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Marketing Analytics
https://www.capterra.com/marketing-analytics-software/Niches in this category - the functional product types blended into "Marketing Analytics" (98)
Marketing Attribution & Analytics Platform64Marketing Reporting & Dashboard Platform46Marketing Automation Platform28Customer Data Platform & AI Personalization28Digital Ad Management & Optimization Platform23Social Media Management & AI Content Platform18SEO Content Optimization Platform18Customer Engagement & Cross-Channel Messaging Platform15Competitive Intelligence & Market Monitoring Platform14Business Intelligence & Augmented Analytics Platform13Marketing Data Aggregation & Connector Platform13Marketing Mix Modeling & Media Planning Platform12Product & Digital Analytics Platform11Digital Experience Analytics & Session Replay Platform10Ecommerce Analytics & Profit Intelligence Platform10Influencer Marketing Platform9Account-Based Marketing (ABM) Platform9Digital Shelf Analytics & Ecommerce Intelligence9Amazon Seller Tools & Marketplace Analytics9Social Listening & Consumer Intelligence Platform9AI Ad Creative Generation Platform8Email Marketing Software8Marketing Resource & Work Management Platform8Conversational AI Analytics & NLQ Assistant8Mobile App Attribution & Measurement Platform7Affiliate & Performance Marketing Platform7Customer Feedback & Text Analytics Platform6Location Intelligence & Geospatial Analytics Platform6Ecommerce Marketing Automation Platform6TV, Radio & OTT Ad Attribution Platform6URL Shortener, Link Tracking & Smart Link Platform6Lead Capture & Lead Management Software5Distributed/Local & Channel Marketing Platform5Loyalty & Customer Engagement Platform5Web Analytics Platform5Tag Management & Marketing Data Platform5Website Visitor Identification & Intent Platform5AI Decision Intelligence & Forecasting Platform5Call Tracking & Voice Marketing Analytics5CRM Software4Vertical Industry Analytics Platform4Market Research & Survey Analytics Platform4PR, Media Monitoring & Earned Media Platform4AI Sales Assistant & Revenue Intelligence4Generative AI Writing & Copywriting Assistant3Customer Engagement Platform for Restaurants & Local Businesses3Popup, Optin & Conversion Optimization Tool3Customer Journey Mapping Software3QR Code Marketing & Engagement Platform3Ad Fraud Detection & Traffic Verification Platform3Reporting & Report Automation Tool3Content Marketing Platform3ETL, Data Integration & Pipeline Platform3Mobile App Engagement & Marketing Platform3Reputation & Review Marketing Platform3Guest Experience & Hospitality CX Platform2AutoML & No-Code Predictive Analytics Platform2Interactive Content & Quiz Builder2Pricing Optimization & Competitive Intelligence2Landing Page & Funnel Builder2Work Management & Team Task Collaboration Platform2Inventory Forecasting & Demand Planning Software2Lead Distribution & Ping-Post Platform2Repricing & Marketplace Price Optimization Software2Sales Intelligence & Prospecting Platform2Local Listings & Multi-Location Marketing Platform2Generative Engine Optimization & AI Search Visibility Platform2Conversion Optimization & A/B Testing Platform for Ecommerce2Identity Resolution & Audience Data Platform (DMP)2Ad Serving & Ad Management Platform1Business Management Suite for SMBs1Sales Engagement & Dialer Platform1Hospitality & Guest CRM1Contact Center & Helpdesk Software1Conversation Intelligence & Speech Analytics1Machine Learning / MLOps Platform1Cloud AI/ML API & Developer Services1AI Learning & Course Creation Platform1Financial Planning & Analysis (FP&A) Platform1Agile & Software Development Collaboration Tool1Creative & Marketing Agency Project Management Software1Product Feed & Shopping Channel Management1Conversational Marketing & Chatbot Lead Capture1Event Marketing & Webinar Platform1Data Science Notebook & Collaboration Platform1Data Catalog, Governance & Master Data Management1People Analytics & Workforce Intelligence Platform1Appointment Scheduling & Online Booking Software1Data Lineage & Observability Platform1Digital Adoption Platform (DAP)1Approval Workflow & Decision Management Platform1Web Content Management System (WCMS) / Digital Experience Platform1Video Content Management & OTT Platform1Marketing Data Pipeline & Customer Data Infrastructure1Behavioral Health & Addiction Treatment EHR1SMS & Mobile Messaging Marketing Platform1Subscription & Recurring Billing Platform1Data Preparation & Self-Service Data Wrangling Tool1
558 products12 pages scraped of 12564 in category1 sponsored23 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 126 | 4.7 | 27 | - | 4.8 / 4.7 / 4.4 / 4.7 | HockeyStack is an end-to-end SaaS analytics tool that helps growth and marketing teams understand what drives revenue with no code Learn more about HockeyStack | |
