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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 476 | 0 | 0 | - | – / – / – / – | Conversational AI Data Analyst: Simplifying Reporting, Amplifying Insights Learn more about Flowtrail AI | |
| 477 | 0 | 0 | - | – / – / – / – | Tool that connects marketing data across Meta, Google, TikTok, GA4, and more to ChatGPT/Claude for automated insights and reporting. Learn more about Insightful Pipe | |
| 478 | 0 | 0 | - | – / – / – / – | Heatclix is a marketing analytics software for conversion optimization, sales funnel tracking, and website analysis. Learn more about Heatclix | |
| 479 | 0 | 0 | - | – / – / – / – | Lifesight is AI-powered data activation & marketing measurements platform designed to help marketers drive growth in privacy-first era Learn more about Lifesight | |
| 480 | 0 | 0 | - | – / – / – / – | NetSpring brings the modeling flexibility & exploratory power of BI to self-service product analytics, working directly on any cloud DW Learn more about NetSpring | |
| 481 | 0 | 0 | - | – / – / – / – | Comprehensive media monitoring and intelligence platform to monitor and measure the success of your communication strategies. Learn more about Isentia | |
| 482 | 0 | 0 | - | – / – / – / – | GetWelcom is hotel software enhancing guest experiences via digital check-in, virtual directories, and VoIP telephony. Learn more about GetWelcom | |
| 483 | 0 | 0 | - | – / – / – / – | Drive brand awareness and earned media coverage with targeted news distribution to media and consumers worldwide. Learn more about GlobeNewswire | |
| 484 | 0 | 0 | - | – / – / – / – | Language processing platform that supports 22 languages and a Twitter-mode. Includes sentiment, categorization, and entity extraction. Learn more about Semantria | |
| 485 | 0 | 0 | - | – / – / – / – | The easiest way to improve your content. Explore Analytics, Attribute, Docs & Enterprise. Learn more about Nudge | |
| 486 | 0 | 0 | - | – / – / – / – | TC Analytics allows retailers to get a complete overview of their stores and identify growth levers. Learn more about TC Analytics | |
| 487 | 0 | 0 | - | – / – / – / – | Fuse Data Strategy is Your AI Chief Marketing Officer, purpose-built for marketing teams and agencies drowning in data complexity. Learn more about Fuse | |
| 488 | 0 | 0 | - | – / – / – / – | InsightIQ is AI-powered e-commerce software that helps businesses optimize ad performance across Google Ads, Facebook, and TikTok. Learn more about InsightIQ | |
| 489 | 0 | 0 | - | – / – / – / – | Compare ad performance across the open web, social media, CTV and linear TV in one unified measurement platform. Learn more about AudienceReport | |
| 490 | 0 | 0 | - | – / – / – / – | Decision Analyst is a marketing research and advanced analytics solution that provides quantitative research, qualitative research, eco Learn more about Decision Analyst STATS | |
| 491 | 0 | 0 | - | – / – / – / – | Factori elevates your marketing with customer intelligence, precision targeting, and data-driven insights for diverse industries. Learn more about Factori | |
| 492 | 0 | 0 | - | – / – / – / – | An email analytics solution for all email services that provides advanced insights into all of your email campaigns. Learn more about mailspice analytics | |
| 493 | 0 | 0 | - | – / – / – / – | Marketing platform that helps businesses create personalized recommendations based on behavioral targeting. Learn more about Alpine Marketing | |
| 494 | 0 | 0 | - | – / – / – / – | Reveals exactly how users behave online, making it easy for enterprise businesses to quantify and improve customer experiences. Learn more about Medallia Digital Experience Analytics | |
| 495 | 0 | 0 | - | – / – / – / – | Adobe Mix Modeler is an AI-powered solution that empowers marketers to measure campaign impact and optimize planning across the funnel. Learn more about Adobe Mix Modeler | |
| 496 | 0 | 0 | - | – / – / – / – | AI-based marketing platform that helps eCommerce teams track competitors, plan campaigns, and plan data-driven decisions. Learn more about REYO | |
| 497 | 0 | 0 | - | – / – / – / – | Aquaji is Navori Labs’ AI-enhanced computer vision software that delivers reliable and comparable marketing analytics data. Learn more about AQUAJI Marketing Analytics Software | |
| 498 | 0 | 0 | - | – / – / – / – | GDPR-compliant web analytics with heatmaps, session replays, traffic insights, and a clear dashboard tailored to your needs. Learn more about Mirage Analytics | |
| 499 | 0 | 0 | - | – / – / – / – | ObserviX is a marketing analytics and attribution platform that connects every click to real revenue. Learn more about ObserviX | |
| 500 | 0 | 0 | - | – / – / – / – | CaliberMind's Marketing Decision Engine brings order to the chaos of B2B buyer signals. We help marketers make data-driven decisions. Learn more about CaliberMind |