Rating
4.6
10,453 reviews
Starting price
$30
Per User
Categories
8
Founded
1999
Employees
1400
Funding
2.9B
Merger / Acquisition
SurveyMonkey is the world’s most popular AI-powered platform for surveys and forms, built for business and loved by users.Try our 500+ expert templates or use powerful AI to build a survey in as little as 60 seconds. Our AI Analysis Suite lets you ask questions about your results and easily analyze open-ended feedback, so you can focus on making decisions with high quality data. Visualize results with custom and multi-survey dashboards, charts, & word clouds. Generate, share, & export presentation-ready charts like a pro. Reach people online & offline with our collectors or tap into our global panel of 335M+ respondents across 130+ countries. Connect with 200+ business tools like Salesforce, HubSpot, and Tableau, or use our API to enrich your insights by combining survey results with existing business data. With enterprise-grade security features like single sign-on (SSO), HIPAA compliance, and data encryption, SurveyMonkey fits into existing workflows while protecting data.
Ad spend / mo
$99K
1,321 paid keywords
Paid visits / mo
50,303
Organic keywords
122,161
Organic visits / mo
766,902
Authority
71
361,036 ref domains
Creatives run
100
as Ares Basketball
Active now
100
last 14 days
Advertising since
Apr 2024
2+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as SurveyMonkey - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Survey & Questionnaire Software advertisers - the validated angles to copy. See the niche →
(10,453 reviews)
Pros: SurveyMonkey has been great for collecting feedback and organizing data. The platform is incredibly user-friendly, making it easy to create professional-looking surveys in just minutes. I especially appreciate the variety of question types, customization options, and detailed analytics that help turn responses into actionable insights. SurveyMonkey makes the entire process smooth and efficient.
Cons: The major downside is the cost and you cannot share passwords, each team member has to have their own account.
Jenny H. · Communications Director · Non-Profit Organization Management · May 18, 2026
Great experience and allows live updating to accommodate the needs of the survey. Would highly recommend.
Pros: Survey Monkey is an easy, user friendly way to collect data, get feedback on just about thing. We have used for craft fairs, and general feedback for our company
Cons: I don't really have anything bad to say about survey monkey. it is a basic way to collect feedback or get answers to general questions.
Julianne Bastien J. · office manager · Consumer Services · May 15, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Market Research | 1 | 2 | Shortlist |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
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SurveyMonkey
Online Surveys And Forms — Create a professional survey fast with AI and 500+ customizable templates. Get the insights you need to delight customers, support employees, and win in your market. Build with AI in 60s.
https://www.surveymonkey.com › free › survey
Net Promoter Score Survey
SurveyMonkey NPS — Measure Net Promoter Scores after key interactions to pinpoint areas for improvement. Identify...
https://www.surveymonkey.com › net › promoter-score
SurveyMonkey
Create A Survey Today — Create a professional survey fast with AI and 500+ customizable templates. Get the insights you need to delight customers, support employees, and win in your market. Build with AI in 60s.
https://www.surveymonkey.com › free › survey
SurveyMonkey
Create A Survey Today — SurveyMonkey is the world’s most popular platform for creating surveys and forms. SurveyMonkey...
https://www.surveymonkey.com › free › survey
SurveyMonkey: The World’s Most Popular Survey Platform
Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more.
https://www.surveymonkey.com
My overall experience with SurveyMonkey was very positive. I used it in 2024 during my NPower Canada program while completing the Google IT Support Certificate through Coursera. The program ran from May to August, and after it ended, NPower used SurveyMonkey to collect feedback from graduates. The platform was simple to navigate, the questions were clearly structured, and it only took a few minutes to complete each survey. It made the feedback process smooth, organized, and convenient, especially since it worked well on both my phone and laptop.
Pros: I liked how easy and straightforward SurveyMonkey was to use. The surveys were well‑organized, simple to navigate, and quick to complete. I also appreciated that it worked smoothly on both my phone and laptop, which made it convenient during the NPower Canada program. The clear question formats and clean layout made the feedback process fast and stress‑free.
Cons: The only thing I liked least was that some surveys felt a bit long when there were many questions in one session. Also, a few features—like advanced question logic or deeper analytics—seem to require paid plans, so organizations using the free version have limited customization.
Aja Nurse J. · Student · Education Management · May 15, 2026
SurveyMonkey continues to be a reliable and well-polished survey platform. The improvements to the results dashboard and AI-powered survey suggestions have made it even more useful. It's great for employee feedback, customer satisfaction surveys, and event registrations. The mobile experience for respondents is smooth and professional.