| 127 | 4.6 | 27 | - | 4.4 / 4.9 / 4.6 / 4.8 | Collect full-funnel marketing data including cost, creatives, bids, and ad monetization across every partner, device, & platform. Learn more about Singular | |
| 128 | 4.6 | 27 | - | 4.7 / 4.8 / 4.3 / 4.4 | Perfit is the Email Marketing automation tool choosed for every e-commerce because they can increase their sales and save time. Learn more about Perfit | |
| 129 | 4.5 | 27 | - | 4.1 / 3.8 / 4.3 / 3.9 | Advertising agency solution that helps businesses gain insights into the performance of advertisement campaigns & understand customers. Learn more about Google Marketing Platform | |
| 130 | 4.1 | 27 | - | 3.5 / 4.0 / 4.0 / 4.6 | Veritone Attribute helps TV and radio broadcasters measure and demonstrate the effectiveness of their ad campaigns in near real-time. Learn more about Veritone Attribute | |
| 131 | 4.5 | 26 | - | 4.3 / 4.4 / 4.4 / 4.4 | AI-Powered Omnichannel Customer Engagement and Experience platform helping 5000+ brands 1:1 powerful conversations with customers Learn more about Netcore Customer Engagement | |
| 132 | 5 | 25 | - | 4.8 / 5.0 / 4.9 / 5.0 | All-in-one marketing solution for inns, B&B's and small hotels. Manage your website, marketing and analytics all in one place. Learn more about Odysys | |
| 133 | 4.9 | 25 | - | 4.8 / 5.0 / 4.8 / 4.8 | ADA is an AI Conversation Marketing Platform to help create, distribute and measure engaging communication campaigns, in a single tool. Learn more about ADA | |
| 134 | 4.8 | 25 | - | 4.6 / 4.7 / 4.6 / 4.8 | A platform to monitor, control, and optimize your paid advertising from 650+ ad channels under a single dashboard. Learn more about Adriel | |
| 135 | 4.6 | 25 | - | 4.4 / 5.0 / 4.5 / 4.7 | Data analytics platform that helps businesses plan marketing campaigns, measure media spend, prevent mobile ad frauds, and more. Learn more about Kochava | |
| 136 | 4.4 | 25 | - | 4.1 / 4.2 / 4.2 / 4.0 | Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans. Learn more about Freshmarketer | |
| 137 | 4.4 | 25 | - | 3.9 / 4.8 / 4.1 / 4.1 | Intelligence-driven solutions that empower brands to optimize marketing & media strategies and accelerate profitable growth. Learn more about Profitero+ | |
| 138 | 2 | 25 | - | 2.1 / 2.0 / 2.1 / 1.8 | We provide an all-in-one marketing platform for small businesses helping them attract customers, grow profits, and maximize efficiency. Learn more about Surefire Local | |
| 139 | 4.4 | 24 | - | 4.4 / 4.3 / 4.3 / 4.1 | Talkwalker is the #1 consumer intelligence company helping you drive loyalty, win new customers, and outplay your competitors. Learn more about Talkwalker | |
| 140 | 4.4 | 23 | - | 4.3 / 4.7 / 4.2 / 4.4 | Claravine is The Data Standards Company. With our platform, brands and agencies can trust their data and make confident decisions. Learn more about Claravine | |
| 141 | 4.8 | 22 | - | 4.5 / 4.8 / 4.7 / 4.3 | NPAW Suite is a 360 video analytics solution for OTTproviders, broadcasters and Telcos, measuring QoS & QoE of video streaming services Learn more about NPAW Suite | |
| 142 | 4.5 | 22 | - | 4.4 / 4.8 / 4.3 / 4.6 | Improvado is an AI-powered marketing intelligence platform that enables teams to unlock the full potential of their data. Learn more about Improvado | |
| 143 | 4.5 | 22 | - | 4.0 / 5.0 / 4.6 / 4.4 | MassTer: A powerful Marketing Mix Modeling Software for Sales Analysis, ROI Measurement, and Optimized Marketing budget allocation. Learn more about MassTer | |
| 144 | 4.4 | 22 | - | 4.0 / 4.4 / 4.4 / 4.4 | Quanticfy is the first european marketing attribution solution to solve the problem of missing datas adressed to Shopify stores. Learn more about QuanticFy | |
| 145 | 4.3 | 22 | - | 3.9 / 4.0 / 4.1 / 3.6 | Salesforce Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform. Learn more about Datorama | |
| 146 | 4.2 | 22 | - | 4.2 / 3.9 / 4.2 / 4.4 | Advertising that uses proprietary real-time audience profiles for targeting on all devices. Learn more about Quantcast | |
| 147 | 4.1 | 22 | - | 4.1 / 4.4 / 4.4 / 4.5 | Branch is a cross-platform attribution and linking platform used by the 40,000 of world's top mobile brands. Learn more about Branch Metrics | |
| 148 | 4.8 | 20 | - | 4.8 / 5.0 / 4.4 / 4.8 | Email analytics platform that makes it easy to track and analyze email response times, SLAs, team's email productivity and more. Learn more about Email Meter Enterprise | |
| 149 | 4.7 | 20 | - | 4.7 / 4.7 / 4.6 / 4.6 | End-to-end data, marketing analytics and automation platform for small and big businesses. Learn more about GoGoGuest | |
| 150 | 4.1 | 20 | - | 3.8 / 3.9 / 4.0 / 3.8 | AI-powered marketing management and analytics platform that unifies your cross-channel campaigns to sell more and save time. Learn more about Marin Software |