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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 526 | 0 | 0 | - | – / – / – / – | Influencer marketing platform for brands. Learn more about Sideqik | |
| 527 | 0 | 0 | - | – / – / – / – | Marketing analytics solution that helps manage data aggregation, visualization, reporting, collaboration, planning & more. Learn more about Beckon | |
| 528 | 0 | 0 | - | – / – / – / – | Brandnata is an AI platform helping enterprises track, measure, and optimize campaigns with real-time insights and recommendations. Learn more about Brandnata | |
| 529 | 0 | 0 | - | – / – / – / – | Diginius Insight blends powerful data to unlock your entire sales funnel: smarter marketing, faster sales, better results. Learn more about Diginius Insight | |
| 530 | 0 | 0 | - | – / – / – / – | Cloud-based tool that helps Amazon sellers detect profit leaks with SKU-level analytics, tracking TACoS, ACoS, ad spend, and margins. Learn more about SellerView | |
| 531 | 0 | 0 | - | – / – / – / – | Affiliate marketing software that helps businesses manage campaigns including precise attribution tracking and fraud detection. Learn more about Affnook | |
| 532 | 0 | 0 | - | – / – / – / – | OpeninApp tracks and improves ROI for influencer campaigns with smart URLs, overcoming poor conversion rates & performance issues. Learn more about OpeninApp | |
| 533 | 0 | 0 | - | – / – / – / – | Upp's platform uses AI to combine the most critical data to provide reporting & actionable insights to drive core business objectives. Learn more about Upp | |
| 534 | 0 | 0 | - | – / – / – / – | Conversational analytics that turns marketing questions into instant answers, branded reports, and live client portals — in minutes. Learn more about LDOO | |
| 535 | 0 | 0 | - | – / – / – / – | TrueNorth is growth marketing management software that helps teams plan, test, and track marketing campaigns aligned to growth goals. Learn more about TrueNorth | |
| 536 | 0 | 0 | - | – / – / – / – | Marketing analytics solution that helps businesses identify website visitors, prioritize outreach, and track campaign performances. Learn more about RB2B | |
| 537 | 0 | 0 | - | – / – / – / – | Grovs is a cloud-based mobile marketing tool that optimizes app growth through smart links, attribution tracking, and referral tools. Learn more about Grovs | |
| 538 | 0 | 0 | - | – / – / – / – | Data analysis solution that helps businesses consolidate and analyze data for omnichannel brands via customizable dashboards. Learn more about Saras Pulse | |
| 539 | 0 | 0 | - | – / – / – / – | Upside is a GTM intelligence platform that unifies CRM, marketing, and meeting data so B2B revenue teams can see what drives pipeline. Learn more about Upside | |
| 540 | 0 | 0 | - | – / – / – / – | We are a Customer Intelligence Platform built to enrich & activate first-party data for CDPs & brands for at-scale personalization. Learn more about Scuba | |
| 541 | 0 | 0 | - | – / – / – / – | Our software measure every commercial in media schedule independently. Learn more about TV & Radio Attribution | |
| 542 | 0 | 0 | - | – / – / – / – | Newton Research is an AI-powered analytics platform that helps brands, agencies, and publishers improve marketing outcomes. Learn more about Newton | |
| 543 | 0 | 0 | - | – / – / – / – | AdCommand, a Meta ads tool, lets agencies track spend, ROAS, CPA & more across client accounts in real time from one dashboard. Learn more about AdCommand | |
| 544 | 0 | 0 | - | – / – / – / – | Marketing Intelligence data warehouse and analytic platform. Campaign planning and controlling; Competitive and Market Intelligence Learn more about Management Monitor | |
| 545 | 0 | 0 | - | – / – / – / – | You Need Better Conversion Tracking Software. Take your tracking to the next level and optimise beyond leads to sales. Learn more about Leadtosale | |
| 546 | 0 | 0 | - | – / – / – / – | Improve the impact of advertising campaigns with predictions created by MMT Scope models and depicted in well-structured dashboards. Learn more about MMT Scope | |
| 547 | 0 | 0 | - | – / – / – / – | The leading travel marketing platform Learn more about Sojern Traveler Platform | |
| 548 | 0 | 0 | - | – / – / – / – | Fame Express AI optimizes Amazon Ads by identifying wasted budget and growth opportunities through attribution analysis. Learn more about Fame Express | |
| 549 | 0 | 0 | - | – / – / – / – | A Complete Retail Price Management System to Imbibe Business Goals into Everyday Pricing. Easy to Use | Automated | Integrated with ERP Learn more about BRIO | |
| 550 | 0 | 0 | - | – / – / – / – | LocaliQ is a digital marketing platform that helps businesses find, convert, and keep customers. Learn more about LocaliQ |