Rating
4.0
96 reviews
Categories
12
Founded
2001
Employees
2400
Meltwater's social media analytics tools help you track, measure and manage the online conversations that impact your brand and industry - helping you prove ROI and identify key areas for improvement in campaign performance. Aggregate cross-channel data, or measure individual channels. Evaluate customer-focused metrics like total fans and audience insights, or report on top-performing posts. Optimise your content using impressions, engagements, video views, and story data for better ROI.
Ad spend / mo
$51K
293 paid keywords
Paid visits / mo
5,179
Organic keywords
38,032
Organic visits / mo
40,710
Authority
50
48,126 ref domains
Creatives run
100
as Meltwater News US1, Inc.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Meltwater - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Social Listening & Consumer Intelligence Platform advertisers - the validated angles to copy. See the niche →
(96 reviews)
Pros: I have been using Meltwater regularly to track media coverage and social conversations for multiple brands. The media monitoring feature is very useful for tracking online news, articles & publications in one place. I also like how the dashboards can be customized based on brand or campaign needs. The tagging & filtering options help in sorting large volumes of data and make reporting easier. It saves a lot of manual effort when tracking brand visibility
Cons: Sometimes setting up complex queries takes time and needs trial and error. The tool can also feel heavy when loading large dashboards or multiple searches at once
Rishikesh M. · Social Analytics · Marketing and Advertising · January 9, 2026
Overall, it was positive, good product, but it was more than we wanted to pay. I should clarify that we didn't use the outreach tools or social media listening which would have made it more useful for us!
Pros: Ease of use, good customer support, and good features.
Cons: I felt limited for reporting -- it was hard to compare more than two competitors and required me to create charts outside the platform. We no longer use Meltwater.
Tabytha F. · Digital Marketing Manager · Higher Education · January 2, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Public Relations | 1 | 5 | - |
| Influencer Marketing | 1 | 12 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Brandwatch
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Media Monitoring Tool
Alerts Before News Breaks — AI-powered media monitoring: competitor tracking, brand management & crisis alerts in one. Track brand mentions across 270k+ news sources, 20k+ podcasts, TV & radio, & social.
https://explore.meltwater.com › media › monitoring
Media Monitoring Tool
Media & Social Intelligence — AI-powered media monitoring: competitor tracking, brand management & crisis alerts in one. Turns...
https://explore.meltwater.com › media › monitoring
The #1 Social Listening Tool
Meltwater Social Listening — Data from over 15 social media channels, LLMs like ChatGPT, print, broadcast & podcasts. Join...
https://explore.meltwater.com › social › listening
Media Monitoring Tool
Track Every Real-Time Mention — Turns data into insights with AI-powered monitoring, trend detection, and 360° reporting. AI-powered media monitoring: competitor tracking, brand management & crisis alerts in one.
https://explore.meltwater.com › media › monitoring
What does PR really look like in 2026? 🤔 Download our State of PR 2026 Report, where we surveyed over 1,100 professio…
What does PR really look like in 2026? 🤔 Download our State of PR 2026 Report, where we surveyed over 1,100 professio…
Your brand's reputation is now partly in the hands of AI. Not because you handed it over — but because ChatGPT alone ha…
Your brand's reputation is now partly in the hands of AI. Not because you handed it over — but because ChatGPT alone ha…
Great way to get an insight into specific topics in news/social media, delivered regularly to our inbox
Pros: Ability to quickly compile lists of relevant media articles and social media mentions based on a versatile list of keywords.
Cons: Sometimes produces a lot of "noise" if the keywords are not fully developed or the tool hasn't been "trained" to our use
Antony B. · Database Manager · Non-Profit Organization Management · December 17, 2024
Overall, Meltwater is a solid platform and has good offerings.
Pros: The social listening / social media analysis tool was helpful (before we switched products)!
Cons: I didn't love the user experience of Meltwater–it didn't feel overly intuitive.
Karly A. · Marketing Analytics and Research Manager · Automotive · November 18, 2024
We use Meltwater primarily for social media monitoring as well as for building media lists for our clients.
Pros: Meltwater is one of the top media databases for PR professionals
Cons: No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring. Can be expensive in terms of number of seats and/or tools used.
