Rating
4.6
255 reviews
Starting price
$1,500
Per Year
Categories
16
Founded
2002
Employees
5600
Funding
23.6B
Venture (Round not Specified)
Stop customer issues from becoming lost revenue with the world's most advanced, AI-driven customer experience platform. Qualtrics XM for Customer Experience gives every employee the tools they need to improve every key moment along the customer journey. Empower your organisation with real-time feedback, role-based dashboards, predictive insights, automated workflows, and more.
Ad spend / mo
$137K
1,097 paid keywords
Paid visits / mo
32,595
Organic keywords
127,841
Organic visits / mo
620,641
Authority
67
147,040 ref domains
Creatives run
100
as Qualtrics, LLC
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across Voice of Customer & Experience Management Platform advertisers - the validated angles to copy. See the niche →
(255 reviews)
Pros: It's an industry leader, used more often than any other survey platform (I believe this is still true), it has robust capabilities, and it's fairly user friendly.
Cons: Their customer service is not as good as it used to be, and both their programming interface and reporting tools could be easier to use.
Anonymous User · Mgr., Market Insights · Insurance · February 5, 2026
Pros: More stable and better ability to glean insights from data collected compared to some of the other VoC tools out there
Cons: Could be costly and set up is tedious with a lot of customizations required, but i guess with more power comes more responsibility
Ryan C. · Analytics Manager · Real Estate · October 29, 2025
Pros: Its a great platform. Easy to use. Very helpful for gathering opinions and reviews of internal processes and company updates.
Mike A. · Sales · Telecommunications · October 1, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Digital Experience Platforms (DXP) | 1 | 5 | - |
| Speech Analytics | 1 | 7 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
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Employee Engagement Surveys
Employee Experience Management — Measure the holistic employee experience & empower everyone to drive change. Request demo! The market-leading solution to transform employee engagement with AI-powered insights.
https://www.qualtrics.com › employee › engagement
It is a great software to use for creating and sending out surveys. It is overall easy to use and setup and can do complex work if you need it to.
Pros: The interface is great and there are a lot of features that you would expect related to creating surveys
Cons: There are some features that can seem to be technical that could have been handled differently such as reverse scoring.
Anonymous User · Researcher · Research · June 30, 2025
I have created a lot of surveys and I love the ease with which you could create and disperse the surveys. I also love that you can see progress and even download the data from surveys in ways that make it easier for you to analyze them with other applications
Pros: The easy with which you can create surveys and dispatch them
Cons: I wish there was a tutorial to walk you through the product when you first sign in. I had to figure out stuff for myself and sometimes through others
Nadia K. · Researcher · Hospital & Health Care · March 17, 2025
The overall experience is very good. The support section covers every feature so even if we are stuck we can get help from support.
Pros: It is very user friendly tool. The drag and features saves a lot if time and minimizes the coding effirt
Cons: The data and analysis section needs to be improved. The costing is little high.
Humaira J. · Analyst - Survey Programmer · Market Research · September 6, 2024
It's good, but there are certainly more user friendly tools from the perspective of both your team and your customers.
Pros: Qualtrics allows your team a secure way to gather NPS data.
Cons: Qualtrics is a bit over complicated when it comes to managing your surveys.
John S. · Manager · Telecommunications · June 20, 2024
Pros: Whag i like most is the selections i have to choose from
Cons: What i liked least was some buffering but no complaints once that aas fixed
Sheena B. · Manager · Automotive · June 17, 2024
For start, it is easy to use, second, helps to understand customer experience with our staff and we know where to improve on and what to offer to our customers, and lastly, the performance metrics helps our firm understand how our clients rate us according to the service that received from us.
Pros: The fact that it is customizable makes me like it even more since we tailor it to meet our clients needs
Cons: Nothing against this tool, it has really helped us improve on how we handle our customers
Roberto M. · Marketing Director · Food & Beverages · May 6, 2024
Our focus is on tracking the experience of customers with Consultants delegated to take part in their internal IT projects. Every 6 month, the customer is sollicited to evaluate the Consultant on 4 areas : expertise, process, communication and engagement. He provides comments to substantiate their rating and make educated recommendations on improvement actions. A dashboard allows management to review the performance of individual Consultants per mission, account or profile. The NPS score is a key element to assess the image of the Company in the market.
Pros: Completeness of the plateform and fast learning curve to master essential functionalities.
Cons: Lack of obvious widgets in the Dashboarding module which forces to resort to third party visual analytics poducts.
Henri A. · Analytics Market Manager · Information Technology and Services · April 2, 2024
Use for both internal and external engagement.
Pros: Very flexible tool which can be used both internally and externally. Compliant with data retirements of our organisation and legislation. Easy analysis of responses. Lots of pre-sets which help new users define their survey needs. Good value for money tool.
Cons: Some parts of the tool are a bit clunky for example the survey upload feature, which for the type of surveys we do, doesn't work very well and often rejects.
