Segment

Pros: Enables us to unlock parts of our platform that we couldn't without it, feeding the data into other useful areas. Very easy to implement.

Cons: Not initially intuitive for a non-technical user, some more guidance on useful features would be appreciated.

Pros: Très facile à utiliserLa configuration et la création de destination,la compréhension des sources est simple

Cons: La fonctionnalité des MTU sur le plan tarifaire fait son évolution

Pros: Easy to use, amazing documentation, unparalleled functionality, and stellar support.

Cons: It's hard to find something to fault. We had to learn a lot about data structures, but Segment's documentation and resources made this straightforward. We're all the better for it.

Pros: Makes my life as a data scientist/product manger so much easier

Cons: Nothing to dislike really. Maybe that you have to pay a lot for some of the nicer features such as more control of the data.

Pros: * easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup

Cons: * customer support wasn’t as helpful as we would have hoped when we started running into an issue

Pros: I like the most that I can collect customer data and create multiple destinations to connect it to other platforms for visualizations like Mixpanel. Moreover, I can just store the customer data and their behavior in my database for further analysis. It is so far one of the best tool, with excellent performance and quick support replies.

Cons: No cons were identified. In case of any new features, or updates, they provide very clean step-by-step guidelines.

Pros: Ready made integrations with most critical SaaS services makes it easy to share data between systems.

Cons: The pricing model is sometimes not the best given how event intense your application is.

Pros: - Easy to use after setup- Great for marketers who want to test new tools

Cons: - Need the help of a dev to set it up properly(However, you can still set it up without dev if you have a website)- Can get expensive for B2C

Pros: I like most how quickly our developers can add or modify events based on requests from every team in the company.

Cons: I can't think of anything we don't enjoy about segment!

Pros: We use segment to collect and send data in different destination, it's easy to use and to implements

Cons: Options are quite expensive, if you want to add Personna / protocols, the price grows quickly

Pros: Segment is the industry standard for CDP.

Cons: Pricing can get expensive, fast. Besides that, I like it a lot.

Pros: O Segment tem sido uma ótima ferramenta para evoluir nossa estratégia de Product Analytics, principalmente pela sua simplicidade, "straight-forwardness", facilidade de implementação e diversas integrações nativas. Com ele, estamos sendo capazes de agregar dados de diversas fontes e enviar para o Mixpanel, onde geramos dashs e relatórios, além de permitir o armazenamento em data warehouse.

Cons: Na minha visão, o maior contra é ser necessariamente dependente de outra ferramenta para visualizar os dados coletados pelo Segment. Nesse ponto, outras ferramentas mais dedicadas a Product Analytics tem vantagem, por serem capazes de reunir quase tudo em um produto só.

Pros: Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.

Cons: Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality).

Pros: The ability to direct data to different destinations.

Cons: Support can be a little slow sometimes. But everything else is pretty good.

Pros: Love the range of applications Segment can be integrated into

Cons: Notifications if there is any abnormality with the events usage

Pros: The tracks table that has all events in one place

Cons: Custom event properties are not in the tracks table.

Pros: Segment is a great platform that allows a lot of different functions in customer's data collection. The best thing by my point of view is that a lot of marketing tools are ready to use, you have only to connect them to Segment and all the data will flow.

Cons: if your marketing tool is not on the list you have to code: that is not a bad thing, only you need a developer

Pros: It is a very easy-to-use tool that with minimal training you can add/configure third-party tools, accessible to many user profiles.

Cons: We have previously been working with tag manager tools, we miss the possibility of have modifications before sending the segment to 3 party tools. The "functions" are somewhat complex, a UI environment would be nice. Possibility of alerts with ML, for example; if we normally send 1000 events of one type each day, wait that day for those approximate events, intelligent alerts not only when a violation fails.

Pros: Segment is great at handling event tracking. Once configured, it's very easy to add new events and also specify data associated with those events. We use the tool across multiple codebases and server provisions. It integrates well with other tools like Heap for further analytics.

Cons: It can be a bit difficult to debug, but this isn't really an issue with Segment, but rather event trackers in general. The feed of events can be a bit difficult to filter through when testing new events.

Pros: It provides full detailed documentation and a few ready SDK that helps a lot of dev to quickly implement this tool inside the platform

Cons: Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration

Pros: Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.

Cons: The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.

Pros: Ease of use and wide varity of destinations and sources.

Cons: Somethimes it is hard to debug or know what is happening if something goes wrong.