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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 26 | 4.7 | 284 | - | 4.6 / 4.7 / 4.5 / 4.3 | The leading all-in-one platform for selling on Amazon. Learn more about Jungle Scout | |
| 27 | 4.5 | 282 | 81% | 4.3 / 4.5 / 4.4 / 4.4 | Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. Learn more about Looker | |
| 28 | 4.8 | 267 | 93% | 4.7 / 4.9 / 4.7 / 4.8 | Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really Learn more about Missinglettr | |
| 29 | Similarweb Shortlist | 4.6 | 260 | 82% | 4.6 / 4.4 / 4.5 / 4.2 | Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance. Learn more about Similarweb |
| 30 | 4.7 | 241 | 89% | 4.8 / 4.6 / 4.5 / 4.5 | A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate Learn more about Reportei | |
| 31 | 4.4 | 235 | - | 4.3 / 4.2 / 4.2 / 4.2 | Docebo is an AI-powered learning platform that helps 3,900+ organizations support continuous learning for employees, partners and custo Learn more about Docebo | |
| 32 | 4.7 | 222 | 88% | 4.7 / 4.8 / 4.7 / 4.7 | Automatically detect and block harmful traffic in real-time, to unlock your marketing activity's full potential. Learn more about ClickCease | |
| 33 | 4.3 | 222 | - | 4.2 / 4.3 / 4.3 / 4.0 | ON24 provides digital experiences and webcasting for corporate communications and demand generation via a cloud-based SaaS application. Learn more about ON24 | |
| 34 | 4.8 | 218 | 92% | 4.7 / 4.9 / 4.5 / 4.7 | Cyberimpact is a Canadian email marketing tool with automation, forms, landing pages, CASL compliance and bilingual support. Learn more about Cyberimpact | |
| 35 | 4.7 | 192 | 91% | 4.2 / 4.7 / 4.6 / 4.7 | Klipfolio Klips is a powerful dashboard and reporting tool used by thousands of companies and marketing agencies worldwide. Learn more about Klips | |
| 36 | 4.4 | 186 | - | 4.0 / 4.0 / 4.4 / 4.0 | Enterprise cross-channel campaign marketing application enabling brands to design, develop & deliver personalized marketing campaigns. Learn more about Adobe Campaign | |
| 37 | Power My Analytics Shortlist | 4.7 | 182 | 81% | 4.6 / 4.6 / 4.6 / 4.7 | Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed. Learn more about Power My Analytics |
| 38 | 4.3 | 175 | - | 4.0 / 4.4 / 4.0 / 4.0 | Create custom metrics to show value, KPIs to stakeholders, and more. Easily create these for analysis and visualization. Learn more about TapClicks | |
| 39 | 4.4 | 163 | - | 4.2 / 4.6 / 4.4 / 4.4 | The AI-powered end-to-end platform for companies to market, sell, bill, and fulfill digital solutions for local businesses seamlessly. Learn more about Vendasta | |
| 40 | 4.9 | 161 | 90% | 4.8 / 5.0 / 4.8 / 4.9 | AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices Learn more about Liine | |
| 41 | 4.7 | 147 | 88% | 4.5 / 4.8 / 4.6 / 4.5 | GRIN is the only all-in-one creator management platform built for brands ready to scale their influencer programs & see results. Learn more about Grin | |
| 42 | Mixpanel Shortlist | 4.5 | 146 | - | 4.1 / 4.2 / 4.5 / 4.2 | Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most. Learn more about Mixpanel |
| 43 | 4.6 | 145 | 89% | 4.3 / 4.7 / 4.3 / 4.5 | ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools. Learn more about ClicData | |
| 44 | 4.4 | 144 | - | 4.2 / 4.5 / 4.2 / 4.3 | Impartial marketing analytics platform; MTA and journey analytics; optional data clean room; digital, tv, radio, podcast, OTT, and more Learn more about LeadsRx | |
| 45 | 4.5 | 140 | 82% | 4.5 / 4.7 / 4.3 / 4.2 | Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success. Learn more about Terminus | |
| 46 | AppsFlyer Shortlist | 4.5 | 138 | 87% | 4.5 / 4.3 / 4.4 / 4.3 | AppsFlyer's Marketing Analytics suite provides marketers all the tools they need to measure campaign performance and app engagement. Learn more about AppsFlyer |
| 47 | Sendible Shortlist | 4.6 | 137 | 83% | 4.5 / 4.5 / 4.4 / 4.5 | Social media management tool with brand monitoring, content sharing, multiple networks support, social media analysis & tracking. Learn more about Sendible |
| 48 | 4.7 | 136 | 91% | 4.7 / 4.5 / 4.6 / 4.5 | Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels Learn more about Smartlook | |
| 49 | 4.4 | 131 | - | 4.3 / 4.7 / 4.2 / 4.1 | Facelift helps you to align, execute, and grow with AI-Powered Orchestration for Social Media and Beyond Learn more about facelift | |
| 50 | 4.7 | 118 | 89% | 4.5 / 4.8 / 4.7 / 4.4 | Conductor helps brands increase visibility in AI & traditional search through SEO/AEO, content generation, & website optimization. Learn more about Conductor |