Rating
4.9
223 reviews
Starting price
$19
Other
Categories
3
Founded
2016
Employees
140
Funding
31.3M
Series A
Okendo is the customer marketing platform that helps Shopify brands turn shoppers into Superfans. By unifying Reviews, Loyalty, Referrals, Quizzes, and Surveys, Okendo makes it easy to showcase authentic customer feedback, reward loyalty, encourage advocacy, guide product discovery, and capture insights. Trusted by 18,000+ fast-growing brands, including SKIMS, Rhode, and Oh Polly, Okendo empowers brands to build thriving customer communities. With AI-powered insights, unified customer profiles, and 65+ integrations, Okendo helps brands personalize experiences, strengthen relationships, and drive long-term growth.
Ad spend / mo
$2K
23 paid keywords
Paid visits / mo
173
Organic keywords
2,241
Organic visits / mo
3,446
Authority
37
7,068 ref domains
Creatives run
29
as BRIAN J CHANG
Active now
23
last 14 days
Advertising since
May 2022
4+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Okendo - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Customer Advocacy & Referral Marketing Platform advertisers - the validated angles to copy. See the niche →
(223 reviews)
Overall we are very happy with our experience. Our rep [sensitive content hidden] has made it so easy for us to implement new ways to show reviews on our website.
Pros: Okendo has helped us not only elevate our customer experience online and as a whole but also our product quality.
Cons: Trying to find a way to have control of removing reviews coming from shop app - currently no way to do it.
Diana Karen M. · Creative Operations Manager · Apparel & Fashion · March 31, 2026
Okendo does what it promises. It drives review volume and surfaces social proof in the right places on-site. For a DTC brand on Shopify, it's one of the cleaner solutions in the space. The support team and account management are genuinely top tier, responsive, proactive, and easy to work with. Would recommend for teams that want a reliable reviews platform without needing a lot of technical overhead to maintain it.
Pros: Okendo integrates cleanly with Shopify and makes it easy to collect and display UGC at scale. The review widgets are customizable enough to fit our brand without heavy dev lift, and the attributes feature (fit, quality ratings) gives customers a structured way to leave useful feedback. Solid value relative to other review platforms we evaluated.
Cons: The backend UI has a learning curve and some reporting features feel underdeveloped compared to what you'd want for deeper review analytics.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Review Management | 1 | 5 | AdShortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| okendo | $10.82 | 1 | 49.9% | okendo.io/pages/shopify-reviews-app/ |
| stamped reviews | $18.32 | 1 | 6.6% | okendo.io/competitors/okendo-vs-stamped/ |
| stamped io | $17.44 | 1 | 6.3% | okendo.io/competitors/okendo-vs-stamped/ |
| yotpo vs judge me | $18.42 | 1 | 5.7% | okendo.io/competitors/okendo-vs-judgeme/ |
| loyaltylion | $9.31 | 5 | 4.3% | okendo.io/competitors/okendo-vs-loyaltylion/ |
| okendo pricing | $9.13 | 1 | 2.8% | okendo.io/pricing/ |
| smile io | $5.54 | 1 | 2.0% | okendo.io/competitors/okendo-vs-smile/ |
| okendo.io | $11.46 | 1 | 1.1% | okendo.io/pages/shopify-reviews-app/ |
| okendo shopify | $9.16 | 1 | 0.5% | okendo.io/pages/shopify-reviews-app/ |
| reviews . io | $14.31 | 6 | 0.0% | okendo.io/competitors/okendo-vs-reviews-io/ |
| okendo reviews & loyalty | $7.56 | 2 | 0.0% | okendo.io/shopify-loyalty/ |
| rivo shopify | $5.81 | 2 | 0.0% | okendo.io/competitors/okendo-vs-rivo/ |
| product review app for shopify | $0.00 | 3 | 0.0% | okendo.io/competitors/okendo-vs-reviews-io/ |
| review app for shopify | $11.74 | 2 | 0.0% | okendo.io/competitors/okendo-vs-reviews-io/ |
| okendo loyalty | $7.92 | 2 | 0.0% | okendo.io/shopify-loyalty/ |
#1 Stamped Alternative - Okendo > Stamped
Looking for a Stamped alternative? See why 18K Shopify brands chose Okendo. Switch to an Okendo and get Reviews, Loyalty, Quizzes, Surveys, Referrals in one platform. Dedicated Account Manager. Built for Shopify. Trusted by 17K Brands. Hands-on Support. Flexible Customization.
