Niches
Voice of Customer & Experience Management Platform
Proven advertisersSales & Marketing - Enterprise CX/VoC platforms that centrally capture, measure, and act on customer feedback (NPS/CSAT/CES) across journeys and touchpoints with dashboards, alerts, and closed-loop workflows for CX teams.
Demand context (from the categories these products live in): 72k monthly searches, ~$19 avg CPC, KD 40.
Opportunity reportOpportunity score
77
Products
132
Active Google advertisers
5
Persistent advertisers
5
Avg ad tenure
2.4 yr
LinkedIn advertisers
3
Pixel advertisers
2
CPC (incumbents)
$6
Incumbent ad spend/mo
$141k
Weighted rating
4.70
How incumbents advertise - shared playbook from their Google ad creatives (copy these)
Angles
Improve customer satisfactionStrengthen customer relationsUnderstand customer behaviorManage reputation & reviewsBuilt for enterprise feedback
Offers / CTAs
Free trialGet free accessRequest a quoteSign up freeBook a demo
Value props
Real-time customer insightsMulti-channel feedback collectionPredictive intelligenceSurvey automationCustomer experience transformationVoice of customer program
Products in this niche - 132, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
QuestionProsecondaryAlso positioned for CX/VoC measurement programs. | 4.8 | 527 | - | 10053 active | 2.0y | 24 | - | - |
XM for Customer ExperienceQualtrics XM for Customer Experience is the flagship enterprise VoC/CX management platform. | 4.6 | 255 | - | 100100 active | 4.6y | - | - | $137k |
Experience.comExperience.com is an experience management platform covering CX/EX. | 4.7 | 89 | - | 28 | 0.4y | 24 | - | - |
Listen360Listen360 captures and acts on customer feedback (NPS) across touchpoints for CX teams. | 4.8 | 57 | 4 | 75 active | 2.2y | 20 | - | $200 |
Zonka FeedbackZonka Feedback is a multichannel CX/EX survey & feedback platform measuring NPS, CSAT, CES. | 4.8 | 68 | - | 61 active | 1.5y | - | 1 | - |
IntouchSurveyVoC survey tool for multi-unit businesses to measure drivers of customer satisfaction. | 5.0 | 1 | 1 | 54 active | 3.8y | - | 3 | $4k |
CheckMarketCheckMarket is a CX survey platform with closed-loop alerts and dashboards. | 4.5 | 149 | - | - | - | - | - | - |
FeedierCollects real-time feedback and provides actionable insights. | 4.7 | 121 | - | - | - | - | - | - |
AskNicelyAskNicely captures NPS/CX feedback and drives frontline coaching. | 4.6 | 100 | - | - | - | - | - | - |
Home Care Pulse | Experience ManagementExperience management software for home care agencies to improve customer/employee satisfaction. | 4.9 | 96 | - | - | - | - | - | - |
QwaryQwary is an experience management platform focused on retention, satisfaction, and engagement insights. | 4.8 | 69 | - | - | - | - | - | - |
SimplesatOne-click CSAT satisfaction surveys for service professionals. | 4.8 | 61 | - | - | - | - | - | - |
Rate My ServiceCSAT solution embedding satisfaction surveys into email signatures. | 4.9 | 59 | - | - | - | - | - | - |
GetFeedbackGetFeedback is a CX feedback platform tightly integrated with Salesforce for actionable insights. | 4.6 | 53 | - | - | - | - | - | - |
QuestbackQuestback is a Customer Experience Management platform. | 4.7 | 51 | - | - | - | - | - | - |
InputKitInputKit captures customer satisfaction feedback and KPIs to optimize customer experience. | 4.9 | 38 | - | - | - | - | - | - |
FeedbacklyFeedbackly is an omnichannel feedback suite covering the customer journey. | 4.2 | 36 | - | - | - | - | - | - |
SmileBackSmileBack is a CSAT feedback system designed for MSPs. | 4.9 | 35 | - | - | - | - | - | - |
