All categoriesLaunch brief →
Customer Data Platform
https://www.capterra.com/customer-data-platform-software/Niches in this category - the functional product types blended into "Customer Data Platform" (73)
Customer Data Platform & AI Personalization97Customer Engagement & Cross-Channel Messaging Platform23Sales Intelligence & Prospecting Platform22Marketing Automation Platform18CRM Software11Marketing Attribution & Analytics Platform8Loyalty & Customer Engagement Platform8Ecommerce Marketing Automation Platform8Customer Feedback & Text Analytics Platform7Customer Engagement Platform for Restaurants & Local Businesses6Data Catalog, Governance & Master Data Management4Customer Intelligence & Churn Analytics Platform4AI Sales Assistant & Revenue Intelligence4AutoML & No-Code Predictive Analytics Platform3Business Intelligence & Augmented Analytics Platform3Hospitality & Guest CRM3Customer Success Platform3Identity Resolution & Audience Data Platform (DMP)3Reverse ETL & Operational Data Activation Platform3Guest WiFi Marketing & Analytics Platform2Conversational & Messaging CRM2Clienteling & Retail CRM2Customer Communications Management (CCM) Software2Email Marketing Software2Account-Based Marketing (ABM) Platform2Interactive Content & Quiz Builder2Website Visitor Identification & Intent Platform2Cloud Data Warehouse & Lakehouse Platform2ETL, Data Integration & Pipeline Platform2Vertical Industry Analytics Platform2Feedback Kiosk & On-Site Rating Device2Marketing Data Pipeline & Customer Data Infrastructure2Data Quality, Cleansing & Deduplication Software2Conversational Marketing & Chatbot Lead Capture1Reputation & Review Marketing Platform1Event Marketing & Webinar Platform1Automotive Dealer CRM & DMS1Data Privacy Management Software1Ecommerce Platform & Online Store Builder1Headless & Composable Commerce Platform1B2B Ecommerce & Wholesale Ordering Platform1Ecommerce Search, Merchandising & Product Discovery1Marketing Reporting & Dashboard Platform1Web Content Management System (WCMS) / Digital Experience Platform1Ecommerce Personalization & Recommendation Engine1Ecommerce Fraud Prevention & Chargeback Protection1Ecommerce Analytics & Profit Intelligence Platform1Mobile App Attribution & Measurement Platform1Enterprise File Storage & Unstructured Data Management Platform1Data Preparation & Self-Service Data Wrangling Tool1Product & Digital Analytics Platform1Web Analytics Platform1Contact Center & Helpdesk Software1Market Research & Survey Analytics Platform1Marketing Data Aggregation & Connector Platform1Programmatic Advertising DSP & Ad Exchange Platform1Pharma & Life Sciences CRM1Appointment Scheduling & Online Booking Software1Tour, Activity & Reservation Booking Platform1Fraud Detection & Risk Orchestration Platform1Voice of Customer & Experience Management Platform1Survey & Questionnaire Software1Identity Resolution & Customer Identity (CIAM) Platform1Staffing Agency Software1Mobile App Engagement & Marketing Platform1Push Notification & Web Engagement Platform1Client Portal & Document Collection Platform1Digital Asset Management (DAM) Software1Customer Communications Orchestration & Omnichannel Inbox1Digital Ad Management & Optimization Platform1Product Information Management (PIM) Software1Cold Email Outreach & Sales Sequencing Tool1Applicant Tracking System1
Keyword opportunities - what to bid on / rank for (SEMrush)
