Rating
4.4
229 reviews
Starting price
$89
Flat Rate
Categories
16
Founded
2010
Employees
410
Kajabi helps businesses create, market, and sell digital products from a single platform. It’s most used by entrepreneurs and educators in eLearning and wellness. Users value its all-in-one setup and contact tools, though many cite pricing and navigation issues. Advanced features such as custom code and automation filters support scale and control for growing teams.
Ad spend / mo
$407K
574 paid keywords
Paid visits / mo
91,758
Organic keywords
10,647
Organic visits / mo
81,532
Authority
50
48,280 ref domains
Creatives run
100
as KAJABI, LLC
Active now
100
last 14 days
Advertising since
Mar 2023
3+ yrs running
Last seen
today
still active
Running 22 ads on LinkedIn as Kajabi - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Digital Products & Creator Commerce Platform advertisers - the validated angles to copy. See the niche →
(229 reviews)
Overall, my experience with Kajabi has been positive. It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital products. The value really comes from having website, email, sales, payment, and product delivery tools in one system. From a marketing and sales perspective, Kajabi is very useful because it reduces the need to stitch multiple tools together. The templates are clean, the checkout flow is smooth, and the customer experience feels professional. Customer support is generally helpful, and the platform feels secure and reliable.
Pros: What I liked most about Kajabi is how well it brings everything into one place. You can build landing pages, host courses, manage email campaigns, create offers, and track sales without needing too many separate tools. For creators, coaches, and digital businesses, that simplicity is a major advantage. The marketing and sales features are also strong. The funnels, email sequences, checkout pages, and templates make it easier to launch and sell digital products quickly. I also liked that the platform feels premium and professional, especially when building customer-facing pages or course experiences.
Cons: The biggest downside is the pricing. Kajabi is powerful, but it can feel expensive, especially for beginners or smaller creators who are still validating their offer. Some features also have a learning curve, and while the platform does a lot, it can take time to fully understand how everything connects. The email management is good, but not as advanced as dedicated email marketing platforms. More flexibility around automation, segmentation, and template customisation would make it stronger.
Tony U. · Marketing Manager · Information Technology and Services · May 4, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Podcast Hosting | 1 | 2 | - |
| Website Optimization Tools | 1 | 15 |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| online course platforms | $11.22 | 2 | 53.7% | www.kajabi.com/product/online-courses |
| klarna | $1.46 | 1 | 13.9% | help.kajabi.com/articles/sales/kajabi-payments/how-klarna-works-with-kajabi-payments |
| klaviyo | $9.50 | 1 | 8.1% | www.kajabi.com/vs/kit |
| online course platform | $11.22 | 1 | 2.3% | www.kajabi.com/product/online-courses |
| teachable | $6.96 | 1 | 2.2% | www.kajabi.com/vs/teachable |
| kajabi | $2.95 | 1 | 1.4% | www.kajabi.com/ |
| make the site | $12.19 | 1 | 0.9% | help.kajabi.com/articles/website/pages/creating-your-website |
| podia | $6.41 | 1 | 0.9% | www.kajabi.com/vs/podia |
| convertkit | $4.91 | 1 | 0.8% | www.kajabi.com/vs/kit |
| handbrake | $1.01 | 1 | 0.7% | help.kajabi.com/articles/website/pages/how-to-compress-a-video-file-using-handbrake |
| iterable | $17.98 | 2 | 0.7% | www.kajabi.com/vs/kit |
| skool | $0.55 | 1 | 0.7% | www.kajabi.com/blog/skool-alternatives |
| truecoach | $5.84 | 1 | 0.4% | www.kajabi.com/product/coaching |
| life coach certification | $4.67 | 1 | 0.4% | www.kajabi.com/blog/life-coaching-certification-requirements |
| slicktext | $7.72 | 1 | 0.3% | www.kajabi.com/vs/circle |
Link in Bio | Q3 2025 | Kajabi
See what’s new in Kajabi. This update helps experts move faster, reduce friction, and grow with clarity using smarter, more connected tools.
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14-Day Free Trial
Try It Risk-Free — Start your 14-day free trial. See how easy it is to build a thriving paid community.
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More Than Email Marketing
One Platform. Full Business — Great email is just the start. Sell courses, coaching & build a real business.
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50% Off All Plans Now
Kajabi Makes it Easy — The world doesn’t need more content. It needs your wisdom. Build on the OS for experts! A complete online business platform for serious entrepreneurs, experts, and influencers. 0% Transaction Fee.
https://www.kajabi.com
Kajabi vs Circle
The Complete Expert Platform — Build a full expert business. Courses, community, email & payments. No extra fees. Community is...
https://www.kajabi.com
It’s a reliable platform that makes running an online business much simpler. I didn’t have to deal with multiple tools, which is a big plus. But the cost can be a challenge, especially when you’re just starting out.ome features feel a bit limited unless you’re on higher plans.
Pros: You can build courses, create landing pages, run email marketing, and manage customers without needing extra tools. It’s clean, easy to use, and saves a lot of time.
Cons: The biggest downside is the price it’s quite expensive compared to other platforms especially for beginners.