Medallia Experience CloudMedallia Experience Cloud is a leading enterprise CX/VoC platform. | 4.5 | 33 | - | - | - | - | - | - |
RetentlyRetently tracks NPS, CSAT, CES and provides CX feedback insights. | 4.9 | 30 | - | - | - | - | - | - |
zenloopzenloop is a CX action management/VoC platform turning feedback into initiatives. | 4.9 | 30 | - | - | - | - | - | - |
HivelyCustomer feedback survey software with employee rewards and team performance tracking. | 4.7 | 28 | - | - | - | - | - | - |
NetigateNetigate is a CX feedback management platform with GDPR compliance. | 4.6 | 25 | - | - | - | - | - | - |
Quality Driven SoftwareSends email/text CSAT surveys after service jobs to capture customer feedback. | 4.9 | 24 | 1 | - | - | - | - | - |
TrustmaryTrustmary measures customer satisfaction and automates feedback collection. | 4.6 | 23 | - | - | - | - | - | - |
WisebackWiseback is CX management software for creating and managing feedback surveys. | 4.9 | 21 | - | - | - | - | - | - |
SurveypalSurveypal captures and analyzes feedback to anticipate needs and improve CX. | 4.4 | 19 | - | - | - | - | - | - |
XEBO.aiXEBO.ai is a CX platform for data collection, benchmarking and customer recovery. | 4.5 | 19 | - | - | - | - | - | - |
Customer AllianceCustomer Alliance delivers a comprehensive view of satisfaction metrics at each customer touchpoint. | 4.2 | 18 | - | - | - | - | - | - |
evasysevasys delivers surveys, NPS and dashboards to analyze feedback and boost satisfaction. | 4.6 | 16 | - | - | - | - | - | - |
eTrusted Experience Feedback SolutioneTrusted provides real-time customer experience feedback collection across touchpoints. | 4.5 | 15 | - | - | - | - | - | - |
InsocialInsocial collects customer feedback at moments along the customer journey. | 4.9 | 15 | - | - | - | - | - | - |
VantageCloudVantageCX provides CX visibility for marketers and CX professionals. | 4.1 | 14 | - | - | - | - | - | - |
ForstaEnterprise CX platform that understands how customers think, feel, and act. | 4.2 | 13 | - | - | - | - | - | - |
RavenCSIRavenCSI is an enterprise CX/EX survey management system with real-time feedback and alerts. | 5.0 | 12 | - | - | - | - | - | - |
WootricWootric is CX management driving retention/advocacy via NPS/CSAT feedback. | 4.6 | 12 | - | - | - | - | - | - |
CustomerGaugeB2B NPS/feedback platform for retention and revenue. | 4.8 | 11 | - | - | - | - | - | - |
SurvaiderSurvaider is a CX management/VoC solution to listen and act on customer feedback. | 4.5 | 11 | - | - | - | - | - | - |
AkioSurveyCollects customer feedback to gain insights for business. | 5.0 | 10 | - | - | - | - | - | - |
Explorance BlueXBranded customer service and CX surveys to unify customer feedback. | 4.8 | 10 | - | - | - | - | - | - |
FanExamNPS-focused tool to measure customer satisfaction and collect feedback. | 4.3 | 10 | - | - | - | - | - | - |
GroHawkCustomer engagement based on feedback responses with closed-loop. | 5.0 | 9 | - | - | - | - | - | - |
Hello CustomerHello Customer is an AI VoC platform analyzing NPS/CSAT feedback. | 4.3 | 8 | - | - | - | - | - | - |
StaffinoStaffino captures live feedback and enables outreach for CX management. | 5.0 | 8 | - | - | - | - | - | - |
AlidaAlida runs research communities to gather VoC feedback for CX. | 5.0 | 7 | - | - | - | - | - | - |
Bizrate InsightsVoC solution for ecommerce merchants to turn feedback into revenue. | 4.7 | 7 | - | - | - | - | - | - |
ArtiwiseHolistic AI-powered VoC platform for customer satisfaction insights. | 4.7 | 6 | - | - | - | - | - | - |