Pros: SurveyMonkey makes building and distributing surveys incredibly simple. The wide variety of question types, pre-built templates, and logic branching features allow for highly customized surveys. Response collection is fast and the results dashboard gives clear, digestible insights for quick decision-making.
Cons: The free plan is quite limited in the number of questions and responses allowed. Advanced analytics, crosstab reports, and data exports are locked behind expensive paid tiers. Some survey design customization options are also restricted unless you upgrade.
Arnaud J. · Software developper · Information Technology and Services · May 14, 2026
I love getting feedback on specific things and to track a variety of information. You can get data and analyze is easier.
Pros: I like that it is easy to use, great value and can be used many times to get great feedback on the information needed.
Cons: The free plan has certain limitations but a better plan can be purchased. There is limited design capabilities.
Jen C. · Associate Director of Admissions · Education Management · May 12, 2026
SurveyMonkey has been my go-to survey developer for over 15-years. They were one of the first, and they have the art of surveying perfected.
Pros: SurveyMonkey is a fantastic, "point-and-click" survey software that allows users to create very high-quality and tailored surveys for a wide range of uses, from training satisfaction to polling and ranking. Fantastic for mixed-methods research and evaluation efforts.
Cons: The features that are the most beneficial and can really tailor and nuance your survey can be extra costs.
Michelle R. · Researcher · Research · May 10, 2026
Pros: I like how the surveys can be customized to any experience, profession, or industry. It also allows you to be thorough with responses.
Cons: I don't like how hard it is to reach customer service, especially for certain topics. The AI bot wants to try and answer the question.
Veronica C. · Digital Media Strategist · Consumer Services · May 9, 2026
My overall experience with SurveyMonkey is good and very reccomdendable for people who needs basic surveys.
Pros: SurveyMonkey is a very easy tool for creating and answering survey. It's user friendly and recommendable for beginners
Cons: It lacks of customization and could be expensive especially when needing premium features in creating a survey.
Richard L. · Financial Risk Manager · Real Estate · May 7, 2026
Pros: I liked how easy SurveyMonkey is to use it makes putting together surveys really quick and straightforward.
Cons: Honestly, there wasn’t much to dislike everything worked smoothly, and any small limitations didn’t really get in the way of creating and sharing surveys easily.
Abbie J. · HR · Electrical/Electronic Manufacturing · May 6, 2026
Pros: It's super easy to use and collaborate with use throughout my team. I like the visual nature of the setup.
Cons: Works best with smaller groups as extended responses can be difficult to see clearly at a glance. I don't think it would suit a large team.
Caitlin M. · Owner · Consumer Services · May 6, 2026
I continue to use them to gather information from a variety of group sizes. They offer customization and easily readable answers.
Pros: It is an easy way to send out surveys and I love the ability to customize the surveys that help me get the information I need.
Cons: They continue to be a great company. I have yet to have an issue that I was not easily remedied and I enjoy using Survey Monkey
Gigi N. · Crafter · Arts and Crafts · May 4, 2026
Anytime I used it was for work purposes, usually asking us our preferences for some event. Allowing me to make my individual selection is the best option.
Pros: The ease of use. Click the link and answer the questions pretty simple and forth right. No instructions needed.
Cons: The interface page is pretty plain. No graphics that jump out at you. Maybe some moving graphics would make it pop out more.
Regina A. · Accounts Receivable · Law Practice · May 4, 2026
SurveyMonkey is very easy to use and if you are looking to get survey results quickly, this is a great resource.
Pros: SurveyMonkey is a great platform for collecting and analyzing basic surveys, getting feedback, and analyzing results. The ease of setup is what I like most about the platform.
Cons: The export functions can be difficult and some advanced features push you toward a higher tiered paid plan to use it.
Daniel C. · Benefits amd Compliance Manager · Hospital & Health Care · May 4, 2026
Overall id have to describe my experience with survey monkey being beneficial and informative aswell.
Pros: What i like most about surveymonkey is that it pairs you with surveys that matches all your interest
Cons: What i least like about surveymonkey, would be nothing, i enjoy using surveymonkey its a great site.
Myles R. · CUSTOMER SERVICE · Apparel & Fashion · May 3, 2026
Over all, meets the requirements. Its user-friendly, reliable platform for creating and distributing surveys, featuring an intuitive drag-and-drop interface, robust templates,
Pros: Easy survey questions creation and flexibility, drag and drop tools and easy of use, review mechanism are easy
Cons: Deeper analytics, logic controls over data, and export options—are locked behind and higher-priced to utilise.
Anonymous User · Manager · Information Technology and Services · May 3, 2026
It was mixed but positive experience, the first time I needed to create a survey, I was up and running in about 10 minutes. The drag-and-drop builder, pre made templates, and logical questions flows made the whole process feel intuitive.
