Adobe Campaign

Pros: By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building.

Cons: The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible.

Pros: This software is very easy to use and effective

Cons: the initial set up and registration takes a while but worth it

Pros: It had helped many people to promote adobe through marketing and which is best way in this digital era of technology

Cons: The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning.

Pros: Adobe has all the necessary tools that you need for your campaign it can work with its other product so that your products will be much effective.

Cons: The slight clunkiness of the features of the program

Pros: I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.

Cons: There are sometimes when I find it slow to load Adobe Campaign.

Pros: Adobe Campaign automate marketing strategies which saves time and improve ROI.

Cons: I do not encounter challenges when utilizing Adobe Campaign.

Pros: This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work.

Cons: There is nothing that I dislike about it.

Pros: Some of the pros of Adobe Campaign are: Multichannel marketing capabilities Advanced personalisation Automation and workflow management Comprehensive analytics and reporting Integration with Adobe Experience Cloud

Cons: The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.

Pros: It makes social media marketing easy and also comes with best content marketing features. It also helps manage campaigns and is a great all in one marketing solution for business

Cons: Well, the tool has outperformed and no complaints.

Pros: J'ai utilisé Adobe Campaign dans le suivi de campagnes publicitaires digitales. La plateforme permet de remonter un grand nombre de metrics (visites, utilisateurs, conversions...) ce qui permet de suivre les résultats des campagnes marketing et d'optimiser en temps réel. Possibilité de relier tous les outils Adobe ensemble.

Cons: De mon côté, je trouve la plateforme un peu compliqué d'utilisation. J'ai mis un peu de temps à paramétrer des tableaux de reporting et à trouver comment créer des paramètres analytics mais une fois en place, cela était très efficace.

Pros: Adobe's best feature is campaign automation, from campaign creation to results analysis. It also includes integration with the entire Adobe line (Analytics, Experience Manager).

Cons: The cost and previous experience to take advantage of all the resources provided by the software are the main negative. In the case of the former, it limits its use to commercial companies and in the case of the latter, to the hiring of qualified personnel.

Pros: We have been on the hunt for a email marketing management service for a long time, trying several options. This software has the added benefit of Adobe integration making designing campaigns easy and flexible.

Cons: This is definitely more expensive than other programs so you will have to weigh the ROI

Pros: Soluzione di marketing automation che permette di effettuare, gestire e analizzare campagne di marketing ad elevato grado di personalizzazione inviate su canali molteplici online ed offline. Adobe Campaign garantisce la possibilità di dividere il pubblico in segmenti dinamici e complessi basati su gli attributi degli utenti e sulla tipologia delle loro interazioni passate, in questo modo permette l’invio di campagne specifica basate su interessi e bisogni reali che garantiscono un elevato grado di conversione. Le azioni di marketing possono essere personalizzate con semplici strumenti drag and drop, code free. Particolarmente interessante la funzionalità di analisi avanzata della analisi, che permette di misurarne il grado di coinvolgimento del pubblico e la performance, al fine di ottimizzare le future iniziative

Cons: Il processo di automazione ed interazione con il pubblico, specialmente all’attivazione di trigger, non risulta, in ogni momento, adeguatamente reattivo. Così può capire che, dopo aver inserito la propria mail in una lending page, si riceva la prima mail di benvenuto dopo 10 minuti e non nell’immediato. Dalle analisi condotte se l’email arrivo dopo il minuto l’interesse del cliente cala con il rischio di perderlo e non acquisirlo

Pros: Adobe compaign is easy to use to create campaigns for social media and email marketing.

Cons: Integrates with social media such as Facebook to improve on marketing

Pros: Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from Adobe that serves to reach a wide audience, now capable of reaching over a billion users with its new V8 architecture.I like that the platform is designed with real-time responsiveness in mind, allowing you to run multiple automated campaigns simultaneously and edit them on the fly without pausing and restarting.

Cons: It is a platform for people who have used similar software and who already have some knowledge, otherwise I don’t considr it user friendly, the learning curve is long, it has many functions and its menu for new users can be confusing, its interface is not the best of all.Another negative point is that it is a platform that is very closed to the Adobe ecosystem.

Pros: Most sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.

Cons: There are positive gains from most marketing campaigns that we have been launching frequently.

Pros: Ease to useCompatible with other softwares

Cons: Limited to certain language which makes difficult other users to access

Pros: C'è tutto insieme in un dashboard, che si integra bene quando uno utilizza AEM e altri tools d'Adobe

Cons: il supporto prende tanto tempo in rispondere.

Pros: Alors ce qui a attiré moi attention sur l’utilisation de ce produit est l’option de transfert automatique des mail

Cons: Jusqu’à ce jour je ce jour je ne compte pas encore de choses à me faire regretter ce logiciel

Pros: Permite de forma fácil automatizar y personalizar las campañas de marketing digitales de forma 360

Cons: Esta muy paquetizado y para extraer más analíticas o personalizar más las campañas tienes que ir comprando más softwares de adobe

Pros: The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Cons: The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

Pros: Je kan heel veel kanten op met adobe campaign. Vooral als je kennis hebt van email html.

Cons: Weinig drag en drop mogelijkheden waardoor het voor een marketeer zonder HTML skills bijna niet te doen is om gemakkelijk en snel een email op te maken. Ook kan je heel makkelijk iets om laten vallen waardoor de tooling niet echt dummy proof is.