Rating
4.5
3,050 reviews
Starting price
$19
Per User
Categories
40
Founded
2010
Employees
980
Funding
1.6B
Merger / Acquisition
Pipedrive is a customer relationship management (CRM) tool built for small businesses in industries such as IT, marketing, and finance. It supports sales, marketing, and admin teams in managing leads and pipelines through visual drag-and-drop workflows. Users value its intuitive interface and automated workflows, though cite reporting and customer support as pain points. Recent updates include an AI Sales Assistant and deal summaries for efficiency.
Ad spend / mo
$920K
2,968 paid keywords
Paid visits / mo
72,031
Organic keywords
87,506
Organic visits / mo
173,923
Authority
57
33,803 ref domains
Creatives run
100
as Pipedrive Inc.
Active now
100
last 14 days
Advertising since
Mar 2024
2+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Pipedrive - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across CRM Software advertisers - the validated angles to copy. See the niche →
(3,050 reviews)
Pipedrive helps us stay organized and consistent with our sales process by centralizing all deals, contracts, and activities in a single system. It reduces the chance of missing follow-ups and improves visibility into the pipeline for the whole team. As a result, we've been able to manage leads more efficiently and keep deals moving forward without relying on spreadsheets or manual tracking.
Pros: What stands out most about Pipedrive is how easy it is to use compared to other CRMs I've tried. The visual pipeline is extremely intuitive and makes it simple to track deals, prioritize tasks, and see where each opportunity sits in the sales process. I also like how quick the setup was—we were able to start using it with minimal onboarding. The interface is clean and not overwhelming, which helps with adoption across the team. On top of this, the automation features (like activity reminders and workflow triggers) save time on repetition tasks, and the integrations with email and other tools keep everything in one place.
Cons: One downside is that reporting and customization can feel somewhat limited, especially if you're looking for more advanced analytics or complex workflows. Some features also require add-ons, which can increase the cost as your needs grow. It's great for straightforward sales processes, but larger teams may outgrow some of the built-in capabilities over time.
Jonathon B. · Senor Content Manager · Marketing and Advertising · May 7, 2026
It's pretty good and easy to use. It's intimidating at first, but once you give it a few tries, it's super easy to understand.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Sales Content Management | 1 | 1 | - |
| Lead Nurturing | 1 | 2 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| crm | $13.73 | 1 | 11.6% | www.pipedrive.com/en/gettingstarted-crm |
| hubspot | $11.58 | 2 | 4.9% | www.pipedrive.com/en/gettingstarted-crm |
| pipedrive | $15.94 | 1 | 4.0% | www.pipedrive.com/en/gettingstarted-crm |
| pipeline | $23.57 | 1 | 4.0% | www.pipedrive.com/en/gettingstarted-crm |
| high level | $129.23 | 3 | 2.3% | www.pipedrive.com/en/gettingstarted-crm |
| zoho crm | $8.71 | 1 | 1.8% | www.pipedrive.com/en/gettingstarted-crm |
| crm software | $12.93 | 2 | 1.4% | www.pipedrive.com/en/gettingstarted-crm |
| crm system | $10.48 | 1 | 1.2% | www.pipedrive.com/en/gettingstarted-crm |
| go highlevel | $208.94 | 2 | 1.0% | www.pipedrive.com/en/gettingstarted-crm |
| monday | $4.11 | 2 | 0.9% | www.pipedrive.com/en/gettingstarted-crm |
| hubspot crm | $36.28 | 2 | 0.9% | www.pipedrive.com/en/gettingstarted-pipedrive-vs-hubspot |
| what is a crm | $9.65 | 1 | 0.9% | www.pipedrive.com/en/gettingstarted-crm |
| sales force | $4.61 | 1 | 0.8% | www.pipedrive.com/en/crm-comparison/pipedrive-vs-salesforce |
| crm tools | $13.76 | 1 | 0.7% | www.pipedrive.com/en/gettingstarted-crm |
| hubspot free | $168.74 | 2 | 0.7% | www.pipedrive.com/en/crm-comparison/pipedrive-vs-hubspot |
Email Marketing Software | Campaigns by Pipedrive
Easily Capture and Qualify High-Quality Leads with Pipedrive™ to Close More Deals. Get Full Access for 14 Days Free. No Credit Card Required.
