RealZips

Pros: I love that it breaks down the information on the zip codes and within that view, you can see the population base based on age, how large the zip code is, time zone etc. Very detailed and you as the end user can use that information to target your customers better and bring value to every touch.

Cons: I have not found anything that i do not like about RealZips; i am still learning how to use it the most efficient way based on my business needs, but the product is very intuitive

Pros: I love how it automatically shows the income and demographics of our leads in the zip code and the territory it's by, and I love how the rep customized the demographics to our target audience

Cons: Because the support rep did such a great job of implementing everything, I'm not sure how to add new doctors or add new territories the way he did, we did all these imports and formulas I can't even remember, so I've just been delaying updating since it's already set up so well