| Keyword | Volume | CPC | Difficulty |
|---|---|---|---|
| cdp | 18,100 | $5.33 | 46 |
| cdps | 5,400 | $5.33 | 66 |
| customer data platform | 5,400 | $17.25 | 64 |
| c.d.p | 4,400 | $5.33 | 69 |
| cdp meaning | 2,900 | $3.75 | 60 |
| customer data platform news | 1,900 | $0.00 | 19 |
| what is a cdp | 1,900 | $4.84 | 56 |
| what is cdp | 1,900 | $5.41 | 68 |
| customer data | 1,300 | $13.49 | 50 |
| customer data platforms | 1,300 | $17.25 | 66 |
| is adobe analytics a cdp | 1,300 | $0.00 | 29 |
| cdp data | 880 | $6.49 | 44 |
| cdp marketing | 880 | $10.65 | 54 |
| cdp software | 880 | $16.09 | 53 |
| salesforce cdp | 880 | $11.46 | 46 |
| segment cdp | 880 | $18.49 | 19 |
| what is a customer data platform | 880 | $5.39 | 57 |
| adobe cdp | 720 | $17.54 | 50 |
| cdp customer data platform | 720 | $14.34 | 56 |
| cdp platform | 720 | $19.94 | 58 |
| what does cdp stand for | 720 | $0.00 | 38 |
| consumer data platform | 590 | $18.40 | 62 |
| traditional cdp composable functionality benefits | 590 | $0.00 | 14 |
| cdp platforms | 480 | $19.94 | 50 |
| customer analytics platform | 390 | $0.00 | 33 |
| customer data management platform | 390 | $0.00 | 57 |
| customer data management software | 390 | $22.71 | 28 |
| customer data platform cdp | 390 | $18.69 | 60 |
| customer data platform companies | 390 | $16.04 | 42 |
| customer database platform | 390 | $17.25 | 54 |
| what is cdp in marketing | 390 | $3.60 | 47 |
| cdp companies | 320 | $14.43 | 51 |
| cdp solution | 320 | $10.02 | 56 |
| cdp solutions | 320 | $10.02 | 44 |
| customer data platform examples | 320 | $7.34 | 34 |
| customer platform | 320 | $18.38 | 55 |
| enterprise customer data platform | 320 | $0.00 | 34 |
| what is a cdp in marketing | 320 | $3.41 | 56 |
| what is cdps | 320 | $5.41 | 33 |
| best cdp | 260 | $20.18 | 21 |
281 products7 pages scraped of 7285 in category7 sponsored0 shortlisted
| # | Product | Rating | Reviews | Rec | Ease / Svc / Feat / Value | Description |
|---|---|---|---|---|---|---|
| 26 | 4.7 | 78 | - | 4.6 / 4.5 / 4.6 / 4.6 | Lead411 centralizes verified B2B data and buyer intent signals to power personalized outreach and boost sales and marketing success. Learn more about Lead411 | |
| 27 | 4.7 | 73 | - | 4.7 / 4.8 / 4.7 / 4.7 | Qualify Better, Close Faster with Zipteams Smart Meeting Rooms. Learn more about Zipteams | |
| 28 | 4.7 | 72 | - | 4.5 / 4.3 / 4.6 / 4.1 | Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment. Learn more about Segment | |
| 29 | 4.6 | 71 | - | 4.5 / 4.9 / 4.5 / 4.8 | FreeAgent CRM is a fully-featured CRM. Understand your business at a glance with visual reporting on what matters most. Learn more about servis.ai | |
| 30 | 4.6 | 67 | - | 4.1 / 4.4 / 4.6 / 4.4 | Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more. Learn more about Amplitude | |
| 31 | 4.4 | 67 | - | 4.4 / 4.4 / 4.2 / 4.0 | The AI quiz funnel builder with built-in email automation, ideal for businesses with high-value leads. Learn more about Involve.me | |
| 32 | 4.6 | 59 | - | 4.4 / 4.7 / 4.4 / 4.2 | Jahia is the best rated CMS with content personalization built at its core. It is commonly used to build powerful websites and portals. Learn more about Jahia | |
| 33 | 4.8 | 57 | - | 4.8 / 4.9 / 4.6 / 4.7 | Delighted is the easiest and fastest way to gather and act on customer, employee, partner and vendor experience insights. Learn more about Delighted | |
