Rating
4.7
153 reviews
Starting price
$25
Per User
Categories
22
Founded
2014
Employees
340
Funding
257.7M
Series D
Productboard is the customer-driven product management system that empowers teams to get the right products to market, faster. It provides a complete solution for product teams to understand user needs, prioritize what to build next, align everyone on the roadmap, and engage with their customers. Productboard is easy to use, enables company-wide collaboration, and integrates into existing workflows. Over 6,000 organizations around the world use Productboard to build excellent products.
Ad spend / mo
$8K
115 paid keywords
Paid visits / mo
1,357
Organic keywords
7,746
Organic visits / mo
15,042
Authority
44
7,287 ref domains
Creatives run
100
as Productboard, Inc
Active now
40
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 23 ads on LinkedIn as Productboard - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Product Management & Roadmapping Platform advertisers - the validated angles to copy. See the niche →
(153 reviews)
It let us stop guessing what mattered most. We've now started prioritizing features based on actual user need and some internal input, and all in the same place.
Pros: Ability to pull feedback from sales, support, and customers all in one spot and tie it directly to feature. It makes prioritization much more aware when we're planning roadmaps.
Cons: It might be a little heavy if you have a lot of products or overlapping initiatives. The hierarchy configuration is a bit of a learning curve at first.
Miles H. · Product Analyst · Business Supplies and Equipment · July 30, 2025
With productboard you can make your marketing strategies and minimizing risks and benefiting of time.
Pros: The workflow management because it helps to minimize risks and eliminating repetitive tasks.
Cons: The least option I liked about productboard was the collaboration tools.
Rachid K. · Sales executive · Banking · June 3, 2024
| Category | Page | Rank | Placement |
|---|---|---|---|
| Business Plan | 1 | 8 | - |
| Product Roadmap | 1 | 22 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
6 AI Prompt Templates for Product Managers
Use AI in product management with prompt templates that boost productivity and support AI-driven product development. Trusted by thousands.
https://www.productboard.com
Guide: How to Build a Product Roadmap | Productboard
In this guide, we share what product roadmaps should do and introduce the four steps required to start building your own product roadmap.
https://www.productboard.com
Product Management Software | Productboard
Productboard is a suite of product management software tools that helps product managers understand customer needs, prioritize features & rally everyone around the roadmap. Free 15-day trial.
https://www.productboard.com
AI Powered Customer Insights - Try Productboard for Free
AI helps contextualize trends and identify customer needs
https://www.productboard.com
New Product Launch | Elevate Your Product Strategy
Plan high-level product initiatives to chart a course toward reaching your objectives. Visual dynamic roadmaps that support both strategic and tactical planning.
https://www.productboard.com
Pros: The prioritization feature ensured that I focused on the most important features. The flexible roadmap allowed me to communicate the direction of my product effectively.
Cons: I'm not completely sure how it's very different from JIRA and other issue-tracking tools. The interface looks great, but apart from that, there's no strong differentiator
Nitin M. · Associate Product Manager · Computer Software · April 27, 2024
Very positive and a great way to share with key stakeholders our brainstorming and product roadmap.
Pros: Integration with other tools has been a great benefit. However, the collaboration, prioritisation and visualization of the product roadmap is the best and most used features.
Cons: For smaller teams / startups it could be seen as relatively expensive.
Thomas B. · Product lead · Automotive · February 1, 2024
Pros: I see the sharing speed of products as an effective application in terms of reaching the market and a very efficient application in terms of reaching people in real need more quickly.
Cons: We are having trouble using the application multiple times and not being able to progress this application synchronously with my colleagues.
Anonymous User · Seye · Civil Engineering · December 6, 2023
Great product but you need to use all of it or else you risk multiple tools.
Pros: It is intuitive and a great solution to manage product roadmap,.
Cons: It is not always easy to see the dependencies and for that reason gets difficult buy in from engineering.
Alex C. · Head of Engineering · Computer Software · November 22, 2023
Overall phenomenal experience and has truly helped me grow as a product manager and helped me focus my time on the important things.
Pros: Love the roadmapping and the ability to assign releases, and status's and organize your product as you like, extremely flexible and useful tool
Cons: The way it sometimes integrates with other tools and updates the formatting of text, and the inability to correctly format words when pasting from a microsoft word document into the Productboard
Kyle C. · Product Manager · Transportation/Trucking/Railroad · November 20, 2023
Pros: - ability to gather, tag and process insights from both clients and internal staff - semi automatic prioritization - ability to create public roadmaps for clients without duplicating the inputs for them (however this is tricky, as it requires from you to keep internal notes very clean and "client ready") - well working integration with jira (two way sync)
Cons: - To use it properly you must work using objectives, which for some features may be tricky - the features dependencies are limited to "blocks / is blocked", misses quite important one "shall be developed in parallel with" - jira integration is not visible from jira (when I browse jira project I don't know that certain task was linked with productboard)
Marcin H. · Head of Product and Strategy · Computer Software · November 3, 2023
I was the person that championed the implementation of productboard and I still really like it. But the lack of concerns for less "important" integrations and automation is making my life more miserable. I would love to continue using productboard but I am not sure if we can
Pros: 1. Feedback management: we have found productboard's integration with intercom to be wonderful. They really nailed it with 95% of the features in Notes, especially for individual feedback. 2. love the diasctintion between maker and (free) viewers. This allowed us to roll out the tool to the entire company without incurring excessive costs. 3. We really like the portal feature but we are not using it yet.
