Rating
4.6
38 reviews
Categories
6
Founded
2011
Employees
290
Ensure software compliance, reduce hardware downtime, and achieve audit readiness with our powerful IT asset management solution for remote teams. Get complete visibility into your IT infrastructure through IT asset lifecycle management, IT service management, software license tracking, detailed insights, and timely alerts. We also integrate with device management tools such as Jamf, SCCM, Kandji & Microsoft Intune, so you have a single source of truth for your IT assets.
Ad spend / mo
$39K
212 paid keywords
Paid visits / mo
2,218
Organic keywords
7,231
Organic visits / mo
4,748
Authority
37
2,519 ref domains
Creatives run
100
as EZ Web Enterprises, Inc.
Active now
34
last 14 days
Advertising since
Jun 2023
2.5+ yrs running
Last seen
today
still active
Running 19 ads on LinkedIn as EZO - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Asset & Equipment Tracking Software advertisers - the validated angles to copy. See the niche →
(38 reviews)
Overall, AssetSonar has significantly improved how we manage and track company assets. It has reduced time spent on manual updates, minimized asset loss, and provided more accurate lifecycle visibility. The platform has been reliable and responsive, with great customer support whenever we’ve needed assistance. It’s a strong, scalable solution that continues to evolve with our IT infrastructure needs.
Pros: AssetSonar makes IT asset tracking incredibly simple and efficient. The automated discovery feature helps us keep a real-time inventory of all hardware, software, and peripherals without manual input. The integration with SSO, Intune, and other management systems has been seamless, making compliance and auditing far easier. The reporting tools also give us clear insights into asset usage and lifecycle management.
Cons: The mobile app can sometimes feel limited compared to the web interface, especially when it comes to bulk actions or viewing detailed asset history. Additionally, some customization options for reports and notifications could be more flexible to fit different departmental needs.
Zackery T. · IT Systems Admin · Information Technology and Services · November 11, 2025
Pros: I really like how seamlessly integrates with platforms like Google, Jamf and Zendesk. Having the ability to get all our managed devices right away without installing an agent was definitely game changer
Cons: In the beginning, the user interface didn't feel as robust and easy to navigate. Lately, they've been updating the look and feel and it feels more modern
| Category | Page | Rank | Placement |
|---|---|---|---|
| CMDB | 1 | 6 | Ad |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
IT Asset Management Software
Smarter IT Asset Management — Stay audit-ready with automated asset tracking & license compliance. We make ITAM easy. Manage IT assets across locations without chaos. Centralize ITAM & cut waste.
https://go.ezo.io › itam-software › free-trial
IT Asset Management Software
Track Every IT Asset. 24/7 — Stay audit-ready with automated asset tracking & license compliance. We make ITAM easy. Why IT teams switch to us: powerful ITAM, zero bloat. Start free — no credit card needed.
https://get.ezo.io › itam-software › free-trial
ServiceNow Alternative
AssetSonar vs ServiceNow — An ITSM platform built around your processes, not the other way around. Tired of fragmented...
https://www.ezo.io
Track Every IT Asset. 24/7
Smarter IT Asset Management — Manage IT assets across locations without chaos. Centralize ITAM & cut waste. Stay audit-ready...
https://get.ezo.io › itam-software › free-trial
IT Asset Management Software
One Platform for All IT Assets — Stay audit-ready with automated asset tracking & license compliance. We make ITAM easy. Manage IT assets across locations without chaos. Centralize ITAM & cut waste.
https://go.ezo.io › itam-software
Jean D. · Associate Director for Technology Operations · Education Management · November 6, 2025
At the moment, AssetSonar is being discontinued due to the lack of flexibility and integrations with major systems.
Pros: A few app integrations. Manual import features. It showed a ton of potential at the beginning of the onboarding process.
Cons: The UI, processes, lack of flexibility, and integrations with major systems. Information is not easily found. Dashboards' settings are pretty limited.
