Rating
4.5
110 reviews
Categories
20
Founded
2013
Employees
120
Funding
20.8M
Venture (Round not Specified)
Oktopost empowers B2B marketers to amplify their brands on social media by automating content publishing at scale and measuring the real impact of social on the business. Oktopost's social media management solution offers powerful, AI-assisted tools for ramping up your organic social presence and improving engagement with actionable analytics. We provide social media management, employee advocacy, social listening, and social analytics solutions to more than 3,000 global businesses worldwide.
Ad spend / mo
$2K
30 paid keywords
Paid visits / mo
346
Organic keywords
4,025
Organic visits / mo
4,037
Authority
39
5,335 ref domains
Creatives run
100
as Oktopost Technologies Ltd
Active now
10
last 14 days
Advertising since
Dec 2024
1+ yr running
Last seen
today
still active
Running 24 ads on LinkedIn as Oktopost - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Social Media Management & AI Content Platform advertisers - the validated angles to copy. See the niche →
(110 reviews)
Overall, my experience with Oktopost was very positive. It’s a robust, B2B-focused social media platform that excels at analytics, reporting, and tying social efforts to real business outcomes. The platform was reliable, intuitive to use, and well-suited for teams that need clear visibility into the impact of their social programs.
Pros: What I liked most about Oktopost was its strong focus on B2B social media, especially the ability to tie social activity directly to pipeline and revenue. The analytics and reporting made it easy to demonstrate impact to stakeholders, and the integration with marketing automation and CRM tools streamlined our workflows. Overall, it helped bring structure, visibility, and measurable results to our social programs.
Cons: There were no major downsides that stood out during my experience with Oktopost. It consistently met our needs and performed as expected across social management, analytics, and integrations. Overall, I didn’t encounter any significant limitations worth calling out.
Justin S. · Director of Sales · Information Technology and Services · January 6, 2026
Very positive. They seem to really care about their customers' needs and add features accordingly. It is definitely my tool of choice.
Pros: Such a great tool. I use it both for scheduling content and employee advocacy and it's really easy to use and navigate. Great reporting features, too.
Cons:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Employee Advocacy | 1 | 7 | - |
| Social Listening Tools | 1 | 11 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| sprinklr | $6.23 | 3 | 36.1% | www.oktopost.com/ |
| oktopost | $8.91 | 1 | 18.2% | www.oktopost.com/ |
| hootesuite | $7.17 | 2 | 7.5% | www.oktopost.com/ |
| hootsuite pricing | $3.60 | 2 | 7.2% | www.oktopost.com/ |
| octopost | $8.91 | 1 | 4.6% | www.oktopost.com/ |
| hoot suite | $7.17 | 4 | 4.0% | www.oktopost.com/ |
| oktopost pricing | $23.79 | 1 | 3.1% | www.oktopost.com/pricing-request/ |
| hootsuite social listening | $11.88 | 2 | 2.6% | www.oktopost.com/ |
| spout social | $12.39 | 4 | 1.0% | www.oktopost.com/ |
| free hootsuite alternative | $3.76 | 1 | 0.9% | www.oktopost.com/ |
| hootesuie | $7.17 | 1 | 0.9% | www.oktopost.com/ |
| hootsuite similar apps | $6.30 | 1 | 0.5% | www.oktopost.com/ |
| free media monitoring tool | $9.40 | 1 | 0.4% | www.oktopost.com/platform/social-media-listening/ |
| hootesutie | $7.17 | 4 | 0.3% | www.oktopost.com/ |
| hutsuite | $7.17 | 2 | 0.0% | www.oktopost.com/ |
Finally, Social Built for B2B | Link Social Data to Your CRM
Switch to the only social OS that links every LinkedIn interaction to your CRM pipeline. See the difference a true B2B platform makes.
https://www.oktopost.com
Finally, Social Built for B2B
The only B2B social platform — Switch to the only social OS that links every LinkedIn interaction to your CRM pipeline. Stop...
https://www.oktopost.com
Finally, Social Built for B2B
The only B2B social platform — Stop guessing if social works. Attribute every LinkedIn interaction directly to revenue. See the difference a true B2B platform makes. Explore Oktopost's solutions today. Full Brand Control.
