Rating
4.5
138 reviews
Categories
10
Founded
2011
Employees
1500
Funding
303.1M
Series D
AppsFlyer's attribution platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. Granular dashboards report which network or channel, ad type, ad group, and ad creative drove each user. Deep integrations with nearly every media source and marketing platform including Facebook, Google, and Twitter make it easy to attribute every install to its source.
Ad spend / mo
$11K
147 paid keywords
Paid visits / mo
2,328
Organic keywords
16,235
Organic visits / mo
31,310
Authority
53
32,337 ref domains
Creatives run
100
as AppsFlyer Ltd.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as AppsFlyer - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Mobile App Attribution & Measurement Platform advertisers - the validated angles to copy. See the niche →
(138 reviews)
I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games.
Pros: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions.
Cons: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard.
Alex T. · User Acquisition Analyst · Computer Games · January 5, 2026
Pros: What I like most about apps flyer is that they connect all the school related events that are in my locale so I can see them all in one place
Cons: There is literally nothing I don't like about this app
Keri M. · Delivery driver · Consumer Services · September 14, 2024
Overall experience with appsflyer is satisfactory.
Pros:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Click Fraud | 1 | 4 | - |
| Mobile Analytics | 1 | 6 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
AppsFlyer Deep Linking
Deep Linking Overview — Use smart banners, landing pages, email, and more. No wasted clicks, just the perfect conversion path, every time.
https://www.appsflyer.com
Appsflyer.com
Latest Measurement Solutions — The most reliable and accurate mobile attribution platform in the age of privacy. Unbiased...
https://www.appsflyer.com
AppsFlyer
AppsFlyer Ad Analytics — Some of the best companies in the world are winning with AppsFlyer. Join now. Reliable, stable ...
https://www.appsflyer.com
Dynamic Link Replacement
Dynamic Link Alternative — Easily migrate from dynamic links to a full deep link tool to scale all marketing efforts. Don't miss...
https://lp.appsflyer.com › deeplink › alternative
AppsFlyer - AppsFlyer Ad Analytics
Reliable, stable & always up to date with the market. Book a demo with an AppsFlyer Expert
https://www.appsflyer.com
Cons: report download time period and data load time is little slow
Kunal M. · Manager · Retail · August 19, 2024
Pros: Great reports and integration with a lot of media partners.
Cons: A long time to get specialist on platform and methodology
Caio G. · Manager · Marketing and Advertising · August 12, 2024
Pros: - Very detailed tracking. Helps us to track the complete sales funnel and drop offs. - Helps us in understanding what campaigns work best as attribution is associated till the campaign level.
Cons: - No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one. - Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.
Prateek L. · Manager, Performance Marketing · Retail · August 7, 2024
Pros: Very good reporting, support, and breakdowns to help understand key metrics.
Cons: Difficult to understand differences between platform attribution and third-party attribution
Benny F. · Marketing Manager · Consumer Electronics · August 6, 2024
AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets.
Pros: Data Visualization is the best on AppsFlyer
Cons: Raw data exports are only available for 90 days
Rehmath H. · Client Solutions Lead - Apps · Marketing and Advertising · August 6, 2024
I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded.
Pros: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.
Cons: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API.
Milorad G. · User Acqusition Lead · Publishing · August 6, 2024
It's easy to understand data and easy to use
Pros: Fraud detection tool and Reporting criteria
Cons: reporting view for Adnetworks so see every in-app events on dashboard.
Prathmesh S. · Delivery Head · Marketing and Advertising · August 6, 2024
Overall Experience for this MMP is good. The best UI among all other MMPs & Its easy to work with the reports & find the fraud traffic
Pros: User Interface Ease in operation Complete Tutorials to understand the basic functioning of the platform.
Cons: Sometimes P360 took like half day to get updated.
Varun S. · Manager- Adops and delivery · Marketing and Advertising · August 6, 2024
It is a great and complete platform to work with
Pros: That you can track every app event and identify useless events with protect360
Cons: I would like to improve audience exporting options
Pedro R. · PPC Specialist · Financial Services · August 5, 2024
Good. The plataform is improving and geting better every time.
Pros: Give me almost all informations i need to control trafic in my campains.
Cons: some informations who will help o cant find in exports. Like PIDs with problemas, i need go to PID by PID to understand the problem.
Lucas S. · Analyst of Operations · Marketing and Advertising · August 5, 2024
It is very good and easy to adept because it is very user friendly.
Pros: very Easy and user friendly. Details reporting available
Cons: back dated reports not available and late response from support
Anonymous User · Manager · Chemicals · August 5, 2024
Pros: AppsFlyer provides a lot of information to make good choices.
Cons: It has a very high cost. Although it adds value to muy business
Gabriel C. · Assistant Marketing Manager · Banking · August 5, 2024
is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app
Pros: i like the platform beacause for me is very easy follow the events.
Cons: sometines the package of conversions is very limit and expensive
Angélica L. · Paid Media Analyst · Financial Services · August 5, 2024
So far a very good experience and great help for work
Pros: The Simple interface and friendly UI which helps beginners to cope up quickly
Cons: Sometimes it takes time to download a report
Rahul V. · MIS Executive · Marketing and Advertising · August 5, 2024
I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply.
Pros: I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I
Cons: Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use.
Anonymous User · Digital Marketing Specialist · Information Technology and Services · August 5, 2024
My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.
Pros: I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.
Cons: Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.
Piyush B. · Associate Manager · Market Research · August 5, 2024
Overall it's positive. there are a few issues bit it's not crucial
Pros: 1. Partner integration process 2. Simple data overview
Cons: 1. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta
Arman A. · SR Growth marketing · Marketing and Advertising · August 5, 2024
Pros: Efficient, Better Interface than others tools.
Cons: Sampling option, Adding new partners, access for Networks
Shalini V. · Business Development Manager · Market Research · August 5, 2024
Pros: Easy Access, Great Interface, Detailed data Analytics
Cons: Not accessible for all the networks, use access is very riskey, no sampling
Abhay B. · Account Manager · Marketing and Advertising · August 5, 2024
My overall experience with AppsFlyer has been positive. The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.
Pros: AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.
Cons: The complexity of the interface can be overwhelming for new users, and the pricing can be high for smaller businesses.
Asli B. · Growth Specialist · Marketing and Advertising · August 5, 2024
I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.
Pros: So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.
Cons: So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.
Hardik K. · Campaign Manager · Marketing and Advertising · August 5, 2024
It is very accurate and realiable tool to use. Very user friendly. Less fraud chances
Pros: Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies
Cons: Sometimes they tends to reply late and not disclose the actual reason for not recording a data.
Anonymous User · Adops Manager · Marketing and Advertising · August 5, 2024
So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns.
Pros: The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.
Cons: when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.
Vikas R. · Manager- Business operations · Marketing and Advertising · August 5, 2024
- |
| Marketing Attribution | 1 | 12 | - |
| Push Notifications | 1 | 12 | - |
| Customer Data Platform | 1 | 23 | - |
| Mobile Marketing | 1 | 24 | - |
| Social Media Analytics Tools | 2 | 13 | - |
| All-in-One Marketing Platform | 2 | 25 | - |
| Marketing Analytics | 2 | 25 | Shortlist |
| SMS Marketing | 2 | 30 | - |