Marmind

Pros: The idea of a "one stop shop" for all parties involved: Client, agencies, informed persons is great in theory. I find that it definitely takes some time and practice to really get to know how to use the tool and understand functionality in order to use to your best advantage. But I feel it really takes time and perseverance to learn.

Cons: Some features are still a bit clunky and complicated and require a few steps or different areas of input. Could be more streamlined and user friendly

Pros: one platform that combines project communication, asset approval, planning and management for all campaigns and markets.

Cons: Comparison between campaigns isn't easy. Role asignment may be difficult to understand and easy to do wrong as roles can copied to different hierachy levels (workspace - campaign...). Not all campaign / activation stakeholders can be involved in Marmind as of limited licenses and complexity of the tool (e.g. media partners for asset delivery / coordination of special projects like branded content) Budget management / processing is cumbersome as it's done manually - there is no link to SAP

Pros: A comprehensive overview of all marketing activities within our market, as well as continuous tracking and comparison of related expenses against the allocated budget.

Cons: Marmind’s complex structure can be difficult for new users, and it requires some time to feel completely at ease using the platform. Fortunately, the training provided is helpful and allows users to become more comfortable with the tool over time.

Pros: Easy to understand and work with – and whenever support is needed, the responses are accurate and straight to the point. I also enjoy creating and sharing bookmarks; they really help keep all colleagues aligned.

Cons: Sometimes, the system felt slightly slow or required many clicks to complete simple tasks, or I had to log out and log in again. The overview of a "search" is not user friendly, it feels a bit crowded and moving right and left is felt difficult.

Pros: That all documents, conversations happen at one place. I'm quite cndifent in using it for campaigns briefs - need a little more practice on pulling an overview.

Cons: It's not always easy to find something back sometimes unless you have the notification. Sometimes a comment is posted in the general comments rather than in the annotations of the document.

Pros: I like the concept of Marmind, especially having multiple modules for the same campaigns. I'm sure it helps a lot teams that work with briefings

Cons: The user interface and the user paths are not always the most easy to understand. I find that sometimes some windows are confusing and not so easy to use

Pros: information is easy to share, good overview of all campaigns and marketing activities, team collaboration, customer support.

Cons: sometimes hard to find the information that I am looking for. Very complex structure. You have to work with it on a regular basis to be familiar with it. Sometimes the bookmarks are vanished from the landingpage.

Pros: I like that it is a consolidated area to brief agencies and upload assets. I like that you can comment and converse if needed as well.

Cons: I don't like how long it takes to add team members to each campaign/brief. I don't like that there is no easy way to see who can access each workspace. As for cost, actuals, and budgets, I feel like this can also be simplified. It takes too many steps to add a cost, add a related invoice, and decrease from that cost. Still feels complicated.

Pros: all-in-one: A single platform to bring together all the elements of a project (briefing, budget, media plan, reverse schedule, assets, strategic recommendations, communications/exchanges with various stakeholders - media and creative agencies) Notifications help for the follow up

Cons: It would be helpful to include a template or an automated retroplanning tool that defines key dates for the campaign timeline. Once the launch date is entered, the tool would immediately calculate all key dates, with the option to adjust them if they are not realistic.

Pros: Gathers all the information and documents related to each project. Even when more people work on the same project, the history is easy to review

Cons: The part of Team, covering role definition and empowerment. Sometimes the level at which roles are assigned is confusing.

Pros: Service and Customer support, easy use after you know the handling of the tool, the process management brings the user from the briefing till the controlling trough the campaign process.

Cons: Tool has too many features, after release's often errors in usage, needs a long time to understand the tool, especially the costs module

Pros: All stakeholders in the same platform and an historic overview that everyone can consults. Back and forth emails traffic are reduced drastically and everyone is informed due to no bilateral conversations. More transparency.

Cons: After some years of use, difficult to access to past campaigns once they are archived. At the beginning not very easy to use, not really intuitive.

Pros: Marmind as an idea is brilliant, to have all of our complex campaigns and activities in one tool. * Budget utilization tool * campaign planning and scheduling * Official briefing * Creative development * Recos * BILLING/Invoices

Cons: Marmind is too complex or too hard to understand. I am not sure what it is that could be changed to make it less complicated. It would be better if it was an end-to-end stream, there are too many ways to make mistakes and too many steps to take to even get to the briefing step.

Pros: Recreation of own set up is possible and can be recreated within UX - I like that support is always ready for adjustments and change

Cons: definition of user groups - who needs to be assigned to make sure to inform and give access to the correct user group - often unclear

Pros: From a Global role perspective, Marmind enables coordination that would otherwise not be possible at scale. Customer support works really well, and [sensitive content hidden] is professional and fast in responding.

Cons: It's not user intuitive. It takes enforcement and continuous negotiation efforts with internals, to have it used. Even if during negotiation Marmind showed flexibility, it's still an expensive tool.

Pros: Es läuft flüssig und schnell. Und es hilft sehr gut bei der Organisation und Ablauf von Teambesprechungen.

Cons: Es ist sehr umständlich bei der Erstellung der Projekte und Kampagnen. Wir haben viele Projekte in verschiedenen Sprachen und es ist sehr umständlich jede einzeln zu erstellen. Eine Alternative die mehr Zeit sparen würde wäre sehr hilfreich.

Pros: Sehr gute Aufmachung und Übersicht, rasche Bearbeitung der einzelnen Projekte, Guter Informationsfluss;

Cons: Es gibt keine Nachteile die ich aufzählen muss, alles bestens. Es wird immer an Lösungen gearbeitet;

Pros: Das man damit alle Aufgaben und Termine organisieren und verwalten kann. Mit den erstellten Workflows sind unsere Prozesse gut organisiert.

Cons: Telweise sind die Menüs kompliziert zu bedienen. Beim Verwalten von ToDos poppen unter Umständen viele Fenster auf.

Pros: Ich arbeite sehr gerne damit, da es mich - obwohl ich kein Profi am Computer bin - vor keine Schwierigkeiten stellt.

Cons: Bei der optischen Gestaltung wäre sicherlich mit ein wenig gutem Willen noch eine Verbesserung möglich.

Pros: Die Möglichkeit zur effektiven Zusammenarbeit mit anderen ist definitiv gegeben, alle haben den gleichen Wissensstand.

Cons: Die ganze Software könnte etwas intuitiver aufgebaut sein, jedoch ist die Verwendung, wenn man sich damit beschäftigt, dann sehr leicht.

Pros: Übersichtliche Sortierung aller Assets, Textsuchfunktion über alle unterschiedlichen Dateien hinweg.

Cons: An UX und Design könnte noch gefeilt werden. Insgesamt ist die Anwendung absolut praktisch aufgebaut, es könnte aber im Vergleich zu anderen Tools mehr User Experience bieten.

Pros: Am besten gefällt mir, dass es alle Infos und Assets an einem Ort, in einer Maßnahme bündelt.

Cons: Für meine Arbeit gibt es zu wenig Filtermöglichkeiten in den To-Dos, um die Terminschienen klar zu sehen. Eine Tabellenanzeige oder die Chance, es in Excel zu exportieren.

Pros: Das Design ist toll, die Lesezeichen sind verständlich, die Verfügbarkeit ist gut

Cons: Die Ladezeiten, Die Profilverwaltung, Freigaben mit andere