Dan L. · SVP · Marketing and Advertising · August 16, 2024
Pros: the deep analytics provided Segregation of data city/state/country wise different verticals and sections for campaign, monitoring, and others
Cons: to provide ease use of keywords, some social listening rules such as use of capital alphabets in boolean operators have been bended, but in long term, the professionals of this vertical can be affected due to this
Anonymous User · Assistant Manager · Marketing and Advertising · February 2, 2024
Je l'utilise quotidiennement pour mon client et il m'est utile à chaque fois. Il me fait une pige automatique et il me reste plus que à trier et tirer les informations et les articles qui me concerne. Je passe au minimum 1h dessus par jour. C'est un des outils avec lequel je travaille le plus et qui est indispensable pour le métier de RP.
Pros: Je l'utilise quotidiennement pour mon client et il m'est utile à chaque fois. Il me fait une pige automatique et il me reste plus que à trier et tirer les informations et les articles qui me concerne.
Cons: Quelques oublies d'articles de temps en temps mais ça reste très rare.
Eva B. · Consultante junior RP et Influence · Public Relations and Communications · January 2, 2024
Meltwater est un outil de veille efficace mais a utilisé en complément d'un autre outil de veille car présente tout de même beaucoup d'inconvénients comme cités présentement. Je ne recommanderai pas seul.
Pros: Meltwater est une application qui retrace la plupart des parutions webs. Il est confortable d'utiliser cette application dans le cadre de sa veille journalière.
Cons: Malheureusement, selon moi, Meltwater présente beaucoup d'inconvénients et de dysfonctionnements. En effet, Meltwater ne retrace pas toutes les parutions web et aucune parution print, ce qui est très embêtant lors d'une veille. De plus, le site web me semble très difficile d'utilisation. Beaucoup de paramètres qui ne sont pas expliqués.
Juliette P. · Consultante media et influence · Marketing and Advertising · January 2, 2024
My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to use.
Pros: I like the social media analytics tools that allow me to monitor the online conversations that are impacting my brand and industry.
Cons: It would be ideal to have a higher update speed to be able to make more agile decisions.
Marina C. · President · Internet · July 30, 2023
The ability to combine data from different channels is great and getting detailed reports has also been a big plus.
Pros: I really like this platform, it's easy to use and it allows me to get valuable information about the performance of my campaigns and better understand my audience.
Cons: Well the price can be quite high for some businesses or independent professionals.
Felix Daniel G. · CEO · Internet · July 30, 2023
$89
Pros: The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised.
Cons: $8a
Abe G. · VP · Computer Software · January 31, 2023
Meltwater has helped us stay ahead of the competition on social media by giving us timely information on the topics we care about, which in turn has allowed us to refine our thinking and set up the most effective processes and tactics to reach our goals.
Pros: We were able to work together more efficiently thanks to Meltwater, and we were able to locate the information we required from social media platforms with greater ease because of the organization provided by the tool. Meltwater's search function is quite adaptable, providing us with a plethora of alternatives for precise tracking of what we're looking for, where we can simply prepare the topic that we're waiting for to be published, and when it's published on social media. To make sure we're always on the ball, Meltwater will provide us alerts instantly. Meltwater has a fantastic knack for laying down the information gathered in a way that is simple to understand for anyone.
Cons: While the simplistic nature of Meltwater's charts is a source of frustration for me, I have faith that the Meltwater will make efforts to enhance them in future versions.
Marah C. · Marketing and Social Media · Restaurants · January 10, 2023
Pros: ・特筆すべき事項は、直感的な操作で、誰でも簡単に、十分なアウトプットが得られるところ・これにより、プロモーションのソーシャルメディアへの波及効果を計測したり、ソーシャルメディアを活用したプロモーションプランニングが非常に容易になる
Cons: 多様なメディアチャンネルを機能的には網羅しているが、その実、Twitterのみを対象とした分析に終始することが多い(集計条件によるが、他のメディアは十分なサンプル数が得られないことが多いため)
Anonymous User · プランナー · Internet · December 27, 2022
Overall our marketing communications team loves Meltwater. It took a while to set up our account, but once that's done, it is extremely easy to pull analytics for our Board of Directors.
Pros: The best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep is FANTASTIC. We had a terrible experience with switching reps at Cision and it was extremely clunky and took literal hours to pull metrics, but Meltwater has blown us away with how seamless it is.