https://www.oktopost.com
Oktopost: B2B to the Core | Native Salesforce Integration
See the difference a true B2B platform makes. Explore Oktopost's solutions today. Stop making noise with generic tools.
https://www.oktopost.com
Social Listening tool for B2B
AI-Powered Social Listening — Monitor the conversations that matter. Link social listening directly to your B2B pipeline. Track...
https://www.oktopost.com
Build a powerful Employee Advocacy Program with this 10-step checklist. From defining KPIs and selecting your first ad…
Executive advocacy on LinkedIn is no longer just about brand building, it’s about winning B2B deals. Learn how to huma…
Transform social engagement into measurable revenue by replacing vanity metrics with deep lead intelligence and CRM inte…
Ale S. · Social Media Manager · Human Resources · December 24, 2025
I have used the platform for about 3 years now and it is always quick and easy to schedule content throughout my week or month ahead. There is always content for me to share and even better, this has been composed with my own voice in mind, however I do like to use the edit options to ensure it always reads in my authentic voice. I know there is a lot of AI functionality in there too but I don't tend to lean on that all the time. Highly recommend for anyone in sales / cs or anyone with a large social network who wants to regular post content on their sector or industry.
Pros: It helps maintain my social media presence in a quick and easy to use set up. In my role as a CSM, I am normally sharing insights on my social media profile about the latest trends in the HR space, and by having an easy system to schedule and post curated content in no time it helps me position myself as an industry trusted advisor
Cons: I wish there was more tips and tricks on best practice for being a social seller. I know LinkedIn has it's own Social Selling Index but it would be nice if I could receive industry trends on what I can do to position myself as a social seller directly through Advocacy.
Alain A. · Customer Success Manager · Human Resources · November 11, 2025
Pros: What I like most about Oktopost is its user-friendly interface and well-thought-out features. Everything feels intuitive, from scheduling posts to tracking performance. It’s clear the platform was designed with marketers in mind. The analytics are robust, and the workflow makes managing multiple accounts effortless.
Cons: I like everything so far. No complaints, just waiting for more advanced features that will surprise me in the future!
Wen H. · Social Media Manager · Financial Services · October 27, 2025
We’ve been using Oktopost now for over 5 years and have it integrated with our CRM and automation platform. It provides an easy to use social media management and advocacy platform all in one, with very good analytics, lead syncing and the CRM integration is really helpful for sales advisors.
Pros: It’s a very intuitive platform, the integrations are excellent and Oktopost really provides visibility for the entire business of social media activity and the customer support is always excellent.
Cons: There’s nothing really that I could specifically say that I like least. Having used other platforms I think Oktopost is the best I’ve experienced.
Dominic Y. · VP Digital Marketing EMEA · Financial Services · October 27, 2025
Very positive. It’s an excellent social media scheduling platform, the analytics dashboards are useful and customer success team are very responsive.
Pros: Simple interface, easy and reliable scheduling and an employee advocacy board which means we can easily get brand content to our employees.
Cons: Add-ons to the platform can drive up the price. Also experienced some bugs posting early on which we were quickly resolved.
Richard W. · Senior Digital Marketing Manager · Information Technology and Services · October 20, 2025
Generally very good. Support is excellent and functionaility vast. We've seen fantastic results thorugh Social Advocacy.
Pros: A really good social media management and advocacy platform. Publishing is very simple and reporting is comprehensive. Great UI and functionality generally.
Cons: Sometimes it is tricky to find specific metrics to report on, but that is to be expected with the wide range of choices available.
Caspar B. · Digital Marketing Manager · Information Technology and Services · October 9, 2025
Overall easy to use, great support but I haven't found the platform to solve all our social media issues yet. That being said, it's still among the top to consider. A lot more training and practical example of how to leverage the auto sync feature with Marketo would help a lot.
Pros: Easy to set up and manage. Few bugs during the 1+ year use. Good functionality list and only platform which auto syncs with Marketo.