Pros: I don't need to know about any technical skills to get started and within minutes, I had a clean, professional looking survey is ready to send out. Also drag-and-drop interface made adding questions to feel natural and pre built in templates saved me a ton of time.
Cons: The free plan is very limited - I can only create basic survey and even then many useful features are locked behind the paid plan.
Anonymous User · Software developer · Computer Software · May 2, 2026
Very useful tool for surveys and feedback collection. Good for companies or any team that needs ask questions and analyze answers quickly.
Pros: What I liked most is how fast you can create a survey. Templates are useful, interface is clear, and results come in organized way. Good for customer feedback, employee surveys or event questionnaires.
Cons: Advanced logic or reporting options are in paid plans. Also if survey design is basic, it can look less personalized than custom solutions.
Antoine M. · Marketing advisor · Banking · May 1, 2026
Pros: What I liked most about SurveyMonkey is the flexibility to make a poll quickly and to send it out to all parties involved.
Cons: What I liked least about SurveyMonkey is the flexibility of the interface to be customizable. Not a huge deal though.
Matthew H. · Project Manager · Construction · April 30, 2026
Pros: Very simple to use and follow along with what you're given. Feel secure that it's anonymous when giving feedback. Somewhat fair options while deciding on long-term use.
Cons: Sometimes it can be glitchy when looking at data, sometimes not update properly, or give false data. On the basic or standard plan, you're limited in options, and it's a bit pricey as well.
Jenna B. · Asst Manager · Banking · April 30, 2026
I love it. So easy to use, so easy to be creative with it, so many templates and what not. It has been a favourite of mine for awhile. No complaints.
Pros: I love easy it is to use, even when just starting. I used this in college in one of my marketing classes, and ever since I was addicted and I won’t change to another platform because I love it.
Cons: There was nothing I really didn’t like about it. I loved all of the different things you can do with it, and the infinite surveys you can make that can give you so many answers.
Caitlin N. · Administrative Coordinator · Automotive · April 27, 2026
Overall, using SurveyMonkey has been smooth and pretty stress free. It does what you need, helps you collect feedback fast, and keeps everything organized so you’re not digging around for responses or trying to make sense of messy data. I have used SurveyMonkey in college classes and as a teacher.
Pros: SurveyMonkey is super easy to use, even if you’re not a tech-savvy person. The drag and drop setup, clean layout, and quick sharing options make it simple to put together something that looks polished without spending forever on it.
Cons: Some of the cooler features feel locked away unless you pay for the higher plans, which can be annoying if you just want to add a bit more customization or get deeper insights without upgrading.
Parker W. · Teacher · Education Management · April 27, 2026
SurveyMonkey has been a reliable tool for collecting feedback and running surveys to help us improve our business model and deliver coaching that customers want in the way they want. It’s simple, effective, and works well for our quite basic needs!
Pros: It's super easy to use and makes creating surveys quick and straightforward which is appreciated when you don't always have time to plan them out. I like how it has ready made templates and shows results clearly which makes reporting to other team members simple.
Cons: It's frustrating that some of the best features are locked behind paid plans, and the free version can feel a bit limited at times. It can also get a little expensive if you need more advanced options and you are a small business like us.
Kate W. · Office Manager · Sports · April 25, 2026
I didnt find any disadvantages aside from it being less well known among users compared to like google forms.
Pros: I found a great value for money and it is very easy to use. I also liked the review feedback and survey design features.
Cons: I havent tried the customer service or team and employee engagement so i cant say anything on those.
Anshika K. · Student · E-Learning · April 24, 2026
Easy to use, Easy to follow and fill out. I would recommend this to anyone for any kind of survey they have
Pros: The surveys are always very easy to fill out ,and I love that it's like a simple applications, and this is always easy to follow
Cons: I dont have anything bad to say about Survey Monkey, It has always been good to me and I have never had any problem with it at all
Tomia R. · Sr. Help Desk · Construction · April 24, 2026
Pros: It's easy to navigate and read, even for those team members who are not as tech-savvy. The color contrast is readable.
Cons: Can be a little difficult to set up the survey initially, but I was able to figure it out fairly quickly.
Anonymous User · RN · Hospital & Health Care · April 21, 2026
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| 2 |
Shortlist |
| Employee Engagement | 1 | 5 | - |
| Polling | 1 | 6 | Shortlist |
| AI Marketing Tools | 1 | 8 | - |
| Survey | 1 | 8 | Shortlist |
| 360 Degree Feedback | 1 | 16 | Shortlist |
| Customer Satisfaction | 1 | 17 | Shortlist |
| Form Builder | 1 | 19 | Shortlist |