https://www.pipedrive.com
Email Marketing Software | Campaigns by Pipedrive
Easily Capture and Qualify High-Quality Leads with Pipedrive™ to Close More Deals.
https://www.pipedrive.com
Sales Pipeline Management Software | Pipedrive
Easily Capture and Qualify High-Quality Leads with Pipedrive™ to Close More Deals. Get Full Access for 14 Days Free. No Credit Card Required.
https://www.pipedrive.com
Email Marketing Software | Campaigns by Pipedrive
Easily Capture and Qualify High-Quality Leads with Pipedrive™ to Close More Deals. Get Full...
https://www.pipedrive.com
Best CRM Software for Construction | Pipedrive
Easily Capture and Qualify High-Quality Leads with Pipedrive™ to Close More Deals. Get Full Access for 14 Days Free. No Credit Card Required.
https://www.pipedrive.com
Cons: I don't like that you can't assign a job to a person as you make a pipedrive. It automatically puts it under your name, so if you need to switch it, you have to go to your dashboard after creating it to change the name.
Sabrina H. · Sales Admin · Construction · May 4, 2026
During my first use I realized I made a mistake and had to modify my meeting. Im glad Pipedrive was easy to use and modify my meeting.
Pros: I like that businesses can use the platform and schedule meetings easily with customers. Other major email platforms are not used by some companies so its nice to have Pipedrive available.
Cons: I did not have any cons to report. Im sure the more I use I may have more of an insight and an in depth opinion.
Bobby C. · Shipping Coordinator · Warehousing · May 1, 2026
For a small business like us, it works well without much of complexities, it does have the flexibility to use the tool. Would love to see some of the automations to generate leads using the tool itself.
Pros: Pipedrive's user interface is very easy to use without complexities. We started using it for CRM and work management but later resiled that it is good for CRM but not work management. We still use it for CRM.
Cons: Its capabilities with email campaign are limited. It could do a better job with email campaign and automations to make leads work like magic.
Kavit S. · Consultant · Management Consulting · April 30, 2026
Overall, my team and I like using Pipedrive. I have not had issues with slowness or lagging, which I have faced with other similar products.
Pros: I like that Pipedrive can be integrated with other applications as needed. I also like that the layout of their tool is very easy to utilize. They also offer different packages to choose from depending on what you are willing to pay.
Cons: I feel like Pipedrive has limited reporting capabilities. While the dashboard is a great feature, I wish it had more reporting functionality.
Amber S. · Business Administrator · Business Supplies and Equipment · April 27, 2026
Support: Three years, one real dispute, handled badly. Tried to reduce 8 seats before renewal — billed anyway because "deactivate" and "remove" are different actions in Pipedrive, a distinction not communicated in the UI. Agent promised a refund exception in writing if I removed them manually. I did. Refund refused. Promise rewritten after the fact as "assessment only." The Customer Success Manager called my response "frustration." It wasn't. Recommendation: Evaluate alternatives. The product is a generation behind; the company's handling of a routine dispute tells you what the next three years as a customer would look like.
Pros: The pipeline view is clean. End of list. Frankly it is pretty dated - no WhatsApp integration, it's very 2005
Cons: Pipedrive markets itself as AI-native. It isn't. Automation is limited, reporting is thin, the mobile app is dated, integrations are uneven. Attio, Folk, HubSpot and Salesforce Starter are all ahead on the dimensions that matter in 2026.
Alexander K. · CEO · Financial Services · April 25, 2026
Easy to scale - have used for multiple clients. Ideal for users who work between multiple platforms ie. google and microsoft. Would recommend.
Pros: Great for comprehensive features without an enterprise level pricetag. Ideal for solo or smbs with many integrations. Perfect for mid to late(r) funnel client management.
Cons: Early funnel contact management. Other tools integrate well with the platform though to make the workflow seamless.