Cons: $8f
Jo H. · Product Manager · Information Technology and Services · October 20, 2023
Migrated from Canny to Productboard. Canny is far and above an easier to use, more pleasant, effective solution for feedback management
Pros: - Logging in with SSO integration was easy.- You can use it to capture product feedback, even though there are much better tools out there.- Integrates with Zendesk
Cons: Where to begin???- 3 different search boxes, no unified search.There's one search for views, one search for notes, and another for topics that notes are about.This makes it slow, and difficult to know what search to use at what time.- Data is unstructuredAs far as I can tell, notes don't seem to have ability to have custom fields. Leads to ton of unstructured and poorly searchable data.- The user interfaceThere's no hierarchy to data. The UI/views are overwhelming, and feel disorganized. It's like the worst email inbox or notes app imaginable for complex feedback + data.- Votes on product feedback populate as distinct notes Makes the already bad search even harder to use
Anonymous User · Enterprise Support Engineer · Computer Software · June 8, 2023
Pros: I love the UI of the platform, the app feels modern and straightforward
Cons: The UX can be a little clunky, very easy to lose a feature and unable to search unless the term is exactly right
Nathan B. · Product Manager · Financial Services · May 11, 2023
Pros: Productboard makes it simple for teams to review and plan improvements to their products in order to achieve the company's goals. It is simple to enter ideas, notes, and plans into the system, allowing teams to grow and move forward rather than simply thinking about what they should do. To begin, teams may just use the most important features of productboard, gradually incorporating more of it into their workflow. It's not difficult to get ideas and backlogs into productboard, and seeing the development may be gratifying.
Cons: At times, the quantity of customization choices offered might be daunting. It would be beneficial if there was a feature that allowed you to reuse specific processes and features across views. Because there are so many different ways to achieve everything, I frequently wonder if I'm doing it correctly.
Jessy M. · IT Manager and Client Success Partner · Computer Software · April 24, 2023
Pros: Easy to use, user compatible and understandible.
Cons: No such cons are there to mention. Overall good product.
Priya D. · Software test engineer · Information Technology and Services · April 11, 2023
Pros: As PMs know, the key is getting lots of insights then filtering down into the ones that bring about actual value. Productboard enables everyone in the company to contribute ideas and insights. Once PMs have done prioritization, they can visualize the plan in multiple dynamic roadmap dashboards. Overall this works well as a product-focused tool which can also integrate with other systems.
Cons: Feature-wise it's still a bit sparse. From an insight perspective, it would be nice to add constraints or templates to help structure the feedback. This would help when pruning the backlog of items.
Angie C. · Business Development · Computer Software · November 30, 2022
Pros: It's a very easy to use product while still providing very robust functionality
Cons: There have been some features that we've missed and some integrations that would help a lot with our specific workflow, like with Asana, for example.
Alejandro O. · Product Manager · Internet · November 10, 2022
Productboard allowed me to easily organize, understand, bucket feature requests and feedback the items from customers. As a project lead, I have to understand where the customers are facing difficulties and what additional features they might require. This software is really helpful in gathering insights and trend analyzing.
Pros: Productboard has a lot of built-in features (Objectives & Drivers) and is super simple to customize. It helps one in planning and prioritizing effectively. UI is very intuitive and clean, l personally feel good that they are always updating to the latest features based on users requests.
Cons: They are constantly bringing new features to meet the requirements of the users. However, the integration with the Gitlab has been missing is a setback for my project. Also, the upvoting features are little cumbersome to use.
Rakesh r. · Project Officer · Computer Software · October 18, 2022
Pros: The best feature to call out is the flexibility and robust capabilities provided for being able to quantitatively prioritize the features.
Cons: Of all the features, the least useful so far has been the road mapping capabilities. It's been challenging for us to shape our features and various data elements in a way that easily allows us to generate Roadmaps for our various audiences.
