Rating
4.7
206 reviews
Starting price
$59
Per User
Categories
8
Founded
2014
Employees
390
Funding
133.2M
Other
Karbon is the modern practice management platform built for accounting firms. It brings together your work, clients, planning, communication, and collaboration in one connected place—so your team, whether remote or in-office, can operate as one. Trusted by more than 30,000 accounting professionals globally, Karbon helps firms save an average of 18.5 hours per employee, per week—equivalent to $34,688 per year, per employee—through automation, collaboration, and AI-powered efficiency. Built with collaboration, Karbon unites email, tasks, client communication, and workflow management in a single interface. Teams always know who’s doing what, when, and why—keeping nothing from falling through the cracks. With Karbon AI, firms can automate repetitive admin work, summarize client communication, draft responses, and analyze workflow data, all securely and directly within the platform. Karbon continuously evolves to help firms work smarter, serve clients better, and grow profitably.
Ad spend / mo
$12K
79 paid keywords
Paid visits / mo
978
Organic keywords
8,872
Organic visits / mo
18,535
Authority
42
3,095 ref domains
Creatives run
100
as Tiffany Leah Thain
Active now
74
last 14 days
Advertising since
Jun 2022
3.5+ yrs running
Last seen
today
still active
Running 18 ads on LinkedIn as Karbon - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across Accounting Firm Practice Management Software advertisers - the validated angles to copy. See the niche →
(206 reviews)
We have been using Karbon since 2017 and it's the one tool we can not do without - we love it! It keeps our team aligned, our jobs on track and our team communication on work and with clients in one place. As we've grown it's become even more important as the visibility across work, deadlines and client interactions are super important and are available at the touch of a button. Karbon really transformed the way we operated all those years ago and they continue to invest in their product to make sure we stay ahead of the game. The Karbon crew are absolute legends and dedicated to helping you succeed too, support is amazing. They genuinely care about delivering a world class product. If you are serious about growth and running your practice efficiently Karbon is a must have in my view - can't recommended it highly enough!
Pros: Work and Task visibility and collaboration (within team and with clients). Karbon are also proactive with research and development and are always improving things which is great
Cons: Honestly there's nothing that stands out to me right now, I can't imagine running my practice without it.
Ryan G. · Director · Accounting · March 1, 2026
I really love working in Karbon and find it relieves the stress of managing many jobs at once in different stages of completion. It's design is great and looks good on all my screens. It would be my number one practice tool.
Pros: Karbon is easy to use although very comprehensive in its accounting practice management solutions. I have great visibility over all my work and clients and especially love that I can allocate email to work items via the triage function. Karbon also allows me to create excellent automated checklists and this allowed me to get through and complete work much faster than before. Karbon also has excellent integrations which I am only beginning to explore.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Accounting Practice Management | 1 | 6 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Make The Switch To Karbon | Seamless Accounting Workflows
Accounting software that's easy to implement and learn. A single app for many solutions. Drive the success of your firm and clients with Karbon. Best-In-Class Security. Integrated Email. Auto-Reminders. Collaborative Workflows.
https://www.karbonhq.com
Accounting Workflow Management
Never Miss A Deadline Again — Stop the chaos. Boost your firm’s productivity with Karbon. Karbon brings your team, clients, systems, and data together in one place.
https://www.karbonhq.com
Practice Management Software | AI-Powered Practice Management
AI practice management for 50+ staff firms. Trusted by Baker Tilley and BDO. Standardize...
https://www.karbonhq.com
Billing & Invoicing System | Accounting Billing & Payments
Make it easy for your clients to pay on time and give them their choice of payment.
https://www.karbonhq.com
CPA Firm Client Management
Simplify Client Onboarding — Leader in Client Management for accounting firms. Get started. Grow your firm's productivity by 18% with Karbon's workflow automation. GDPR Compliant. Integrated Email. Collaborative Workflows. Auto-Reminders. Best-In-Class Security. In-App Chat Support.
https://www.karbonhq.com
Cons: Nothing really. Karbon is a great product and always improving so even in weaker areas new features are being added and improved all the time.
Nicola H. · Director · Accounting · February 14, 2026
We have used Karbon for many years, and it continues to be an invaluable asset that greatly supports our business.
Pros: We love the task and workflow management—it keeps all our client tasks well organised. Having a dedicated customer support person is also extremely helpful.