Ibrahim A. · Admin · Marketing and Advertising · April 18, 2026
Had a great overall experience with Kajabi would highly recommend it to friends and my fellow colleagues
Pros: Had a wonderful experience with Kajabi really liked security customer support marketing and sales email templates and inventory management was super helpful
Cons: I had a good experience if I had to pick one certain thing that I wasn’t a big fan of it would probably have to the email management but definitely worth it once you figure it out
Alex A. · Peer support specialist, drug and alcohol counselor · Mental Health Care · April 5, 2026
Overall, Kajabi does just about everything "ok." If your goal is to launch quickly or validate and idea, it's great. If you use more advanced features in email marketing or e-commerce, you may run into some snags.
Pros: Kajabi has everything you need to launch an online program quickly. More than once, I've been able to go from idea to launch in just one day. Between the email marketing, carts, and easy to use builder, it's got everything!
Cons: While Kajabi does everything, other than the course builder, it doesn't do anything in an excellent way. The email marketing is very basic and the shopping cart doesn't have all the features that I'd like.
Abbey W. · owner, founder · Marketing and Advertising · February 9, 2026
Pros: Great from the perspective that it's an all-in-one-platform that integrates all the tools to run a successful online business
Cons: I felt the cost was so high, there are a lot of features included that I didn't utilize that was factored into the cost of the platform
Renata Z. · naturopathic doctor · Alternative Medicine · January 27, 2026
I joined this to market my training programs on new dispatchers. It puts my products and email list with regard to the website under a single roof. It is strong where the consulting side of my business is concerned but the cost is high where you are not selling digital products on a regular basis.
Pros: The email marketing series are extraordinarily simple to establish in order to nurture leads who receive my free transport guides.
Cons: Inventory management functions are not available at all that makes it highly challenging to sell physical goods such as branded logbooks. When you have few contacts the pricing structure is extremely aggressive.
John P. · Transport Broker · Transportation/Trucking/Railroad · January 15, 2026
Pros: All-in-one platform that’s easy to use; great for hosting courses, emails, and automations in one place.
Cons: Expensive for small businesses, design flexibility is limited and backend can feel unintuitive. Could have better tutorials.
Anonymous User · GM · Hospitality · December 10, 2025
Really enjoyed it, especially as a first time community manager online. It is user-friendly and satisfying interface.
Pros: Kajabi was a great platform to host our online school. I know we got some kind of discount at the beginning for being in when they updated so that was a really nice perk. Customer support was always friendly and helpful. It was great to make a website never had any issues with security. We used it for our marketing and sales funnel and further for generating lead reports. It could send out automated emails and sync well with other apps
Cons: Don’t really have anything to complain about. I feel like Kajabi was a high-quality product. And I’m sure it’s getting smoother every day because they updated regularly.
Breanna G. · Program direct · Health, Wellness and Fitness · December 8, 2025
Kajabi has been a great LMS for our company. It's simple and easy to use. It has a lot of login issues, but overall has been a positive experience
Pros: Kajabi is a great Learning Management System. It's pretty easy to use and the user interface looks great!
Cons: Kajabi has a lot of login issues. Our customers are constantly not getting password reset emails and such.
Greg R. · Customer Success Manager · Education Management · October 28, 2025
Pros: Love how easy Kajabi is to use. Easy to navigate and great when you have to stop and come back. Easy to keep track of what you have completed and what you have left to complete.
Cons: I have only used it as a student. As a student there is not any issues in my opinion. Overall it is a great software.
Stephanie W. · Student · E-Learning · October 9, 2025
Pros: Kajabi provided a streamlined, easy to use and functional navigation through the educational program I was enrolled in.
Cons: Not much to say here about what I like the least about Kajabi… it serves the purpose of providing video and pdf content for learning. Perhaps the only thing would be to provide a method of communication.
Misha R. · FMCHC, NBC-HWC, Certified Trauma-Informed Breathwork Facilitator · Health, Wellness and Fitness · September 20, 2025
I’ve had a great experience using Kajabi. It was the perfect platform at the time for what I needed to do with my business during the pandemic. Very easy to follow and my supporters and customers appreciated it too.
Pros: I loved the ease of usage. Very detailed set up instructions. It was also easy to adjust settings when I needed to.
Cons: It’s hard to integrate information from other apps to Kajabi. I almost had to start all over. Once I watched some tutorials I learned how to integrate it then.
Anonymous User · Owner · Cosmetics · August 22, 2025
The charge occurred twice. The first month, I did not notice it on my credit card. When I saw it in the second month, I called and complained, and they said it was beyond their 30-day refund. I don't know why they would take advantage of someone who they see did not log in to their product since beginning a free trial. They are clearly money hungry and care more about taking income for two months of a subscription rather than pleasing a curious/potential returning customer.
Pros: I have never used it beyond signing up for a free trial, so I can't comment on what I liked about it
Cons: Customer support - I contacted them when I saw that they charged my credit card despite my cancelling within the one week.