Jim P. · Fractional Consultant · Marketing and Advertising · April 16, 2026
Pros: Las reglas de automatización y los recordatorios ayudan a no perder contactos ni llamadas, y a reducir bastante el trabajo manual
Cons: A medida que el negocio crece, la estructura de Pipedrive (solo tratos, personas y organizaciones) se queda corta
Manuel S. · Customer Success Lead · Logistics and Supply Chain · April 12, 2026
Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work
Pros: It is easy to use and intuitive to set up. It actively reminds me of prospects that are stalled and can set up automations to help progress prospects forward
Cons: Reporting on efforts within Pipedrive can be difficult and wish I could customize more within the system. Live Chat features are a paid add-on and adds up
Anonymous User · Account Executive · Legal Services · February 19, 2026
I really like the tool, we use it well, and assign tasks to team members. It’s a good way to simply keep track of customer follow ups, BUT, in the free version the sync with mailchimp could be better. I suppose that’s why you pay for the upgrade version!
Pros: It’s easy to make bespoke pipelines and customize this with your business and desired tracking needs.
Cons: The integration with mailchimp wasn’t as intuitive as I’d hoped. While we use this, it wasn’t hugely clear that the data had moved across.
Jess W. · Business development and marketing · Information Technology and Services · December 30, 2025
Pipedrive has been a huge help in organizing and tracking our leads from first contact through close. It’s streamlined our sales process and improved efficiency. Highly recommend for service-based businesses.
Pros: The visual pipeline is easy to use, keeps our team accountable, and ensures no follow-ups are missed.
Cons: There's not much to dislike with this product. Would be great to have it's own crm telephony. It still works well with JustCall.
Anonymous User · Managing Director · Construction · December 15, 2025
Incredible performance for our fundraising teamm. VP level down to cold calling telemarketers- we all have enjoyed huge success due to this partnership.
Pros: Pipedrive offers tremendous benefits, value, campaign management, for a multitude of needs. Our Biz Development department leans heavily on Pipe Drive for sales and fundraising efforts, tracking when leads open emails, look at offering documents and much more.
Cons: It's a little pricey but that's also well earned. Compared to other CRM type platforms Pipedrive is one of the best.
Anonymous User · Sr. Manager Investor Relations · Medical Devices · December 3, 2025
I truly do not recommend PipeDrive for email marketing. The platform verifies your company profile multiple times and you never know when they decide to verify you once again. During the verification process you can't proceed with your campaigns. That means you can't plan anything because you never know if they don't block your campaign once again. The verification process can last couple of days. If you for example want to send the campaign during the weekend, and the verification pops up then the soonest date you'll be unblocked is after the weekend. I have the account on their platform for couple of years and still facing issues like this. This is insane and unpredictable.
Mariusz M. · CEO · Construction · November 16, 2025
I have a positive experience with Pipedrive in the years I have been using it. It allows for a lot of information to be stored.
Pros: Pipedrive allows me to keep track of various projects in various stages throughout the project life going through a plethora of departments.
Cons: The search feature, as silly as this sounds, while it works fine, I wish it would have more filter options so I wouldn't have to scroll endlessly.
Emily Y. · Bookkeeper · Construction · October 16, 2025
It was great for the period we used it in our startup, once you start getting more complex and need more scalability you need to jump to a more complex CRM
Pros: Its simple to use and easy to navigate Easy to configure if you have a simple sales Process Easy to deploy
Cons: Its very rigid, if you start having complex sales processes and complex enterprise agreeements then you may need to start to jump to another CRM dashboards are not very flexible if you want to mix several objects
Javier B. · Head of Sales · Information Technology and Services · September 16, 2025
Overall my experience has been very positive and large step up from previous platform that the company was using
Pros: I like the multiple features, the ability to customize Pipedrive to my uses, the adaptability and integration with Justcall
Cons: Mostly works great, occassional technical blips are seemingly fixed quickly by Pipedrive but overall very reliable
Kerry K. · Sales Agent · Real Estate · July 24, 2025
Pros: From using pipedrive, what i liked most is the nice interface. its clean, easy to get, even for someone like me whos new to crm. The guides and support team really helped me out every time i got stuck.
