Rating
4.7
976 reviews
Starting price
$15
Flat Rate
Categories
7
Founded
2013
Employees
94
Smallpdf is a browser-based PDF tool used mainly by small businesses in education, IT services, and software services. It stands out for fast PDF conversion and drag-and-drop simplicity. Users rely on it for merging, editing, and signing documents, though many cite limited free access and billing frustrations. Unlike Adobe Acrobat or Foxit, Smallpdf offers a lightweight, no-install experience.
Ad spend / mo
$80K
2,171 paid keywords
Paid visits / mo
171,727
Organic keywords
216,996
Organic visits / mo
1,059,336
Authority
81
32,959 ref domains
Creatives run
100
as Smallpdf AG
Active now
100
last 14 days
Advertising since
Sep 2024
1.5+ yrs running
Last seen
today
still active
Running 9 ads on LinkedIn as Smallpdf - a paid B2B channel, on top of any Google/Capterra spend.
The shared messaging across PDF Editor & Conversion Software advertisers - the validated angles to copy. See the niche →
(976 reviews)
Always use it whenever possible. Great UX. Thank you for this excellent product. UI have recommended you to others
Pros: Simple to use. Intuitive layout. All tools I need in one place. Great customer support. Simple to use. Intuitive layout. All tools I need in one place. Great customer support
Cons: I would like to specify the size of reduced file size PDFs - maybe in a range eg below 5Mb etc. 5-10
Patrick H. · CMO · Marketing and Advertising · May 20, 2026
fast, and made me understand the issue. They understand I had no clue how the charges occrued. And offered refund for the misunderstanding
Pros: quick respond, clarified me what the issue was and how it happened. I wasn't sure where the charge was coming from. they responded so quickly
Cons: Nothing was least about smallpdf. the knowledge was on point. they assured me everything was taken care of.
klodiya H. · admin · Consumer Goods · May 19, 2026
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| small | $1.71 | 1 | 7.4% | smallpdf.com/compress-pdf |
| pdf to word | $0.49 | 1 | 7.1% | smallpdf.com/pdf-to-word |
| pdf converter | $0.63 | 1 | 5.0% | smallpdf.com/pdf-converter |
| convert pdf to word | $0.63 | 1 | 4.1% | smallpdf.com/pdf-to-word |
| merge pdf | $0.47 | 1 | 3.7% | smallpdf.com/merge-pdf |
| pdf to word converter | $0.72 | 1 | 3.1% | smallpdf.com/pdf-to-word |
| jpg to pdf | $0.26 | 1 | 2.5% | smallpdf.com/merge-pdf |
| compress pdf | $0.35 | 1 | 2.3% | smallpdf.com/compress-pdf |
| sign pdf | $1.87 | 1 | 1.6% | smallpdf.com/sign-pdf |
| pdf merge | $0.35 | 1 | 1.5% | smallpdf.com/merge-pdf |
| pdf to to jpg | $0.17 | 1 | 1.1% | smallpdf.com/pdf-to-jpg |
| convert pdf to excel | $0.74 | 1 | 1.0% | smallpdf.com/pdf-to-excel |
| image to pdf | $0.38 | 1 | 0.9% | smallpdf.com/jpg-to-pdf |
| to pdf to jpg | $0.17 | 1 | 0.9% | smallpdf.com/pdf-to-jpg |
| pdf combiner | $0.35 | 2 | 0.8% | smallpdf.com/merge-pdf |
PDF to JPG Converter
Convert PDF Files Online — Convert PDF to JPG on Mac, Windows, Linux, iOS, and Android. Convert PDF files online easily with Smallpdf, your online PDF converter tool.
https://www.smallpdf.com
Merge PDF
Online PDF Merger Tool — Merge PDF on Mac, Windows, Linux, iOS, and Android. Merge PDF files online quickly and easily with Smallpdf, your...
https://www.smallpdf.com
PDF to Word Converter
Convert PDF Files Online — Convert PDF to Word on Mac, Windows, Linux, iOS, and Android. Convert PDF files online easily with Smallpdf, your online PDF converter tool.
https://www.smallpdf.com
Merge PDF
Online PDF Merger Tool — Merge PDF files online quickly and easily with Smallpdf, your online PDF PDF-merger tool. Merge...
https://www.smallpdf.com
JPG to PDF Converter
Convert PDF Files Online — Convert JPG to PDF on Mac, Windows, Linux, iOS, and Android. Convert PDF files online easily with Smallpdf, your online PDF converter tool.
https://www.smallpdf.com
It is one of the IT tools I have a good feeling about and enjoyed using. I look forward to comparing it with Adobe when I get time.
Pros: It is flexible - more so than Adobe. Also seems pretty good functionality. I used it for collating scanned documents into one PDF.