| 34 | 4.8 | 56 | - | 4.5 / 4.9 / 4.6 / 4.6 | Orchestrate all of your personalization pursuits — using both customer and product data — in one platform! Learn more about Bloomreach | |
| 35 | 4.8 | 55 | - | 4.6 / 4.8 / 4.8 / 4.8 | Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers. Learn more about Dreamdata | |
| 36 | 4.3 | 53 | - | 4.5 / 4.2 / 4.2 / 4.2 | We bring data & technology in one place for Sales teams to drive more revenue & Marketing teams to generate more leads & conversions. Learn more about Adapt | |
| 37 | 4.4 | 39 | - | 4.5 / 4.2 / 4.1 / 4.1 | InsideView offers solutions that empower business leaders to discover new markets, target the right buyers, and manage data quality. Learn more about InsideView | |
| 38 | 4.6 | 37 | - | 4.5 / 4.9 / 4.5 / 4.5 | Personalize your SFMC campaigns with our drag-and-drop Segmentation Platform for Salesforce Marketing Cloud. No SQL knowledge needed. Learn more about DESelect | |
| 39 | 4.3 | 37 | - | 4.2 / 4.4 / 4.1 / 4.1 | Actito is a customer engagement platform that enables you to easily orchestrate personalised omnichannel experiences. Learn more about ACTITO | |
| 40 | 4.3 | 35 | - | 4.5 / 4.4 / 4.4 / 4.5 | Try SalesIntel today & get 95% accurate human-verified contact data from 5 companies searching for your choice of technology for free. Learn more about Salesintel | |
| 41 | 3.7 | 33 | - | 3.6 / 3.7 / 3.6 / 3.6 | Totango maximizes adoption, retention, and expansion with actionable insights, scalable tools, and customer engagement. Learn more about Totango | |
| 42 | 4.5 | 32 | - | 4.4 / 4.5 / 4.3 / 4.3 | Collect data from multiple sources and create a single source of truth. Learn more about WebEngage | |
| 43 | 4.8 | 30 | - | 4.7 / 4.6 / 4.6 / 4.6 | IP intelligence platform that helps businesses pinpoint users’ locations, customize experiences, prevent fraud, and ensure compliance. Learn more about IPinfo | |
| 44 | 4.6 | 28 | - | 4.5 / 4.7 / 4.6 / 4.5 | Planhat is a customer platform built to give insights, manage workflow and drive customer experience. Learn more about Planhat | |
| 45 | 4.4 | 28 | - | 4.2 / 4.5 / 4.1 / 4.2 | Customer experience management tool that helps business personalization through daily support and analysis. Learn more about InMoment | |
| 46 | 4.9 | 27 | - | 4.8 / 5.0 / 4.3 / 4.9 | Conquer chaos with CRM software. All contacts, deals, your calendar, and your sales pipeline analysis in one place. Learn more about RAYNET CRM | |
| 47 | 4.5 | 26 | - | 4.3 / 4.4 / 4.4 / 4.4 | AI-Powered Omnichannel Customer Engagement and Experience platform helping 5000+ brands 1:1 powerful conversations with customers Learn more about Netcore Customer Engagement | |
| 48 | 4.3 | 25 | - | 4.2 / 4.1 / 4.2 / 3.9 | Teradata Vantage leads in data analytics with a full cloud solution for real-time insights and data-driven decision-making. Learn more about Vantage | |
| 49 | 4.7 | 23 | - | 4.4 / 4.5 / 4.6 / 4.6 | Unify customer data, personalize in real time, and automate marketing with Pimcore’s flexible, open-core Customer Data Platform. Learn more about Pimcore | |
| 50 | 4.9 | 22 | - | 4.6 / 4.8 / 4.9 / 4.8 | Meiro is a composable, privacy-first Customer Data Platform designed for marketing and IT teams, prioritizing security and data control Learn more about Meiro |