Rating
4.4
186 reviews
Categories
9
Founded
1982
Employees
31000
A comprehensive solution for the orchestration, launch, and measurement of personalized cross-channel marketing campaigns for enterprise B2C organizations. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven increases customer engagement, loyalty and ROI.
Ad spend / mo
$7.7M
40,885 paid keywords
Paid visits / mo
1,959,836
Organic keywords
11,281,088
Organic visits / mo
46,006,138
Authority
100
2,015,175 ref domains
Creatives run
100
as Adobe, Inc
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Customer Engagement & Cross-Channel Messaging Platform advertisers - the validated angles to copy. See the niche →
(186 reviews)
Pros: It's much better than other platforms we've used and when integrated with others in the adobe suite it does well
Cons: it's more expensive and requires more training than other platforms and then it's best used to it's full capacity integrated with other adobe
Dina G. · Digital Marketing Manager · Publishing · May 5, 2025
Positive overall, have enjoyed using it for last few years.
Pros: Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content.
Cons: Workflows are a little complicated to set up
Steven B. · Marketing Director · Media Production · February 13, 2025
It has increased overall productivity of the Sales campaign and helped increase the outreach. Analytics and reporting capabilities help in understanding campaign performance and customer behavior, enabling data-driven decision-making. Overall, it had a positive impact on business
| Category | Page | Rank | Placement |
|---|---|---|---|
| All-in-One Marketing Platform | 2 | 11 | Shortlist |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
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Pros: I love the Personalization and Analytics and reporting feature the most. It also seamlessly integrates with Adobe Experience Cloud products which enhances the overall marketing ecosystem, providing a more comprehensive view of customer interactions.
Cons: The product has regular updates and upgrades so there is no issue with it.
Anonymous User · Account Manager · Information Technology and Services · November 3, 2024
Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time.
Pros: By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building.
Cons: The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible.
Pamela O. · Digital Communication Specialist · Financial Services · October 21, 2024
very happy with this Adobe Campaign and highly recommend
Pros: This software is very easy to use and effective
Cons: the initial set up and registration takes a while but worth it
ADAM P. · MANAGER · Real Estate · October 2, 2024
My overall experience was good with adobe products as its part of my day to day routines.
Pros: It had helped many people to promote adobe through marketing and which is best way in this digital era of technology
Cons: The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning.
Sunny K. · Project Engineer · Information Technology and Services · September 14, 2024
Overall, the my experience with Adobe Campaign is good as it can provide the necessary tools that I need for my products
Pros: Adobe has all the necessary tools that you need for your campaign it can work with its other product so that your products will be much effective.
Cons: The slight clunkiness of the features of the program
Ilich Rafael T. · Visiting Lecturer · Education Management · June 4, 2024
Pros: I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.
Cons: There are sometimes when I find it slow to load Adobe Campaign.
Ram D. · Chief of Party · Construction · May 3, 2024
Email marketing is the main relish that I gain from Adobe Campaign.
Pros: Adobe Campaign automate marketing strategies which saves time and improve ROI.
Cons: I do not encounter challenges when utilizing Adobe Campaign.
Esther O. · Head Operations and Sales · Financial Services · May 1, 2024
Pros: This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work.
Cons: There is nothing that I dislike about it.
Taylor D. · Writer · Writing and Editing · March 28, 2024
Pros: Some of the pros of Adobe Campaign are: Multichannel marketing capabilities Advanced personalisation Automation and workflow management Comprehensive analytics and reporting Integration with Adobe Experience Cloud
Cons: The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.
Antonio R. · Linguist · Translation and Localization · February 16, 2024
Pros: It makes social media marketing easy and also comes with best content marketing features. It also helps manage campaigns and is a great all in one marketing solution for business
Cons: Well, the tool has outperformed and no complaints.
Renly S. · Director Marketing · Marketing and Advertising · February 8, 2024
Pros: J'ai utilisé Adobe Campaign dans le suivi de campagnes publicitaires digitales. La plateforme permet de remonter un grand nombre de metrics (visites, utilisateurs, conversions...) ce qui permet de suivre les résultats des campagnes marketing et d'optimiser en temps réel. Possibilité de relier tous les outils Adobe ensemble.
Cons: De mon côté, je trouve la plateforme un peu compliqué d'utilisation. J'ai mis un peu de temps à paramétrer des tableaux de reporting et à trouver comment créer des paramètres analytics mais une fois en place, cela était très efficace.
Francois K. · Directeur de clientèle · Marketing and Advertising · January 22, 2024
The local support is top, they have support for the area where I live. The price is something to consider for that reason the demo period was requested, which so far their work is fluent.
Pros: Adobe's best feature is campaign automation, from campaign creation to results analysis. It also includes integration with the entire Adobe line (Analytics, Experience Manager).
Cons: The cost and previous experience to take advantage of all the resources provided by the software are the main negative. In the case of the former, it limits its use to commercial companies and in the case of the latter, to the hiring of qualified personnel.
Diego C. · Real estate agent · Real Estate · December 30, 2023
Pros: We have been on the hunt for a email marketing management service for a long time, trying several options. This software has the added benefit of Adobe integration making designing campaigns easy and flexible.