ConfirmitConfirmit is enterprise VoC/survey research and feedback platform. | 3.8 | 6 | - | - | - | - | - | - |
Customer.guruAutomated NPS-based customer satisfaction measurement service. | 4.2 | 6 | - | - | - | - | - | - |
HowazitHowazit collects feedback at touchpoints to measure and act on CX. | 4.5 | 6 | - | - | - | - | - | - |
OpinaêTracks customer satisfaction and NPS via tablets/smartphones. | 4.8 | 6 | - | - | - | - | - | - |
WeHelpManages CX with satisfaction surveys and performance reports. | 5.0 | 6 | - | - | - | - | - | - |
Alterna CXAI-based experience management/VoC platform recognized by Gartner. | 4.8 | 5 | - | - | - | - | - | - |
CustomerSureCustomerSure helps CX teams build VoC programs to boost satisfaction and retention. | 5.0 | 5 | - | - | - | - | - | - |
Players 1stCX solution for golf clubs managing member/customer feedback surveys. | 4.2 | 5 | - | - | - | - | - | - |
SurveyMeReal-time customer feedback survey app with instant rewards. | 3.8 | 5 | - | - | - | - | - | - |
Talk2usTalk2us is a real-time feedback platform for brick & mortar businesses. | 5.0 | 5 | - | - | - | - | - | - |
Promoter NinjaSimple NPS email survey tool to track customer satisfaction. | 4.8 | 4 | - | - | - | - | - | - |
SightMillNPS survey software for customer feedback and employee opinions. | 4.8 | 4 | - | - | - | - | - | - |
CXONCLOUDSoftware to understand customer experience and drive repeat/referral business. | 5.0 | 3 | - | - | - | - | - | - |
CYSCX management software that automatically conducts research and captures customer insights. | 4.7 | 3 | - | - | - | - | - | - |
e-satisfaction.comFeedback solution to open discussion with customers. | 4.7 | 3 | - | - | - | - | - | - |
MirrorWaveFeedback system focused on enduring customer relationships and business outcomes. | 5.0 | 3 | - | - | - | - | - | - |
MonexpeCustomer experience management software tracking interactions and feedback. | 5.0 | 3 | - | - | - | - | - | - |
MyFeelBackCaptures customer insights for data-driven decisions and improvements. | 5.0 | 3 | - | - | - | - | - | - |
QaizenXCustomer feedback survey solution with CSAT/NPS templates. | 5.0 | 3 | - | - | - | - | - | - |
SuggestarMobile feedback solution to collect customer opinions and increase response rates. | 3.7 | 3 | - | - | - | - | - | - |
Pobuca Experience CloudAI-powered platform that analyzes customer touchpoints and produces VoC and CX metrics. | 4.5 | 2 | - | - | - | - | - | - |
ResponsrAI-driven CX automation to acquire customers via proven methodologies. | 5.0 | 2 | - | - | - | - | - | - |
SeerUsSurvey solution to collect, moderate, analyze customer satisfaction. | 4.5 | 2 | - | - | - | - | - | - |
SibylSelf-service NPS platform measuring customer satisfaction and experience. | 4.5 | 2 | - | - | - | - | - | - |
UserReportUser engagement software to improve products and customer relationships via feedback. | 4.5 | 2 | - | - | - | - | - | - |
Voice of the Customer HUBIntegrated feedback collection and analysis platform for 360-degree CX view. | 5.0 | 2 | - | - | - | - | - | - |
CritizrCustomer feedback collection platform that helps companies optimize CX and improve satisfaction across touchpoints. | 3.0 | 1 | - | - | - | - | - | - |
ElvanCustomer feedback software for launching surveys, analyzing responses and improving CSAT. | 4.0 | 1 | - | - | - | - | - | - |
EVAACustomer satisfaction survey builder with alerts and real-time reports for CX. | 5.0 | 1 | - | - | - | - | - | - |