Dyego T. · Senior IT Engineer · Entertainment · November 5, 2025
My overall experience with AssetSonar has been positive. The platform provides an efficient way to track and manage IT assets, offering clear visibility into inventory, licensing, and device assignments. The reporting and integration capabilities are also valuable for compliance and audit readiness.
Pros: AssetSonar provides excellent visibility and control over IT assets. Its intuitive interface, detailed tracking features, and strong integration with other platforms make asset management much more efficient. The reporting tools and automated check-in/check-out processes also save significant time.
Cons: Some features could be more customizable, particularly in reporting and dashboard views. Bulk updates and asset imports can also take longer than expected, which slows down large-scale inventory changes.
Ehab K. · IT Manager · Information Technology and Services · November 5, 2025
Overall, the platform is excellent and significantly saves time and effort in managing assets. One of the features I most like is the ability to create custom fields, which can be added to the item page and included in custom reports. Additionally, the import and export functionality is very useful.
Pros: - Dedicated the item specifications - Custom Fields - Licenses Optimizer - Asset Management - Custom Dashboards - Customs Reports
Cons: I would like to highlight that the cost of the platform appears to be relatively high, Furthermore, More attention could be given to enhancing the mobile application. I would like to suggest adding a new feature that automatically detects the item’s location no need to add it manually.
Hany E. · IT Manager · Architecture & Planning · August 10, 2025
Using Asset Sonar has been a game-changer for our IT asset management process. From the moment we integrated it into our system, the experience was smooth and intuitive. The platform is incredibly user-friendly, with clear templates and detailed guides that made onboarding effortless—even for team members with limited technical backgrounds. What stood out most was how easily Asset Sonar fit into our existing ecosystem. We didn’t need to overhaul our workflows; instead, the application adapted to us. And whenever we had questions or ran into minor issues, the customer support team was quick to respond with helpful, effective solutions.
Pros: Asset Sonar is a comprehensive and cost-effective asset management application designed to seamlessly integrate into any company’s ecosystem. Its intuitive interface and user-friendly design make it easy to adopt, with ready-to-use templates and detailed guides that simplify setup and usage. Should any issues arise, Asset Sonar’s responsive customer support team is readily available to provide prompt and effective solutions. The platform is continuously evolving to meet the growing and dynamic needs of IT asset management, ensuring that businesses stay ahead with reliable and scalable tools.
Cons: I have not identified any cons when using asset sonar after 3 years of use. It is truly a great and beneficial application.
Kimberly S. · Assistant Network Administrator · Financial Services · August 7, 2025
It has been great working with Asset Sonar's and the team behind it. Any questions or uncertainties are always easily addressed and answered quickly. Entering data has also been easy and communication is always a priority.
Pros: AssetSonar is a great software for data tracking. I like that it has capabilities for custom fields to allow us to track the information we need specifically.
Cons: Sometimes finding glitches in a system can be frustrating. However, the customer service is great, reliable, and timely.
Sheyla G. · Logistics Specialist · Hospital & Health Care · July 15, 2025
Our overall experience has been very good. We have been able to connect the dots between different information systems and proper asset management.
Pros: The stability of the product configuration. The product is easy to configure and does not require any configuration maintenance. The platform is configured once and from then on it is just operated.
Cons: Some filters and field controls are excessive, and make the platform somewhat inflexible. Not having the ability to add unlimited custom fields to your modules limits the creativity and use of AssetSonar in different scenarios.
Pablo C. · IT Manager · Oil & Energy · July 9, 2025
We change to asset sonar because of it allows us to run manual inventory and licensed IT Asset allows to track upto 5 asset related to it.
Pros: Compliance & Audit Readiness was the key for us to switch to AssetSonar. Integration to Intune is another win. Also each licensed IT asset allows you to track up to five IT peripherals and/or software licenses without requiring additional licenses.
Cons: Mobile App is pretty Basic. Also custom reports lack complex filtering. But that does not mean that it is useless.
