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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 226 | 4.4 | 10 | - | 4.2 / 4.2 / 4.2 / 4.3 | Slemma is a powerful reporting tool that enables users to create easy-to-use and dynamic data reports from multiple data sets. Learn more about Slemma | |
| 227 | 3.7 | 10 | - | 3.4 / 3.7 / 3.8 / 3.3 | Optimize your paid search advertising campaigns. Connect with your potential customers using audience, product and search solutions. Learn more about Microsoft Advertising | |
| 228 | 4.9 | 9 | - | 4.7 / 5.0 / 4.9 / 5.0 | Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening. Learn more about GivingDNA | |
| 229 | 4.9 | 9 | - | 4.8 / 4.8 / 4.8 / 4.9 | AskCory.ai provides instant, custom marketing strategies and content, saving you time and boosting ROI through data-driven insights. Learn more about AskCory | |
| 230 | 4.8 | 9 | - | 4.1 / 4.9 / 4.4 / 4.6 | Next-gen customer data infrastructure to fuel AI, advanced analytics, and personalized experiences. Learn more about Snowplow BDP | |
| 231 | 4.8 | 9 | - | 4.4 / 3.3 / 4.3 / 4.6 | Google AdMob is a mobile app monetization platform with insights from monthly reports to payments. Learn more about Google AdMob | |
| 232 | 4.8 | 9 | - | 4.2 / 4.8 / 4.7 / 4.3 | INSIGHT INTO ACTION Apteco FastStats® is the first part of your journey to a true understanding of your customers and prospects. Learn more about Apteco FastStats | |
| 233 | 4.8 | 9 | - | 4.7 / 4.9 / 4.8 / 4.7 | Near-real time consumer analytics for wine marketers. Learn exactly how to promote your wines to every customer segments. Learn more about Quini Data | |
| 234 | 4.7 | 9 | - | 4.8 / 4.9 / 4.7 / 4.8 | Thalox is the ultimate audience segmentation tool for HubSpot. Focus on your most engaged contacts and turn them into sales. Learn more about Thalox | |
| 235 | 4.7 | 9 | - | 4.8 / 4.9 / 4.3 / 4.8 | Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, etc. Learn more about Agency360 | |
| 236 | 4.4 | 9 | - | 4.7 / 4.8 / 4.2 / 4.7 | Growth centred analytics for E-Commerce. Learn more about Shoppr | |
| 237 | 4.4 | 9 | - | 4.3 / 4.4 / 4.2 / 3.9 | A system with built-in data analytics that helps optimize your strategy for a boost in engagement, loyalty, and profits. Learn more about Comarch Loyalty Marketing Platform | |
| 238 | 4.2 | 9 | - | 4.3 / 3.9 / 4.6 / 4.0 | Put consumer segmentation and cultural insights at the center of your strategy. Learn more about Audiense | |
| 239 | 4.1 | 9 | - | 4.3 / 4.3 / 4.1 / 4.1 | Kolsquare is Europe’s #1 Influencer Marketing platform, empowering marketers to scale and manage impactful campaigns end-to-end. Learn more about Kolsquare | |
| 240 | 3.1 | 9 | - | 2.8 / 2.9 / 3.0 / 2.6 | Ecommerce Tools Built for Growth Learn more about Sales & Orders | |
| 241 | 4.9 | 8 | - | 4.8 / 4.5 / 4.9 / 4.4 | Black Crow AI is a Shopify tool that uses machine learning to predict shopping behavior patterns to efficiently acquire and retain more Learn more about Black Crow AI | |
| 242 | 4.9 | 8 | - | 4.6 / 4.9 / 4.9 / 4.9 | Marketing solutions from SAS provide adaptive planning, journey activation & a decision engine to create ideal customer experiences. Learn more about SAS Customer Intelligence 360 | |
| 243 | 4.8 | 8 | - | 4.6 / 4.3 / 4.6 / 4.6 | Finally, get clarity on your true lead value for each step of your marketing funnel Learn more about SegMetrics | |
| 244 | 4.8 | 8 | - | 4.8 / 4.6 / 4.5 / 4.8 | Simplify influencer marketing. Manage campaigns, connect with creators, track performance, and generate UGC seamlessly. Learn more about Click Analytic | |
| 245 | 4.8 | 8 | - | 4.9 / 4.9 / 4.8 / 4.8 | Realtime statistics for all your marketing campaigns. Learn more about Kasplo | |
| 246 | 4.6 | 8 | - | 4.6 / 4.6 / 4.5 / 4.0 | Pipestream is a powerful ETL pipeline that enables you to stream raw data from your website to BigQuery within 60 seconds or less. Learn more about Pipestream | |
| 247 | 4.6 | 8 | - | 4.5 / 4.8 / 4.6 / 5.0 | Zoho Marketing Plus is a unified marketing platform that can track all marketing activities across multiple channels. Learn more about Zoho Marketing Plus | |
| 248 | 4.5 | 8 | - | 4.5 / 4.8 / 4.3 / 4.3 | Adsmurai Planning & Dashboards help brands and agencies move faster, smarter, and with greater impact. Learn more about Adsmurai Marketing Platform | |
| 249 | 4.4 | 8 | - | 4.6 / 4.4 / 4.4 / 4.1 | Wope is your all-in-one marketing sidekick, harnessing advanced AI to simplify SEO, content optimization, and competitor research. Learn more about Wope | |
| 250 | 4.1 | 8 | - | 3.3 / 4.1 / 4.3 / 4.0 | The Tealium Customer Data Hub powers capabilities across the data supply chain. Learn more about Tealium Customer Data Hub |