Cons: There are only minor issues, which are gradually resolved as the product is regularly reviewed and updated.
Larisa K. · Senior Consultant · Accounting · February 9, 2026
I really enjoyed using it to send client reminders, utilized the contact system, tags and reminders to coworkers
Pros: The work flow process that you can create, the tags you can add coworkers to an email, you can assign task and mark completion
Cons: Not able to save documents to a portal that clients need to submit for bookkeeping and accounting for record keeping
Tai S. · Client advisory lead · Accounting · January 1, 2026
Pros: The fixed some of the previous issues that were very annoying and were making morw difficult daily tasks
Cons: Still needs to improve UI response. The UI would need an update also soon, starting to look out of date.
Alejandro M. · Chief · Writing and Editing · November 12, 2025
We are so pleased with the Karbon software and with the Karbon vision and leadership. We were fortunate to attend their 2025 Karbon Next conference and we are confident that the right leaders are in place to take Karbon to the next level in tech and AI. We are very satisfied with the software and the future of Karbon!
Pros: Karbon was the missing puzzle piece in our tech stack. We have now been using Karbon for one year and it has been a game changer for our firm. It has given us the visibility we needed in our workflow management, budget management, time tracking, and reporting. We would be lost without Karbon!
Cons: none- I can't think of anything at this point.
Amanda O. · Firm Administrator · Accounting · November 10, 2025
Karbon is a great software program and source of truth for all task & client work. It has many functions and the use of AI inbuilt to summarise emails and communications is a great time saver.
Pros: Features such as AI summarising communications, emailing clients direct from Karbon, task summary boards, assignees, comment features to collaborate and ask questions to colleagues
Cons: The formatting in the task sections can sometimes be a bit clunky and you need to select on multiple areas to edit or change a task detail. I feel this can be improved to find the right balance between ensuring the content is not accidentally written over but is easier to edit sections for efficiency.
Chantelle W. · Senior Finance Consultant · Accounting · October 8, 2025
I like the fact that it is integrated with many other software including outlook which makes it easier to just one in one system. The fact that you can communicate with internal and external people in one subject line which protect communication or sensitive information. The way it organize and automating a sequence of tasks to streamline operations and maximize organizational goals.
Pros: Its user friendly, how it helps in planning and managing tasks. It also keeps documents and information safe. The way it helps our customer to also upload documents using the link and how customer get the support through it.
Cons: The rearrangement of emails and notifications and reminders. The affordability while it giving a lot in return.
Basani Bestar B. · Internal Bookkeeper · Accounting · October 7, 2025
Overall I'm very happy and would highly recommend it to firms that are big enough to use it and get their money's worth. It will change your workflow management if used and set up the right way.
Pros: I like the fact that is just makes my work life much easier in terms of efficiency and feeling in control. Karbon really centralises a lot of things and also just makes filing and finding information way easier. In essence it manages my workflow way better than any other software I've used
Cons: Nothing really jumps out and comes to mind, but if I had to find something, I'd say there are small things that used to bother me, but I also got used to it or in some cases Karbon updated their software and now the issues were resolved. Thus it shows how the customer support is also great.
Pieter M. · Senior CIMA Trainee · Accounting · October 7, 2025
Love the innovation that keeps coming and love our BDM. They are constantly looking at new and better ways to make it more efficient for us
Pros: The best feature for our team is Workflow Management, what a relief to be able to know where each work item / job is at for each client. The Task Management really help with not forgetting some of the simple things that need to be done. The fact that all the files and documents are stored in one spot and they can sync with our Dropbox is awesome.
Cons: Sending emails can be patchy at times and slow at times and there are times when you're just sitting there waiting for example a "Forward email" to load
Ziggy P. · Principal · Financial Services · October 6, 2025
Pros: Work flow allocation and work creation are good. Easy to create work templates and budget allocation. Timesheets are great.
Cons: Billing module is very tedious and still needs some work to streamline billing. There seems to be a lot of bugs still. Particularly with Xero integration. Contacts integration with Xero XPM is still not seamless. It would be good to be able to create calendar invites from Karbon - full integration to google calendar would be good.
Linh C. · Hybrid Senior Client Manager Practice Manager · Accounting · October 3, 2025
Overall the experience has been good, Karbon excels at enabling team collaboration. Tasks, emails, and notes are shared across the team, improving transparency and accountability.
