Cognism

Pros: Reliable contact data and great LATAM coverage. It is fast to build targeted lists, find the right personas, and get clean info without bouncing between tools. Super helpful for high outbound volume.

Cons: Data accuracy can be hit or miss in smaller LATAM countries, so I sometimes have to double check key contacts before outreach.

Pros: I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts. I can monitor interactions and follow-ups with potential clients more easily. This approach not only keeps my pipeline organised but also gives me better insights into client needs and preferences, ultimately leading to stronger relationships and more successful conversions. Overall, having a clear overview of my leads helps me prioritise my efforts and allocate resources more wisely.

Cons: It would be beneficial to explore a wider variety of package options to better cater to different needs and preferences. Expanding the selection could enhance customer satisfaction by providing tailored choices that accommodate various budgets and requirements.

Pros: I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner

Cons: I think that some of the details in the prospecting tool could be enhanced, it's hard to tell if someone is the right contact with just their job title.

Pros: Accurate data that lets me focus on my job as supposed to manual tasks. It provides me with leads and contacts that I can just copy and paste into my email.

Cons: If there were more phone numbers, however compared to the industry it is still above average- especially as it’s GDPR compliant.

Pros: Really like the sleek design and that they got a pretty much every number of executives. You can also directly export contacts into your CRM

Cons: Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better

Pros: We use Cognism mainly for lead enrichment and finding the right decision-makers. The availability of direct phone numbers is a major benefit for sales teams. CRM integrations work smoothly and help save time in daily workflows. A great tool for teams focused on outbound sales.

Cons: I'd like more accuracy in phone number, they are not always exact. The export function is sometimes chronophage

Pros: Cognism has been easy to use and really helpful. I’m satisfied with how it works and the results I’ve seen so far.

Cons: all for me is good, in the end I usually find what I want. Sometimes Cognism only shows the company’s main number, and I’d really like to get the direct number of the customer instead.

Pros: Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person

Cons: My team would like to have more leads from India region as comparatively to other regions we have lesser

Pros: Accurate direct dials & emails for the right contact persons—fewer wasted calls. Near‑zero email bounces in my day‑to‑day. Built‑in DNC/opt‑out suppression—no contact details shown for records that shouldn’t be contacted, which keeps outreach respectful and compliant. Monthly webinars with high‑quality sales training.

Cons: Would love even more niche coverage in specific Belux micro‑segments (minor wish list). Very strong tool when I already know the prospect. Could be better to actually find the right decision maker.

Pros: It has amazing depth of Companies and contacts. IT is also very easy to use and setup. I have been enjoying the tool a lot in the past months. Without it my job as a BDR/SDR would not be possible. I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense research on LinkedIn

Cons: Sometimes it can be a bit tricky to find certain companies with name search. But if you use the name of the company stated on LinkedIn you can't really go wrong and usually find the company you are trying to prospect into.

Pros: What I like best about Cognism is how smoothly it integrates with our existing tools. The Salesforce integration is fantastic for keeping our data clean and saving reps time. I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving the page. Overall, it’s a very user-friendly platform that simply makes our outreach much more efficient.

Cons: What I dislike most is the limited data reach in the APAC region. While it's great for US/EU, getting comprehensive contact details in Asia Pacific is often challenging. Also, I occasionally notice some app slowness, especially when running large list exports, which can slightly disrupt workflow.

Pros: I like Cognism for : -user friendly platform - integration with others CRM - saving time - lead generation

Cons: I don't like Cognism for : - sometimes reliabilty of the data - lack of data - the quality of the data is equal depending the market

Pros: The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better. I also love the diamond verify feature to give me more confidence in the quality of the details

Cons: Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details before reaching out.

Pros: Excellent source for GDPR-compliant contact research. Used by our outreach team for lead management and by our sales team. Basis for direct contact by phone, but also by email or via LinkedIn. Increased efficiency in research.

Cons: Focus and the best data quality in Europe, increasing quality in North America. I don't know of any way to map your own sales organizations and assign accounts—keyword: book of business.

Pros: The technology works. The connection to the CRM works great. The quality of the data is good 50% of the time.

Cons: We changed our sales model and were not able to leave. Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals. Therefore, we had changed our sales model, and they notified me I could not cancel our subscription and we were auto renewed and notified via an email from our rep that went to the spam filter. They need to be transparent with their contacting and renewal process. in 2025, SaaS platforms need to give Admins the ability to renew on the platform and control payment methods.

Pros: Lead generation is top tier, rarely do i encounter outdated data and absolutely essential for emails

Cons: Very rare but there can be outdated data as with any platform of this sort. In which case it gets sorted out rather swiftly

Pros: We've been using Cognism for more than 1.5 years now and from the start it has been great. The value it provides our business development team and sales team is immense. In short what our teams like is that we can find the right prospect for each account, and then easily find the right contact details so we can reach out to them. Before this process took a lot of our time. Now we can work at speed, which shortens our sales cycles and improves our bottom line.

Cons: The 'Diamond Verify' function (Cognism looking to find mobile numbers not yet known) is amazing! The only comment on it is that it sometimes takes quite a while to receive them, while these usually are very urgent and important calls to make. Receiving this faster would be amazing.

Pros: It is very efficient and have served as a very useful tool to enhance my workflow. I would recommend!

Cons: maybe the status of people, I find on rarely someone doesn't work at that company any more. It can be annoying but its a very uncommon thing.

Pros: the Value for money is really great as well as the fact it taken my teams performance to another level!

Cons: there isn't many thing to dislike about this software/tool, only thing I would criticize is maybe the fact when you create a list of leads everyone in your company can see your lists.

Pros: Very simple to use and reliable piece of software. I like the integration with other softwares too such as sales nav

Cons: What i like least is that sometimes the revenue estimations are a bit off, this can be confusing but not too bad

Pros: Great availability of data and incredibly easy to use interface. Great piece of software for intended purposes

Cons: Revenue information can sometimes be slightly incorrect for some organizations. However, easy to rectify

Pros: Highly accurate, GDPR-compliant contact data Great LinkedIn integration with Chrome extension Outstanding customer support and onboarding

Cons: Minor learning curve for mastering advanced filters, workflows, and integrations Some smaller niche markets or regions have less data coverage compared to major geographies, requiring occasional manual research Pricing can be on the higher side for very small businesses or startups with limited budgets, though the ROI often justifies it Reporting and analytics features are strong but could be expanded to include deeper historical performance tracking across campaigns