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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 76 | 4.7 | 72 | - | 4.5 / 4.3 / 4.6 / 4.1 | Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment. Learn more about Segment | |
| 77 | 4.6 | 70 | - | 4.5 / 4.6 / 4.6 / 4.4 | #1 Inventory Forecasting and Planning software for e-commerce businesses. Always know exactly what to buy and when to buy it. Learn more about Inventory Planner | |
| 78 | 4.8 | 67 | - | 4.7 / 4.8 / 4.6 / 4.6 | SocialClimb arms healthcare organizations with HIPAA-compliant data and a comprehensive platform to execute effective campaigns. Learn more about SocialClimb | |
| 79 | 4.6 | 67 | - | 4.1 / 4.4 / 4.6 / 4.4 | Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more. Learn more about Amplitude | |
| 80 | 4.2 | 66 | - | 4.1 / 4.4 / 4.0 / 4.5 | Lead conversion solution that helps businesses track website traffic, capture consumer details and monitor real-time user activities. Learn more about Influence | |
| 81 | 4.8 | 64 | - | 4.7 / 4.7 / 4.7 / 4.7 | Upnify CRM, designed by sales Professionals, is the sales management system that will help you to increase your company's revenue. Learn more about Upnify CRM | |
| 82 | 4.7 | 63 | - | 4.7 / 4.8 / 4.5 / 4.6 | mLabs is a smart social media management platform to help business succeed their social networking results. Learn more about mLabs | |
| 83 | 4.3 | 63 | - | 4.3 / 4.4 / 4.4 / 4.2 | Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers. Learn more about Iterable | |
| 84 | 4.7 | 62 | - | 4.5 / 4.3 / 4.5 / 4.7 | Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership. Learn more about Matomo | |
| 85 | 4.3 | 61 | - | 3.9 / 4.4 / 4.0 / 4.0 | Leading brands like Mercedes-Benz, Lufthansa Group & Springer Nature rely on Marmind to streamline their marketing reporting processes. Learn more about Marmind | |
| 86 | 4.3 | 58 | - | 4.3 / 4.6 / 4.3 / 4.4 | MoEngage is an insights-led customer engagement platform that empowers marketers and product owners with AI-driven insights. Learn more about MoEngage | |
| 87 | 4.3 | 58 | - | 4.0 / 4.3 / 4.4 / 4.2 | Madgicx is a super app for Meta ads, helping businesses run ads using predictive AI and scale creative production with generative AI. Learn more about Madgicx | |
| 88 | Microsoft Clarity Shortlist | 4.8 | 56 | - | 4.7 / 4.6 / 4.6 / 4.9 | Clarity is a free, easy-to-use tool that help you understand how real people actually use your site. Learn more about Microsoft Clarity |
| 89 | 4.8 | 56 | - | 4.5 / 4.9 / 4.6 / 4.6 | Get to know your audience and improve team efficiencies with Bloomreach. Learn more about Bloomreach | |
| 90 | 4.8 | 55 | - | 4.6 / 4.8 / 4.8 / 4.8 | Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers. Learn more about Dreamdata | |
| 91 | 4.8 | 54 | - | 4.9 / 4.9 / 4.6 / 4.2 | Agentic AI solution for content excellence✧ Join the next generation of AI-driven content leaders and transform your marketing potentia Learn more about Semji | |
| 92 | 4.9 | 51 | - | 4.9 / 4.8 / 4.9 / 4.9 | Reach website visitors on all channels (Email,CDP , Pop-ups) with Nvecta Learn more about NVECTA | |
| 93 | 4.6 | 51 | - | 4.5 / 4.7 / 4.5 / 4.3 | InsightSquared's sales intelligence solution is the operating system for high-growth sales teams. Learn more about InsightSquared | |
| 94 | 4.9 | 50 | - | 4.8 / 4.9 / 4.8 / 5.0 | Call and lead tracking system that contains Dynamic Phone Number Insertion, keyword & campaign level tracking, and lead management. Learn more about WhatConverts | |
| 95 | 4.5 | 50 | - | 4.5 / 4.9 / 4.4 / 4.4 | Get Bunker DB as your teammate and understand the potential of all your data in a simple and clear way. Learn more about Bunker DB Analytics | |
| 96 | 4.4 | 50 | - | 4.2 / 4.5 / 4.4 / 4.4 | Vaizle AI is a GPT-style Meta Ads analysis tool, understanding every metric and returning instant answers to any ad question Learn more about Vaizle | |
| 97 | 4.3 | 45 | - | 4.0 / 4.3 / 4.1 / 4.3 | Data management service that automates data extraction, updating, aggregation, and visualization for Japan-centered establishments. Learn more about Databeat | |
| 98 | 4.1 | 45 | - | 3.5 / 4.0 / 4.0 / 3.2 | Web-based platform that provides businesses with resources required for promoting their marketing content and track its performance. Learn more about BrightEdge | |
| 99 | Lebesgue Shortlist | 4.9 | 43 | - | 4.7 / 4.6 / 4.6 / 4.9 | AI marketing analytics for e-commerce. Unifies store, ads, LTV data. Uses Le-Pixel (1st-party) for accurate ROAS & insights. Learn more about Lebesgue |
| 100 | 4.7 | 43 | - | 4.6 / 4.6 / 4.5 / 4.8 | Create automated marketing dashboards 80% faster. Track KPIs, predict trends, and visualize actionable data to scale your growth. Learn more about Two Minute Reports |