Pros: Karbon offers a robust suite of features that justify its pricing, especially for teams looking to streamline operations. The platform combines CRM, task management, and communication tools in one, reducing the need for multiple subscriptions.The support team is responsive and knowledgeable, offering onboarding assistance.
Cons: Karbon is web-based only, which some users find inconvenient, especially when switching between platforms.
Thato N. · Accountant · Accounting · September 30, 2025
Karbon is user friendly and easy to learn and adapt and unlike other systems, the speed is fast and data is handled securely. I would recommend the system to colleagues.
Pros: Karbon is user friendly and task management is easy to follow and understand allowing one to comment for all team members to see if there is. any task still pending and the reasons for the task not to have been completed on time.
Cons: So far, I am yet to come across any reason that I would consider. In terms of complexity, the system is very easy to use.
Simon M. · Account Manager · Financial Services · September 30, 2025
Fantastic software, worth every penny and I would highly recommend to any new practice owner. Investing time in initial training is essential to maximise your use of the software.
Pros: The ease of managing my client communications, workflow and priorities. I have received a lot of positive feedback from clients re the 'comment' feature. Customer support is fantastic, responses are always very prompt and detailed.
Cons: The inability to create email rules or auto-replies in Karbon. It would be useful to be able to add editable tables in emails. Also, it would be beneficial to be able to add team members to an account rather than having to pay a full subscription for a team member requiring 'basic' functionality.
Jenny J. · Director · Accounting · September 30, 2025
Overall, Karbon has been a huge help in improving our workflow and accountability. It gives our whole team visibility on deadlines, communication, and progress in real time. It’s reliable, secure, and a great fit for managing bookkeeping and bookkeeping teams remotely. It's also a great investment and value for money. The benefits far outweigh the small limitations, and it’s now a key part of how we work every day.
Pros: Karbon has completely changed how we manage our workflow and client communication. The shared inbox and email-to-task feature make collaboration much easier across the team. Task management is clear and structured, with timelines, budgets, and responsibilities all visible in one place. It also integrates well with tools like Xero and offers strong security and user access controls. Their customer support team is always responsive and provides practical help when needed.
Cons: Some pages take a few seconds to load when switching between clients or work items, especially when many tasks are open. The reporting feature could also be more flexible, allowing custom views and filters without exporting data. Email notifications can get overwhelming if not managed carefully, but it’s easy to adjust the settings once you get used to them.
Tanya N. · Executive Assistant · Accounting · September 30, 2025
good thanks except for the bits above. considering moving to taxdome a it is cheaper & provides more features
Pros: Workflow - able to create a whole step by step instructions for each task that we complete Email notificatons
Cons: Time consuming - unable to delete a number of tasks at once is annying. would like to click on a few & delete or move at once
daniel h. · Accountant · Accounting · September 30, 2025
Overall, Karbon has been a great added feature in our business. It helps to keep us all on track and to have a full picture of what is happening in the business and for our clients. I wish I had implemented Karbon earlier than I did. To be honest the only thing that ever held me back was the price.
Pros: I love that it keeps me and my team on track. We always know where each task is up to and what each team member has completed. We love that we have visibility of everything said and done via the timeline. We love that task can repeat accurately and there isn't any chance of something being missed. I love that we can attach emails to the client timeline which makes it much easier to find emails. I love the search function, it can find emails, tasks, anything in a flash!
Cons: The price especially when I have 3 part time employees using Karbon for 2 days a week each. I would love to see a pro rata cost for part timers. Support isn't as good as i'd like it to be - this could improve. Also having a presence in the Karbon facebook group to help with situations that pop up.
Penny M. · Bookkeeper BAS Agent · Accounting · September 29, 2025
Karbon’s AI tools assist with summarizing tax return results and integrating them into client emails, adding a layer of automation to client communication
Pros: You can turn emails directly into tasks or assign them to team members without leaving your inbox. Shared timelines and visibility into who’s doing what eliminate bottlenecks. You can @mention colleagues, comment on tasks, and see every interaction with a client in one place.
Cons: Setting up templates, workflows, and automations can be time-consuming and requires precision. If not done carefully, it can lead to inefficiencies or missed deadlines.
Hamunyela N. · Accountant · Accounting · September 26, 2025
Overall, my experience with Karbon has been very positive. It has transformed how I manage both email and workflow, giving me much better oversight and control. Even with a few areas for improvement, particularly around CRM features, it remains an indispensable tool in my business operations.
