Claravine

Pros: 1, Very functional in terms of our marketing insights tracking needs 2, Easy to use, minimum training needed 3, Flexibility, can customize to different uses cases 4, Excellent customer service 5, Product`s broad compliance to major marketing platform including Google, Adobe and others

Cons: 1, Would like to see Claravine add basic data processing function such as separate text strings in one column and pass them to different attributes before pass data to adobe analytics. 2, also enhance file scheduling option consider that we need to pass claravine file to Google Cloud for big data analysis

Pros: Being able to create tracking codes quickly and efficiently really helps with my day to day tasks

Cons: It would be interesting to be able to see simple click reporting on the tracking we create

Pros: User friendly Easy Access Good interface

Cons: Editing the Claravine details could be more easier Uploading claravine details via XLS should be integrated which is missing here.

Pros: The product is very user-friendly and allows for seamless integration with our existing web analytics tool. The support representatives provided thorough training and continue to remain available for any questions or issues that arise.

Cons: Easy, automated integration with Oracle's Eloqua software would be ideal.

Pros: I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics.

Cons: There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it.

Pros: I like most, how attentive to detail the Claravine team is. They are always responsive and they are incredible helpful and knowledgeable when I run into issues. Open issues are never open for long, as the entire Claravine team is so knowledgable about all facets of the product and willing to help. The people are delightful, the software is user friendly, the service is swift and accessibility couldn't be easier. I recommend Claravine because their product works, it works well and their team is world class.

Cons: $7c

Pros: What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes.

Cons: What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit.

Pros: Claravine has proven a useful way to generate large series of specific tracking tags for URLs so that the social media analysts I work with can efficiently parse where traffic originates and how to interact with it. I am pleased with how much faster it is than any bespoke Excel-based solution.

Cons: I am not able to view the contents of in-sheet menus. This means that, when the Excel sheets I paste into Claravine show incorrect menu selections, I have to use trial and error to find a series of options that the menus will accept, rather than looking at the menu to see what the options actually are. This is counterintuitive and strange.

Pros: Ease of use, user-friendly interface, collaboration, customization, and integration with other tools.

Cons: If I have to pick something I least like about this software, it would be the integration with Google Analytics that I think could be more robust.

Pros: The software is incredibly easy to use. The large majority of places I have worked previously use Excel spreadsheets to track and create campaign codes. That can be effective to stay organized, but there are some challenges, such as maintaining version control with other teammates. Claravine solves these issues. The product looks like a shared spreadsheet, giving you the comfort of what you're used to. The sheet is accessible via web application, so it's not an issue if multiple people are using it at the same time. All validation rules are built in -- the Claravine team helped us with our custom logic -- so it's impossible to create an invalid campaign code. Finally, it integrates directly with our web analytics platform so we can validate and import campaign codes and metadata immediately. This saves so much time and effort.

Cons: There is some customization required, so it's not truly plug and play out of the box but that's a small price to pay.

Pros: Standardization of taxonomy/naming - This has enabled us to have holistic campaign reporting across all channels and device types. Additionally, we have many teams that have to use the tool to create placements and we rarely have questions/concerns about using the tool. The platform is simple and straight forward and gets the job done.

Cons: It sometimes can be time consuming. Additionally, updating data that has already been submitted is not the best/easiest process it could be. By adding in more effective tools for manipulating data, this could really help overall.

Pros: Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour.

Cons: There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly.

Pros: Customisable, easy to search for specific items in previous submissions. The "i" icons for users to hover over on the columns is useful for people filling in a submission.

Cons: Claravine is often very slow to load, and is prone to bugs. One of the main reasons the client chose to use Claravine was to ensure that we would get random unique codes in each submission, however a bug meant that duplicate codes were generated. Because of this and other bugs, we have to spend a lot of time QAing each submission as it feels like we can't trust the output. Often feels like we could replicate Claravine submissions with a Google sheet.

Pros: Foolproof way of standardizing tagging and reporting across multiple teams.

Cons: For users that are used to the shortcuts & other workflow efficiencies of different tagging solutions, Claravine can be a little slow and cumbersome to maneuver, especially at scale.

Pros: Gets the job done when it comes to creating the tracking codes

Cons: The inability to copy/paste data easily (sometimes info doesn't copy over, certain fields needs to be input before others causing errors) Lack of an import function/template Basic functions like ctlr+c & ctrl v not available in the template makes it difficult to work fast.

Pros: The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake.

Cons: Limited bulk change functionality, so can be hard to make changes across 50 templates I manage. Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running.

Pros: Claravine allows you to customize every attribute for your campaign taxonomy - even allowing you to dictate what users are allowed to submit - and stores the information for you. It's easy to update attributes with new campaign information, and it provides options to change previously submitted campaigns to clean up any mistakes.

Cons: It can be difficult to build a new campaign template, the software has a few menus that need attention. While these menus can be confusing, the Claravine team provides solid support to help you get your profiles up and running.

Pros: Ease of use is great and does not require immense technical savvy to use or implement.

Cons: No dislikes or drawbacks to date. The tool and account team are very responsive and easy to work with.

Pros: The support from the team is very good and quick.

Cons: No complaints with the tool. It's easy to use.

Pros: It integrates with Adobe Analytics and the templates are very customizable to meet varying needs of our teams.

Cons: You do need to put in some time to think through how to set up the tool, but that is true for most tools.