Anonymous User · Head of Procurement · Philanthropy · December 1, 2023
Pros: I used the Qualtrics free trial. I was seeking software to help boost employee engagement and was seeking a way to gather feedback on personnel In a confidential manner. The Qualtrics system is well laid out and was easy to use, we were able to collage an employee feedback survey within a few minutes and issue to as many staff as needed. We decided not to proceed with the purchase of the system due to cost and concerns on if the system would be used.
Cons: We decided not to proceed with the purchase due to cost
Shelby G. · QA & Environmental Manager · Pharmaceuticals · July 13, 2023
Pros: Ease of use, nice UX and user experience
Cons: Sometimes hard to diagnose problems other users might be having with the program
Christian P. · web communication specialist · Higher Education · December 8, 2022
Pros: Easy to use, good customer support experience
Cons: Not as good value as other tools and products maybe
Anonymous User · Strategy Manager · Internet · December 8, 2022
Pros: My favorite things about Qualtrics and the XM structure can really be boiled down to one term: Simplicity. It is so easy to integrate and push forward as you develop a superior business structured around the XM fundamentals. Qualtrics makes things easy - from an end user perspective as well as an admin's.
Cons: It's not free! haha. I do also think the training sessions could be a bit more often.
Kyle B. · Sr Technical Support Analyst · Education Management · December 8, 2022
Very good and satisfied with overall experience and learning
Pros: Easy to use and prepare reports daily visual management
Cons: Don't feel like any, still if you learn to use this, it is great
Vertika W. · Customer support · Medical Devices · November 7, 2022
J'ai utilisé Qualtrics comme outil principal pour les " feuilles de sourire" - de brèves enquêtes que j'ai utilisées pour recueillir les commentaires des participants à la formation .J'ai pensé que c'était incroyablement amical, et en ce moment j'aimerais que mon employeur actuel l' utilise .
Pros: Il existe d'innombrables façons de personnaliser Qualtrics.Mon organisation utilise Qualtrics pour tous les types d' enquêtes, y compris les études de recherche courtes et longues .De plus, les utilisateurs peuvent le personnaliser pour inclure le logo et la palette de couleurs de leur entreprise .Il peut être personnalisé.
Cons: S'il y avait un bouton d' annulation , ce serait vraiment utile plutôt que d' avoir à recharger la nouvelle version en cas d' échec.
Gardyrhyterforde S. · Travailler indépendant · Computer Networking · November 5, 2022
Pros: Great program for customer surveys. Easy to use!
Cons: This program has been great. Great customer service too!
Victoria W. · Professor · Education Management · October 31, 2022
Pros: I really like how I was able to listen to calls in real time and assist my agents.
Cons: I do wish that there was a stronger alert system to let agents now that there stats are falling.
Anonymous User · Destination Resources Consultant · Translation and Localization · October 29, 2022
My overall experience is great with the platform.
Pros: The feed back from customers is very valuable.
Cons: The report statuses could be faster daily.
Micheal A. · Warehouse Associate · Package/Freight Delivery · September 30, 2022
Pros: I like the amount of features and flexibility, it's easy to track multiple team as well as personal results
Cons: It's not the easiest to use and sometimes the screens take a long time to load, sometimes also filters don't work as they should
Weronika S. · Junior Project Manager · Computer Software · September 29, 2022
Pros: Didn’t have much of a training session before using Qualtrics but it is very easy to pick up on and use. Quick and easy to create and edit surveys.
Cons: It would be very helpful if there was an undo button instead of having to reload the previous version in the event that you make a mistake.
Anonymous User · Graduate Researcher · Research · August 19, 2022
Pros: qualtrics offers enterprise level solution which makes it easy for larger organization to collect surveys
Cons: qualtrics is expensive. we moved to survey monkey because of the cost.
Nikhil P. · software engineer · Telecommunications · August 4, 2022
I have had a really positive experience with Qualtrics. When I have to draft a survey, Qualtrics is my first choice.
Pros: I liked that I was able to provide individual surveys to all of my respondents. I also liked that there were robust features available to show specific questions to specific respondents based on their feedback.
Cons: There was a big learning curve to figure out their own language for embedded text and stuff. I will say that I was very impressed with their customer service reps. Very easy to reach and very helpful.
Ryan M. · Senior Research Analyst · E-Learning · July 18, 2022
I couldnt do my research without this software!
Pros: Easy to use, many options for collecting surveys, and cost efficient
Cons: Needs expensive license for individual use, but has a free option that is limited.
Jagdish K. · professor · Education Management · July 1, 2022
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| Customer Retention | 1 | 8 | - |
| Customer Journey Mapping Tools | 1 | 10 | - |
| Contact Center Quality Assurance | 1 | 12 | - |
| NPS | 1 | 12 | Shortlist |
| Customer Loyalty | 1 | 15 | - |
| Reputation Management | 1 | 20 | - |
| Complaint Management | 1 | 25 | - |
| Review Management | 2 | 3 | - |
| Customer Satisfaction | 2 | 8 | Shortlist |
| Contact Center | 2 | 9 | - |
| Call Center | 2 | 14 | - |
| Customer Experience | 2 | 22 | - |
| Survey | 2 | 22 | - |
| Customer Engagement | 2 | 24 | - |