Pros: I love Karbon, it’s easily the best email and workflow management system on the market. The way it brings structure to client communications and tasks makes day-to-day work far more efficient and transparent. It really helps keep my team and clients on the same page.
Cons: The CRM functionality could be stronger. While the workflow and email tools are excellent, the client record side feels a little limited, and I still haven’t figured out how to make sure emails from contacts automatically attach to their timeline.
Cameron M. · Principal Accountant · Accounting · September 25, 2025
Karbon is value for money, all except for the email part that i have addressed above. This is because of it multifunctional uses. And talk about the intelligence, where you can print out reports on screen to see the organisational performance internally.
Pros: I like that i can use it for task allocation on a weekly basis to determine what ill be doing in a certain week and also fill in my time sheet. In a nutshell it is multifunctional. Additionally, it sends out a verification code after a certain period of having logged in to ensure that the right user is using the email, this ensures security. There are short videos that are available for users to learn about karbon and guide them, this ensures customer support. It is effective but not efficient as explained below.
Cons: It takes more time for emails to reflect when using Karbon than when using other platforms such as outlook. This is something Karbon needs to work on because sometimes all you need is a quick email.
Mahlape M. · Audit trainee · Accounting · September 25, 2025
I absolutely love Karbon! Its a great workflow management, email management and task management tool.
Pros: Karbon is the best practice management tool I've experienced in my 30 years experience. Its easy to use and easy to manage workflow
Cons: There are no cons! Karbon are always enhancing the platform and it gets better and better all the time!
Julie P. · Governance Manager · Accounting · August 12, 2025
We open the Work view and you feel better the flow of fiscal tasks, follow ups, deadlines without jumping one spreadsheet to another.
Pros: Integrated mails timeline inside each client, easy recurring tasks for monthly / quarterly cycles, standardized work checklists, clear attribution with due dates, focused comments.
Cons: Search sometimes need be very precise, loading big lists a bit slow, and the initial setup of the templates ask an effort and you can miss stuff if not careful.
Rajesh C. · President · Financial Services · July 20, 2025
$79
Pros: Looks like a good application, but let down by the tedious signup process, and have to wait long for the demo meetings? Problems even before getting started and did not get to experience the application.
Cons: 1. Must have a dedicated Gmail or Microsoft account (not alias and not been told upfront) 2. Must have a Demo meeting. No easy sign up process and start using. You have to wait 1 - 2 weeks for a meeting before you can sign up. 3. Must pay before even testing the system. 4. Extremely poorly trained consultants - cannot even assist with the basic problem soving. 5. Staff not reading email correctly and not responding to all queries.
Anonymous User · Accountant · Accounting · May 22, 2025
Great, better than just working on Outlook email, easy to keep track and leave comment so all the conversation can be viewed thoroughly, instead of many forwarded email.
Pros: The saving emails to contacts, absolutely awesome to find emails. However, sometimes it takes too long to open an email in the past, not sure i encounter it.
Cons: The assignment function, my colleagues assign tasks to me but i usually forgot to tick complete and clear the email, which leave the task incomplete in my colleagues view and i cannot search for every email to tick. Can you please update that function so i can see all the tasks assigned to me at once? Currently can only see the task i assign to others.
Tien N. · Accountant · Accounting · April 15, 2025
I called customer service twice. I emailed their billing department and was told by the customer service person that they would be able to help. The billing person told me I had to speak with sales. I tried chatting with sales. Nothing worked out and I wasn't able to sign up for a subscription.
Pros: N/A their customer service wasn't great.
Cons: It's weird in 2025 to come across a software that doesn't allow you to subscribe from their website. You have to go through this whole consultation process, which was several days of waiting. I tried reaching out to their customer service and also chatting with the sales team. No one could get me a trial version or order form which I found to be absurd. I'm sure if there's ever a problem you won't be able to get any support for that either so I ended up cancelling the demo and taking my money elsewhere.
Dannielle S. · Accountant · Accounting · April 11, 2025
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| 34 |
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| Nonprofit Project Management | 2 | 36 | - |
| Project Tracking | 2 | 42 | - |
| Task Management | 3 | 15 | - |
| Collaboration | 3 | 35 | - |
| Workflow Management | 3 | 38 | - |
| Project Management | 3 | 46 | - |