Cons: Nothing bad. I would just like to know what I will miss out on if I cancel Adobe - I don't want to pay for both. I suspect SmallPDF is cheaper and also has that flexibility. Plus I found it more intuitive than Adobe.
Carol A. · Landlady · Real Estate · May 19, 2026
Very good. Love it. I am trying to get more people to use it. It's very close to being an all-purpose PDF platform.
Pros: The user interface is INCREDIBLY easy to use. I love how you can seamlessly transition from merging PDFs to cropping them, and so forth. Great suite of features. User-friendly. Good value for the money. Also, support is fast if I ever have a technical issue.
Cons: Please please please create an feature for the desktop SmallPDF app to OCR files. SmallPDF's *web app* OCR feature produces the cleanest and most legible OCR'd files I have seen, but whenever I try to OCR very large files or very many files, it crashes because a web browser just can't handle that much processing. I have noticed this tendency in PDF readers: whenever they have a web app version and a desktop app version, the web app version crashes if it tries to OCR very large files or very many files, but the desktop app can handle is. The OCR feature needs to be brought to the desktop Smallpdf app. Please. I beg you. I'll pay more money for it.
Jonathan T. · Advisor · Education Management · May 13, 2026
Pros: It offers a large variety of document processing. It is very intuitive, easy to use. Great customer service support.
Cons: Nothing comes to mind. Just keep doing what you're doing and remember: don't fix it if it ain't broken.
Emilian T. · Broker · Real Estate · May 12, 2026
I liked using it. It seemed easy to utilize. The program detects the text without issues even when conversion to ODF is needed.
Pros: Ease of use. Very intuitive. Quick. No need to lose a lot of time. Icons are located without difficulty.
Cons: Sometimes format gets changed while working. Also, I could not copy paste. If I remember correctly there was no icon to click to use this function.
Nuria I. · Marketing Manager · Market Research · May 12, 2026
Pros: Quick and easy resolution of my request to change account emails, the team was friendly and responsive.
Cons: Nothing to say, the service provided was flawless for the task I needed resolved. Thanks for being efficient !
Lina v. · Consultant · Internet · May 7, 2026
Overall, using Smallpdf feels smooth and stress free. It’s the kind of tool you can open, get your task done, and move on without any fuss. Even with the limits on the free version, it’s still a handy go‑to for quick PDF fixes and simple document jobs.
Pros: Smallpdf is super easy to use, even if you’re not tech‑savvy. Everything is laid out clearly, and the tools work fast without making you dig through menus. Converting, merging, or shrinking a PDF feels quick and painless, which makes it great for everyday tasks.
Cons: Some features you really want end up being locked behind the paid plan, which can be annoying when you only need them once in a while. The free version also limits how much you can do in a day, so if you’re working with a bunch of files, you’ll hit that wall pretty fast.
Meegan W. · Educator · Education Management · May 6, 2026
L'ho utilizzo varie volte a settimana, e molto veloce al momento di convertire o unire più di un pdf. Non altera i file originali, mantenendo la originalità. Veloce con tante opzioni disponibili per ottenere il risultato richiesto, sempre aggiornato e disponibile onlone.
Pros: Facile da usare con tante funzioni disponibili, ottimo per unire o dividere i pdf. L'ho utilizzo molto per convertire file di pdf in word e la conversione è perfetta. Molto intuitiva da utilizzare ma allo stesso tempo potente.
Cons: Ho trovato l'app ottima in ogni aspetto, non ritengo niente di male da segnale, Veloce e sempre disponibile in qualsiasi momento, ha fatto sempre quanto richiesto al momento di convertire i file.
Domenico D. · Business Manager · Graphic Design · May 5, 2026
Very good in the main, the ongoing improvement of the tools and range of the software is great keep at it
Pros: It has a diverse range of tools which help with manipulation, editing and adaptation of a wide range of document types
Cons: The annotation tool can be a tricky to use but ongoing development has been improving its functionality
Clive T. · Race · Leisure, Travel & Tourism · May 3, 2026
OCR IN PDF READER is easy and perfect The experience was very wonderful Despite the fact that unfortunately i need it for a short period of time, one day of use solve a lot of challenges
Pros: OCR IN PDF READER The ocr was used to convert different pdf file in excel table. It was very easy to use
Cons: OCR IN PDF READER The user friendly interface and the possibility to convert a great amount of pdf file in a large number of format data
Giovanni S. · Medical physics · Hospital & Health Care · April 30, 2026
very happy with this. and excellent service. I had some issue which as been resolved in very professional maner
Pros: Document conversion, editing, and compressing. works good for me. Ihave been using this for one year editing and converting documents
Cons: no least all was perfect. I am very happy by using this application I have been very satisfied with this service
Jack E. · Principal · Commercial Real Estate · April 30, 2026
A great product with excellent customer service. The billing mistake was sorted out quickly and by friendly staff.