Cons: Bugs were not communicated and we had to find out the hard way, but there were few of them. The sync with Marketo is great but the built in reporting doesn't capture the lead situation correctly.
Silviu O. · Social Media Manager · Research · January 9, 2024
Pros: The team at Oktopost is really helpful! I especially love the advocacy features that allow us to empower our team to promote our content and gamify their experience.
Cons: The social listening tools and analytics are not as great as other SMM tools might have.
Sofia S. · Demand Gen Manager · Computer Software · November 27, 2023
Pros: It's user friendly, it's fast, I like all the features.
Cons: I don't like that I can't upload more than one photo at once.
Maja M. · Marketing manager · Information Technology and Services · November 9, 2023
I rarely have any issues when using Oktopost ans don’t have any real complaints. It’s an easy to use tool, and there are periodic updates to the platform to keep it fresh and relevant.I have used other social scheduling/management tools in previous jobs and Oktpost is by far my favourite.
Pros: Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities. The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.The layout is really clear, with the calendar view and colour-coded campaign labels making it easy to plan and see scheduled posts. Our account managers are friendly and supportive and pro-actively check in with us. We have explored using the employee social advocacy option with them, but it’s not the right fit for our business at the moment.
Cons: The integration with X could be improved. There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post.
Anonymous User · Content Marketing Manager · Computer Software · November 2, 2023
It's a good software for my company and me because it benefits us in social media management
Pros: This software is a real advantage for my company. What I liked about this software is its imminence of social commitment. It has the ability to manage and optimise my social media strategies in a modifying and measurable way.
Cons: I can't share my individual comments with different members of my team in a discussion.
Bodounrin Joël T. · Graphiste · Design · October 8, 2023
Pros: Thanks to Oktopost, we can target all our posts on Linkedin since we find the same targeting features by geography, language, etc. We can also follow the conversions and know who interact with our publication without using third-party tools. It's a real plus!
Cons: Oktopost is such a complete tool that it may look difficult to use it at first sight.
Elodie R. · Head of Social Media · Information Technology and Services · August 31, 2023
I love the analytics and tracking feature of this platform, it has given me valuable insight into the performance of my posts.
Pros: With their easy-to-use platform, I can schedule and plan my posts well in advance, which has been a huge advantage in saving time and maintaining an active presence on my social channels.
Cons: It would be very beneficial to have more flexibility to create customized reports tailored to my goals and needs.
Ronald Abilmar R. · Marketing Manager · Computer Software · August 19, 2023
It has been highly positive. Since I started using the platform, I was able to significantly improve my marketing strategy. It provides me with the necessary tools to monitor and analyze my social media activities, allowing me to better understand my audience and make more informed decisions.
Pros: I like this platform allows me to monitor and measure the performance of my posts across various platforms. With real-time insights into my audience engagement, I can make more informed strategic decisions and optimize my marketing efforts.
Cons: While it's easy to use, sometimes I wish I could tailor it more to my specific preferences and needs.
Felix Daniel G. · CEO · Internet · July 19, 2023
I am impressed with the ability to schedule posts in advance has allowed me to maintain a constant presence on my social networks, even when I have a busy workload. I have also appreciated the ability to customize my posts to suit my audiences and social networks.
Pros: What I like the most about this platform is its ability to easily manage and schedule my social media posts.
Cons: Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.
Marina C. · President · Internet · July 18, 2023
This platform transformed my approach to my business. What I appreciate the most is data and its ability to make my social media strategies scalable.
Pros: What I liked the most about this platform is its comprehensive approach to social engagement. It has an ability to manage and optimize my social media strategies in a scalable and measurable way. It has been a real advantage for my business.
Cons: I am very satisfied with the platform and its features. If I had to mention one thing that has disappointed me, it would be the lack of a post scheduling feature.
Jose C. · bachelor · Internet · July 12, 2023
Since I started using the platform, I have noticed a significant improvement in the efficiency and effectiveness of my social media strategies.
Pros: What has impressed me the most about this platform is its ability to simplify and streamline all of my social media work because previously managing and measuring the impact of my social media efforts was a daunting task. But now, I have all the tools I need to manage my profiles efficiently and get measurable results.
