Solitics

Pros: The system is very intuitive, easy to use and very simple to explain and teach new users about it. easy to set up journey's & promotion , the Dashboard also clear to view

Cons: Because we use it for few brands it is not so convenient to use once we export the report, the report is very unfriendly and there is not so much how to control the fields there. Also there is no neat guide that explains / accompanies you as a user so that way you are dependent on a support team that is very nice but not always able to teach and explain all the options that the system have

Pros: Solitics have lots of 3rd party integration, great costumer success team. They do some customizations to the platform, They have out of the box solutions. Great team to work with.

Cons: Solitics reports dashboard is not that great, but the team are working on improving it all the time.

Pros: Ease of use. very good and quick customer service, will help you with anything

Cons: lack of option to create control groups for campaigns

Pros: options for ad hocs and journeys, options for all channels campaigns.

Cons: messy, unclear, very unclear reports, needs alot of improvment

Pros: It's very flexible and can be adjusted to the needs.

Cons: It requires very good planning from the absolute begining. Pretty much like everything.

Pros: They have many segmentation and campaign capabilities, allowing to target users in real time, based on events and actions the user is doin, on site and through the marketing channels (Email, SMS etc.) They have great support and CS managers that will help you very fast and until you'll be satisfied with a solution

Cons: Immediate reports should be improved significantly

Pros: I have been a key user of Solitics for around 6+ months, having had experience across other major platforms in this space ie Marketo, Salesforce, Dotmailer etc. I really like how bespoke Solitics feels - there are many features that I really enjoy such as blocking specific marketing channels from sending to inappropriate customers. The Solitics product has been designed very cleverly where segmentation and data triggering are intuitive to build. Within the 1st few weeks' of using the product I was able to design multi-channel user journeys to try convert our prospects and clients and grow our retention strategy. The support team are all excellent and it's always a pleasure dealing with them.

Cons: The key addition I'd love is goal tracking within customer journeys. With such a bespoke system it would be great to be able to set a parameter for success eg compliance = compliant and judge out of 100% population entering the journey how many convert %.

Pros: The open minded of the integration and onboarding teams to customize and find out of the box solutions to make it best practice tool for our marketing and retention teams. Fast pace development, lots of new features and solutions are added all the time

Cons: the reporting system still required some improvement but in overall i can't pinpoint on specific cons