Cons: This is definitely more expensive than other programs so you will have to weigh the ROI
SARAH M. · Owner · Arts and Crafts · November 24, 2023
Adobe Campaign mi permette di gestire in modo efficace i segmenti di pubblico che navigano all’interno del nostro sito, rivolgendo agli stessi campagne specifica basate sulle loro preferenze e sui loro bisogni del momento. Posso, ad esempio, utilizzare Adobe Campaign per identificare gli utenti che hanno mostrato un particolare interesse per certi tipi di annunci e pushare annunci simili mediante e-mail marketing. Il reporting che mi permette di eseguire il software, inoltre, mi consente di monitorare le campagne e migliorarne l’efficenza nel tempo.
Pros: Soluzione di marketing automation che permette di effettuare, gestire e analizzare campagne di marketing ad elevato grado di personalizzazione inviate su canali molteplici online ed offline. Adobe Campaign garantisce la possibilità di dividere il pubblico in segmenti dinamici e complessi basati su gli attributi degli utenti e sulla tipologia delle loro interazioni passate, in questo modo permette l’invio di campagne specifica basate su interessi e bisogni reali che garantiscono un elevato grado di conversione. Le azioni di marketing possono essere personalizzate con semplici strumenti drag and drop, code free. Particolarmente interessante la funzionalità di analisi avanzata della analisi, che permette di misurarne il grado di coinvolgimento del pubblico e la performance, al fine di ottimizzare le future iniziative
Cons: Il processo di automazione ed interazione con il pubblico, specialmente all’attivazione di trigger, non risulta, in ogni momento, adeguatamente reattivo. Così può capire che, dopo aver inserito la propria mail in una lending page, si riceva la prima mail di benvenuto dopo 10 minuti e non nell’immediato. Dalle analisi condotte se l’email arrivo dopo il minuto l’interesse del cliente cala con il rischio di perderlo e non acquisirlo
Rosa B. · Data engineer · Internet · September 14, 2023
I use to market my projects and business.
Pros: Adobe compaign is easy to use to create campaigns for social media and email marketing.
Cons: Integrates with social media such as Facebook to improve on marketing
wava S. · Agent · Financial Services · September 4, 2023
It has a wide range of capabilities, such as content management, built-in reporting, and advanced segmentation and targeting features.I like that the platform is designed with real time responsveness in mind, allowing you to run multiple automated campaigns simultaneously and edit them on the fly without pausing and restarting.
Pros: Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from Adobe that serves to reach a wide audience, now capable of reaching over a billion users with its new V8 architecture.I like that the platform is designed with real-time responsiveness in mind, allowing you to run multiple automated campaigns simultaneously and edit them on the fly without pausing and restarting.
Cons: It is a platform for people who have used similar software and who already have some knowledge, otherwise I don’t considr it user friendly, the learning curve is long, it has many functions and its menu for new users can be confusing, its interface is not the best of all.Another negative point is that it is a platform that is very closed to the Adobe ecosystem.
Marlyn G. · Marketing Operations Manager · Computer Software · August 28, 2023
This is the basic marketing tool that an enterprise should acquire for efficient sales and marketing. It has implemented most campaigns as planned and achieved the targeted performance.
Pros: Most sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.
Cons: There are positive gains from most marketing campaigns that we have been launching frequently.
James R. · Marketing Specialist · Marketing and Advertising · August 7, 2023
Pros: Ease to useCompatible with other softwares
Cons: Limited to certain language which makes difficult other users to access
Samuel N. · IT manager · Computer Software · May 13, 2023
ok, niente diverso ad altri competitors
Pros: C'è tutto insieme in un dashboard, che si integra bene quando uno utilizza AEM e altri tools d'Adobe
Cons: il supporto prende tanto tempo in rispondere.
agustina l. · ux · Food & Beverages · February 16, 2023
À utilisation très fréquente il permet de rédiger des documents de les lire plus de les modifier et en même les stocker
Pros: Alors ce qui a attiré moi attention sur l’utilisation de ce produit est l’option de transfert automatique des mail
Cons: Jusqu’à ce jour je ce jour je ne compte pas encore de choses à me faire regretter ce logiciel
Godwiil O. · Charge des affaires · Government Administration · January 13, 2023
Pros: Permite de forma fácil automatizar y personalizar las campañas de marketing digitales de forma 360
Cons: Esta muy paquetizado y para extraer más analíticas o personalizar más las campañas tienes que ir comprando más softwares de adobe
Selene P. · Digital Marketing Senior Consultant · Management Consulting · January 6, 2023
Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools
Pros: The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.
Cons: The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)
Anonymous User · Marketing Technology Manager · Luxury Goods & Jewelry · December 16, 2022
Ik vind het een enorme complexe tool waarvoor ook andere tooling beschikbaar is in de markt die wel gebruiksvriendelijk is.
Pros: Je kan heel veel kanten op met adobe campaign. Vooral als je kennis hebt van email html.
Cons: Weinig drag en drop mogelijkheden waardoor het voor een marketeer zonder HTML skills bijna niet te doen is om gemakkelijk en snel een email op te maken. Ook kan je heel makkelijk iets om laten vallen waardoor de tooling niet echt dummy proof is.
Emily R. · SEO & Content manager · Insurance · November 15, 2022
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| 13 |
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| Marketing Analytics | 2 | 15 | - |
| Email Management | 2 | 21 | - |
| Content Marketing | 2 | 28 | - |
| Campaign Management | 2 | 30 | - |
| Social Media Marketing | 2 | 33 | - |
| Lead Management | 3 | 11 | - |
| Marketing Automation | 3 | 23 | - |