Rating
4.2
156 reviews
Starting price
$99
Other
Categories
12
Founded
2003
Employees
57
Funding
5M
Merger / Acquisition
Emma by Marigold is a robust email marketing platform that makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.
Ad spend / mo
$30K
179 paid keywords
Paid visits / mo
8,263
Organic keywords
8,087
Organic visits / mo
19,735
Authority
43
9,813 ref domains
Creatives run
40
as Emma, Inc.
Active now
22
last 14 days
Advertising since
Nov 2024
1.5+ yrs running
Last seen
today
still active
The shared messaging across Email Marketing Software advertisers - the validated angles to copy. See the niche →
(156 reviews)
Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.
Pros: Lead nurturing for SaaS is what I like most about Emma by Marigold since via drip campaigns I am able to move our new customers through demo invite, feature highlights and onboarding.
Cons: I use Emma by Marigold for our financial services campaigns on a daily basis and I find nothing to dislike.
Anuoluwapo B. · Front-End Software Engineer · Financial Services · January 15, 2026
Pros: I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines. Creating and sending personalized marketing emails requires zero manual effort with Emma by Marigold.
Cons: The prebuilt templates for creating campaigns in Emma by Marigold are outdated but it offers premium at additional cost.
Evangeline W. · Small Business Owner · Health, Wellness and Fitness · October 1, 2025
| Category | Page | Rank | Placement |
|---|---|---|---|
| Customer Retention | 1 | 11 | - |
| Transactional Email | 1 | 14 |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| emma | $2.45 | 1 | 34.7% | myemma.com/ |
| zoho campaigns | $12.47 | 1 | 8.6% | myemma.com/sms/ |
| clicksend | $10.03 | 1 | 8.4% | myemma.com/sms/ |
| cm messaging | $4.35 | 1 | 6.7% | myemma.com/sms/ |
| email marketing campaign | $32.34 | 3 | 3.4% | myemma.com/email-marketing-features/ |
| ez texting | $11.23 | 5 | 2.2% | myemma.com/sms/ |
| email signature generator | $3.29 | 2 | 2.1% | myemma.com/email-marketing-features/email-editor/ |
| emma. | $2.45 | 1 | 1.7% | myemma.com/ |
| textmagic | $4.75 | 2 | 1.7% | myemma.com/sms/ |
| send grid | $5.41 | 2 | 1.5% | myemma.com/email-marketing-features/email-editor/ |
| textus | $6.43 | 2 | 1.5% | myemma.com/sms/ |
| myemma | $2.35 | 1 | 0.9% | myemma.com/ |
| emma email marketing | $4.16 | 1 | 0.8% | myemma.com/email-marketing-features/ |
| textly | $9.82 | 1 | 0.7% | myemma.com/sms/ |
| my emma | $2.35 | 1 | 0.7% | myemma.com/sms/ |
SMS Messaging API
Easy to Use SMS Service — Send secure, compliant SMS campaigns designed for enterprise...
https://www.myemma.com
SMS Messaging API
Secure SMS Messaging — Use the Same Customer Data to Create Data-Driven Messaging across Email and SMS. SMS...
https://www.myemma.com › sms
SMS Messaging API
Secure SMS Messaging — SMS marketing designed for regulated and high-volume industries.
https://www.myemma.com › sms
SMS Messaging API
Secure SMS Messaging — Use the Same Customer Data to Create Data-Driven Messaging across Email and SMS
https://www.myemma.com › sms
SMS Messaging API
Secure SMS Messaging — Manage opt-ins, compliance, and permissions from one secure SMS platform.
https://www.myemma.com › sms
Pros: Traditional marketing strategies are tedious and costly. With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically.
Cons: I have been using Emma by Marigold for a while now and I seldom experience bugs nor daunting features to customize.
Felicia S. · Executive Team Leader · Telecommunications · August 28, 2025
Pros: Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.
Cons: Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features.
Rachel N. · Head of Sales and Dispatch · Luxury Goods & Jewelry · June 26, 2025
Pros: Emma by Marigold streamlines marketing strategies by replacing traditional marketing with digital campaigns such as email marketing.
Cons: I slightly dislike that Emma by Marigold lack website builder capabilities unlike some alternatives such as CC.
Nkechi E. · Head of Sales and Marketing · Hospitality · October 16, 2024
Pros: Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time.
Cons: I do not face issues on Emma by Marigold but the vendor should encompass capabilities for global enterprises.
Ngozi A. · AG Director Arts and Craft Department · Arts and Crafts · October 9, 2024
Pros: Emma by Marigold allocates tools which enables me to automate creation, customization and sending high volume outbound marketing emails.
Cons: Unfortunately, Emma by Marigold does not offer website builder capabilities.
Ellese C. · Sales Consultant · Luxury Goods & Jewelry · September 26, 2024
Pros: Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever.
Cons: I do not experience any hectic issue apart from lack of website builder tools which I eventually acquire via third party software integration.
Nsogbu W. · Assistant Hatchery and Early Stage Manager · Farming · July 31, 2024
Email marketing automation is the core benefit that I relish.
Pros: Email communication is the most preferable strategy of all times. Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time.
Cons: This tool does not have website builder tools bit it has a robust backend integration capability.
Adegboyega A. · Ticketing Agent · Leisure, Travel & Tourism · July 22, 2024
It was very good. It was great because it plugged into the meevo database for automations.
Pros: Very easy to use. Intuitive software and it also plugs into Meevo.
