AppsFlyer

Pros: Great reports and integration with a lot of media partners.

Cons: A long time to get specialist on platform and methodology

Pros: - Very detailed tracking. Helps us to track the complete sales funnel and drop offs. - Helps us in understanding what campaigns work best as attribution is associated till the campaign level.

Cons: - No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one. - Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.

Pros: Very good reporting, support, and breakdowns to help understand key metrics.

Cons: Difficult to understand differences between platform attribution and third-party attribution

Pros: Data Visualization is the best on AppsFlyer

Cons: Raw data exports are only available for 90 days

Pros: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.

Cons: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API.

Pros: Fraud detection tool and Reporting criteria

Cons: reporting view for Adnetworks so see every in-app events on dashboard.

Pros: User Interface Ease in operation Complete Tutorials to understand the basic functioning of the platform.

Cons: Sometimes P360 took like half day to get updated.

Pros: That you can track every app event and identify useless events with protect360

Cons: I would like to improve audience exporting options

Pros: Give me almost all informations i need to control trafic in my campains.

Cons: some informations who will help o cant find in exports. Like PIDs with problemas, i need go to PID by PID to understand the problem.

Pros: very Easy and user friendly. Details reporting available

Cons: back dated reports not available and late response from support

Pros: AppsFlyer provides a lot of information to make good choices.

Cons: It has a very high cost. Although it adds value to muy business

Pros: i like the platform beacause for me is very easy follow the events.

Cons: sometines the package of conversions is very limit and expensive

Pros: The Simple interface and friendly UI which helps beginners to cope up quickly

Cons: Sometimes it takes time to download a report

Pros: I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I

Cons: Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use.

Pros: I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Cons: Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Pros: 1. Partner integration process 2. Simple data overview

Cons: 1. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta

Pros: Efficient, Better Interface than others tools.

Cons: Sampling option, Adding new partners, access for Networks

Pros: Easy Access, Great Interface, Detailed data Analytics

Cons: Not accessible for all the networks, use access is very riskey, no sampling

Pros: AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.

Cons: The complexity of the interface can be overwhelming for new users, and the pricing can be high for smaller businesses.

Pros: So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Cons: So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Pros: Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies

Cons: Sometimes they tends to reply late and not disclose the actual reason for not recording a data.

Pros: The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.

Cons: when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.