Medallia Insights SuiteMedallia Insights Suite is part of Medallia's CX/VoC platform capturing human emotions and opinions across customer journeys. | 4.0 | 1 | - | - | - | - | - | - |
ngSurveysecondaryIncludes full feedback management with NPS/CES/CSAT metrics typical of VoC platforms. | 4.0 | 1 | - | - | - | - | - | - |
SurveySenseSingle-question CSAT surveys for analyzing customer satisfaction metrics. | 4.0 | 1 | - | - | - | - | - | - |
SurveySensumSurveySensum is a customer feedback/VoC platform that gathers insights from customers. | 5.0 | 1 | - | - | - | - | - | - |
thanks!Japanese customer satisfaction software for retention and sales. | 5.0 | 1 | - | - | - | - | - | - |
Verint Voice of the CustomerVerint's enterprise CX suite for managing feedback, ratings, and reviews to measure and improve customer experience. | 2.0 | 1 | - | - | - | - | - | - |
WelcomeTrackWelcomeTrack is a post-purchase SaaS that collects and analyzes customer data across delivery and returns to manage experience. | 4.0 | 1 | - | - | - | - | - | - |
Yellow TokensYellow Tokens is a CX solution collecting and analyzing data from digital platforms for actionable insights. | 5.0 | 1 | - | - | - | - | - | - |
AffinivRuns NPS/CSAT surveys with AI-powered insights for CX teams. | 0.0 | 0 | - | - | - | - | - | - |
Amplifique.meCX platform with NPS surveys and referral marketing to enhance client retention. | 0.0 | 0 | - | - | - | - | - | - |
binds.cobinds.co measures satisfaction and identifies how a company can improve customer experience. | 0.0 | 0 | - | - | - | - | - | - |
CemanticasecondaryAlso integrates VoC data and manages CX programs. | 0.0 | 0 | - | - | - | - | - | - |
ClearlyRatedClearlyRated helps professional service firms measure and operationalize client experience data. | 0.0 | 0 | - | - | - | - | - | - |
ConfluxPlatform to collect, organize, manage and track customer/employee feedback. | 0.0 | 0 | - | - | - | - | - | - |
Cross-CXConnects to CRM and contact center platforms to report and monitor interactions across media. | 0.0 | 0 | - | - | - | - | - | - |
CuoralCX platform that detects friction and transforms customer insights into business growth. | 0.0 | 0 | - | - | - | - | - | - |
Customer MonitorCustomer Monitor is a managed CX solution with trending and text analytics. | 0.0 | 0 | - | - | - | - | - | - |
Dynamics 365 Customer VoiceMicrosoft's enterprise tool for obtaining and managing customer feedback across touchpoints. | 0.0 | 0 | - | - | - | - | - | - |
EchonovumIdentifies areas of success through employee/stakeholder feedback. | 0.0 | 0 | - | - | - | - | - | - |
efeedorHealthcare CX software to enhance patient experience, quality, safety. | 0.0 | 0 | - | - | - | - | - | - |
Emojot CXMCXM software collecting feedback and delivering real-time insights for resolution. | 0.0 | 0 | - | - | - | - | - | - |
ExpressyonCustomer satisfaction platform. | 0.0 | 0 | - | - | - | - | - | - |
FeedalIntelligent feedback forms delivering real-time CX insights. | 0.0 | 0 | - | - | - | - | - | - |
FeedbackUpCustomer feedback collection software. | 0.0 | 0 | - | - | - | - | - | - |
FeedMetricsFeedMetrics is AI-powered feedback management that automates surveys and complaints. | 0.0 | 0 | - | - | - | - | - | - |
Flow CXEnd-to-end solution for gathering, processing, and analyzing customer feedback. | 0.0 | 0 | - | - | - | - | - | - |
HappySignalsMeasures employee satisfaction with IT services to improve ITSM experience (employee VoC). | 0.0 | 0 | - | - | - | - | - | - |
Helios CXB2B customer feedback platform to measure satisfaction and reduce churn. | 0.0 | 0 | - | - | - | - | - | - |