Cons: One of the drawbacks I have found is that the initial learning curve can be a bit steep.
Liliana a. · GED · Marketing and Advertising · June 18, 2023
Pros: I love that Oktopost is one tool that provides Social Media management tools, monitoring tools as well as employee advocacy board. The scheduling tools are great and I love the new AI feature which helps us diversify our content with one click of a button. The AI feature is also great for our employees as it fixes one of the main challenges we had with the board - everyone having the exact same content. While in terms of tools Oktopost is amazing, the thing I like the most is the Oktopost team. [sensitive content hidden], is extremely helpful, always there for us, and responds to our inquiries very quickly. [sensitive content hidden] always follows up and makes sure we are aware of all new tools as soon as they are released to help us be ahead of the curve.
Cons: The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.
Niki K. · Global Social Media Manager · Information Technology and Services · April 6, 2023
Pros: When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories
Cons: When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories
Rafael R. · Copywriter · Information Technology and Services · April 3, 2023
Pros: This tool offers the capability to divide posts according to the campaign and facilitates an approval workflow process. The UI is pleasant and intuitive, making it simple to introduce new clients to the system.
Cons: Support system can be improved. Contacting them gives a little hassle, they were responsive previously, when we started, but the support was inconsistent in the long run.
Olivia T. · Content Marketing Manager · Marketing and Advertising · March 8, 2023
Pros: Advocacy in general and the possibility of AI in particular - supper cool, supper smart !
Cons: The report is not 100% accurate.Some of the option wich are available via Native Posting is not available via OKT such as the post image in not clickable
Shlomit T. · Director of Brand Strategy · Printing · February 20, 2023
Oktopost has simplified social management across our fully remote organization, streamlined and integrated analytics, and allowed us to see all the data in our CRM (Hubspot).
Pros: Easy to use, all scheduling, analytics and management in one place.
Cons: Nothing, we love the tool at out company.
Tereza G. · Marketing Manager · Information Technology and Services · February 6, 2023
Great tool, great support!
Pros: We were looking for an employee advocacy tool and ended up with Oktopost - a one-stop solution for EA, content planning and publishing and reporting.It is very simple to use which takes the obstacle away from the colleagues to actually use Employee Advocacy.It seems like the tool is also constantly changing and improving. A good sign that customer feedback is appreciated and taken into account.
Cons: some small aspects like notification settings, report settings could be improved but I am aware that this might not be useful for everyone.
Viktoria S. · Digital Marketing Manager · Transportation/Trucking/Railroad · January 19, 2023
Overall very positive and long-lasting, during the last 6 years we are more than happy with the developments and improvements we had in our social media alongside the platform. Support is prompt and efficient.
Pros: It's easy to use and integrate. Allows multiple teams, profiles, and calendars in one platform without getting chaotic. Reporting is easy and scheduling is easier. The Social Advocacy program has been a success amongst our employees.
Cons: Social Listening is still under development but I trust it'll be optimized soon.
Caio M. · Omnichannel Support · Logistics and Supply Chain · January 18, 2023
- |
| Social Selling | 1 | 12 | - |
| Advocacy | 1 | 13 | - |
| Competitive Intelligence | 1 | 18 | Shortlist |
| Publishing and Subscriptions | 1 | 25 | - |
| Social CRM Tools | 2 | 4 | - |
| Social Media Monitoring | 2 | 4 | Shortlist |
| Social Media Analytics Tools | 2 | 19 | - |
| Web Analytics | 2 | 21 | - |
| Reputation Management | 2 | 22 | - |
| Brand Management | 2 | 24 | - |
| All-in-One Marketing Platform | 2 | 34 | - |
| Marketing Analytics | 2 | 34 | - |
| Social Media Management | 2 | 39 | Shortlist |
| Content Marketing | 2 | 49 | - |
| Social Media Marketing | 3 | 4 | Shortlist |
| Customer Engagement | 3 | 12 | - |
| Customer Experience | 3 | 16 | - |
| Marketing Automation | 3 | 50 | - |