Marketo Engage

Pros: I use Marketo to manage our email campaigns. I really like how organized it is. The system makes it easy to go back and pull data from previous campaigns and run custom reports. It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager.

Cons: The UI took some practice to feel comfortable navigating because it has so many options. Once I figured out what was needed for my role it became much easier.

Pros: Personalizing buyer journey, streamlining marketing strategies and sending outbound targeted marketing emails have been automated by Marketo Engage through workflow automation.

Cons: Even though the user interface for Marketo Engage is dated back and less intuitive and never disappoints since it meets my sales and marketing needs.

Pros: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation.

Cons: I will admit it is not for the faint of heart! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business.

Pros: very usefull for doing engagement campain for social site, email and our website. it is fast and has a fast adoption on our team

Cons: not very compatible with our crm, that is made by a little software house. we had to do some integrations

Pros: I love how it is automated. It really helped with my marketing tasks.

Cons: I feel the interface could be laid out in a more friendly manner. Other than that, flawless.

Pros: We were able to create far more intricate email campaigns with Marketo Engage letting us automate several steps we would otherwise have to conduct manually. I love the lead scoring and audience segmentation features, it help us make sure that we’re targeting the right people at the right time which is very important for a small marketing team like ours.

Cons: It’s also not the most beginner-friendly platform. The process of establishing smart campaigns and integrations took longer than I had anticipated, and it’s almost necessary to have someone who has a technical background or extra training to make full use of it.

Pros: I like that it's an adobe product, and I like the tracking features and the UTMs

Cons: The UX is terrible, and the email design is extremely inflexible

Pros: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI.

Cons: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails.

Pros: I use Marketo Engage in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment.

Cons: One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement.

Pros: Being familiar with the adobe layout I found it easy to use and very user friendly .

Cons: I think if you are not familiar with the adobe layout one might struggle a little bit

Pros: Great way to do lead generation for our sales colleagues across subscriptions and sponsorship

Cons: It does take some time to set up programmes and its important to agree with sales upfront what their expectations are

Pros: Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of.

Cons: If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out.

Pros: It's fine but not as powerful as other tools in the space

Cons: It was a bit clunky to build from templates

Pros: helps assist companies in understanding interactions with customers and growing marketing strategies.

Cons: The steep learning curve of Marketo Engage is one of its drawbacks. For new users, the platform's variety of features and possibilities may be overwhelming. It takes a lot of time and work to fully understand and make use of its advanced features.

Pros: Marketo Engage offers powerful email marketing and automation tools, allowing graphic designers to create and manage visually appealing email campaigns with ease. The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content.

Cons: It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and integrations, which can detract from the creative process. Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools.

Pros: Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

Cons: If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Pros: Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Cons: Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Pros: Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources.

Cons: High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support.

Pros: It was straightforward to deploy and implement Marketo Engage. It allows me to automate marketing strategies and improve the SEO of our brand.

Cons: There is no daunting aspect that I encounter when using Marketo Engage.

Pros: The accuracy of Marketo Engage makes it a top marketing automation solution. Marketo Engage has been so reliable.

Cons: Marketo Engage does not have flaws. I do not dislike Marketo Engage at all.

Pros: La communauté Marketo m'aide beaucoup et me guide lorsque j'ai besoin d'aide

Cons: La structure des rapports peut être améliorée. Le prix est élevé.

Pros: Marketo Engage has effective capabilities. I like the friendliness of Marketo Engage.

Cons: I do not dislike Marketo Engage at all. Marketo Engage is super amazing.