Cons: I didn’t understand how to use the coding aspect with HTML. Perhaps aadd more dev notes.
Isaac L. · Sales and Marketing Coordinator · Medical Practice · June 1, 2024
Pros: Emma by Marigold is a must have tool that makes email marketing smooth. Emma by Marigold is so amazing.
Cons: No issues with Emma by Marigold. Emma by Marigold has been great.
Joseph A. · Sales Manager · Automotive · May 9, 2024
Pros: It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold.It is possible to reach and engage our customers using this software.
Cons: I haven't experienced anything to complain about Emma by Marigold as it suits best out email marketing needs.
Ram D. · Chief of Party · Construction · May 2, 2024
Pros: Emma by Marigold personalize marketing emails for free.
Cons: Emma by Marigold lack tons of free email templates and lack website builder capabilities.
Jason R. · Digital Content Specialist · Research · May 2, 2024
Pros: Emma by Marigold enables me to retain our customers through real-time engagements.
Cons: I am a daily user of Emma by Marigold and I barely spot any flaw.
Esther O. · Head Operations and Sales · Financial Services · May 1, 2024
The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing performance.
Pros: The software has created lasting customer engagement approach that is dependable.
Cons: The has included reliable approaches that foster marketing and creates a suitable business plan.
Garlasco L. · Digital Marketer · Health, Wellness and Fitness · April 9, 2024
Pros: Drag and Drop Editor is easy to use. DMARC setup is fairly simple. Easy setup
Cons: More expensive than some competitors. HTML Editor is sort of glitchy
Joseph S. · Marketing Manager · Consumer Goods · April 1, 2024
The program issues digital marketing streams, and this increases the sales revenue in a company.
Pros: The presence of email marketing option from the program is a fruitful part. The dynamics in ensuring digital marketing which reaches more people.
Cons: The program helps businesses to reach more people through marketing.
Fatture R. · Digital Marketer · Food & Beverages · March 26, 2024
Pros: I like the drag and drop features I like the email marketing and automation capabilities. It makes promoting business brand easy thereby becoming profitable.
Cons: I think it is right to say Emma is flawless because it has worked without much problems.
Masud H. · Customer Support Manager · Leisure, Travel & Tourism · January 11, 2024
Pros: I replaced Emma with iContact - it helped me to create and customize marketing emails in real-time.
Cons: Unfortunately, Emma lacked a lot of tools auch as web design and e-commerce unlike it’s alternatives.
Jonathan M. · Business Development and Marketing Lead · Real Estate · December 10, 2023
Mon expérience globale sur Emma est en générale bonne .Elle sera très sera a toute personne pour la bonne gestion de son entreprise.
Pros: Ce que j'ai le plus aimé chez Emma est le faite que cela facilite la rédaction de mail marketing .
Cons: Ce que j'ai le moins aimé chez Emma est le faite que l'application n'as pas de période d'essai gratuite .
Paleonum B. · Marketing · Biotechnology · November 13, 2023
Terrible. I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999. That is ridiculous. On top of it all I cannot even downgrade my service. I'm pretty sure if I wanted to upgrade there would be no problem in doing so. Terrible business model.
Pros: The feature that most attracted me to Emma was its integration with my Opentable account. The integration took months to actually start functioning. They don't tell you that you need to go through a screening process to use the SMS.
Cons: Terrible customer service. They advertise they have phone service 12hrs per day during midweek. You call and an automated service tells you who to email and someone from that team will get back to you within two business days. I've never had a service where I couldn't upgrade or downgrade. I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.
Cameron B. · Owner · Restaurants · November 7, 2023
If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests.
Pros: The thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way.
Cons: We don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma.
Trevor A. · Founder · Marketing and Advertising · October 30, 2023
Pros: Ce logiciel permet les publications par e-mail , la commercialisation , autorisation du marketing , gestion des e-mail.
Cons: Ce logiciel en question n'a pas d'inconvénients , c'est un bon logiciel , aucun défaut.je vous exorte de l'utiliser massivement.
Ounsou S. · Commercial · Apparel & Fashion · October 23, 2023
Pros: Having Emma set up and automated, means that I only have to sit down a few times a year to create my year of campaigns. The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and promotional emails are sent without me having to be on top of it.
Cons: There was a small learning curve to get the automation parameters set correctly.
Jennifer D. · Owner/Manager · Consumer Services · May 29, 2023
First of all, the interface is simple, intuitive and easy to navigate, which is ideal for me. The pre-designed templates are also very attractive, and it's easy to customize and adapt them to my needs.
Pros: One of the advantages of Emma is that it works in real time. This means you can see the results of your marketing campaign almost immediately. You can also access detailed analytics for each campaign, so you can see what's working and what's not. I especially appreciate the quality of the customer service.
Cons: The subscription price is higher than some competitors. Also, while the templates are beautiful, they may lack customization if you want to go further.
Lalao L. · Graphic designer · Internet · May 6, 2023
- |
| Personalization | 1 | 15 | - |
| Mobile Marketing | 1 | 23 | - |
| Email Tracking | 2 | 5 | Shortlist |
| All-in-One Marketing Platform | 2 | 17 | - |
| SMS Marketing | 2 | 25 | - |
| Email Management | 2 | 32 | - |
| Campaign Management | 2 | 36 | - |
| Customer Engagement | 2 | 41 | - |
| Email Marketing | 3 | 13 | - |
| Marketing Automation | 3 | 32 | - |