Rating
4.4
606 reviews
Starting price
$199
Per User
Categories
13
Founded
2010
Employees
1400
Sprout Social offers powerful social management solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social management, reporting, publishing, customer service, engagement and much more | Try Sprout Free For 30 Days.
Ad spend / mo
$14K
200 paid keywords
Paid visits / mo
2,038
Organic keywords
131,470
Organic visits / mo
322,234
Authority
60
84,697 ref domains
Creatives run
100
as Sprout Social, Inc.
Active now
100
last 14 days
Advertising since
Apr 2025
1+ yr running
Last seen
2d ago
still active
Running 24 ads on LinkedIn as Sprout Social, Inc. - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Social Media Management & AI Content Platform advertisers - the validated angles to copy. See the niche →
(606 reviews)
My overall experience with Sprout Social has been positive because it’s a powerful and organized tool for managing multiple social media accounts in one place. It makes scheduling, monitoring, and analyzing content much more efficient, even though it can take some time to learn all the features.
Pros: What I like most about Sprout Social is how it brings all my social media management, scheduling, and analytics into one easy-to-use platform. It makes it simple to stay organized, track performance, and engage with audiences without switching between multiple tools.
Cons: What I like least about Sprout Social is that it also has a lot of features, which can be overwhelming at first if you just need something simple.
Shelby D. · Digital Marketing Specialist · Banking · April 20, 2026
I tried a bunch of social content schedulers to find what would work best for my business. Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you can do more fo that, then this might be a good option for you.
Pros: The drop and drag editor makes scheduling content across multiple social media platforms simple and easy. The analytics are top notch.
Cons: It is an expensive version of a simple software. Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Social Listening Tools | 1 | 4 | - |
| Competitive Intelligence | 1 | 7 |
Domain confidence 99%
| Keyword they bid on |
|---|
| CPC |
|---|
| Pos |
|---|
| % budget |
|---|
| Landing page |
|---|
| best social media management tools | $10.79 | 1 | 10.7% | sproutsocial.com/essentials-trial/ |
| social media management tool | $9.21 | 1 | 7.5% | sproutsocial.com/essentials-trial/ |
| social analytics tools | $11.04 | 1 | 7.1% | sproutsocial.com/essentials-trial/ |
| social media scheduling | $7.95 | 1 | 5.1% | sproutsocial.com/essentials-trial/ |
| social media planner | $5.84 | 1 | 4.8% | sproutsocial.com/essentials-trial/ |
| social listening | $17.44 | 4 | 4.7% | sproutsocial.com/essentials-trial/ |
| social media metrics | $4.59 | 1 | 3.7% | sproutsocial.com/essentials-trial/ |
| best social media analytics tools | $16.12 | 1 | 3.2% | sproutsocial.com/essentials-trial/ |
| social media scheduling tools | $11.57 | 2 | 3.1% | sproutsocial.com/lp/sprout-social-solution/ |
| social listening platforms | $26.72 | 2 | 3.1% | sproutsocial.com/lp/sprout-social-solution/ |
| ai caption generator | $1.27 | 1 | 2.9% | sproutsocial.com/essentials-trial/ |
| social media scheduler | $7.95 | 2 | 2.6% | sproutsocial.com/essentials-trial/ |
| free bulk email sender | $14.67 | 1 | 1.9% | sproutsocial.com/essentials-trial/ |
| social media marketing tools | $6.52 | 3 | 1.8% | sproutsocial.com/essentials-trial/ |
| social media content calendar | $6.20 | 2 | 1.7% | sproutsocial.com/essentials-trial/ |
Sprout Social | Social Media Management Tool
Get the Social Publishing Tool That Doesn't Slow You Down. Start Your 30 Day Free Trial. Sprout Social Provides Smarter, Faster Publishing in One Workspace.
https://www.sproutsocial.com
Sprout Social
Social Media Management Tool — Get the Social Publishing Tool That Doesn't Slow You Down. Start Your 30 Day Free Trial. Sprout...
https://www.sproutsocial.com
Sprout Social | Social Media Management Tool
Get the Social Publishing Tool That Doesn't Slow You Down. Start Your 30 Day Free Trial. Plan & Schedule Your Content in One Workspace w/ Sprout Social.
https://www.sproutsocial.com
Sprout Social
Start A 30 Day Free Trial Now — Sprout Social Provides Smarter, Faster Publishing in One Workspace. Get the Social Publishing...
https://www.sproutsocial.com
Sprout Social | Social Media Management Tool
Sprout Social Provides Smarter, Faster Publishing in One Workspace. Plan & Schedule Your Content in One Workspace w/ Sprout Social.
https://www.sproutsocial.com
Chris L. · Operations · Publishing · March 26, 2026
Overall, Sprout Social is a strong, professional platform that streamlines social media management and reporting.
