 292 | 4.8 | 5 | - | 4.6 / 5.0 / 4.4 / 4.8 | Protect Your ad budget performance from silent ROAS killers with Trackingplan. Learn more about Trackingplan | |
| 293 | 4.8 | 5 | - | 4.8 / 4.8 / 4.8 / 4.8 | EXADS is a white-label and self-service ad technology provider that allows businesses to scale, customise, and automate advertising. Learn more about EXADS | |
| 294 | 4.6 | 5 | - | 4.0 / 5.0 / 4.4 / 4.8 | datacadabra is a Data Science solution in SaaS mode for marketing and CRM teams. Learn more about datacadabra | |
| 295 | 4.6 | 5 | - | 5.0 / 4.8 / 4.6 / 5.0 | The subscription data platform for mobile apps. Learn more about Qonversion | |
| 296 | 4.4 | 5 | - | 4.6 / 3.5 / 4.2 / 4.5 | LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver and measure marketing performance. Learn more about LiveRamp | |
| 297 | 4.4 | 5 | - | 3.6 / 4.4 / 4.2 / 4.7 | Keen's platform analyzes your data to create a predictive model that shows where you can best spend marketing dollars. Learn more about Keen | |
| 298 | 5 | 4 | - | 5.0 / 5.0 / 5.0 / 5.0 | DSGVO-compliant and cost-effective ad tracking in online marketing. This allows you to measure e. g. how many sales an ad has achieved. Learn more about adverfly | |
| 299 | 5 | 4 | - | 5.0 / 5.0 / 4.5 / 5.0 | Cloud-based platform that connects software data to Google Workspace and allows users to build insightful reports. Learn more about Dokin | |
| 300 | 5 | 4 | - | 4.3 / 5.0 / 4.3 / 5.0 | Create buyer personas for your business and for your competitors automatically. Get started for free! Learn more about Persona |