Pros: Easy to use and effective. Compressed files smart than i expected with minimal loss of quality for text pdfs. Either the website, or i, accidentally signed up for a year when i only needed a month. The support team including [sensitive content hidden] happily helped me correct the charge, with many thanks.
Cons: Nothing. The tool worked as it should and in fact better than i thought it would, i thought i would have to run the files through twice.
Lucy A. · Owner · Health, Wellness and Fitness · April 29, 2026
Pros: Everything! I used It for studying, for my university exams! I've got a lot of PDF ti translate or to resume, and It was fantastic!
Cons: Nothing. I found It very clear and use full to use. But of I have ti Say something... I'm thinking about the price.
Fabiola B. · Student · Arts and Crafts · April 29, 2026
Pros: I like the versatile of the product itself it is far from one dimensional. I am really satisfied with the prompt assistance from the supprt team and their understanding. A big thank you to Michelle!
Cons: I don't think there is much cons other than the premiums that are abit high but understandable based on what is being supplied.
Nathan C. · Administrator · Financial Services · April 28, 2026
Pros: Ease of use. Every available option needed. Love the extract and merge feature. Plus converting all my word docs to PDF's .
Cons: Nothing. I've use other editing tools from other companies and they were not as intuitive as this product.
Roland D. · Agent · Real Estate · April 28, 2026
very useful, easy to edit, send to clients. Layout of the page is easy and self explaining. everyone can use it
Pros: DOCUMENT EDITING, CUSTOMER SUPPORT PDF DOCUMENT MANAGEMENT. used it for work and was easy to use! would recommend.
Cons: none, i didn't find any cons. was easy to use also for my clients. i don't need it any more for work that was the reason i cancelled my subscription
Emerance v. · agent · Real Estate · April 22, 2026
good to use so that is good but due to not converting the pdf to word and having to write 100 words in boxes give 6 out of 10
Pros: converts easy which is great also great to convert pdf files into the power point app which is very helpfull
Cons: converting to word from pdf not great had a lot of editing to do to make it right wasting time hoping it will improve very soon
Steve S. · boss · Professional Training & Coaching · April 17, 2026
Great experience with customer service. I explained my plight, having mistakenly purchases and cancelled my pro membership, and customer support was quick to acquiesce my request.
Pros: The merging PDF functionality was my favorite part of the tool. This enabled me to put two PDFs together for my taxes which was really helpful.
Cons: The one thing I didn't like was that when canceling a free trial you don't get to continue using pro features until the end of your trial date. That wasnt super clear.
Tristan F. · Software Engineer · Information Technology and Services · April 15, 2026
Cons: work with smallpdf going pretty easy. team support also doing great job, they are helpfull and kindly. I recomended them
Aleksandra k. · instal · Building Materials · April 14, 2026
I had to contact support as I had issues with my subscription (my error). The support I received was super quick and super helpful.
Pros: Very easy to use on the platform. I had no issues uploading documents and converting them easily which is great.
Cons: I have only just started using this platform, but so far I have not had any issues with the work that I am trying to do.
Teresa H. · Director · Education Management · April 13, 2026
this time was harder to reopen the product , it took 5 hours, and after several emails, finally it,s working.
Pros: well it's easy to use, and it does good work, when you try to merge PDF together, there is no problem, it gets done wright away.
Cons: it always come up with a request to upgrade to PRO Smallpdf, and when you try not to upgrade, that's where the trouble start.
Jérôme C. · mortgage broker · Financial Services · April 13, 2026
Pros: The app is super easy to use and the icon is really cute. The customer support is fantastic: quick reply, reasonable, friendly.
Cons: The fee is quite high but it's compatible with their quality. And when the free trial it would be better if there is some notification to remind customer to continue or end their renew.
Vy T. · Specialist · Biotechnology · April 13, 2026
Great value for money, friendly customer support and app functions perfect. Very easy to merge pdf’s as that was the service that I used the most.
Pros: It’s a very good app and works great. Customer support helps eagerly and they are willing. Couldn’t be happier about the service.
Cons: I’m very happy with the app, no bad experiences. I wouldn’t want to change anything in the future as the app operates great!
Etienne B. · Studying exercise physiology · Health, Wellness and Fitness · April 9, 2026
I would like to commend [sensitive content hidden] for helping me out quickly and for understanding my situation, small pdf is a very useful software it's just that I currently do not have budget for the subscription
Pros: Easy to use friendly usee website and easy to navigate. Customer support is fast and reliable, quick to help
Cons: Automatic subscription without notice if amount that will be charged. Auto pay should still receive notice
Frances C. · VA · E-Learning · April 9, 2026
| PDF Editor | 1 | 7 | - |
| Data Extraction | 1 | 9 | - |
| Document Generation | 1 | 11 | - |
| Digital Signature | 1 | 21 | - |
| Document Management | 2 | 4 | - |