Rating
4.9
7 reviews
Categories
7
Founded
2017
Employees
150
Funding
14.3M
Series A
Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey. Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows. Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior.
Ad spend / mo
$82K
314 paid keywords
Paid visits / mo
5,015
Organic keywords
1,096
Organic visits / mo
1,650
Authority
31
1,224 ref domains
Creatives run
100
as Influ2
Active now
74
last 14 days
Advertising since
Jul 2023
2.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Influ2 - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Account-Based Marketing (ABM) Platform advertisers - the validated angles to copy. See the niche →
(7 reviews)
With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms and see results even if the target does not complete a form.
Pros: Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals. Service: The account team is so helpful and wonderful to work with.
Cons: The solution would be even better if we were able to see activity real time.
Martha F. · VP of Marketing and Sales · Marketing and Advertising · January 26, 2022
Great on boarding experience and on going support.
Pros: The campaign dashboard is simple to understand and navigate around. Campaign set up is easy and it's great to see the specific people based interactions with our ads/content. Currently using it to target MQLs and engagement has been good but took awhile to get there.
Cons: There's not a lot of reporting functionality that I can take to leadership to demonstrate ROI. We have seen the engagements of specific people within out target accounts and are alerting reps, however not sure where else to take the tool/program/strategy
Anonymous User · Sr Manager, Digital Demand · Information Technology and Services · January 26, 2021
| Category | Page | Rank | Placement |
|---|---|---|---|
| Account Based Marketing | 1 | 1 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| 6sense | $8.93 | 1 | 16.8% | pba.influ2.com/6sense-comparison |
| b2b lead generation | $21.03 | 1 | 9.7% | pba.influ2.com/b2b-advertising-platform |
| demandbase | $16.61 | 1 | 6.2% | pba.influ2.com/demandbase-alternative |
| rollworks | $91.45 | 1 | 4.5% | pba.influ2.com/rollworks-comparison |
| abm marketing | $25.61 | 1 | 4.2% | www.influ2.com/blog/what-is-account-based-marketing |
| bombora | $17.58 | 1 | 3.6% | pba.influ2.com/bombora |
| abm strategy | $30.60 | 1 | 3.3% | www.influ2.com/forrester-contact-level-abm-report |
| abm platforms | $66.23 | 1 | 3.3% | pba.influ2.com/abm-platform |
| account based marketing software | $84.85 | 1 | 2.8% | pba.influ2.com/account-based-marketing-software |
| abm platform | $66.23 | 1 | 2.6% | pba.influ2.com/abm-platform |
| account based marketing platforms | $102.97 | 1 | 2.2% | pba.influ2.com/abm-platform |
| account based marketing tools | $81.60 | 1 | 2.2% | pba.influ2.com/account-based-marketing-tool |
| abm software | $49.13 | 1 | 1.6% | pba.influ2.com/account-based-marketing-software |
| sales and marketing alignment | $13.64 | 1 | 1.5% | www.influ2.com/playbooks/sales-marketing-alignment |
| 6sense competitors | $74.92 | 1 | 1.4% | pba.influ2.com/6sense-comparison |
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Pros: Our use case is generating awareness among prospects before outreach to bigger clients. Influ2 is special compared to other ABM solutions as we can actually target specific prospects. The software also is quite intuitive to use (persona targets, ad formats, ...) and easy to implement.
Cons: We are still about to see if the personalized approach is actually generating a positive ROI. In that context, what would and influ2 does not offer currently is to get benchmarks on how well our ABM is performing.
Anonymous User · Chief Growth Officer · Internet · November 8, 2020
Very pleasant experience with Influ2 team and the their person-based ads!
Pros: Super helpful tool, it enabled us to catch attention of key decision makers in the accounts we target rather than all company employees.
Cons: Personally I don't like the design, but it doesn't intervene with the functionality
Anonymous User · Marketing Manager · Information Technology and Services · April 16, 2019
It was a pleasant surprise for our sales team!
Pros: Easy to identify hot deals and whom our sales team should contact first.
Cons: More options for pre-set target audiences, we are using our own right now, but might be helpful to have some lists to choose from.
Elena D. · Internet Marketing Manager · Marketing and Advertising · April 11, 2019
Amazing tool, looking forward to using it more!
Pros: Ability to see report for every person! We saw impression and clicks for every person we've targeted and which content interested them the most. It helped with follow ups a lot!
Cons: It would help to have templates for banners.
Valeria T. · PR Manager · Computer Software · April 3, 2019
I really enjoy working with Influ2, it is easy to set up and to understand.
Pros: It was easy to set up a person-based ads campaign. Also the dashboard made it pretty clear which accounts we should approach first and which content they liked the most.
Cons: Would be great to see averages across the industry to better analyze our campaigns performance.
Stanislav S. · Digital Marketing Manager · Internet · April 3, 2019
| 2 |
| 20 |
- |
| Marketing Attribution | 2 | 42 | - |
| Marketing Analytics | 6 | 33 | - |
| Campaign Management | 7 | 6 | - |
| Sales Enablement | 7 | 29 | - |
| Marketing Automation | 10 | 35 | - |
