Braze

Pros: Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple.

Cons: I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences

Pros: The combination of real‑time / event‑driven capabilities + strong segmentation + cross‑channel messaging — when set up well, you can treat customers very contextually: responding to actions, in the right channel, with relevant content. The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over time. Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping users adopt best practices.

Cons: Implementation requires technical/data/engineering resources; for non‑technical teams, some of the advanced features (events, integrations, dynamic content, liquid templating) can have a learning curve. Pricing can be high, especially as you scale (more monthly active users, more features/channels). For smaller companies or those with simpler needs, it might be more than is necessary. The UI/complexity increases when your campaigns/journeys are complex. Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious. Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have strict internal standards, things can get messy.

Pros: It is more powerful than some other email marketing platforms while still being user friendly. It offers the opportunity for many different messaging types and platform connections. Best of all, it keeps basic data segmenting simple while still allowing for more advanced SQL querying where needed.

Cons: My biggest complaint so far is not being able to access HTML code in templated emails. You only have the option of ALL HTML or no access to the code to make edits and test. Most other email platforms allow for this access. I also wish there was a bit more documentation or that it was easier to find when looking to solve a current problem.

Pros: The convenience of finding all customer information in an organized and clear way. The information is divided into segments that allows each team to find what they need in a very precise way.

Cons: Even though its a plus, I still feel there are too many segments that could possibly be merged together just to make things easier to access and read. When we need to look up something are plenty of steps to take befoe we can get to that information

Pros: Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users.

Cons: The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets.

Pros: Braze is a great CRM that can be tailored to all your CRM needs and all in one place - email, sms, push, in-app messages, etc. Support is also great and very helpful

Cons: There is a steep learning curve that makes getting use to it difficult. Also, the initial integration can be tricky and if it's not done right then it can lead to a lot of other problems later on.

Pros: User friendly Has all the information I need Easy to search for customers information (codes, engagement and rewards)

Cons: The customer events section. I feel like it can be a little easier to understand. The engagement tab is a little overwhelming as well.

Pros: I love how clean and sleek braze is! The interface is great for anyone learning how to use these type of systems.

Cons: The only thing I would change about Braze is the delay in e-mail verification code! Sometimes I have ended up waiting hours.

Pros: I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev.

Cons: Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required.

Pros: Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest.

Cons: Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects.

Pros: Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use.

Cons: Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey.

Pros: Braze is the best MarTech platform, its really a great and valued product when its used in cross cross-functional platform

Cons: Need to have a unique ID for every canvas in Braze, with unique ID's we are getting a good bird-eye view of our landscape

Pros: Gran variedad de opciones para mostrarte a los clientes y poder interactuar con ellos a través de encuestas de satisfacción.

Cons: Hasta ahora no encuentro algo que me disguste, todo lo que he necesitado para el negocio lo he podido realizar

Pros: I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message.

Cons: The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined.

Pros: Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement.

Cons: The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience.

Pros: Drag and drop functionality and the canvas setup. Reporting seems great. Click tracking has allowed us to run click to enter promos easily.

Cons: Some teething issues with drag and drop modules eg. no holding. Some issues with importing data points that are quite basic to us (navigating email as identifier).

Pros: Braze makes it super easy to create personalized, multi-channel campaigns. The Canvas Flow feature is a standout, it’s visual, intuitive, and saves tons of time.

Cons: The learning curve was a bit steep at first, especially with advanced features. Some integrations also required more setup than expected.

Pros: easy of use and very intuitive UI makes it easy for any one to learn the platform and use it. having a marketing tool that enables that is beneficial.

Cons: maybe would like a few more solutions to dynamic emails that may help me achieve a few things that are currently a bit manual

Pros: I like how easy it is to use and the high-value features the solution provides to marketing teams. The continuous upcoming features the Braze team provides are amazing

Cons: I do not have comments on this aspect. Braze is the perfect tool for marketing teams. If I have to mention something, it is that I would like the tool to have more integrations.

Pros: Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms

Cons: Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns

Pros: Customer journey using canvas. unified customer view. Content Cards for in-app messaging and the ability to personalize these cards

Cons: still very much exploring so not sure about all features. However, one con is- it is a bit difficult to learn for someone who has not worked on any such platform before. also, the courses offered are a bit costly for India marketers. learning is difficult

Pros: We were able to set up our platform and Braze to share data easily, allowing for seamless automation.

Cons: I wish there was a way to look at campaign performance at a glance more easily with a simple report tab that displays all deployments and there email stats.

Pros: The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches

Cons: Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times.