Customer.io

Pros: Very configurable, good tracking of comms, including Human vs Machine Opened statuses on emails. Very reliable

Cons: It can be difficult to search for specific emails as the UI is not the most intuitive, especially for new users. Template editing is also not straightforward for non-power-users.

Pros: Un super CRM déjà testé et approuvé par le passé. Large possibilté de set up, on peut tourner l'outil dans tous les sens.

Cons: Après avoir utilisé customer.io à de multiple reprises, je convaincs un de mes clients de passer d'Hubspot à customer.io. Nous paramétrons les campagnes, je demande la vérification du compte, et après quelques échanges avec le service client, plus aucune nouvelle. Mon compte n'est pas validé, je ne peux pas lancer mes campagnes et mes messages au customer service restent sans réponse. La période d'essai fond sous mes yeux. Très bon CRM, mais service client complètement nul, c'est bien dommage !!

Pros: Low cost, good automation and search options. UI looks good, and no one on my team needed to look at documentation to use it. It was easy for our developers to connect Customer Io into our platform.

Cons: I feel like Keap does everything they do a bit better in terms of customizing options for a lower price. That being said Customer Io does look better and is easier to use.

Pros: Its complete environment, allowing you to perform all your marketing, newsletter and scripting tasks with ease Everything is fluid and clear, making it easy to use

Cons: Perhaps the campaign model is a little more complicated to learn, but on the whole it's a complete and reliable system

Pros: It is very easy to use, even for someone who is just starting marketing or is not a professional.

Cons: The functionalities are quite limited when it comes to marketing and that was why I switched.

Pros: Ces e-mails et messages personnalisés ? Ils ont l'impression de s'adresser directement à moi, et non à une liste générique. Je me sens valorisé en tant que client.

Cons: Parfois, l'éditeur de courrier électronique peut sembler un peu maladroit. Ce serait bien s'il était plus facile de glisser-déposer des éléments pour concevoir des e-mails.

Pros: It can send emails based on actions triggered within our app.

Cons: The pricing structure. It assumes clients are B2B businesses, not B2C or e-commerce.

Pros: It's very easy to use and does 90% of what you'd need to automate your marketing.

Cons: Some of the UI choices over time have become worst, like elements covering crucial elements (eg. minimap when editing an email), and their push to become more of a CDP than a marketing software has made the platform more cluttered for those who, like me, want to use it for marketing automation. Lastly, but possibly most importantly, the fact that we still can't DUPLICATE a campaign is absurd. Having to re-create campaign settings each time is such a time waste, for a seemingly obvious (And simple) feature.

Pros: Customer.io is the Klavyo of email marketing sequences but for SaaS businesses in my opinion. We had a great experience with the software and it brought us great open rates once you have set up custom domain tracking. It's very easy to use as well for how complex the software is.

Cons: Frankly everything was great except the pricing which is a bit expensive when you're starting out. They have a free plan for 6 months but then it's a big jump from free to paid, wish they had an intermediate plan at the time. It made us considering other choices.

Pros: - really really good for customer journey communication, easy to build trigger based automation.- easy to integrate with many marketing, CRM & Data Tools- automatize SMS, Email, Push notification- highly functional for Campaign automation

Cons: - User interface bit tricky to get used too with it

Pros: Very easy to set up and manage. The visual workflow builder, webhooks, integrations, and API are my favorite.

Cons: It's a bit expensive, especially if you have too many users, since Customer.io bills you based on the number of customers available in your account.

Pros: - lots of needful integrations, e.g. BigQuery, Google Sheets- a simple to use, yet highly sophisticated tool for Email Marketing and Marketing Automation- Push notifications support- in-app messages support- webhooks - possibility of advanced segmentation of users by their attributes and behavior

Cons: - slightly limited drang&drop email editor

Pros: Possible to make super complex flows. Pretty much replaces doing everything custom in our backend.

Cons: Nothing to dislike really. A bit complicated to use for new users, but probably because it's so powerful.

Pros: The ease of use and the flexibility it provides

Cons: Sometimes the integration process can be a bit cumbersome.

Pros: The customer service is superb. There was a learning curve to customer.io which customer service helped me with.

Cons: There are no features of customer.io I dislike

Pros: Customer.io has evolved so much since I started using it! In the beginning, we had to use a lot of workarounds like sending leads via Zapier but they've made huge quality-of-life improvements. We can either use our data connectors to facilitate lead management but they also have a form connector that makes this process a breeze.I love how easily Customer.io connects to our existing data structure and makes it super easy to break down data silos across our suite of tools. The integrations are really easy to use!The campaign builder is super flexible and allows us to not only send marketing comms to our users but also to clean up data and use it to automate basic tasks within the platform. Emails are very easy to setup, especially with the ability to save rows and use snippets. This saves us time when creating new content. We also frequently use the display conditions for email as we have different offerings for users in Canada VS the US. This helps us really customize the content to fit the users' needs.

Cons: While Customer.io does offer SMS/mobile messaging, it would be great if they integrated with more companies so we had more options here.

Pros: I like going to customer.io to crease sub segment of our users. The ability to filter user by attributes is very simple to use.

Cons: User filtering options can be more flexible

Pros: Getting set up and using customer.io was an easy experience. All our user attributes came straight via segment and we were able to target users based on their event behaviours within our product immediately.

Cons: The one thing I dislike is the load times between pages - compared with our other platform (Hubspot) its night and day with how quickly each page loads.

Pros: Functionality is really great. It is easy to use, and the flow of setting up campaigns and broadcasts makes perfect sense. I've used the drag and drop as well as uploaded HTML into different campaigns. Testing is good, the omni channel approach all in one section is super helpful. It's built like a marketing manager had a say but a developer and engineer understood all the actual requirements.

Cons: Analytics and the reporting, as mentioned previously. The conversion rate should be more adjustable to show people who entered journeys and converted vs just how many emails were sent and conversions. It makes changing up campaigns a little tougher, but still doable with exports and managing the analytics manually.

Pros: 1. Ability to customise communications using events and segments2. Responsive customer support

Cons: 1. Very expensive for a start up2. Flow for within branches still need optimisation as users can not move from one branch to another if their status/attributes changes.

Pros: customer.io is easy to use and very versatile. It has met all of our email marketing needs for both our web and mobile app.

Cons: customer.io has a bit of a learning curve at first with some of the advanced/pro features like customizing email messages, deploying api triggered messages, etc.... but the interface is very easy to use and when I had questions I could always get a hold of support for help.

Pros: The features and capabilities offered are great for the price. Strong Customer Service as well.

Cons: Sometimes our/their APIs don't push data correctly.