Cons: didn’t have any big bad experience, but some of the integrations were a pain. had to call support and send a bunch of emails to figure it out.
Heather C. · Social Media Director · Information Technology and Services · July 9, 2025
Pros: We love the automations. It keeps our business running so smoothly and ensures that we never miss anything for our clients.
Cons: Setting up automations can be unintuitive. There also isn't good ticket system that integrates into it so that has to be done manually.
Kira H. · Senior Operations Manager · Restaurants · July 3, 2025
Pipedrive has been a reliable and user-friendly CRM for managing leads and streamlining sales processes. It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy. Still, it's efficient and easy to adopt.
Pros: Their visual sales pipeline makes tracking leads is pretty intuitive. The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns. It's easy to use, even for non-technical members of our team.
Cons: Pipedrive lacks advanced marketing automation and native email campaign tools, requiring integrations for full-funnel execution. Reporting can also feel limited for in-depth marketing analytics.
Anonymous User · Marketing Director · Telecommunications · July 1, 2025
Pros: A forma como se pode organizar as vendas em diferentes funis e com alguns automatismos para que todo o processo de comunicação possa ser mais simples.
Cons: A criação de templates de email, senti alguma dificuldade na forma como os emails eram criados o que limitou um pouco
Anonymous User · Workshops and Events Manager · Marketing and Advertising · June 24, 2025
Pros: With Pioedrive, it’s super easy to follow what’s going on in the pipeline. Keeps the team focused and stops deals from falling through.
Cons: Some reporting is not clear. Trying to get specific numbers or custom views is tricky without doing workarounds outside this tool.
Max W. · Manager · Retail · June 22, 2025
Pros: Wir nutzen PipeDrive erfolgreich als CRM-System. Hat jedoch Systemausfälle (CloudFlare, Ausfall der Server) von mehreren Stunden. Keiner aus dem Unternehmen konnte auf die Cloud-Lösung zugreifen. Wir haben versucht den Support zu erreichen, es gab keine Rückmeldung. Erst am folgenden Tag gab es eine Rückmeldung. Wir konnten in dieser Zeit unsere Mitarbeiter nach Hause schicken und keine Kundenanfragen bearbeiten. Nach Rücksprache mit dem Support-Team haben wir eine Erstattung der Gebühren für den laufenden Monat gefordert. Es gab die Rückmeldung das dieses nicht möglich ist, was jegliche andere Lösung nach unserer Erfahrung sofort ermöglicht hat.
Cons: Der Kundenservice, schlecht erreichbar und nicht lösungsorientiert. Preis-/Leistung sind durch die System- Unterbrechung nicht gewährleistet. Es gibt keine Erstattung für langfristige Systemausfälle.
Niklas Z. · Geschäftsführung · Wholesale · June 13, 2025
Im happy becuase its a smooth experience ideal for us (small sized sales team) It’s simple and powerful for managing leads, automating tasks, and improving follow-ups.
Pros: really like that it offers an easy interface with customizable pipelines, fast onboarding, good reporting tools, mobile accessibility, and seamless integration with email and calendar.
Cons: Reporting lacks depth, and costs increase with essential add-ons. tools are minimal, which may require additional costs to implement
Jose Z. · Managing Director · Transportation/Trucking/Railroad · May 22, 2025
I liked using Pipedrive as our CRM software. It is very user friendly.
Pros: I liked having customer information all in one place and being able to schedule tasks in advance.
Cons: We used the Beta version, so sometimes there would be kinks to work out, but other than that, I can't think of any cons.
Mary B. · Sales Rep · Consumer Goods · May 16, 2025
Pipedrive lets our customers do there quote online with ease.
Pros: easy way to get online quotes. Customers can enter all there info online.
Cons: Sometimes customers do not enter all the information. They miss some important info.
michell b. · auto sales · Glass, Ceramics & Concrete · May 16, 2025
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