HoickCloud-based software to collect, analyze, and respond to customer and employee feedback in real time. | 0.0 | 0 | - | - | - | - | - | - |
INFOMAN SERV - Customer Feedback ManagementManages complaints and customer feedback post-sale for automobile service. | 0.0 | 0 | - | - | - | - | - | - |
IteratesecondaryManages customer insights across lifecycle. | 0.0 | 0 | - | - | - | - | - | - |
LitmusWorldMeasure-Act-Improve VoC platform for customer-centric business processes. | 0.0 | 0 | - | - | - | - | - | - |
Local MeasureCX platform to identify, understand, and engage customers to drive loyalty. | 0.0 | 0 | - | - | - | - | - | - |
LoyaltyLoopGathers customer feedback and closes the loop to build relationships—core VoC/CX. | 0.0 | 0 | - | - | - | - | - | - |
moveXMAI-powered all-in-one feedback management platform. | 0.0 | 0 | - | - | - | - | - | - |
OPINATORReal-time feedback, analytics, and personalized insights for CX. | 0.0 | 0 | - | - | - | - | - | - |
Platform OnePlatform One drives customer, employee, product and brand experience management. | 0.0 | 0 | - | - | - | - | - | - |
Press GaneyHealthcare CX platform that helps organizations understand individuals and optimize experiences via feedback. | 0.0 | 0 | - | - | - | - | - | - |
Press'nXPressAll-in-one customer and employee feedback solution generating CX insights. | 0.0 | 0 | - | - | - | - | - | - |
QRateCaptures customer feedback and monitors frontline performance. | 0.0 | 0 | - | - | - | - | - | - |
RapidNPSReal-time customer satisfaction tracking based on Net Promoter Score. | 0.0 | 0 | - | - | - | - | - | - |
RetelioReal-time customer feedback with branch-level scores and recovery alerts is core VoC/CX management. | 0.0 | 0 | - | - | - | - | - | - |
Satisfact.ioNPS/CSAT micro-surveys with AI analysis, alerts for unhappy respondents, and review collection. | 0.0 | 0 | - | - | - | - | - | - |
SatisFactoryCXM solution that monitors customer journeys and categorizes feedback in a unified dashboard. | 0.0 | 0 | - | - | - | - | - | - |
ScreverScrever is a customer & employee feedback management platform focused on capturing and acting on experience feedback. | 0.0 | 0 | - | - | - | - | - | - |
Skeepers Feedback ManagementSkeepers captures customer feedback across journey touchpoints and transforms VoC into activations. | 0.0 | 0 | - | - | - | - | - | - |
SmartReviewsCollects customer feedback via web, SMS, email, in-person and unifies insights to improve satisfaction. | 0.0 | 0 | - | - | - | - | - | - |
SMGUnified Experience Management platform for enterprise CX. | 0.0 | 0 | - | - | - | - | - | - |
SoftbrikCaptures voice feedback from customers and employees. | 0.0 | 0 | - | - | - | - | - | - |
SOMtabCustomizable CX platform matched to organization's DNA. | 0.0 | 0 | - | - | - | - | - | - |
Square FeedbackCustomer feedback management solution from Square for communicating with customers and analyzing feedback. | 0.0 | 0 | - | - | - | - | - | - |
TellusFirstMobile-first real-time customer feedback solution for business improvement. | 0.0 | 0 | - | - | - | - | - | - |
Touchpoint CXExecutes and consolidates VoC feedback with analytics and resolution system. | 0.0 | 0 | - | - | - | - | - | - |
ViavooText analytics platform analyzing verbatim digital customer feedback in real time. | 0.0 | 0 | - | - | - | - | - | - |
VitaminiseVitaminise gathers and analyzes client feedback and streamlines related processes. | 0.0 | 0 | - | - | - | - | - | - |
WizperTurns operational/CX data into actionable advice to improve customer experience. | 0.0 | 0 | - | - | - | - | - | - |