Cons: I will say the media database is not as robust as Cision. It is clear where each company focuses. As a medical non-profit, we work with very niche publications, and many of them were not in Meltwater (or had staff missing) and had to be uploaded manually, which means you are in charge of knowing when the reporter changes companies.
Katie A. · Communications Manager · Non-Profit Organization Management · September 13, 2022
Pros: Social listening tools are useful once you set them up. The insights for social media platforms are useful
Cons: Social listening tools are great in principle, but you need a comprehensive understanding of boolean search parameters, and although we were offered support from our account manager, this didn't actually come about
Becky D. · Social Media Manager · Consumer Goods · August 26, 2022
Meltwater is an easy tool to present to a team that doesn't have media monitoring experience. However, when you have a team moving at a fast pace that needs a reliable tool, this doesn't quite meet the mark. There was a lot of extra work our team had to do that the tool should have been able to.
Pros: The integration of media database and monitoring was a plus.
Cons: The platform interface was difficult to interact with. The data was often lacking, both because of the publications missing from the tool as well as the way metrics were presented.
Erica S. · Account Director · Public Relations and Communications · August 24, 2022
Pros: The filtering of relevant articles is unmatched by competitors. Also able to track multiple brands in the same account.
Cons: The report dashboard isn't as intuitive as I would like. There are lot of analytics that can be done but a bit difficult to set up exactly as I wanted the data to present.
Ana B. · Marketing Project Coordinator · Consumer Electronics · August 3, 2022
Customer service is horrid. That alone causes me to highly discourage anyone from using this product.
Pros: The daily emails with social media and article monitoring is useful but Google Alerts does the same.
Cons: Unfortunately, the company's customer service leaves much to be desired.
Eric Z. · Director of Advancement · Education Management · June 29, 2022
Pros: Thanks to its interface and content, it is very easy and functional, saving time and work. And one of the plus aspects is that it's free.
Cons: Although it is incomplete, it gives sufficient information.
Emirhan S. · Music · Music · June 19, 2022
Pros: Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free. Fantastic!
Cons: The application is not fast enough and there are delays.
Enes Y. · Information Technology · Information Technology and Services · June 10, 2022
Found that Meltwater wasn't really "right" for my company and had no intention of renewing our contract after one year. I stated this when I got the renewal invoice and was told that I had to put it in writing 60 days prior to the auto-renewal in order to cancel the contract. This is not mentioned anywhere in the contract...instead, there is a link in the contract that you need to go to and read through in order to find this. Months of back and forth and threats of legal action later and I still have to pay an obscene amount of money to no longer use these services. They are unethical and deceptive, as others have said. I would not recommend using their services.
Pros: I liked that I could find mentions of my company easily.
Cons: Articles were repeated multiple times, so really did not give an accurate representation of the writings.
Anonymous User · VP, Marketing & Communications · Mechanical or Industrial Engineering · June 1, 2022
Pros: Meltwater collects media information for me
Cons: I personally haven't had any issues with meltwater
Anonymous User · Pr intern · Public Relations and Communications · April 28, 2022
Pros: The daily reports directly in my inbox are super convenient.
Cons: Twitter appears a lot on the reports, which is important because people are very vocal there. But sometimes the reports show every single re-tweet in a huge disorganized list. It would be great if the original tweet could be at the top, and all the duplicate re-tweets would only appear if we chose to 'expand' a list
Maxim C. · marketing manager · Real Estate · February 7, 2022
Super experience. Great tool.
Pros: Meltwater is indispensable for any startup looking to gain insights into the PR side of marketing. We would be lost without it.
Cons: There is a lot of information that sometimes can be overwhelming but once you get the hang of it it is easy to use.
Joseph J. · CRO · Information Technology and Services · December 2, 2021
Pros: one of the most comprehensive listening platforms. what i love is that i can see all of the data and get unlimited data runs. Analytics its catching up with the competition, but still has some way to go. a lot of filer options are now available
Cons: Sentiment analysis is not good, but the option to manually override the tag is helpful. they should have used sysomos's algorithm. lacks any demographics data within the main tool. you need to subscribe to a partner portal to get insights (which is somewhat worth it)
Shane R. · Director - Analytics & Marketing · Information Technology and Services · September 7, 2021
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