Rating
4.4
59 reviews
Categories
8
Founded
2013
Employees
640
Funding
175.6M
Series D
CleverTap's push notifications allow you to reach users that are currently not in your app. These messages attract user attention and get them back into your app using personalized, interactive and media-rich push notifications. Drive better engagement, conversions, and retention with CleverTap! Over 10,000 brands, including Gojek, Dominos, and Mercedes-Benz.io trust us to help them retain their users.
Ad spend / mo
$59K
165 paid keywords
Paid visits / mo
4,535
Organic keywords
13,176
Organic visits / mo
10,356
Authority
46
13,883 ref domains
Creatives run
100
as WizRocket, Inc.
Active now
100
last 14 days
Advertising since
Oct 2022
3.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as CleverTap - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Mobile App Engagement & Marketing Platform advertisers - the validated angles to copy. See the niche →
(59 reviews)
Best Customer Engagement platfrom for product. handling notification, marketing campaign handling , Native Display handling
Pros: - I loved segmentation section in clevertap - I used for mobile applications, integration with BE. & mobile is too easy - Promoting using inapp notification & push notification is quite easy - Text Messaging chat - Marketing campaign handling - User Behaviour Analysis
Cons: - I loved everything in clevertap, i am the user from last 5 years , clevertap helps me alot in custom behaviour analysis
Anonymous User · Tech Lead · Computer Software · March 12, 2026
I use CleverTap for data analysis, engaging with our customers, and improving our product experience.
Pros: CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated systems for engaging with your customers.
Cons: I don't have anything negative to say about CleverTap, they have been much better than the previous solution we were using.
Alex T. · User Acquisition Analyst · Computer Games · January 5, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Customer Data Platform | 1 | 3 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Marketing Automation Platform
Engage Users on 12 Channels — Join the 2,000+ mobile brands who trust CleverTap to boost user engagement and retention. Media.
https://www.clevertap.com
#1 Engagement Platform | All-in-one Engagement Platform
Drive Engagement with Guaranteed Push Notification delivery across Mobile, Web, & In-app. Trusted by 2000+ Brands across Retail, Banking ...
https://www.clevertap.com
Marketing Automation Platform
Engage Users on 12 Channels — Create omnichannel campaigns across 13 channels including email, SMS, push, and more. We can...
https://www.clevertap.com
Marketing Automation Platform | Send Personalized Campaigns
Join the 2,000+ mobile brands who trust CleverTap to boost user engagement and retention. Create omnichannel campaigns across 13 channels...
https://www.clevertap.com
CleverTap | #1 Push Notification Platform
Boost Push Notification Render Rates to up to 90% with RenderMax. Include highest converting media like Image, Video, & Play Audio.
https://www.clevertap.com
CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously.
Pros: CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting.
Cons: CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear.
Moran G. · Mobile Marketing Lead · Consumer Services · December 11, 2024
With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers.
Pros: CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need.
Cons: No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data.
Sara A. · Social Media Manager · Food & Beverages · July 26, 2024
This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.
Pros: I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.
Cons: I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer [sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap.
Kim O. · Owner · Apparel & Fashion · May 5, 2024
With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.
Pros: The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.
Cons: The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.
Anirban S. · Senior Manager - Marketing · Education Management · January 8, 2024
Pros: The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns
Cons: The campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive
Shreyas P. · Manager Analytics · Internet · October 16, 2023
Pros: Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns
Cons: The UI is bit complex and it is hard to located the required reports sometime
Anonymous User · QA Manager · Financial Services · November 15, 2022
Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.
Pros: User tracking, campaign management, notifications,user activity tracking,
Cons: 1.Fcm token of some user are missing. 2. Not supported for web applications.
Akshata B. · Mobile application developer · Information Technology and Services · August 26, 2022
Pros: CleverTap is really good Engaging and Retaining Users with Smart Marketing Automation. A very good alternative to the big ones in the sector.
Cons: Its analytical part is good, but I think it should be broader.
Anonymous User · Team Lead · Marketing and Advertising · August 10, 2022
Pros: Easy to use and making work easier. Customer support is also very good.
Cons: If we want to send single push notification on several times, we need to schedule it manually. Single click option is not available for the same.
Sagar B. · Sr. Executive Content Writer · Supermarkets · August 8, 2022
Pros: Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention.
Cons: CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.
Deepa K. · Campaign Specialist · Information Technology and Services · August 7, 2022
I really like to work on CT as i don't have bad experience.
Pros: Push Notifications reachable to consumers is good
Cons: It's little slow while scheduling the push notifications so it takes more time in scheduling Communication.
Jaya B. · Manager Marketing · Consumer Services · August 6, 2022
Pros: The best part is the bundle of features and personalization experience when it comes to push notifications.
Cons: To dislike is that the few features are missing like editing of text in bold aur different scripts and styles
Anonymous User · Campaign Associate · Health, Wellness and Fitness · August 5, 2022
Pros: Easy integration and customer support. Lot of tools
Cons: Tech specs csn be improved and documentation csn be bettee
Madhawan M. · Product manager · Aviation & Aerospace · August 5, 2022
Amazing
Pros: Is a software that can grow with your business
Cons: Was hard to implement when using hybrid languages
Monica S. · Head of Product · Banking · August 5, 2022
Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.
Pros: Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.
Cons: Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds
Anonymous User · Senior Analyst · E-Learning · August 5, 2022
Pros: Interface is easy to use .Best thing I like about CT is it's simple interface to create funnels
Cons: 1.customer support is too slow and lacks technical understanding of product which often leads to lengthy conversations with no conclusion. 2. Your product documentation is not always updated "we recently wanted to implement web push feature of yours but due to stale documentation and poorly informed custom service team it took us a quarter .
Anshuman S. · Director product · Hospitality · August 2, 2022
customer awareness, increased conversion from download to full log, journey tracking, etc.
Pros: it is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better
Cons: in general everything is good, only when you have to delete events should be done by the tech team and not yourself
Rodrigo Á. · Data anaytics · Financial Services · August 2, 2022
Pros: UI is great, it is simple to onboard new users.
Cons: Very buggy, and load times need to improve to have a better experience
Krish S. · Operations · Sports · August 2, 2022
I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.
Pros: Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.
Cons: There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.
Alanna H. · Chief Marketing Officer · Computer Software · August 2, 2022
Pros: CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.
Cons: It's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky.
Todd G. · CTO/Founder · Financial Services · August 2, 2022
We are more than happy with current product and future roadmap.
Pros: To have real-time analytics and create push and in-app campaigns based on real user data.
Cons: Price is a bit on the upper side and not so clear as startups.
Ernesto C. · Co-CEO & Co-Founder · Computer Software · August 2, 2022
Pros: Mobilee analytics is pretty good. They support parquet format and campaign management is also easy. Engagement is super helpful
Cons: UI is not intuitive. API is limited. Documentation is very outdated. Very few integrations. No real time export of data
Shitij G. · Data Engineer · Consumer Goods · August 2, 2022
Pros: Push notification campaigns and their targeting
Cons: Pricing is slightly on the higher side when scale of events is very huge.
Sunl K. · SDE III · Information Technology and Services · August 2, 2022
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| 3 |
Ad |
| Campaign Management | 1 | 5 | Ad |
| Mobile Marketing | 1 | 6 | AdShortlist |
| All-in-One Marketing Platform | 1 | 7 | Ad |
| Mobile Analytics | 1 | 17 | - |
| Customer Engagement | 1 | 20 | Ad |
| Push Notifications | 1 | 20 | - |