Prad S. · Senior IT Specialist · Oil & Energy · July 8, 2025
Very good, and customer team is responsive. Sometimes their answers can be a little confusing or hard to follow, possibly because of ESL.
Pros: great UX that's easy to navigate. Although their UX has had a major upgrade recently, it doesn't have that "whole new world" issue a lot of platforms have where suddenly navigating your own solution is impossible.
Cons: I find the reports panel pretty busy, but it's still one of the better reports tabs I've seen. Most of the starred reports are logical and would be used by IT teams.
Katherine I. · Senior Support Specialist · Hospital & Health Care · July 7, 2025
It has been a positive experience so far. The agent pulls data that we need from each machine, updating and populating information is easy and straightforward
Pros: Many useful features with an agent we can install on endpoints to get active and up to date data. Tracks licensing as well
Cons: The reporting UI could be better, but is still able to pull just about anything you would need. Building the reports just requires some trial and error
Matthew W. · Technical Support Analyst II · Oil & Energy · July 7, 2025
AssetSonar is a really good CMDB, its quite customizable, easy to use, and the support is very good. It is simple to use and organize access groups and give different people access to different levels
Pros: I like good plugins and integrations with Zendesk, the Intune integrations are also very good. The interface is easy to use and I know I can get exactly the information I need easily. There are also good financial functions to monitor warranty and depreciation values.
Cons: Automations don't always work but the support is very helpful and they are able to make changes relatively quickly QR code and label builder could be better
Justin V. · HelpDesk Team Lead · Hospitality · July 3, 2025
Throughout my experience with the platform, I’ve consistently found the customer support team to be highly responsive, knowledgeable, and committed to resolving issues promptly. Their dedication to user satisfaction significantly enhances the overall value of the service.
Pros: This is a robust, highly customizable asset management solution that excels in flexibility, enabling organizations to tailor user roles, workflows, and operational processes to align with specific needs and evolving objectives
Cons: While the platform offers robust asset management capabilities and customizable workflows, some interface elements exhibit inconsistencies that could benefit from refinement to improve user experience and visual coherence
Brian W. · Informatics Mgr · Hospital & Health Care · July 3, 2025
My overall experience with assetsonar is the ease of use and integration. The lifecycle management and simplicity of this tool.
Pros: ease of use, integration with mdm tools, lifecycle management. In my opinion, it is probably the best I have used in my 10 years career.
Cons: not every tool is perfect however, it could do with some ux improvement with the option of disabling features and options that are not regularly used.
aswad m. · IT Engineer · Information Technology and Services · July 2, 2025
Quick efficient tool, my team mainly leverages it to do our vendor and contract management. The platform makes it super easy to use so that I can get in, do my work and get out of the platform in a short amount of time.
Pros: Ease of use is at the top of my list with a lot of functionality hidden within. My team mainly uses it for contract / vendor management. Very efficient within that realm.
Cons: No dislikes as of now. The tool seems to do everything that is required from a vendor contract management perspective.
Mike C. · Information Security Officer · Information Technology and Services · July 2, 2025
It is good tool as a whole. Generic capabilities are available including reporting and batch upload using csv file.
Pros: It can scan monitors by using relationship from the CPU. It is unusual for monitoring tools to have this capability. Some will treat it as a separate inventory or tool.
Cons: Doesn't have remote capability. I know AS is just an inventory system, though it would be great if it has remote application tool to view computers.
Rick P. · IT Asset management · Outsourcing/Offshoring · July 2, 2025
Great experience. The program is very robust, so it has a learning curve, but once you get the hang of it, it’s nice to use. And for the things you can’t figure out, the support has been A+.
Pros: It has a lot of options, and once you figure them out it works very well. I think with time it will become even better.
Cons: some functions are a bit "clunky" but the team is very helpful and will provide assistance when needed.