Pros: Sprout Social offers powerful scheduling, analytics, and engagement tools that make managing social media efficient.
Cons: The platform can be expensive for small teams, and some advanced features take time to fully understand and utilize.
Hilary C. · Director · Marketing and Advertising · March 19, 2026
Overall using Sprout has been a huge boost to our social strategy, both paid and organic. Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team. I would highly recommend using Sprout Social if you're looking for a new social media management tool.
Pros: Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms. The reporting tools are top tier and it is incredibly simple to generate visually appealing reports, especially for paid campaigns. Having switched over from another provider the learning curve was quite simple as the user interface is intuitive. It won't take long to master Sprout Social.
Cons: The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles. The features are worth the money, but it is important to consider how many user licenses you will need to adequately support your organization.
Zach P. · Marketing Coordinator · Education Management · February 22, 2026
sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is for me to use and post without challenges
Pros: Ease of Editing & posting and it is very good for content creators across the spectrum. For me a mini youtuber it is great
Cons: a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain
Patricia M. · Content Creator · Online Media · December 1, 2025
Overall positive. It was a strong tool that did what we needed for a medium size business. Fairly cost effective too.
Pros: Easy to use, simple interface and reliable social publishing. Also has a social advocacy bolt on which is useful for getting employees to share content.
Cons: Reporting felt quite limited, customer success managers and account management was also not great. Sometimes we felt like an inconvenience.
Richard W. · Senior Digital Marketing Manager · Information Technology and Services · October 29, 2025
It's been very positive and I think we'll be with Sprout Social for a while provided the value continues and the features improve over time as the industry adapts.
Pros: They make it easy to see our entire inbox and messages we have. We're also able to respond directly to messages and comments from Sprout Social. IT's easy to use and set up, as well as schedule posts in advance for easy publishing. We feel confident in it's security and have never had an issue or bug that has needed to be worked out. The vaue we're getting is great and they're willing to customize your plan based on what you need.
Cons: There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them. It's a very robust product.
Jeff M. · Marketing Director · Financial Services · September 16, 2025
We used to miss questions customers were asking in the comments on posts because they were in so many different places. Today, I capture all of them in a single dashboard and respond more quickly and having the ability to do that makes a meaningful difference in how our clients perceive us.
Pros: I like that all of our social stuff comes in to one place. It prevents me from having to log in and out of separate accounts just to respond to comments or DMs. The tagging system also comes in handy to help us keep track on who on the team worked on what.
Cons: It can be a little overwhelming to get started, especially the analytics portion. It took me a week to feel comfortable and I’m still puzzled by some filters.
Tim G. · Customer Service Executive · Civil Engineering · July 14, 2025
Pros: How makes it way easier to plan everything going on across all the accounts. The calendar view is super clean, and the reports save a lot of time when I need to show how things are going.
Cons: The price is kind of high compared to some other tools that do similar stuff, so you kinda have to be sure you're gonna use all the features to make it worth it.
Lindsay B. · Social Media Manager · Restaurants · June 11, 2025
My overall experience with Sprout Social has been excellent, it's a reliable tool that simplifies social media tasks and boosts productivity. I highly recommend it to anyone looking for an effective and straightforward social media management solution.
Pros: What I liked most about Sprout Social was its intuitive interface and ease of use, making social media management smooth and efficient. With over 25 profiles to manage, it makes it so easy to interact and schedule posts across all of them or individually.
Cons: I honestly didn’t encounter any downsides with Sprout Social; everything worked exactly as I needed it to.
Laura H. · Graphic Designer · Entertainment · June 10, 2025
Pros: Super easy to use - our marketing team is able to publish quality content into Sprout, and I can easily spread it to my network with the click of a button - super cool way to generate engagement.
Cons: Could benefit through some form of variety with the posts that go out - posts seem to only have one caption possible, so unless everyone customizes (they won't) it creates a LOT of the same exact posts.
Mikey B. · Talent Acquisition · Information Technology and Services · May 24, 2025
Pros: Really helpful to plan posts and see everything in one spot. I like the calendar view and the way I can check comments and messages from all accounts easy
Cons: Sometimes it loads slow when I switch between brands, and I need more users but the price goes up fast
Nuria R. · Community Manager · Telecommunications · May 18, 2025
Pros: I liked the social analytics - they felt super robust and useful
Cons: The price was a barrier. I used it while at a big company, but not afterwards. Also, there were always issues with tagging users on LinkedIn
Ellie S. · Senior Marketing Campaigns Lead · Marketing and Advertising · April 16, 2025
Great experience and great customer service!
Pros: User-friendly interface with all the latest updates and a preview grid for Instagram. The reports are really complete and you can even have a competitors' report.
Cons: A little expensive. Custom reports will be deprecated. Social Listening seems very basic, and not as advanced as other tools.
