ECI Homebuilder Sales & Marketing

Pros: I’ve been a lasso user for years. I love that they understand our industry and make it so easy to use.

Cons: Still some gaps in reporting. Would like to track the time it takes for things to happen.

Pros: The crm program is simple and easy to opperate.

Cons: The onboarding was initially very difficult.

Pros: What I like the most about Lasso is entering prospect information and their picture and personal links pops up. Also, writing the notes and options of activities. It makes me look proficient as a realtor.

Cons: When I search for past buyers it's hard to find by number of emails.

Pros: Ease of use. functionality is great! I love that it keeps track of past and future events so I can take an overhead overview of the entire process, start to finish

Cons: I don't have any issues with the system at all

Pros: Data Base for customers - Lead management

Cons: Calendar scheduling - being able t schedule tasks

Pros: I like that I am reminded to reach out to customers, and can customize follow up schedules. I like the email templates.

Cons: I dislike the segmented nature of all the data in this software. The reports it offers at this time are disjointed and make it hard to see the whole picture. We are told they are updating their reporting features soon, so this is promising!

Pros: Mass email functionality. Web based login.

Cons: Cumbersome navigation that requires several support videos and support pages to simply know how to find anything in the software. Not intuitive at all. Terms used for the software are not industry friendly. Too many layers of duplicate information. Export of data is limited and import of data is limited. The database schemas are not accessible when you may want to simply export "YOUR DATA". They have ridiculously long wait times for support and will penalize you if you have to demand them to provide customer service.

Pros: All the options are great. When adding clients in, it is very detail oriented. It's very easy to create templates and add the clients information. Eliminates a lot of extra work.

Cons: A lot of information is duplicated and transition from one location to another isn't very easy.

Pros: Easy to create email campaigns. Good customer support and, once you know how to use it, it has some amazing capabilities, like tracking what clients want. Overall, a great CRM for homebuilding.

Cons: I wish it acted a little more like a secretary and sent me notifications on a to-do list. But by way of organization, it's great.

Pros: Lasso has all of the features that we had on the more well-known CRM system that we transitioned over from for a fraction of the price. It provides a robust way to take a customer from initial visit, to follow up, to close.

Cons: It's sometimes a bit difficult to locate things or make changes to users or settings. Options are often buried under other options in a way that's not always straightforward, so I've often found myself needing to ask Support for help. I've used CRMs for many years now, so most things should come pretty naturally at this point. Also, their email marketing system is pretty basic and it's difficult to built and format emails to be as nice as we could through a dedicated email marketing software.

Pros: I love the ease of use! I train all of our salespeople to use Lasso (a team of around 20) and have been able to train each of them, even the "old school" pencil and paper guys, to use Lasso to maintain contact with their customers.

Cons: I would really love if Lasso integrated well with other construction management software for a more streamlined system.

Pros: The software is intuitive and straightforward. Users learn how to operate it quickly. It is simple to keep track of emails and conversations with clients.

Cons: The software has limited creative functionality. The marketing templates are out of date. To send out high-end marketing materials, our company exports other items from a different CRM.

Pros: There aren't that many but I suppose it's easy on the eyes. The gentle colors make it easy to stare at it for hours and hours on end (which you will have to) without getting the SalesForce-Glazed-Over look that we're all used to.

Cons: Nothing just "works" out of the box. Everything requires customization and customer support. Every report that is worthwhile will require paying for their team to make it for you. The WYSIWYG email templates are just horrible - it's easier to make them in Word and copy the html over into the template. It's clunky - things aren't intuitive for the novice OR advanced user. You can't open multiple projects (locations) at once. It doesn't support incoming call tracking. You have to pay to change the state field from province to state (since they're Canadian).

Pros: Easy to use, lots of great features, great looking dashboard, outstanding customer service, and so much more. One great feature is the lasso email blast! It keeps track of your open % rate, who opened your emails, and also comes with website tracking that is extremely easy to use!

Cons: They do not offer products for smaller based companies, at an affordable rate! For companies less than 10 people, forget about it! I would recommend looking into something more similar to Prosperworks!

Pros: They system has many features to help you maintain and gain a great relationship with the leads that are generated. Being able to tell their personality and leaving notes makes for a great follow up help.

Cons: If the system could manage to the duplicates that would be cool. It can be time consuming to go through them sometimes.

Pros: it is focused on the real estate market which is great for a market focused product. I do real estate part time, so i wouldn't use this all the time. But in my evaluation, i found it as a decent option. The software offers integration with Outlook and Mac Mail which can be used for data transfer. Since I am in outlook all the time, this is a big plus

Cons: seems a little expensive for what the product offers compared.The collaboration features of the software are limited and only one feature of workflow management is available. There are no features for quote management and territory management in the sales automation module.

Pros: Lasso CRM has given us a tool that allows our Online Advisor to follow up with leads from the website and phone calls, our onsite sales team to follow up with onsite prospects and our management team the tools to keep track of everything. The Lasso team takes the time to truly understand your business processes and helps you setup the system to work for your company. They are very responsive and helpful. Lasso has definitely improved the success of our sales team!

Cons: Nothing. We have been very satisfied with the product as well as the customer service.

Pros: It's very reasonably priced for the amount of analytics that come with the technology.

Cons: The interface seemed too simple. IT could be upgraded to something a little more advanced.

Pros: I like the mass mail and reminders. It's a good program for contact tracking and managing. It's easy to use.

Cons: The calendar has no ability to sync with Google, which keeps me switching between programs and can be cumbersome.