Alexander P. · Support and Equipment Tech. · Events Services · July 1, 2025
Overall AssetSonar has been a game changer. We went from managing our assets in a spreadsheet to having a concrete record of every device include users, repairs and donations. The flexibility of reporting makes it extremely easy to compare our asset data against any of our other platforms.
Pros: More than anything, AssetSonar provides incredible flexibility and compatibility with several major MDM solutions as well as allowing a very large degree of customization to tailor your workspace to you exact needs. The ability to create custom fields, substates, retirement reasons and more. Another great feature is the ability to generate Custom and Detailed reports which the option to run a report of essentially any specific data that you want as opposed to being forced to run a generic report and then pick through the information that is presented. They are also constantly expanding their offering to ensure that they are providing you with the best management platform available especially with their new and expanding offering of SAAS Integrations.
Cons: At the moment nothing really comes to mind. Any issue I've had previously has already been fixed or resolved the primary one being the lack of an AssetSOnar Agent for Linux devices and a more straightforward process for instaling the agent on macOS devices. EZO is constantly improving their AssetSonar platform by adding new features and updating old ones.
William M. · IT Jr. Systems Administrator · Renewables & Environment · July 1, 2025
We've been using this over 2+ years and we are enjoying the easy it provides for our organization. It really helps keep our assets organized.
Pros: The easy of use. We've been using this for over 2+ years. We simply love using this app to keep our asset inventory accurate in our company.
Cons: Having no recourse for deletion of an asset is a con for us. Once you guys implement that then I think you guys are golden.
Henry L. · System Administrator Engineer · Computer Software · July 1, 2025
Pros: The support and account tram are great and responsive. New updates and improvements get pushed out often and suggestions are taken into account.
Cons: The UI can sometimes be a little bit clunky and not very thought out. The wording can be improved as at times it's not clear it optimal
Chris M. · IT Lead · Internet · July 1, 2025
Overall, its been a good experience with Asset Sonar. Their support and team has been the best part of using this product
Pros: Good responsive Team. [sensitive content hidden] has been extremely helpful from start to finish to assist with all setup to make it work exactly how we want it to.
Cons: Not too many complaints. Its working as intended how we want AssetSonar to work. Integration is also good
Timothy W. · IT Consultant · Biotechnology · July 1, 2025
Overall my experience has been positive and I aim to use it to control cost of my hardware spend. I highly recommend this product.
Pros: It has a lot of capabilities and is very robust. You can break down the assets by location and you can use nested assets to track data center racks and equipment in them.
Cons: There is a learning curve to use it effectively. This is a complex application and very powerful. It will take time to configure it correctly.
Richard M. · IT Director · Hospital & Health Care · July 1, 2025
Pros: Very easy to use and set up. It covers all basic inventory needs. Overall the onboarding process was simple with some minor hiccups in terms of software inventory.
Cons: What attributes can be synced between Jamf MDM and AssetSonar. It would be great if we could sync things like who the device is assigned to and recovery key. I'm not a fan of the bidirectional sync for software licenses synced through Okta. I would prefer a single direction sync from Okta to AssetSonar to avoid any de-provisioning issues.
Sarai R. · IT Engineer · Computer Software · July 1, 2025
Excelente, es muy producto que cubre lo que actualmente necesitamos para tener una excelente Gestion de activos
Pros: La fiabilidad del producto, la customizacion que se le puede realizar. Las integraciones y la reporteria
Cons: La extraccion de datos podria ser mas facil de utilizar e integrar si es mediante power bi. Los automation podrian contar con mayor flexibilidad
German V. · Leader Operations and IT Facilities · Insurance · July 1, 2025
My overall experience with assetsonar has been positive
Pros: It's a very user friendly software that makes it easy to manage assets
Cons: Some of the default reports aren't helpful
Bryan Y. · Project Manager · Financial Services · March 5, 2025
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| License Management | 1 | 20 | - |
| IT Asset Management | 3 | 25 | - |
| Asset Tracking | 3 | 30 | - |
| IT Management | 3 | 43 | - |