https://www.okendo.io
Stamped Got Lost
Stamped.io Alternative — Looking for a Stamped alternative? See why 18K Shopify brands chose Okendo.14 Day Free Trial. Built for Shopify. Hands-on Support. Flexible Customization. SOC2 Certified
https://www.okendo.io
Reviews.io vs Okendo
Better than Reviews.io — Trusted by 18K brands and ranked #1 on Shopify, Okendo drives more revenue for brands. Transform reviews into revenue. Okendo’s AI powers trust, conversions and Superfans. AI-Powered.
https://www.okendo.io
Trusted by 18,000+ Brands
#1 Customer Marketing Platform — Average platform ROI: 15X. Join 18K+ Shopify brands today. Shoppers interacting with Okendo are 4-5x more likely to convert.
https://www.okendo.io
Reviews.io | Too Cheap?
Reviews.io vs Okendo — Trusted by 18K brands and ranked #1 on Shopify, Okendo drives more revenue for brands. Switch from to an all-in-one platform for Reviews, Loyalty, Quizzes, Surveys, Referrals. Built for Shopify.
https://www.okendo.io
Anonymous User · Sr. Digital Marketing Manager · Apparel & Fashion · March 30, 2026
We've really enjoyed the platform and it's been very helpful for us. [sensitive content hidden] are great to work with.
Pros: The professionalism and knowledge from the team we work with. Review platform is great! Loyalty platform is great. We're about to learn about their survey platform as well.
Cons: Haven't experienced anything at this time that comes to mind. It's been great to work with so far. We're pleased.
Wendi C. · Senior Manager of ECommerce and Customer Experience · Consumer Goods · March 23, 2026
I use Okendo to manage reviews for my bakery website, appreciating its user-friendly interface, helpful staff, and instant chat support. However, I find the installation process challenging due to the coding required, which does not align with my non-technical background. I rated it a 9 out of 10 for likelihood to recommend.
Pros: I like that Okendo offers an easy way to create a view of reviews for my bakery website. The staff are easy to communicate with, which is a big plus for me. I also appreciate that the directions are straightforward and the website has a clean appearance. What's really helpful is the chat button for instant assistance, so if I get stuck, there's always something available to guide me through the process. The initial setup of Okendo was also very easy.
Cons: I find there's too much copy and paste or coding to install. I don't know anything about code, so some of the steps were new to me. There also isn’t an 'Add' button as specified in the written instructions.
Kayla B. · Owner · Food & Beverages · February 7, 2026
Always a pleasure to use and to talk to Okendo representatives. Any issues are fixed immediately and queries replied to straight away.
Pros: Brilliant app and brilliant customer service. It's easy to use as a business owner, and for our customers to leave reviews. It also helps us to market our business and build trust across our community.
Cons: It's expensive compared to some other apps but the service is better to compensate for this at least.
Helen B. · Owner · Apparel & Fashion · December 23, 2025
I've used multiple review platforms, and Okendo has the best balance of features, price and user experience.
Pros: I love the quick support, ease of the user experience and the shopify on site widgets. Super easy to use
Cons: The pricing could be better, as only 5-10% of people leave reviews, I am using 90% of credits that don't account to any value.
Jake M. · CEO · Retail · December 12, 2025
Interface is great. There's a lot of autonomy in how you are running reviews. We have seen our review rate increase as soon as we switched over.
Pros: The team. From accounts, to onboarding, to customer success, and support. I have requested help on all matters of things at all times, and have been always met with a friendly and quick response.