Jared O. · VP of Engineering · Computer Software · September 26, 2022
Pros: me encanta que es completo para un buen analisis de lo que mas y menos se vende para que crezca mi empresa
Cons: es un poco diminuto los graficos pero igual es bueno para usar patra un analisis, se separa con colores
Dalia A. · Tec. en Diseño · Cosmetics · September 17, 2022
Overall the team at Productboard are amazing! They are a joy to work with and their product just looks so good. However, you can’t judge a book by its cover, their is still a lot of room for growth, and until then, there is a bit too much to be desired with Productboard
Pros: The staff at Productboard is incredible and their product is beautiful. One of the nicest roadmap views you will ever see!
Cons: Lacking some of the features we are looking for. The team said they would be able to build them out, but we are still waiting, specifically around customer feedback management. The insights are not the easiest way of tracking customer feedback.
Jacob B. · Content manager · Telecommunications · August 28, 2022
The product itself is quite intuitive and clear. For roadmapping and objectivation it is useful, while missing many useful features in the so called "pro" license. The following process of negotiation did not work out for us.
Pros: First of all productboard does have a clear and intuitive UI. Things are arranged clearly and are easily found once the overall concept is clear. Productboard does give different filterable views on a given set of data on timelines and as a list. It does help with priorization by objectivizing mere words into numbers, also collecting ideas and insights.
Cons: On the downside of the product is the subscription model. The so called "pro" licence does not include basic things like visible dependencies on the roadmap or using the strongly advertised "objectives" on features. Only two of the four plans are available directly, the rest needs to be negotiated. That negotiation revealed that the "scale model" would multiply the price and the contact itself was so unpleasant that the whole product became stale for our team.
Thomas P. · Head of Agile PMO · Information Technology and Services · August 19, 2022
Productboard is a great tool for software companies looking to build a process around their customer feedback.
Pros: Productboard's insights are a great way to process customer feedback and group that feedback into actionable features for our engineering team. The user impact score helps us prioritize this feedback based on needs, and when a feature is complete we can circle back to the insights and see everyone who requested the feature.
Cons: Sometimes the customization options can be overwhelming. It would be nice to have a templates feature that lets you reuse certain processes & functionality between views. I sometimes think I'm doing something the 'wrong' way because there are so many ways to accomplish it.
Alex K. · Software Engineer · Computer Software · August 1, 2022
Pros: Everyone in the company can have a central place for roadmaps, plans, and status updates. That means that we don’t have to cobble together all kinds of ad-hoc documents and spreadsheets all the time.
Cons: It has a lot of concepts and terms that, at least to me, are not intuitive and I always struggle to remember what is a feature and what it a capability, and how does my company use those things to map to our product and project plans, etc.
Greg M. · Engineer · Logistics and Supply Chain · July 24, 2022
Pros: It is user friendly and very result driven
Cons: I am still trying to figure it out but, it's cool
Henry O. · Freelancer · Translation and Localization · May 2, 2022
Very good experience - it's truly a gem of a software. It helps the product team, team up with other teams in the company.
Pros: Productboard is an amazing tool. It permits our team to stay in touch with the product team and give feedback. It also also allows us to track down where they are at in terms of development of the product itself. Another thing is that, you can link it to external software like Slack to give direct feedback and "push" things to product board. Product team also have a roadmap of important and not so important things they work on, we can based on that give our point of viw and help them set priorities.
Cons: This tool isn't essential for all the tools IF the product team doesn't teach others how to use it. Once everyone understand how valuable of a tool it is, it's hard to use something else.
Anonymous User · SDR · Consumer Services · April 11, 2022
Love it! Didn't see any similar tool yet that focusses that much on proceeding user's feedback.
Pros: Easy integration into github/ jira etc and easy way to submit insights via email or chrome plugin. Besides, really great way of gathering feedback and not loosing any customer' feedback for certain features.
Cons: Weak in project management (gantt-charts for managing classic software projects) - but for me this is fine, the tool is for discovery and more for agile projects.
Dennis K. · Product Manager · Computer Software · April 8, 2022
Shortlist |
| Idea Management | 1 | 23 | - |
| Marketing Planning | 1 | 24 | - |
| Product Lifecycle Management | 1 | 24 | - |
| Business Performance Management | 2 | 3 | - |
| Scrum | 2 | 3 | - |
| Kanban Tools | 2 | 6 | - |
| Agile Project Management | 2 | 12 | - |
| Product Management | 2 | 14 | - |
| IT Project Management | 2 | 15 | Shortlist |
| Gantt Chart | 2 | 20 | - |
| Strategic Planning | 2 | 23 | - |
| Business Process Management | 2 | 35 | - |
| Customer Experience | 2 | 44 | - |
| Team Communication | 3 | 3 | - |
| Project Tracking | 3 | 4 | - |
| Productivity | 3 | 12 | - |
| Task Management | 3 | 36 | - |
| Remote Work | 3 | 47 | - |
| Collaboration | 4 | 1 | - |
| Project Management | 4 | 22 | - |