Mariana V. · Social Media Lead · Marketing and Advertising · April 11, 2025
Overall, SproutSocial provides a basic overview of your social media post engagements and is useful for determining which posts performed better than others.
Pros: SproutSocial is a great social media scheduling and engagement report tool and can be used by all types of businesses, companies, and agencies looking to streamline their digital posting and social analytics.
Cons: There are times when certain metrics display incomplete data and you need the assistance of Sprout Support to backfill missing data points.
Laura D. · Client Success Specialist · Marketing and Advertising · April 4, 2025
Echobox is an amazing social media tool, especially for brands aiming to maximise the reach of their campaigns.
Pros: Their listening functionality allows users to track the conversations around campaigns.
Cons: Compared to other social media tools such as Echobox, it does not have a dynamic AI-powered scheduling deck.
Thomas C. · Associate Editor · Media Production · March 24, 2025
10/10 amazing support, so many features, and truly the best UI experience.
Pros: Literally the only social media tool you need.
Cons: cost can be a little expensive, but once you use it, the value is there.
James W. · Owner · Media Production · February 18, 2025
They need to focus on being great at one thing instead of trying to do everything. It was quite hard to get anything done in Sprout Social, and when it was setup - the results were disappointing.
Pros: There really wasn't much to like. I was told to test this on behalf of a client, and I will be recommending future clients to pass on them. It's much harder to use than HootSuite and Buffer for managing social media. Then when it comes to social listening, it's very complex and not very helpful once it's setup properly either.
Cons: They're trying to be an everything platform, and they're not especially great at anything. They're not the best at managing multiple channels or social listening. It's also expensive for being average at both of those core things.
Diana B. · Founder · Computer Software · February 1, 2025
Easy to use and helpful analytics for data meetings.
Pros: I like the incredible statistics and data given for each platform.
Cons: It is very expensive and I feel like the data is the only difference between sprout and others.
Allie F. · Social Media Associate · Education Management · January 16, 2025
Overall we really like what Sprout Social has to offer. It's been one of the best social SAAS services I've used.
Pros: The reports and UI are what I like the most.
Cons: We were priced out of the service. We like it but can't afford it.
Jeb B. · Project Manager · Publishing · January 14, 2025
Outdated provider with cut back support staff but charging more for less. They are no longer leaders in the space, look at the newer options - they offer better features and value for dollars. Sprout got rid of our account manager and AU support teams, without telling us - we've been ghosted since before our contract was due to auto renew. So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite breaching contract and taking away the local rep (which was the selling point) - they're refusing to terminate the contract until rollover time again. So obtuse, despite years of taking our money, so now lawyers are getting called in.
Pros: They are relatively easy to use with some handy in built reports
Cons: Cut back support staff - got rid of our account manager and AU support teams, without telling us Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this They are no longer leaders in the space, look at the newer options - they offer better features and value for dollars
Karen J. · Marketing Manager · Entertainment · January 13, 2025
Pros: I love that Sprout Social allows us to keep track of our social media pages’ performance. It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all interactions from a specific page under its own section. Scheduling posts is very easy, as is rescheduling or canceling posts.
Cons: In the case of individual subscriptions, logging into the same account from multiple devices becomes difficult, and may require a new verification or password change.
Moran G. · Mobile Marketing Lead · Consumer Services · December 31, 2024
The software has enabled us to schedule post in advance across all social media channels hustle free.
Pros: Software efficacy in streamlining content publishing and availability of robust features that enhace strategic decisions making.
Cons: The product is very reliable compared to other social media marketing tools. No glitches experienced.
Claudio D. · Digital Marketer · Telecommunications · December 18, 2024
Pros: Loved this tool, very easy to use and great insights into our socials performance
Cons: The support wasn't as helpful, and the cost for more than one user was more expensive than you would htink
Joe W. · Marketing Lead · Hospitality · November 23, 2024
Overall an awesome tool, however there are less expensive options that do very similar things
Pros: Spout social is a great tool for social media management. There is a lot of versatility for posting and engagement
Cons: This tool is very expensive, and can be hard to justify for smaller businesses
Emily C. · Marketing Director · Consumer Services · November 8, 2024
Shortlist |
| Publishing and Subscriptions | 1 | 7 | - |
| Reputation Management | 1 | 11 | Shortlist |
| Social Media Monitoring | 1 | 11 | Shortlist |
| Social Media Analytics Tools | 1 | 12 | Shortlist |
| Social CRM Tools | 1 | 14 | Shortlist |
| Marketing Analytics | 1 | 17 | Shortlist |
| Content Marketing | 1 | 22 | Shortlist |
| Social Media Management | 1 | 24 | Shortlist |
| Social Media Marketing | 1 | 25 | Shortlist |
| Customer Engagement | 2 | 4 | - |
| Collaboration | 2 | 31 | - |