Cons: We are on a annual plan which bills monthly, but during Black Friday we had more orders than ever, so ran out of credits. I found the additional credits very expensive (2x more per credit than our plan). I wish the additional credits were cheaper, especially because I am on a yearly plan, and this increase in order was a one off.
Caitlin X. · Retention Manager · Apparel & Fashion · November 27, 2025
Their customer service has been amazing. I've loved having a dedicated point of contact. So far, our experience has been really good.
Pros: I love having our Loyalty Program, Quizzes, Surveys, and Reviews all in the same place. It saves me so much time on managing all of our programs.
Cons: So far, there isn't anything that I've disliked about using Okendo. Everything up to this point has run smoothly.
Natalie C. · Digital Marketing Manager · Apparel & Fashion · November 17, 2025
My overall experience with Okendo has been great. The onboarding was smooth, fast, and extremely well-supported. Implementation was quick, and any questions we had were answered right away by their team. Their support has been consistent, responsive, and genuinely helpful, which made the whole process much easier than expected.
Pros: What I like most about Okendo is that it actually delivers on what a reviews platform should do. We moved from another tool that was missing several features, and Okendo had everything we needed from day one. You can tell they are always updating and improving the product, which makes it feel like a solid solution for the long term.
Cons: The only thing so far is that the platform can feel a bit overwhelming at first because it has so many features. But it has never slowed us down. The onboarding team has been amazing and made everything very easy.
Carolina M. · Website Manager · Consumer Goods · November 17, 2025
Great product with great support. We started with Reviews in our first year and expanded to add Referrals as well. It is a great user-friendly platform and we are happy with the partnership.
Pros: On-site and backend functionality, easy design modifications, helpful templates for reviews widgets, supportive onboarding and customer success teams.
Cons: In the sales process, we were promised sorting functionality that is not possible. We worked through this with our CSM and are looking for long term solutions.
Kyle J. · Director of Ecommerce · Consumer Goods · October 24, 2025
We are extremely happy with the business model, usability, and service levels that Okendo has provided for REEF over the past 3 years.
Pros: I really like the Okendo platform and subscription model for how easy it is to add and remove functionality. I think having all of the offerings in one place and interface is a great way to ensure customers get the most out of the platform and services. It also encourages adding on additional services because there is less onboarding than starting with a new platform.The service level that the account team provides is also stellar, and I always feel like the people I'm talking to are invested in us making the software work for our business.
Cons: When first onboarding, it can be overwhelming to navigate and get over the learning curve for the interface of the platform. The builders for some of the offerings are also a bit clunky. Once you spend some time you get the hang of it, but it does take a fair bit of training and onboarding to become a super user.
Casey S. · Dir of Ecomm · Retail · October 16, 2025
Great tool, easily customisable and with a support team available for all questions.
Pros: Easy to use, great looking display on my store, and with a great support team
Cons: The original price, but they now have a free basic plan which is good for small businesses
Kortney M. · Owner · Luxury Goods & Jewelry · February 23, 2025
$76
Pros: On-site diplays for product reviews. Okendo Media Grid and Carousel
Cons: Referral program is not quite as impactful as we had hoped
Morgan C. · eCommerce Manager · Retail · October 21, 2024
Excellent! Customer service was fantastic, there is no comparison between Okendo and Yotpo- it's Okendo all the way.
Pros: Fantastic, easy to use platform. They are constantly improving, the back end is ridiculously easy to navigate, and customers had a high rate of writing reviews; much greater than that on other apps.
Cons: The price. For some of the base models it's just fine but I love utilizing one app for multiple elements and as Okendo expanded I wanted to use them for reviews, etc but the pricing was getting out of hand as we packaged them.
Rachel D. · Owner · Apparel & Fashion · October 17, 2024
Epic, fair pricing for all their features.
Pros: UI, support, function & fully custom to brand aesthetic.
Cons: no review group syncing, always have to ask support to push it for me.
Adrian M. · Senior Performance Lead · Apparel & Fashion · October 17, 2024
Overall, Okendo has been so easy and fast to implement. Super user friendly, and such a great support team if I have any questions.