Dr. Luella J. · owner · Higher Education · August 15, 2025
Cons: For the last 5 days, I’ve been locked out of my account despite showing proof of previous months’ payments. Their reason? I’m unwilling to pay them 2 months at once, including charges they cannot justify and that are currently in dispute. The first support email I got came only after posting my review of their terrible customer service. This 5-day unethical lockout has meant I have: • Lost access to my intellectual property • Been unable to process client business through the platform • Lost valuable time and opportunities Kajabi’s refusal to restore access while this dispute is ongoing is causing direct financial harm. Their lack of urgency, accountability, and customer care is unacceptable. To any entrepreneur, avoid at all costs. I will be moving my business off Kajabi as soon as I regain access to my intellectual property.
Justine J. · COACH · Health, Wellness and Fitness · August 14, 2025
With Kajabi I have a tool that helps me to get my hard-earned money as quick as possible. Without any hurdles.
Pros: It is easy to use, very intuitive and lets me all the freedom I need to move forward with my finances.
Cons: To be honest, sometimes it is a little bit confusing, but I also realize that it is my fault to figure it out.
Anonymous User · Owner · Education Management · June 17, 2025
Looks like a great product but not for a beginner. If I was able to have a free version and not just a free trial maybe I would stick with it
Pros: I like this product for other companies already using it so that I can log into one place to find the courses I have signed up for
Cons: It is so very expensive I could not justify the cost for a program that still required me to do so much to maintain
Mandy F. · Lead Nurse · Health, Wellness and Fitness · May 3, 2025
Overall, I found it easy and enjoyable to create my course in Kajabi and a supporting community for our students
Pros: What I liked most about kajabi was the ease of set up and options to create a community that supports my course easily.
Cons: The limitation of course layouts was a little challenging at times but nothing that put a wrench in the mix
Cameron E. · Chief Operations Officer · Music · April 17, 2025
Kajabi is great for email marketing and website creation.
Pros: Great email marketing features and website management.
Cons: Definitely on the more expensive side of products.
Tom F. · Customer Marketing Specialist · Gambling & Casinos · April 14, 2025
uma plataforma de fácil manuseio, tem a opção de um funil de vendas que traz um retorno mais rápido
Pros: praticidade no uso do aplicativo, e com opções de modelos para usar de forma mais consistente
Cons: preço nao muito atrativo, suporte deixou a desejar
Adriana Eliza M. · Diretora · Consumer Services · March 29, 2025
Overall I really like working on Kajabi. You can build a beautiful website and host your courses while connecting easily with your customers. However it is a higher priced software and built more for business owners with tech knowledge who really want to utilize all of it's high-end features
Pros: Kajabi is definitely a high-end one stop shop. It allows you to build a beautiful website while also having the functionality of course hosting, email marketing, community management, payment processing, etc.
Cons: While Kajabi is a great one-stop-shop platform and very functional and advanced, as a small business, it's hard to justify the high price of the software.
Rachel S. · Virtual Assistant · E-Learning · March 17, 2025
Pros: L’interface est fluide, et les fonctionnalités comme l’e-mail marketing et les pipelines de vente intégrés permettent de gérer facilement un business en ligne sans dépendre d’outils externes
Cons: Le principal inconvénient de Kajabi est son prix, qui est plus élevé que d’autres plateformes similaires
Ramzi H. · Responsable RH · Medical Devices · March 5, 2025
Pros: Easy to navigate, login process is quick, lots of options for content.
Cons: Price is higher than many other options for content management
Jessica L. · Owner, Provider, Student · Alternative Medicine · February 23, 2025
No complaints regarding overall use and accessibility
Pros: Simple and easy to navigate effectively and efficiently
Cons: The layout of the program itself for beginners working with the program
Nadine H. · Therapist · Hospital & Health Care · February 22, 2025
I am able to use Kajabi easily to engage and participate in my coaching community. It is very easy to navigate. The simplicity and functionality is great
Pros: The ease of use and the convenience of having the Kajabi as an App on the phone makes it very handy.
Cons: None for now. I am happy with the result I am getting with Kajabi.
Doyin A. · Lead Coach · Education Management · February 7, 2025
Sehr positiv. Konnte alles in einem Tool verwenden von Marketing E-Mails, über die Videos, Live-Training uvm.
Pros: All-in-One Plattform, man hat alles, was man sich als Coach wünscht. Zusätzliche ist es viel günstiger geworden zu früher. Preis-Leistungs-Verhältnis stimmt
Cons: Die Benutzerfreundlichkeit hat etwas nachgelassen
Isabelle S. · Inhaberin · Marketing and Advertising · January 16, 2025
- |
| Small Business eCommerce | 1 | 17 | - |
| Coaching | 1 | 22 | Shortlist |
| Course Authoring | 1 | 24 | Shortlist |
| eCommerce | 2 | 6 | - |
| Landing Page | 2 | 11 | Shortlist |
| Membership Management | 2 | 18 | - |
| Small Business CRM | 2 | 19 | - |
| Website Builder | 2 | 19 | - |
| Content Marketing | 2 | 21 | Shortlist |
| Content Management | 2 | 22 | - |
| Lead Generation | 2 | 25 | - |
| Training | 2 | 40 | - |
| Email Marketing | 2 | 41 | - |
| CRM | 3 | 14 | - |