Pros: Easy to use, amazingly helpful and friendly and proactive support team!
Cons: There's nothing I suggest doing better- y'all are crushing it!
Heather H. · Founder, Digital Strategist and Copywriter · Marketing and Advertising · October 15, 2024
Overall, we had ahead a great experience with Okendo. The user interface is very straightforward and the customer support is great!
Pros: A great one stop shop for post purchase engagement that is super user friendly
Cons: I wish there was a way to customize the widgets a bit more to feel more luxurious/ high end to fit our brand
Beth S. · Ecommerce Operations Manager · Apparel & Fashion · October 15, 2024
Great experience overall! Okendo checks all the boxes that our previous review platform, Trustpilot, couldn't do. I also like the other capabilities Okendo has beyond reviews but we have not dipped into that yet.
Pros: Easy integration with Shopify, it looks really nice on the site, easy to use, prioritizes product review generation and works in favor of the brand - we have more control over our reviews.
Cons: Review request templates don't look the nicest.
Cammie M. · Ecommerce Manager · Retail · October 15, 2024
Pros: Okendo is easy to navigate and offers simple integration and functionality that other review platforms we've worked with do not.
Cons: The onboarding experience was a challenge, especially when dealing with a nuanced site. That's something for Okendo to work on in the future.
Nikita H. · Email Marketing Specialist · Health, Wellness and Fitness · October 15, 2024
Okendo has been a game-changer for us! The integration with Shopify was seamless, and setting up review requests was super easy. I love how customizable everything is, and the reviews have really helped build trust with our customers. Their support team has been amazing too—always responsive and helpful!
Pros: I like the UI on the website. Backend is very easy to navigate and work with. Customer service very good.
Cons: Pricing can be a bit sharper, especially for low volume smaller businesses.
Shayne F. · Co-Founder · Apparel & Fashion · October 15, 2024
Pros: The Okendo backend platform is intuitive and easy to use. Their support teams are responsive.
Cons: Okendo offers useful loyalty features, but the customer experience is not intuitive. Navigating the platform feels clunky, and key tools are hard to access. It has potential but needs improvements for a smoother, more user-friendly experience.
Laura M. · Project Manager · Consumer Goods · October 15, 2024
Positive so far, hopefully we can fix deliverability issue.
Pros: Easy integration into Shopify. The team was great with the setup and the UI was easy to use
Cons: Seem like deliverability of review request aren't as good as other platforms.
James Z. · Operations Manager · Furniture · October 14, 2024
Our overall experience with Okendo has been excellent. The platform is very intuitive and easy to use, making it simple to collect and manage customer reviews. The support team has been fantastic—always responsive and quick to assist with any questions we have. Okendo has made a significant difference in how we showcase our reviews, and we couldn’t be happier with the results.
Pros: Okendo is incredibly user-friendly, and the ability to customize review requests and display formats has been a huge benefit. The seamless integration with our existing tools and the responsive support team are definite highlights.
Cons: There isn’t much to dislike. If I had to mention something, perhaps a few more built-in customization options could make things even easier, but it hasn’t been a real challenge.
Sheena S. · Content and Direct Marketing Manager · Food & Beverages · October 14, 2024
Overall, I am a big fan of Okendo. Their tools are easy to use and their team is extremely helpful to work with.
Pros: Super easy to use, compatible with our other tools and software, and effective in achieving our goals.
Cons: Wish there was more data being passed between platforms, and more customization available amongst the Okendo designs.
Lauren B. · Digital Marketing Manager · Retail · October 14, 2024
Overall Okendo has been a great service and we look forward to continuing to use it and explore additional features that are offered.
Pros: Ease of use and variety of service offerings
Cons: Lack of customization on some features can make it challenging to optimize.
Emily K. · CX Coordinator · Apparel & Fashion · October 11, 2024
| Referral | 1 | 9 | Shortlist |
| Customer Loyalty | 1 | 18 | Shortlist |